We worked very closely with AMC on every detail of the game so it wasn’t just on-brand— it actually extends the brand. The game fills in the blanks between TV seasons, character backstories, and sometimes even TV scenes.
Eyes Wide Games has made games for several television shows, with your company’s most recent adaptation being The Walking Dead. How did you go about designing this Facebook game so that it provided a unique experience, but with the TV show’s style and tone? We worked very closely with AMC on every detail of the game so it wasn’t just on-brand—it actually extends the brand. The game fills in the blanks between TV seasons, character backstories, and sometimes even TV scenes. It’s a very challenging process because there are so many constraints that you have to understand in order to know the size and shape of your canvas. It’s completely different from working on an original IP. There is a significant risk that you will just trace the dots of the existing IP, which results in a product that isn’t very interesting for the players or the developers. Given that the show was based on a comic book series, did you ever use The Walking Dead comics as reference points for the game? Even prior to working on the game, most members of the team were huge fans of the Robert Kirkman’s comic. The game is based on AMC’s The Walking Dead series. If it looked like the comic, players would be confused about plot lines, characters, and other variations. Naturally, going from real actors and locations to a game required us to illustrate and animate the elements. This required lots of exploration. It was a challenging journey to arrive at the current look and feel, but the team did a great job.
Based on the popular A&E series, Storage Wars: The Game is designed to compete against your friends for storage lockers and the possible treasures inside. Winter 2013 Casual Connect 67