PR Specialist: Monica Hill Client: SAMPLE ARTIST PACKAGES Objective: To establish understanding for the client of all fees associated with services offer by the company. # of Customized packages offered: 3 Notes: BOOKING INFO All packages come with booking and management services, which includes arranging feature appearances and the common fee for all booking/mgmt. services is 10% , excluding international booking which is 15%. Therefore, all performances/appearances made by the artist, during the duration of the contract, will be endowed to Carpe Diem Communications (CDC) first, then the artist, after the deduction of such service fees and any pre approved, incurred expenses in the act of representation. REFUNDABLE DEPOSIT All packages are subject to an up front (50% of the pkg. price) refundable deposit for the interim of the contract. If, within 90 days of receipt of the deposit, the services are not met to the extent of which they are presented, by obligation of CDC 50% of the deposited funds will be returned to the client, after the deduction of incurred expenses, and then the contract is null and void.
Tour Mgmt./Event Planning (Approach: Aggressive) (Offers a guerilla marketing strategy for the client by utilizing the tour and event planning aspects of connecting to consumers.) Service Contract: 1 Yr. • • • • • • •
“50 MAJOR CITIES IN 6 MONTHS” EVENT DEVELOPMENT CONSULTATION (Event budgeting/planning included) LOCATE AND ESTABLISH VENUE FOR TOUR DATES COORDINATE ITINERARY/6 MONTH CALENDAR FOCUSING ON ENTIRE TOUR AND PROMOTION THEREOF CONNECT WITH LOCAL AND NATIONAL ARTIST IN SAME GENRE AS CLIENT TO COLLABORATE EFFORTS OVERSEE AND MANAGE ALL ASPECTS OF EVENT TOUR/EVENT PROMOTION CAMPAIGN (Commercial/Advertising Development Included) COMPLIMENTARY: BRANDING AND PUBLIC RELATIONS PACKGES INCLUDED (ALL CAMPAIGNS BELOW ARE ALSO INCLUSIVE)
FEE: $3,500/Yr.
Branding Package (Approach: Assertive) (Offers a premier image to the media/consumer by building name recognition with the hope to increase sales.) Service Contract: 1 YR. •
RADIO/TV CAMPAIGN (2040 Guaranteed Interviews)
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SEEKING AWARDS/NOMINATIONS/RECOGNITION CAMPAIGN (NAACP Image, BET, etc.) DIRECT MARKETING CAMPAIGN (Street Team Development Included) INTERNET CAMPAIGN (Viral Video/Website Consultation Included)
FEE: $2,200/YR. Includes preparation of all written correspondence needed in this package or choice of provided communication tool.
Public Relations Package (Approach: Passive) (Offers a range of PR services which includes all of the following.) Service Contract: 6 MOS. Or 1 YR. • • • •
CONTINOUS DAILY DISTRIBUTION OF SUCH PR TOOLS TO MEDIA CONTACTS SET UP PROFILES AND LIST PRESS INFO ON RELATIVE INDIE ARTIST NETWROKING SITES SUCH AS TAPITFAME.COM IMAGE CONSULTING PACKAGE (Stylist/Image Coach; as needed, may require additional fees by outsourced providers.) CONTINOUS EXPERT ADVICE/SUPPORT FOR THE PURPOSE OF REPRESENTING AND PROMOTING YOUR IMAGE/BRAND TO THE MEDIA/CONSUMERS
FEE: $700/6Month Contract $1,000/1 Yr. Contract Includes preparation of all written correspondence needed in this package or choice of provided communication tool.