Big Box Cars and Autotrader

How Big Box Cars is leveraging Autotrader in its marketing mix

We caught up with Tom Kennedy, the General Manager at Big Box Cars in Brisbane to find out why he sees Autotrader as an important part of their marketing mix.

Why did you start using Autotrader? We like what Autotrader bring to the market. And it aligns really nicely with our business model around transparency, and really putting the customer first. The fees and charges from Autotrader have always been fine, to be fair, they’re transparent, and reasonable.

What’s the best thing about using Autotrader? We love the open model that Autotrader provides, where we can promote our own unique selling propositions, as well as our reviews, our address and all the details about our business rather than just details about the car.

What’s the benefit of the open model? Since we listed with Autotrader, we’ve certainly seen a lift in walk-ins. And as you know, walk-ins always get a higher conversion to sale.

How do you find the quality of Autotrader leads? An Autotrader lead is a higher quality lead. Our customers know our address, they know our location, and they know about our business. So, when they walk in and they’re ready to come and see us, they’re further down the buying channel and more qualified.

Do you use Autotrader’s Dealer Hub? Dealer hubs are a great tool to complement our inventory reviews and also to make sure that our cars are priced fairly to the market. It also allows us to provide individual comments to support Kelley Blue Book’s fair market value.

What about the value of Autotrader? The pricing model might be a little bit different to what you’re used to, but that’s because you get walk-ins, Facebook clicks, website clicks, as well as traditional leads.

What would you say to a dealer considering coming on board with Autotrader? I’d encourage every dealer to get on board. Autotrader leads are high quality, they offer value for money and they’re transparent.

WE DON’T NEED TO TELL YOU THERE’S MORE THAN ONE WAY TO SELL

Autotrader is a smarter way to trade auto. With simple tools like Price Advisor from Kelley Blue Book, Dealer Reviews and customisable dealer pages, you can deal differently.