Piper’s Denim
The primary consumer for Pipers denim is Upper Middle Class families. Individual salaries ranging from $80,000 to $150, 000 or $300, 000 combined. Not only do Mom and Dad shop here but so do brother and sister. Mom and Dad both have secure jobs, and the financial ability to fulfill the needs and wants of their children and themselves. Our secondary consumer Young Achievers, are a single and younger crowd consisting of both male and female. They belong to an Urban Uptown social group. They live or shop in communities with clothing boutiques and casual restaurants. They have a Median house hold income of $88,728. As noted in the graph below Seattle and surrounding cities have the desired average household income of our target market. Wealthiest Zip Codes in Washington Based on IRS Figures for Adjusted Gross Income State
City
Zip
# of Returns
Adj. Gross Income
Inc. Per Return
Salary Per Return
Tax Paid Per Return
WASHINGTON
Medina
98039
1,514
827,810
$546,770
$373,653
$174,068
WASHINGTON
Seattle
98154
40
11,141
$278,525
$285,647
$80,947
WASHINGTON
Bellevue
98009
799
211,335
$264,499
$83,600
$151,234
WASHINGTON
Mercer Island
98040
11,614
1,818,661
$156,592
$111,075
$43,729
WASHINGTON
Preston
98050
317
47,268
$149,110
$114,152
$46,537
WASHINGTON
Redmond
98053
13,166
1,809,771
$137,458
$125,040
$39,231
WASHINGTON
Bellevue
98004
11,914
1,593,524
$133,752
$97,783
$38,050
WASHINGTON
Issaquah
98029
10,405
1,280,310
$123,048
$104,463
$31,897
WASHINGTON
Seattle
98112
11,748
1,402,987
$119,423
$85,054
$33,564
WASHINGTON
Woodinville
98072
16,386
1,891,576
$115,439
$93,376
$30,602
WASHINGTON
Bellevue
98006
16,811
1,805,611
$107,407
$88,551
$28,775
WASHINGTON
Bellevue
98005
8,769
922,932
$105,249
$86,531
$34,502
WASHINGTON
Seattle
98124
921
95,419
$103,604
$89,390
$20,940
WASHINGTON
Kirkland
98033
16,467
1,573,843
$95,576
$74,666
$23,999
WASHINGTON
Redmond
98052
24,485
2,271,255
$92,761
$84,288
$24,902
[20]