Angus Angles Spring 2022

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NY-ANGUS.COM | New York Angus Association OFFICERS President | Ric Coombe Grahamsville, NY 914-799-1091

Vice President | Andrew King Cobleskill, NY 518-852-1587

Secretary | Sara Fessner Bloomfield, NY 585-752-1213

Treasurer | Jerry Emerich Mooers, NY 518-593-0212

American Angus Association Regional Manager | Reese Tuckwiller Christianburg, VA 308-360-3048

DIRECTORS 2022 | Brian Acomb Tim Pallokat Jon Van Derwerken

2023 | Jeff Barber Skip Lear Steve Loetterle

2024 | Robert Groom Chad Hazekamp John Iovieno

Upcoming Events Walton’s Way Bull Power Sale April 19, 2022 - Linwood, NY

National Junior Angus Show July 2-9, 2022 | Kansas City, MO

NYBPA Junior Preview Show April 22-24, 2022 | Batavia, NY

Cow Power Sale August 20, 2022 | Linwood, NY

NY Spring Cattle Battle April 29-May 1, 2022 | Rhinebeck, NY

NY State Fair ROV Show & Junior Angus Shows August 28-29, 2022 | Syracuse, NY

Trowbridge Bull Sale & NYBPA Herd Builder Sale May 7, 2022 | Canandaigua, NY

Trowbridge Female Sale September 17, 2022 | Ghent, NY

NYAA Annual Meeting & State Sale May 14, 2022 | Lott Farm, Seneca Falls, NY Annual Meeting at 10:00 AM - State Sale at 1:00 PM

NYBPA Beef Expo September 24, 2022 | Lott Farm, Seneca Falls, NY

Eastern Regional Junior Angus Show June 16-19, 2022 | Chatham, Va

NY Fall Cattle Battle September 30-October 2, 2022 | Fonda, NY Tullyfergus Angus Sale October 22, 2022 | Lyons, NY


New York Angus Association

Please return member information to: NYAA 6899 Gauss Rd Blomfield, NY 14469

Name: _______________________________________________ Farm Name: ___________________________________________ Address: ______________________________________________ ______________________________________________________ Farm Address (if different): ________________________________ ______________________________________________________ Phone: ________________________________________________ Email: _________________________________________________ Website: _______________________________________________ Social Media: ___________________________________________ Year Herd Established: _______________ Herd Description: ________________________________________ ______________________________________________________

$30 MEMBERSHIP BENEFITS: ~Consign in our annual female sale ~ Junior Angus Scholarship Funding ~Angus E-Blast ~Subscription to the NY Angus Angles Newsletter ~Member listing in our NY Angus Angles directory ~Online advertisements ~Leadership Opportunities ~Continuing Educational Opportunities

Are you interested in consigning in the 2022 NY Angus Annual Female Sale? _____________ Are you interested in advertising in the NY Angus Angles? __________________



New York Angus Association | President’s Message

April 2022,

Fellow Angus Breeders:

Well after a brief return to winter last week, it looks like Spring is here to stay. It is our hope that your cattle are doing well, and for those calving in the Spring that you have a healthy and robust crop. It is a good time to be in the cattle business, despite rising input costs, we are enjoying a strong uptick in cattle pricing and industry experts expect that to continue as overall cattle numbers are down because of the drought across parts of the country. Our sale committee has worked very hard to bring together 40 quality female lots for the NYS Angus Sale May 14th at the Rodman Lott farm in Seneca Falls. There should be something for everyone, headliners in the top 5% percent of the breed on $C along with quality females to complement any herd. In addition, we have some elite-quality embryo lots if that works in your program. Look for the two-page ad in this issue for specific information on the consignments. There remain a limited number of sponsorship opportunities for the sale if you are looking to help support the sale and the NY Angus Association. As always, we welcome some additional help in setting up and breaking down the sale equipment if you have time to give. As we agreed at our annual meeting last summer, we will be hosting our annual meeting this year at 9:00 am on May 14th in conjunction with the NYS Angus Sale. Please come participate, it is your organization, and the leadership needs your input. A great lunch will be provided before the sale. As this is my last Presidents message, it has been my pleasure to help guide the organization for the last two years. Despite the challenges that Covid presented, we continue to have a strong foundation and new leadership will be continue the tradition of supporting Angus cattle breeders in NYS.

Ric Coombe President


Advertising with NYAA Angus Angles Ad Sizing Please follow these guidelines for print ready ads Business Card - 3.5” x 2” Quarter Page Ad - 4.25” x 5.5” Half Page Ad - 5.5” x 8.5” Full Page Ad - 8.5” x 11” w/ .125” bleed Preferred format is PDF but high resolution JPG and PNG will be accepted. Digital issues are in color and printed issues are in black and white. You can view current and past issues at


New York Angus Association | Ads

2022 Angus Angles Advertising Rates Advertising Deadlines:

January 15th – mailbox January 30th April 1st – mailbox April 15th July 15th – mailbox August 1st September 25th – mailbox October 10th

Business Card Ads: _____ $35.00 per issue

Quarter Page Ads: _____ $75.00 per issue One Half Page Ads: _____ $125.00 per issue

Full Page Ads: _____ $175.00 per issue

Payment can be submitted with Membership dues to NYAA. Ad rates are based upon “Print Ready” ads. If you would like to advertise with Angus Angles and don’t have an ad designed, Taylor Hoelscher will be glad to design one for you at a nominal fee. Taylor’s contact info is: Email: Phone: 716-574-9724 Please forward all advertising to Taylor. If continuing a previous ad, there is no need to redesign.


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Preparing Your Cattle for Consignment Sales | State Sale 2022

Preparing Your Cattle for Consignment Sales Spring sales take extra planning and preparation for consignors. From selection to delivering the day before the sale, there are many items to consider. What animal(s) will bring you the most return for the sale you are consigning to? What age cow? Open, bred, calf at side, calf at side and bred back (3 in 1 combo) and know what is feasible for you and your farm operation. Identifying the sale and your market is important so you can have realistic expectations on the sale outcome. Animal selection. You have selected the animal(s) you will be selling. Be sure if you are selling an animal ‘bred’ you have planned enough time for the animals to be pregnancy checked safe. Otherwise they will be sold as ‘short bred’. Also, will her status be known so it can be printed in the sale book, check the sale info deadline for printing. Selection and breeding come months or even a year ahead of the sale. As time gets closer the work is only just beginning. When making your selection, keep in mind selling animals that are free of recessive genetic conditions. The backside of a registration paper will explain what these genetic markers represent or check the American Angus Association website at A hair sample, punch sample or blood sample on a DNA card purchased through the Angus Association website would be needed and sent to an approved lab. Genomic testing will show greater accuracy with EPDs giving buyers more information. Make sure you leave time (6 weeks) before final selection of your animal for the sale as they must be free from genetic defects to be consigned. Cow condition. You will not represent your farm or the animal to its full potential if the animal is under conditioned. Have someone who has consigned to the sale before or a sale manager view your animals and give you some input. You are looking for a body condition score of 6-7. On average for a Spring sale you would be expected to give the animal some extra groceries. Give them a grain mixture, extra feed or some sort of supplementation. Starting this a month before the sale isn’t going to cut it. Expect to bulk up feed a minimum of three months before the sale. Again, talk to someone knowledgeable to help find a feed program that will work for you. You will need a Certificate of Veterinary Inspection (CVI). This is sometimes referred to as ‘Health Papers’ or ‘Health Certificate’. CVI’s are required to be written within 30 days of the sale. Mark your calendar and talk to your vet about scheduling a visit within this 30 day window. Always check for sale requirements, they vary between states and between sales. For a valid CVI for the New York State Sale the following requirements must be met: Permanent Identification. Tattoo (all registered Angus must have a valid tattoo that matches registration through AAA) along with an ‘840’ RFID or EID button or tag. Bovine Viral Diarrhea Persistent Infected (BVD-PI) negative test. This test can take 2 weeks for results, an animal only needs to be tested once in its lifetime, proof must be shown to your vet so they can include it on the CVI. If you do not have proof a new test must be done for a CVI. Animals must be individually tested. If you have any animals six months or younger an ear notch must be taken. Animals 6 months or older are most often tested through a blood sample but can still be tested with an ear notch. Tuberculosis (TB) negative test within 30 days of the sale date. New York is a TB free state however this sale requires a TB negative test to sell. This is required so all animals meet out of state requirements for


State Sale 2022 | Preparing Your Cattle for Consignment Sales

the sale. The vet will need to give a small injection next to the tail head, 3 days later the vet must return and feel the spot for a reaction to the injection site. Be sure to notify your vet when you make the appointment that you will need a TB test done so they can schedule the visit plus coming back to check the test 3 days later. Doing this will keep your vet happy with you so they don’t have to come on their day off. An individual copy of the TB test chart must be attached to the Certificate of Veterinary Inspection (CVI) Brucellosis negative test. This is done through a blood sample test. Your vet can pull one blood sample and test for both BVD and Brucellosis. Rabies Vaccine administered by your vet within one year of sale date. Destination address for the CVI which is the location of sale. Multiple lots from one operation. While you may consign more than one lot to the sale, please provide separate CVI’s for each lot as they may be purchased by different buyers and each one must be accompanied by their own CVI. Recommended a calfhood vaccine to prevent against BVD, shipping fever, brucellosis, leptospirosis, IBR, PR3, BRSV, respiratory vaccine. Spring clip your animal 3 weeks before the sale. This means clipping off the excess winter hair and matted manure. Trim the head completely along with the neck, body, tail or everything you can get off safely. Leave the tail switch but trim it to the point of the hock. A trimmed tail will keep the animal cleaner and younger looking. Doing this 3 weeks before the sale will give the skin and hair a chance to shed out the dead dandruff and give the coat time to gain shine. This mixed with a proper nutrition program will make the animals ‘blossom’. Lot tagging is important to do before leaving your farm. This will keep the lot tag clean and legible. All lot tags at the NYSS are required to be white. Any other forms of id/tags should be removed to make it easier for buyers and auction staff. If it is important to have a farm id tag for identification, have it in one ear only with the white sale tag in the other. Make sure you don’t put tags in that cover the tattoo. Don’t forget to market your animal(s). So, you’ve done it all, or are going to do it all, sit back, relax… nope not quite. Now it is time to market your animal. Share on your website, social media and contact past buyers and tell them about what you have to offer. One year a consignor called us that we had never purchased from before, I believe they called all the NY Angus members. They told us about their animal and helped peak our interest. It paid off because that animal came home with us that year. Consign animals you are proud of and that represent your farm well, then be proud to market them and talk to prospective buyers about your animal. It takes time and planning to successfully sell your animals. Knowing your bottom line and your market are key to being successful. The rest is responsible management and time management. Don’t be shy, ask for help. The NYAA is strong because of the collaboration of Angus producers throughout the state. Submitting Genetic Testing Samples Body Condition Scoring


RFID 840 tag Order form for Producers

Heifers- Bulls- Steers

SG Angus Farm Sara Fessner 585-752-1213


Targeting the Brand™ Simplifies Selection CAB program guides bull buyers seeking carcass quality improvements. By: Morgan Boecker

Some would say that “any Angus will do” or “all Angus grade high,” but data would say average isn’t good enough when it comes to raising high quality beef. “We have to up our game,” says John Grimes, owner of Maplecrest Farms and past Certified Angus Beef ® (CAB®) board chair. The Targeting the Brand™ program helps commercial cattlemen find bulls that will incrementally improve their carcass quality, and their ability to hit the CAB specifications. “If a bull buyer wants a calf crop that has a greater chance of making CAB, it helps him identify the genetics that will help him do that,” Grimes says. “The trait that sorts cattle out of CAB quicker than anything is lack of marbling.” Flipping through a sale book or semen catalog, the Targeting the Brand logo shows up on bulls that have a +0.65 in marbling (Marb) expected progeny difference (EPD) and a +55 Grid Dollar Value Index, or “dollar G” ($G). A distinction only one in four non-parent Angus bulls earn. “We use the Targeting the Brand logo in our sale catalogs because our customers, the cowcalf producer, have learned that if his cattle have a greater chance of qualifying for CAB, that will affect his bottom line,” says Kevin Yon of Yon Family Farms, South Carolina. Whether his customers retain ownership through the feedyard or sell them right off the cow, there’s economic benefits for genetics that have a greater likelihood to roll a higher grade. “That means if his calves have a greater chance of making CAB, he’s going to get a bigger paycheck.” For cattlemen not interested in retaining ownership but looking for a value-based marketing route, AngusLink℠ offers the Genetic Merit Scorecard as part of their USDA Process Verified Programs. This program, offered by the American Angus Association, identifies groups of calves whose sires excel in carcass quality traits by assigning a Grid Score. Groups with a 125+ grid score earn the Targeting the Brand logo to communicate to buyers that a group of calves have greater genetic potential to earn CAB premiums. “We have tremendous tools available to registered breeders through the Association, and they all serve a purpose, but we also know digesting all that information can be a challenge for the average commercial producer,” says Kara Lee, CAB director of producer engagement. “Targeting the Brand is a way to help those looking to keep a focus on carcass quality.” Don’t mistake that for a marbling-only message though. History shows progress can be made on multiple fronts at the same time, Grimes says. Breeders have shown tremendous progress by building herds with elite carcass merit and maternal function. “These numbers give producers a lot of latitude to place emphasis on carcass but still select for other traits that we know are really important,” Lee says. “We always discourage producers from single-trait selection.” Why Emphasize These Traits The CAB acceptance rate for the 2021 fiscal year averaged 36.8% of all Angus-type cattle. The CAB team is driving toward 50%, Lee says, as they push to meet consumer demand for quality and hit two billion pounds of sales in the next decade. “If everyone wants to get a piece of the pie, we have to keep making the pie bigger,” Lee says. “That’s a cliché that a lot of people use, but the bigger the CAB pie becomes, the more room for commercial producers to capitalize on the value of buying high-quality registered Angus bulls.” The better the ability to build bull-sale demand, the better the pull-through model works. “The one-billion-pound mark seemed unachievable not too long ago. What can we do to keep that growth curve going up?” Grimes asks. “Breeders have done a great job of increasing the percent of cattle that qualify for CAB, but to get to that lofty goal of two billion pounds? We’ve got to do better.” How do we get there? By encouraging more use of the Targeting the Brand logo within the seedstock sector, and communicating with their customers how to use it, Lee says.


Genetic progress doesn’t happen “just because.” It happens every time a breeder gives it attention and helps their customers do the same. Sidebar: Marketing the Mark Using the Targeting the Brand does no good if buyers don’t know what it means. Here are some tips: • Use an explanation of the logo requirements, so they know what it means when they see it with registered Angus pedigrees. • There are ready-made half and full-page ads available for download. • Make it part of your pre-sale comments and regular communication with buyers. • Visit for more information.


New York Junior Angus Association Membership Application

Name:______________________ DOB:________________ AAA Number:__________________ Name:______________________ DOB:________________ AAA Number:__________________ Name:______________________ DOB:________________ AAA Number:__________________ Address_______________________________________________________________________ City__________________ State_________________ Zip____________ Phone_______________ Email__________________________________________________________________________ Parent or guardian names:_______________________________ Annual Dues are $10.00 per member or $25.00 with 3 or more juniors per family Send Application with check payable to: NYJAA 8974 Lyons Marengo Rd. Lyons, NY 14489



22 TROWBRIDGE JAZZ 069 REG: AAA 20238389











Freuh, James D.


Mahler, Jay & Gretchen


Montross, Christopher Pallokat, Tim & Melanie Phillips, Richard & Michelle

Chautauqua Inkley, John


Kemmeren, Peter & Makayla


Emerich, Jerry, Wanda & Katarina


Mort, Mallory Stark, John & Alison Trowbridge, Phil & Annie Trowbridge, PJ & Miranda


Denkenberger, Steven Griffen, Fred A. Laudermilk, Jennetta


Hamilton, Gail & Seiferth, Ken

Dutchess Giles, Doug Keck, Ashley 16


Bippert, Warren & Brenda Sugg, Eli & Heather Harvey, Merle Mangano, Mark Snyder, Bill


Baker, Mike McCracken, Roger & Alice



Stark, Hugh & Ginette

Cullinan, Paul & Bonnie Fisher, Arnold Forshee, Glenn & Sally





Blenis, Barry

Hazemkamp, Chad


Eichorst, Robert P. Laribee, Larry M. Mason, Troy & Laura Peebles, Richard E. Robinson, Jeff

Kinton, Scott

Librock, Randy & Kathie Mietlicki, Chester


Hyatt, David & Tara Keith, Zane Stefanik, Fred Tylutki, William


Loetterle, Steve & Emma Murphy, Peter J.


Fessner, Sara Horst, Keith Treadway, Chris Wesche, Allan, Laura & Katharine


Williams, Steven & Elizabeth


Fravil, Jim & Mary Partee, Rita

St. Lawerance Steuben







Blank, Ed & Nancy Lear, Skip Glenister, Paul & Karen Sixberry, Audra & David B. Brown, Rich Cummings, Martin & Kathleen Hinkley, Andrew Teachout, Natalie & Nathen

Hillborn, Rebecca Wellington, Zack Elwell, Eric Valentine, John Coombe, Ric & Karen Moran, Ed

Dennis, Tim Hauman, Dewey & Mary

Out of State

Battista, Rocco Burket, Edward J. Campbell, Andy & Bonnie Gundzik, John Hamel, Jeffrey & Joseph Hanson, Thomas Iovieno, John Johnson, Raymond Roeske, Dorraine & Ted Sniffin, Michael


Cornelius, Chris & Chris



DeBoer, Derrick & Nicole Kelley, Scott King, Andrew & JoAnne VanDerwerken, John


Myers, Jeffrey VanDemark, Marie White, Jeanne

Jablouski, Kevin McLenithan, Ryan


Leroua, Tony & Tania Siler, Erica & Joe

Tucker, Justin & Kelli


Brady, Robert Raap, James


Durham, Stanley Groom, Robert & Linda Hartman, Scott Olson, Steve & Sue


Scott Kel l ey, Owner


Membership Directory | New York Angus Association MEMBERSHIPS

Baker, Mike 4286 Reed Rd, Livonia, NY 14487

Wooded Acre Farm 607-227-6320

Battista, Rocco 217 Walnut St, Winsted, CT 06098

Watchwind Farm 860-238-7767

Bippert, Warren & Brenda


Sugg, Eli & Heather 290 Four Rod Rd, Alden, NY 14004

716-870-2777 716-860-0842 716-949-4426 585-322-2608

Blank, Ed & Nancy 14729 East Barre Rd, Albion, NY 14411


Blenis, Barry 80 Willowbrook Rd., Surprise, NY 12176 Brady, Robert 204 Brady Rd., Warwick, NY 10990

B & B Angus 518-469-6728 Brady Mtn Registered Angus 845-986-5814

Brown, Rich 171 Lake Shore Drive South, Maryland, NY 12116

Equity Angus 315-406-5335

Burke, Edward J. 2109 Quinn Rd, Brackney, PA 18812 5429 SR3001, Meshoppen, PA 18630

Trinity Angus 570-840-7376

Campbell, Andy & Bonnie 1679 North St., Wyalusing, PA 18853

Campbell Farm 570-721-0808


Membership Directory | New York Angus Association MEMBERSHIPS

Coombe, Ric & Karen 62 Old Brodhead Rd, Grahamsville, NY 12740

Thunder View Farms 914-799-1091

Cornelius, Chris & Chris 2581 Thousand Acre Rd, Belanson, NY 12053

Thousand Acre Farm 518-269-9429

Cullinan, Paul & Bonnie 3501 Erieville Rd, Erieville, NY 13061

3 C Farm 315-440-3083

Cummings, Martin & Kathleen 102 Duncan Lane, Otego, NY 13825

Shale Ridge Farm 607-988-9980

DeBoer, Derrick & Nicole 253 Line Rd., Berne, NY 12023

At Ease Acres 607-280-8111

Denkenberger, Steven 5215 Lincklaen Rd., Cuyler, NY 13158

Denkenberger Farm

Dennis, Tim & Kriese John 3550 Old County Rd., Penn Yan, NY 14527 Durham, Stanley 9458 Catchpole Rd., North Rose, NY 14516

Durhamdale Angus 315-521-2211

Eichorst, Robert P. 390 Middle Grove Rd., Middle Grove, NY 12850

Super Beef Farms 518-587-0248

Elwell, Eric PO Box 161, Litchfield, CT 06759 550 Goshen Rd, Litchfield, CT 06759 20

Finger Lakes Cattle Co. 315-856-0183 315-536-2769

Connecticut Junior Republic 860-567-9423 x 217

Membership Directory | New York Angus Association MEMBERSHIPS

Emerich, Jerry, Wanda & Katarina 1073 LaValley Rd., Mooers, NY 12958

Dorado Angus 518-593-0212

Fessner, Sara 6899 Gauss Rd., Bloomfield, NY 14469

SG Angus Farm 585-752-1213

Fisher, Arnold PO Box 57, 156 Lebanon St, Hamilton, NY 13346

Culvert Brook Farm 315-824-1703

Forshee, Glenn & Sally 6900 Richmond Hill Rd., DeRuyter, NY 13052

Forshee Farm 315-852-9993

Fravil, Jim & Mary 2483 Betzler Rd., Lodi, NY 14860

Just Serendipity Farm 607-582-6881

Freuh, James D. 668 Rt 9W., Glenmont, NY 12077

Stoffels Glenville Farm 518-436-1050

Giles, Doug 538 Rt. 343, Millbrook, NY 12545 Glenister, Paul & Karen 115 Sherman Lacy Rd., Pulaski, NY 13142

Walbridge Farm LLC 845-235-3789 Highway Meadows Farm 315-298-6648 315-882-3480

Griffen, Fred A. 2273 Stafford Rd, Cincinnatus, NY 13040

High Lonesome Farm 607-863-4303

Groom, Robert & Linda 8974 Lyons Marergo Rd., Lyons, NY 14489

Tullyfergus Angus 315-573-2569


Membership Directory | NewMEMBERSHIPS York Angus Association

Gundzik, John 2901 MT Ventus Rd., Manchester, MD 21102

Gundzik Angus Farm 410-374-4481

Hamel, Jeffrey & Joseph 68 Hard Hill Rd. N, Bethlehem, CT 06751

Wind Cliff Farm LLC 203-597-7859 203-592-2932

Hamilton, Gail

Sagamore Angus

Seiferth, Ken 2280 Houch Mtn Rd., East Branch, NY 13756

607-287-4930 607-865-4715

Hanson, Thomas 189 Clarks Chapel Rd, Nassau, NY 12123

Hanson Farm 518-860-3112

Hartman, Scott 660 Marbletown Rd., Newark, NY 14513 Harvey, Merle 3174 Foster Rd, Gowanda, NY 14070



Hauman, Dewey & Mary 594 Lovejoy Rd, Penn Yan, NY 14527

Hauman Angus 315-536-8154

Hazekamp, Chad 6823 Cty Hwy 18, West Winfield, NY 13491

C & C Farm 315-941-0817

Hilborn, Rebecca 6185 Ct. Rt. 100, Addison, NY 14801

Elk Creek 607-458-5475

Hinkley, Andrew 1060 Crane Hill Rd, Unadilla, NY 13849

Hinkley Angus

Membership Directory | New York Angus Association MEMBERSHIPS

Horst, Keith 3090 County Rd 18, Stanley, NY 14561

Rocky Ridge Angus 585-509-0471

Hyatt, David & Tara 7597 Tannery Rd, Rome, NY 13440

Hy-Water Acres 315-338-9531

Inkley, John 12400 W. Main St., Randolph, NY 14772

Angus Hill 716-397-0047

Iovieno, John 200 Grapevine Rd, Higgamum, CT 06441

Cheer-Up Farm 860-395-4833

Jablouski, Kevin 312 McEuehrou Hill Rd., Argyle, NY 12809

Mack Brook Farm 518-638-6187

Johnson, Raymond 94 Bailey Rd, Durham, CT 06422

Johnson Angus Ranch LLC 203-996-4429

Keck, Ashley 64 Rochdale Rd., Poughkeepsie, NY 12603 122 Cream St, Poughkeepsie, NY 12603

Sunset Acres 845-594-9694

Keith, Zane 1095 Newberry Rd., Waterville, NY 13480

Blue Sky Ranch LLC 315-404-5011

Kelley, Scott 139 Old Mill Rd., Cobleskill, NY 12043

Hawk’s Hill Farm 518-234-4671


Membership Directory | New York Angus Association MEMBERSHIPS


Kemmeren, Peter & Makayla 148 East Keech Rd, Bainbridge, NY 13733

Kemmeren Family Farm 315-247-4972

King, Andrew & JoAnne 473 Lawyersville Rd, Cobleskill, NY 12043

King’s Angus Farm 518-852-1587

Kinton, John 745 Ballantyne Rd, Scottsville, NY 14546

Stone Hedge Beef Farm 585-538-4219

Laribee, Larry M. 3220 Fuller Rd., Carthage, NY 13619

Valley Trail Ranch 315-767-3290

Laudermilk, Kevin & Jeanetta 5495 Cheningo Rd, Truxton, NY 13158

Nex-Gen Farm 607-345-6466

Lear, Skip 13979 Waterport Carlton, Albion, NY 14411

Old Glory Farm 585-730-9383

Leroux, Tony & Tania 366 Co. Rt 42, Fort Covington, NY 12937

Leroux Homestead 518-651-6434 518-570-8558

Librock, Randy & Kathie 5605 Gasport Rd, Gasport, NY 14067 5288 Gasport Rd, Gasport, NY 14067

Librock Livestock Farm 716-433-8006

Loetterle, Steve & Emma 4684 NW Townline Rd, Marcellus, NY 13108

Loetterle Angus 315-415-8830

Membership Directory | New York Angus Association MEMBERSHIPS

Mahler, Jay & Gretchen 285 Felters Rd, Binghamton, NY 13903

Mahler Land & Livestock LLC 607-339-1648

Mangano, Mark 13245 Ottenbecker Rd, Lawtons, NY 14091

MWM Angus Farm 716-560-1293

Mason, Troy 33399 Mason Rd., Cape Vincent, NY 13618

Mason’s Angus Ranch 315-408-7700

McCracken, Roger & Alice 2898 Mt. Pleasant Rd, Piffard, NY 14533

McCracken Vu Farm 585-746-3002

McKenny, Tom & Holly 212 Hallowell Rd, Pownal, ME 04069

Homestead Farm 207-415-2792

McLenithan, Ryan 2159 State Route 22, Cambridge, NY 12816

Majin That Farm 518-796-0308

Mietlicki, Chester 2072 Phillips Rd, Bult, NY 14028

Chester Mietlicki Farm 716-628-5093

Montross, Christopher 9971 Dietzel Rd, Weedsport, NY 13166

Montross Beef Cattle 315-406-2042 315-730-5034

Moran, Eddie P.O. Box 574, Jeffersonville, NY 12748

Stone Wall Farm 845-701-2435

Mort, Mallory 349 Leggett Rd., Ghent, NY 12075

Mort Angus 518-821-9030


Membership Directory | New York Angus Association



Murphy, Peter J. 1132 Rt. 80, Tully, NY 13159

Murphy Farm 315-706-1693

Olson, Steve & Sue 3041 Layton St Rd., Lyons, NY 14489

Hidden Canyon Farm 315-871-9993 315-871-9994

Pallokat, Tim & Melanie 3442 Benjamin Rd, Union Springs, NY 13160

Cayuga View Farm 315-224-8969 315-396-9269

Partee, Rita 2497 Canoga Rd., Seneca Falls, NY 13148

Fleur De Lis 315-549-8407

Peebles, Richard E. 36412 Van Brocklin Rd., Carthage, NY 13619

Green Acres Angus 315-816-1390

Phillips, Richard & Michelle 3974 Franklin St. Rd, Auburn, NY 13021

Wayward Wind Ranch 315-567-6932

Raap, James 123 Schoolhouse Rd., Middletown, NY 10940

Maple Grove Farm 845-386-8191

Robinson, Jeff PO Box 24, LaFargeville, NY 13656 19893 County Route 181, LaFargeville, NY 13656

Robinson Farms 315-921-7997

Roeske, Dorraine & Ted 167 Calkinstown Rd, Sharon, CT 06069


Siler, Erica & Joe 2520 Pee Dee Rd, North Java, NY 14113

Yankee Beef 716-474-3973 716-479-0321

Membership Directory | New York Angus Association MEMBERSHIPS

Sixberry, Audra & David B. 169 Cole Rd., Mexico, NY 13114

Sotherberry Summit 315-591-5302

Sniffin, Michael 48 Terrell Farm Rd, Bethlehem, CT 06751 60 Smith Lane, Bethlehem, CT 06751

Why Not Farm 203-509-6325

Snyder, Bill 11779 Sharp St., E. Concord, NY 14055

Concord Valley Farm 716-207-5145

Stark, Hugh & Ginette 287 County Rt. 24, Malone, NY 12953

Double TT Ranch 518-319-7330

Stark, John & Alison 300 Ostrander Rd., Ghent, NY 12075

Willow Dell Farm 518-653-6629

Stefanik, Fred 6021 Rock Rd., Verona, NY 13478

Sugarbush Farm 315-575-9766

Subik, Clark & Gretchen PO Box 1115, Fonda, NY 12068 1140 Old Trail Rd., Fonda, NY 12068

Hilltop Acres Farm 518-853-3678 518-762-1811

Teachout, Natalie & Nathen 367 Dugan Rd., Richfield Springs, NY 13429

Teachout Farm 315-858-1255

Tommell, Marc & Nicole 1942 Hickory Hill Rd., Fonda, NY 12068

MMT Cattle Incorporated 518-369-5149


Membership Directory | New York Angus Association


Treadway, Chris 7057 State Route 5 & 20, Bloomfield, NY 14469

Treadway Angus 585-750-9840

Trowbridge, Phil & Annie

Trowbridge Farms

Trowbridge, PJ & Miranda 164 Waltermire Rd, Ghent, NY 12075

518-755-6584 518-755-7467

Tucker, Justin & Kelli 299 Hazen Rd, North Lawrence, NY 12967


Tucker’s Black Angus Ranch 315-600-6989

Tylutki, William 10230 Black Hollow Rd., Remsen, NY 13438

Stone Field Farm 315-368-8286

Valentine, John 244 Maple Ave, Smithtown, NY 11787 1059 Cooponstown Rd., Minoen, NY 13339

Slate Creek Farm 631-521-0234

VanDemark, Marie

Ice Brook Farm

Myers, Jeffrey 118 Halseyville Rd., Ithaca, NY 14850


VanDerwerken, John 795 State Route 30A, Central Bridge, NY 12035

Central Bridge Farm 518-868-9322

Walton, Travis & Sarah 2434 Linwood Rd, Linwood, NY 14486

Walton Way Angus 585-703-1476

Wellington, Zack 8980 Oak Hill Rd, Arkport, NY 14807

Wynot Farms

Membership Directory | New York Angus Association MEMBERSHIPS

Wesche, Allan & Laura 3899 Taylor Rd, Shortsville, NY 14548

Wesche Farm 585-489-6432

White, Jeanne 6493 Stauber Rd, Groton, NY 13073

Simme Valley 607-423-4888

Williams, Steven & Elizabeth 3860 County Rd 2, Hector, NY 14841

Bullhorn Creek Angus 607-279-7474 607-228-7778


5493 Cheningo Rd Truxton, NY 13158 Carl Hinkle (607) 842-6936 Jeanetta Laudermilk, Mgr. (607) 345-6466




Simple But,


Meagan Stephens | PhotographeR & BrAnding Specialist | |

ABOVE AVERAGE GOALS REQUIRE TARGETED BULLS Aim High The Targeting the Brand™ logo highlights registered Angus bulls with greater genetic potential to produce calves that meet the most challenging specifications of the Certified Angus Beef ® brand.

Only 1 in 4 non-parent Angus bulls qualify.

Minimum Genetic Requirements Marbling EPD (Marb)


Dollar Grid Carcass Index ($G)


For more information on Targeting the Brand™ visit 32


Superior Local Angus Beef & Quality Registered Angus Gene�cs

The Coombe Family 62 Old Brodhead Rd Grahamsville, NY 12740

Ph: (845) 985‐2189 •

Registered Angus

Larry M. Laribee

Carthage, NY 315-767-3290



Get Off to a Good Grazing Start Nancy Glazier Winter is a great time to start planning your grazing season, if you haven’t done so already. Rotational grazing is the optimum way to utilize pastures. Grazing animals are fenced into a specified sized paddock for a predetermined length of time. These numbers are based on calculations: animals eat from 2-3% of their bodyweight per day (depending on stage of growth and production) and you will need that many pounds of dry matter multiplied by the number of head. Shorter rotations utilize pastures more efficiently; dairy cows are generally moved to fresh paddocks twice a day and other livestock once a day to once a week. After 3 days on the same paddock regrowth will begin to be grazed by the livestock and can delay regrowth. I don’t recommend continuous grazing unless there is much more pasture available than the livestock can utilize. This method of grazing leads to poor quality pastures and weeds getting established. Ideal grazing height is 8-10”. Can you wait that long to start grazing? No. Some research indicates to count leaves not inches. Wait for the grass to get some growth and look at the number of leaves on the grass plants and start grazing when there are more than 3 leaves. Grazing when the grass is too small will remove the growing point which will slow regrowth. Flash graze if necessary; move the animals through quickly to prevent damage to growing points. If the soil is wet start grazing when the quantity of pasture will help protect the soil from hoof action. If is too wet, keep the livestock in a sacrifice area and feed stored feed there. It is better to repair a small paddock than lose a lot of pasture to pugging. If too much pasture gets ahead of you, you may need to harvest excess as hay, clip the paddocks fairly closely, or bring in another group of animals. This will encourage tillering of the grass plants. Where to start? This may depend on what ground is dryer or what pasture plants have more growth. Some pastures may be better suited for harvest so keep that in mind when beginning the grazing season. A rule of thumb to start the season is you’ll need to harvest half since the livestock can’t keep up. Keeping residual plant (what’s left after grazing) height taller encourages regrowth of the taller plants. Kentucky bluegrass, less-productive clovers (think sweet clover in your lawn), and weeds 35

do well under short conditions. Leaving the residual taller will encourage the more productive, taller plants to flourish and stay productive. Take half, leave half is a good rule of thumb. Rest period is just as important as residency period. Pastures need adequate time for regrowth to remain productive. Spring conditions that are cool and moist encourage fast regrowth, 10-14 days, hot and dry conditions may warrant 40-60 days. A big problem is leaving grazing animals out too late in the fall. I have been told by a seasoned grazier that one day more in the fall will be three days less grazing in the spring. Grass plants need root and rhizome reserves (stored energy) to begin spring growth. There will be little leaf material to capture sunlight for photosynthesis so energy to begin growth is supplied by the stored carbohydrates. Keep this in mind in the fall. A great way to learn about grazing is to attend a pasture walk. There will be many planned during the season across the state. Contact your local extension office if you’d like to host one. Those who host learn more than those who attend, so I have been told!

Junior Report | Evie Groom Hello All, My name is Evie Groom and I am your 2022 New York Junior Angus Association President. I am so honored to have obtained this position and promise to lead this amazing association with great responsibility. For those of you who do not know me or only know a little about me, I will tell you a little bit about myself. I am 15 years old and I have been showing Angus cattle for over 12 years. I raise both Angus and Charolais cattle and I am so passionate about the Angus breed. My future plans are to attend a 2-4 year college with a strong livestock judging and agricultural business program. I am very excited to see what these upcoming months bring! I am also accompanied by my fellow Executive Board, Vice President; Daisy Trowbridge, Secretary; Makayla Sugg, Treasurer; Talia Pallokat and Past President; Anna King. I am certain that this strong group of independent and driven ladies, including myself will drive this association to the point of great success! If you have any questions for me, please do not hesitate to email me at Thank you, Evie Groom NYJAA President 36

2022 NY Junior Angus State Fair Entry Form

Angus Junior Show – Sunday August 28, 2022 at 12pm

Complete One Per Person Name: ________________________ Age (as of 1/1): ____Exhibitor’s DOB________________ Address:_____________________________________________________________________ Phone:(______)________-________ Email:________________________________________

Showmanship (please circle one):

Class 1 Pee Wee: 1-8 Class 2 Junior: 9-13 Class 3 Intermediate:14-17 Class 4 Senior: 18-21

BEEF SHOW: Cow/ Calf Heifers Bulls Steers Category _______ _______ _______ _______ _______

Breed __________ __________ __________ __________ __________

Name ____________ ____________ ____________ ____________ ____________

DOB ________ ________ ________ ________ ________

Registration # _______________ _______________ _______________ _______________ _______________

Entry Fee- Total# of Animals _______x $10/ head. July 1, 2022 $ _____________ Late Entry Fee- Received after July 1, Additional- $15/ head $ _____________ Sponsorship Donations towards show (optional) $ _____________ NYJAA Membership – If not yet paid $10/ $25/Family $ _____________ T-shirts (youth/Adult) Size: ________ $ ____Free_____ Payment must be enclosed with form. Make checks payable to NYJAA. Send entries to: JoAnne King, 473 Lawyersville Rd. Cobleskill, NY 12043 37

On behalf of the New York Jr. Association, we are excited for this 2022 show year. The Jr. Association was designed to give the jr. the opportunity to exhibit their cattle prior to State, County, Regional, & National shows and towards agricultural education. We stive ourselves on supporting and giving back to our youth. We are extremely thankful for all the past participation we have had from sponsors and volunteers, we are excited to continued, those partnership in 2022. Please let us know if you have any questions regarding the sponsorship levels. Our Jr. Association appreciate your continued support of youth in agriculture.

Company/Business: ________________________________________ Sponsor Contact Name_____________________________________ City: ________________________State: _______Zip: ___________ Amount of Sponsorship: $__________._______ Email logo in JPEG format to MAIL FORM AND CHECKS TO: Thank you, Please make Checks out to: NYJAA NYJAA JoAnne King 473 Lawyersville Rd. Cobleskill, NY 12043 *FOR OFFICE USE ONLY:


Specific Donation: Ex. chair, T-shirts Donation:______________________________________________________________


2022 SPONSORSHIP To receive Sponsor Benefits; amount must be paid in full by June 1, 2022. Prior to printing/ Events

PLATINUM SPONSOR: ….………………………………………………. $600. UP • Name to be Announced though out the Jr. Angus show • Social Media Mentions • Sponsor Banner around the different Jr. Angus show • Photo opportunity • Breed sponsor possibility GOLD SPONSOR: ……………………………………………………………………. $500 • Name to be Announced though out the Jr. Angus show • Social Media Mentions • Sponsor Banner around the different Jr. Angus show • Photo opportunity • Breed sponsor possibility SILVER SPONSOR: ………………………………………………………………. $300 • Name mention to be looped continuously though out the Jr. show • Sponsor Banner opportunity around the different Jr. Angus shows • Breed sponsor possibility BRONZE SPONSOR: ………………………………………………………… $ 200. • Name mention to be looped continuously though out the Jr. show • Sponsor Banner opportunity around the different Jr. Angus shows • Breed sponsor possibility FRIENDS OF THE ASSOCIATION: ……………………………………. $ 100. & under • Name mention to be looped continuously though out the Jr. show • Sponsor Banner opportunity around the different Jr. Angus shows • Breed sponsor possibility


Barbecue Meatloaf | Recipes

Rancher Family Barbecue Meatloaf If you like an easy to make meatloaf packed with flavor that doesn't come out like a brick, this is for you. Moist with a loose texture, barbeque sauce and mustard combine to enhance flavor inside and act as a glaze. Call this one your secret family recipe. We won't tell. Serves 4 - 6 Prep time: 10 minutes Cook time: 1 hour, 55 minutes Ingredients • 2 pounds Certified Angus Beef ® ground beef (85% lean ideal) • 1 tablespoon butter • 1 medium onion, diced • 3 cloves garlic, minced • 1 cup barbecue sauce • 1/4 cup Dijon mustard (or brown mustard) • 24 saltine crackers (3-ounces) • 1/3 cup buttermilk • 2 eggs • 2 tablespoons chopped fresh parsley (or 2 teaspoons dried), optional • 1 teaspoon freshly ground black pepper Instructions 1. Preheat oven to 350°F. Melt butter in a large frying pan. Add onion and garlic; simmer until onions are transparent, about 5 minutes. Set aside to cool. In a small mixing bowl combine barbecue sauce and mustard. Add half sauce mixture to onions. 2. Put crackers in a zip lock bag and crush with a rolling pin until coarse. In a small bowl cover cracker crumbs with buttermilk and let soak 5 minutes; mix in eggs and mash with a fork to oatmeal consistency. In a large mixing bowl combine beef thoroughly by hand with onion mixture, cracker mixture, parsley and pepper. Press into a 9 x 5 loaf pan and place on a sheet tray. 3. Bake for 1 hour or until internal temperature reaches 160°F degrees. Place loaf pan on a cooling rack and let rest 10-15 minutes. Transfer to a cutting board or platter, top with remaining sauce, slice and serve. Recipe provided by Certified Angus Beef ® brand


NYBPA Herd Builder Female Sale Saturday, May 7, 2022 @ Noon Finger Lakes Livestock Exchange Canandaigua, NY Open Yearling Heifers Bred Females and Cow/Calf Pairs

Commercial and

Purebred Cattle

Catalog on web site @ Sale Contacts: Skip Lear | 585-730-9383 Steve Packard | 585-738-9404 Sara Fessner | 585-752-1213 Phil Trowbridge | 518-369-6584


Roast Beef Potluck Rolls| Recipes


1 pound thinly sliced reduced-sodium deli roast beef 1 package Hawaiian rolls (12 count) 1/4 cup cream-style prepared horseradish 6 slices reduced-fat provolone cheese 1/3 cup butter, melted 2 tablespoons Worcestershire sauce 1 tablespoon dried parsley leaves 2 teaspoons packed light brown sugar 1/4 teaspoon onion powder

COOKING: 1. Preheat oven to 350°F. Coat 9 x 13-inch baking dish with cooking spray. Cut rolls in half, horizontally. Place bottom half in prepare baking dish; spread horseradish on cut side. Top with Deli Roast Beef and cheese. Close sandwiches. Using a paring knife, cut into 12 sandwiches. Cook's Tip: You may substitute Dijon mustard for prepared horseradish. 2. Combine butter, Worcestershire sauce, parsley, sugar and onion powder in small bowl; mix to combine. Pour butter mixture evenly over prepared sandwiches. Cover and refrigerate 1 hour to overnight. 3. Bake sandwiches, uncovered, in 350°F oven 15 to 20 minutes or until cheese is melted and rolls are golden brown.



Add value the cowboy way

Angus Beef Bulletin

by Ginette Gottswiller, American Angus Association

January 2022


Great partnerships don’t just happen. They take some work and effort. Just like working cattle, it takes time to know who can sort, who’s on the gate and who can write down the data best. Working together and helping each other is not just the cowboy way, it’s the farmer and rancher way from coast to coast. Working together to market your feeder calves for the most money on sale day is the AngusLinkSM way. It takes everyone to get the most money on sale day. It’s definitely a partnership between the rancher, the verification company, the rep, the sale facility and, finally, the buyer. You sell pounds of beef. No

matter if it’s at the auction market, video sale or directly from the ranch, pounds are the payday. I haven’t talked to a producer recently who hasn’t said their calves need to be worth more money when the gavel drops.

Adding value

How can your calves, weighing the same, be worth more money on sale day? The answer is enrolling in valueadded verification programs. This is one avenue to provide more dollars to the final price for a nominal investment of time and money. During the summer video sales last year, it was evident program calves were in demand. The number of buyers inquiring about Angussired calves enrolled in programs

like non-hormone treated cattle (NHTC), NHTC/NeverEver 3 (NE3) and NHTC/NE3/Global Animal Partnership (GAP) kept the phone ringing last year. What can that mean in dollars and cents to producers like you? You have done the real work by keeping calving records, using quality registered Angus bulls, giving preventative vaccines to your calves, providing sound management decisions for your herd health, and the list goes on. Now you need to finish the job by enrolling your calves in AngusLink.

To get started

Call an AngusLink administrator who will work with you to determine the programs that best suit your operation and management style. Our team has plenty of cow sense and common sense to tie your enrollment together in record time. AngusLink is a USDA Process Verified Program (PVP) with age and source verification as the base claim. Together we can start customizing your enrollment with the following options: ɖ AngusVerified — sired by registered Angus bulls; ɖ Calf Management (CM) —

preventative health vaccinations; ɖ Cattle Care and Handling — Beef Quality Assurance (BQA) certification and animal husbandry practices; ɖ NHTC — no growth promotants from birth to slaughter; and ɖ NHTC/NE3 — no growth promotants, antibiotics or animal byproducts from birth to slaughter. The NHTC/NE3/GAP bundle, in conjunction with EarthClaims, uses one auditor to save time and money. The American Angus Association is your verification destination. We offer the claims that matter. While the Genetic Merit Scorecard® (GMS) is not a PVP claim, it is a valuable tool for you to use. Some producers use it as a benchmarking tool, while others use it to add more marketing power to their verification certificate. Call the American Angus Association today to learn more about the profit potential from your verification destination, AngusLink, at 816-383-5100. I Editor’s note: Ginette Gottswiller is the director of verification services for the American Angus Association.


Photo Submitted by Cayuga View Farm

ijm�n RIB ��u�, �!A(K ��rn & �f�fill� Dennis Montross 315-730-5034

Weedsport, NY

Christopher Montross 315-406-1041



Hair Shedding FAQ What are hair shedding scores?

Early summer hair shedding is an indicator trait for heat tolerance and tolerance to fescue toxicosis. Hair shedding is evaluated on a 1-5 visual appraisal scale, where 5 is a full winter coat and 1 is completely slick. While there is some variability in shedding patterns between individuals, cattle tend to shed from front to back and top to bottom. So, compared to a 5 (0% shed), a 4 (25% shed) has lost her winter coat around her head and neck. A 3 (50% shed) has additionally lost hair along her topline and farther down her brisket. A 2 (75% shed) is usually only holding hair on her flanks and around her belly. Again, a 1 indicates 100% shed out.

Why are they important? For producers in heat-stressed areas and producers grazing endophyte-infected (hot) fescue, hair shedding is an evaluation of environmental adaptability and cow performance. Cattle that shed their winter coat earlier in the season are less stressed and therefore can put the energy that might have gone to thermoregulation toward milk production and taking care of a calf. Using Angus data, it is estimated there is a moderate genetic correlation between a dam’s hair shedding score and the weaning weight of her calf.

When is the best time to collect? Hair shedding scores are usually collected between mid-April to mid-June. It is recommended that producers score cattle when they see the most variability in shed-off, which depends partly upon latitude (north vs. south). For most producers in the United States, this will be between early- and mid-May. In order to create large and accurate contemporary groups, producers should aim to score cattle on the same day or within a few days of each other.

How many scores were used in the original research? Where did the scores come from? Since 2016, the University of Missouri has conducted the Mizzou Hair Shedding Project and has collected 8,041 scores on registered Angus cattle. This data was combined with 6,374 scores collected in 2011 and 2012 as part of other Angus Genetics Inc. (AGI) funded research projects to make up a total dataset of 14,465 scores from 8,642 cattle. Almost all data came from herds in the Southeast and Midwest subjected to heat stress and/or grazing toxic fescue.

How should I start collecting the data?

Scores should be collected when animals are starting to shed, but before the entire cow herd is completely shed off. In the Midwest, in most cases, the most variation in scores can be captured from mid-April and late-June.

How old do animals need to be for hair shedding scores to be useful? Cattle should be at least yearlings when hair shedding scores are recorded. Age significantly affects hair shedding, with yearlings, 2-year-olds and 3-year-olds having higher average hair shedding scores than mature cows. For this reason, it’s important that producers score their entire herd, so cattle can be sorted into large enough contemporary groups to account for age effects during the genetic evaluation. Multiple scores collected in an animal’s lifetime can be sent into the Association. All scores, if in proper contemporary groups, can be added to the genetic evaluation to add accuracy to the EPD.

How many times should I collect a hair shedding score over an animal’s lifetime? When evaluating traits that use repeated records like hair shedding, the trait’s heritability can be used to estimate how much each additional record is going to improve expected progeny difference (EPD) accuracy. Based on the heritability of hair shedding (~0.42 in Angus cattle), it is recommended to aim for at least three years of data. However, additional data will never be detrimental, and ideally, producers will record hair shedding scores every year on their whole herd. American Angus Association® | 3201 Frederick Ave. | Saint Joseph, MO 64506 |



The Cow Has Changed,

Has Her Diet?

Cow herd nutrition affects productivity, profitability by Miranda Reiman, senior associate editor

In the last 20 years, U.S. cattlemen have added 120 pounds (lb.) of carcass weight, increased the genetic trend for milk expected progeny difference by 47% and doubled the percentage of Prime carcasses — but for all that improvement, overall weaning weights at video auction have remained somewhat flat. What gives? Wesley Moore, technical services specialist for Cargill Animal Nutrition, says the genetics are there, but those cows just “need more groceries.” He admits his bias, working for a feed company, but the question remains: “What do our highly productive cows today truly require? Are we keeping nutrition where it needs to be?” If meeting minimums and avoiding deficiencies were the cow herd nutrition goals of the past decades, optimizing performance is the next wave, Moore says.


Angus Journal August 2021


“Costs are continuing to go up, but revenue isn’t always continuing to go up in every operation,” he notes. “In some situations, our cow is actually outpacing our nutrient environment that we’re putting her in, and thus we’re not getting her full or optimal performance.” The cow has changed, and the proof is in the offspring. Carcass weights have increased an average of 6 lb. per year since the 1970s, and the number of cattle reaching Choice and Prime has grown in the last decade to 80% of all fed cattle. “If we live in the day-to-day of genetic selection, we don’t always realize in 10 years what kind of progress we’ve made,” he says. It’s been a boon to consumer demand and meeting customer needs, but that progress on the final beef product affects the inputs. “In most places in a commercial setting, our cows are grazing the same pastures and grass that they were grazing in the 1970s,” Moore says. “Our cow — that we perhaps have increased protein requirements on by 40% and increased energy requirements on by 80% — is grazing that same forage.”

Amping up Grandpa’s grass

That blanket statement is not the case for everyone, and it’s not the case in Scott Cherne’s pastures near Guttenberg, Iowa. There, the Angus breeder and crop farmer has spent more than a decade improving the pasture ground his grandfather purchased in 1946. Cherne plants clovers, fertilizes his pasture, forage tests periodically and works closely with a nutritionist to fine-tune. “To get the calf that we’re expecting, we’ve got to provide more for the calves now,” he says. “Every year, we’ve got to make sure that we’re stepping up and making sure the forage is available for better-performing cattle.” Since 2005 he’s used a premade mineral package and then supplemented with a total mixed ration (TMR) from calving through spring turnout. “We’re blessed with high-protein hay almost every year, and then we’re obviously in corn country, which makes it pretty easy to balance a ration with the grain,” he says. Cherne raises what feedstuffs he can, and then he sources whatever is the most economical and still fits his needs. That includes anything from soyhulls and ethanol byproducts to high-moisture forage. “It all depends on pricing, and that gives us flexibility,” he says. Recently, Cherne began using the Performance Beef™ software program to help him make and track feeding decisions, collecting data from his bale processor scale and then returning real-time instructions back to his screen. “We tell the program how many cows are in this pasture, if we want to put a grain mix in and it’ll basically tell us what we need to deliver,” Cherne says. “It keeps us mindful of overfeeding or underfeeding.” Continued on page 34


August 2021 Angus Journal


The Cow Has Changed, Has Her Diet? continued from page 33

That’s helpful during busy seasons like calving, That includes measuring cow size, weaning he says. “When I have extra help coming in it’s weight and pounds produced per cow exposed. very intuitive, very easy to let them feed the right Beyond the ration amount of feed per group and it’s very repeatable On his Iowa farm, Cherne says getting the most day after day.” out of his ground involves more than just a balanced Even with technology, though, it’s not as simple ration. It includes developing water to encourage as making one plan and sticking to it long-term. It’s efficient grazing, rotating about adapting to resources pastures often and, his current and with the ever-improving you need to know: project, working on more shade cow herd. for his cow herd. “To maximize genetic Weaning A few years ago, Cherne had expression, I think we’d run what he now considers the terribly inefficiently from most powerful reminder to stay a financial standpoint,” he Cow ahead of nutrition. Competing says. interests for his time left his To hit the cow’s absolute cows on free-choice hay for a peak performance, it would season, and it’s one he’ll always likely mean underutilizing Pounds remember. forage. That’s not a spot he produced “In that instance, we learned wants to be either. Environment a pretty important lesson,” he “I don’t think we get the says. “There are huge differences maximum out of our calves, in the ability for cattle to convert but we’re working on it.” less feed into what is usable pounds.” What you put in = what you get out Only about a third of the cattle looked really good As a line item on the budget, feed costs show up from that “roughing it” group, Cherne says. “There as just that: a cost. Yet what if it was viewed as more were probably another third that won’t make a of an investment? usable cow.” “If we’ve got a cow consuming more forage, That’s the kind of thing that pays for a more pasture, requiring more acres and production nutritionist or a management program pretty for same pounds of weaned calf, we really need to quickly, he says. Yet, providing a good, balanced challenge that train of thought as we look at our ration is more than insurance. business planning, genetic selection and nutrient “It should be looked at as an investment,” Moore requirements going forward,” Moore says. says, “an investment that provides a return.” There’s got to be a payoff for the increase, but it’s Editor’s note: Moore spoke as part of the Angus University webinar, not as simple as just giving her more feed. “Evolution of the Cow, Evolution of Nutrition.” Watch the entire “She’s bigger, she’s capable of eating more — but recording at don’t let that fool you,” he says. “I think our highly productive cows today aren’t capable of eating through whatever mess we throw at them.” Moore points out if they physically can’t eat enough of it, the ration isn’t doing her any good. “We need to do a better job of knowing our situation, and it starts with knowing our performance numbers,” Moore says. 34

Angus Journal August 2021




The Real Value of the Real Deal Powered by Angus program calls attention to registered cattle by Miranda Reiman, senior associate editor

When given the choice between generic cereal or name-brand, knockoff or reputation boots, or a budget hotel chain vs. a quality option, you know what you’re getting into before you make the purchase. How? The branding for the original is so good that you’re aware of the value at the point of sale. That’s the goal behind the Powered by Angus marketing effort recently launched by the American Angus Association. The first phase features a new logo for breeder use and a coordinating national advertising campaign. “There are a lot of times commercial producers think ‘Angus’ is registered Angus, and unless we start talking about the fact that isn’t the case, no one will ever know,” says Holly Martin, director of communications for the Association. This fall the logo debuted as a way for members to distinguish themselves and their animals as being backed by the Angus database. “We’re asking breeders to be advocates of the program they’ve invested in,” Martin says. “They’ve invested time in weights. They’ve invested time to turn in data, invested money to genomically test their cattle. Why not differentiate themselves in the marketplace to be


Angus Journal November 2021

able to reap the rewards?” The logo is a power symbol overlaid with the regular ANGUS typeface and the words “Powered By,” above it. “It really just started with conversations with breeders, the Board, the regional managers — and we kept SM coming back to this word: power,” Martin says. “The power of the registration paper.” And what makes the registration paper powerful? Data, programs, pedigree, she says. That’s everything from the $10.46 million in premiums paid to those who have enrolled in AngusLinkSM since 2019 to the 80 million data points in the Angus database. “The competition for genetic description of cattle, be it registered or commercial, has just accelerated much faster recently than it had in the previous 10, 20 or 30 years,” says James Coffey, Branch View Angus, who has served on the Board of Directors the past six years. The program is the first step to widening that gap between generic and registered long term, he says. “It’s almost like a copy[right] mark or a trademark. If you don’t see these in the future, guys ought to be asking some questions. ‘Where did these

EPDs (expected progeny differences) come from?’” he says. “Our EPDs are the gold standard in the industry, and this is a step in calling that out.” Martin says the logo should help with Angus confusion across the industry but even within certain sale offerings, too. “Today there will be bulls on the same page. One is registered and one is not, but they both have numbers,” Martin says. “Only one set is powered by the Angus database.” Any breeder can use the mark on their entire sale book if all animals are registered Angus, for specific sections of a multibreed offering or for individual animals. Websites with 100% registered animals may feature it, too. During discussion there was some concern about adding yet another logo, Coffey notes, but this one is easy to understand and easy to explain to customers. “If you’re determined to make a profit in this tight-margin business, you need every advantage,” Coffey says. “When you know it comes from the Association, it’s a high level of trust and you can provide real value to the customer.”

Amplifying the message

In addition to individual usage, producers should see the messaging in a series of print and digital ads. The national ad campaign went through beta-testing earlier this year


We’re asking breeders to be advocates of the program they’ve invested in. They’ve invested time in weights. They’ve invested time to turn in data, invested money to genomically test their cattle. Why not differentiate themselves in the marketplace to be able to reap the rewards? — Holly Martin

and rolled out full force in October, with the logo appearing in ads that advised, “Don’t buy an imposter,” and asked, “Why roll the dice?” “We did that on purpose, to help visually tie all of this information together in a variety of different places,” Martin says. “We want to spark that question, ‘Is my bull a registered Angus?’ And then, at the point of sale, when they’re writing that check, we want them to see the logo and recognize it as a mark of quality.” Breeders who want to link their program to the American Angus Association can visit the AAA Login to learn more and download the logos there. If Angus Media handles a breeders’ marketing plan, it will be a seamless process to add the mark to sale books and other materials, Martin says. “There will be an informational insert, and it will be important they explain what the logo means to their customers,” she says, noting it is similar to the Targeting the BrandTM program many breeders are already familiar with. Coffey says he plans to tell his customers it is a form of insurance. “Every feedlot out there wants to lower their risk, because that’s sometimes the difference between losing money and making a profit,” he says. “When you have the added layer of reliable information, it lowers risk.” Anyone who has had a poor night’s sleep at the expense of an off-brand hotel room already knows this lesson well.


Where to use the Powered By AngusSM logo • An entire sale book (cover, inside cover, etc.): If the entire sale book features registered Angus animals. • A section of the sale book: For example, on a section of registered Angus bulls, when there is another section of commercial females where the logo is not used. • Individual animals: On any registered Angus animal within the sale book. • Websites: Where the mark can be tied to individual or groups of registered Angus animals.

Why roll the dice? Not all “Angus” bulls are REGISTERED Angus bulls.

Don’t gamble on unproven genetics. There are a lot of Angus bulls on the market, but not all are backed by the power of 80 million datapoints and a registration paper. Invest wisely in a registered Angus bull.

Look for the REGISTRATION NUMBER. Bring the Power of Angus to your herd.


The national ad campaign rolled out in October to reinforce the value of an American Angus Association registration paper.

November 2021 Angus Journal


Angus Angles 6899 Gauss Rd Bloomfield, NY 14469

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