SCENE: What People are Talking About
Facebook By the Numbers An Analysis of Users Around the World
Male
Female
Total
1
#
United States
Country
57,742,980
72,559,980
130,302,960
WW Size 25.72%
Ratio Male 44..31%
2
Indonesia
16,200,160
11,016,320
27,216,480
5.37%
59..52%
3
United Kingdom
13,005,320
13,944,760
26,950,080
5.32%
48..26%
4
Turkey
14,432,520
8,054,980
22,487,500
4.44%
64.18%
5
France
9,148,020
9,847,740
18,995,760
3.75%
48.16%
6
Italy
9,005,780
7,736,820
16,742,600
3.30%
53.79%
7
Philippines
7,675,420
8,466,480
16,141,900
3.19%
47.55%
8
Canada
7,126,580
8,343,060
15,469,640
3.05%
46.07%
9
Mexico
7,306,080
74,369,480
14,742,560
2.91%
49.56%
10
India
9,082,660
3,914,100
12,996,760
2.57%
69.88%
11
Argentina
5,373,760
5,862,600
11,236,360
2.22%
47.82%
12
Spain
5,215,260
5,558,080
10,773,340
2.13%
48.41%
13
Germany
5,328,400
5,366,840
10,695,240
2.11%
49.82%
difference in the demographics. Currently, Russia skews more towards female and the modal age (23) is higher than in the U.S. (The only major Facebook market that has a higher modal age than Russia is Spain). In the next issue, I’ll present some analysis of the breakdown of players in different games on Facebook. As a teaser, Figure 7 shows a demographic breakdown of Bejeweled Blitz players on Facebook in the US. As you can see, this curve meshes nicely with our understanding of traditional casual game players, with a strong bias towards middle-aged females. Watch out though, there are quite a few surprises when you look at a breakdown of some of the other popular Facebook titles. . . . n
14
Colombia
5,210,720
5,468,620
10,679,340
2.11%
48.79%
15
Australia
4,259,980
4,984,020
9,244,000
1.82%
46.08%
16
Malaysia
4,208,300
3,856,320
8,064,620
1.59%
52.18%
17
Chile
3,451,000
3,714,280
7,165,280
1.41%
48.16%
18
Venezuela
3,259,480
3,738,720
6,998,200
1.38%
49.65%
19
Taiwan
3,472,420
3,520,620
6,992,040
1.38%
49.65%
have access to the Internet,
20
Brazil
2,758,420
3,298,920
6,057,340
1.20%
45.54%
21
Thailand
2,253,120
2,832,340
5,085,460
1.00%
44.31%
which suggests that Facebook
22
Egypt
2,423,120
1,528,320
3,951,440
0.78%
61.32%
23
Sweden
1,846,740
1,989,540
3,836,280
0.76%
48.14%
24
Belgium
1,770,080
1,745,480
3,515,560
0.69%
50.35%
25
Hong Kong
1, 630,500
1,776,460
3,406,960
0.67%
47.86%
Figure 2—Top 25 Facebook Account Countries
72
Casual Connect Fall 2010
Recent estimates indicate that two billion people in the world
now has a relationship with over 25% of the Internetconnected world.