Angus Angles Spring 2020 by Carousel Design

NY-ANGUS.COM | New York Angus Association [ OFFICERS ]

President | Ric Coombe Grahamsville, NY 914.799.1091 tvangus@thunderviewfarms.com

Vice President | JoAnne King Cobleskill, NY 518-573-8421 krajoanne.king@gmail.com

Secretary | Jeanetta Laudermilk Treasurer Truxton, NY 607.345.6466 jeanetta@ny-angus.com

Past President | Jerry Emerich Mooers, NY 518.236.5907 jemerich@premierselect.com

[ DIRECTORS ]

2021 | Chad Hazekamp Rob Bannister NicoleDeBoer

2022 | John Van Derwerken Tim Pallokat Brian Acomb

2022 | Steve Loetterie Jeff Barber Skip Lear

Upcoming Events Atlantic National Junior Preview Show May 20-24, 2020 | Timonium, MD Postmark Deadline NYAA Directory Page Bids May 30, 2020 NYAA Directory Premium Page Facebook Live June 13, 2020 | 6:00 PM - NYAA Facebook Page National Junior Angus Show July 5-11, 2020 | Harrisburg, PA Advertising Deadline NYAA Directory July 1, 2020 - Any ads that need to be designed July 10, 2020 - Camera Ready Advertising Advertising Deadline Summer Angus Angles July 15, 2020

ROV Angus Show at the NYS Fair Entry Deadline July 27, 2020 | NYSFAIR.NY.GOV July 28-August 3, 2020 | Late Entry Junior Angus Show at the NY State Fair August 30, 2020 | Syracuse, NY ROV Angus Show at the NY State Fair August 31, 2020 | Syracuse, NY Advertising Deadline Fall Angus Angles October 15, 2020

New York Angus Association | President’s Message Thank you and let’s tell our story: First, I want to thank you for your support and confidence in allowing me to serve as your president this year. My goal is simple: to promote and celebrate NYS Angus Breeders successes large and small, and to tell everyone about them! Before I share some other thoughts, I want to specifically thank Jerry for his service and we look forward to continuing to seek his guidance in the year ahead. To say these are unique and challenging times, is certainly an understatement! While the current pandemic has resulted in the cancellation of numerous events and activities. This includes our planned NYS Angus Sale, but we will recover. We are involved in one of the most vital, yet under-appreciated sectors in this country. Agriculture has always risen to the occasion and I am sure we will again. Fundamentally. it is important that we continue to care for our animals and plant our crops; the quality protein we produce is a vital part of the American diet. Our farm, as I am sure with so many others, has experienced tremendous demand for our local, safe and healthy beef products. I encourage each of you to think outside the box, engage in new potential markets, and always treat customers’ right. If we do that, many will remain loyal post the pandemic. While it was a difficult decision to postpone our Angus sale till 2021, the Board believes it made the only responsible decision with our host Cornell University’s campus shut down. Sales and shows are being cancelled all over the country. We wanted to preserve the excitement that the new venue has created and look forward to an awesome event in 2021. We are sure that among our members there are needs to both buy and sell cattle. We encourage you to reach out to other producers to meet those needs in a private treaty format. If you need any help finding a connection or a match, please do not hesitate to reach out to us at info@ny-angus.com and we will try and help in any way we can. In conclusion, I want to revisit the idea that it should be our mission to showcase and promote all of our successes: in our State, the Northeast as well as throughout the Country and Canada. We have a long and rich history of raising Angus cattle in the state of New York. We were once branded as the Angus Seed Stock Capital. This association is here to serve and promote all of its breeders/ members large and small. I hope you will all join us in continuing the journey as we build on the deep New York State Angus traditions started decades ago. We can’t rely on others; it is up to each of us to tell our stories. Be safe.

Ric Coombe

New York Angus State Sale Canceled | Rich Brown To all NY State Angus Producers The Officers and Board of Directors on a telephone conference call have made the decision to postpone the June 13, 2020 State Angus cattle sale until 2021. This decision was made after consideration was given to the current and potential affects the coronavirus. When consigner, potential buyer health issues, marketing and economic issues and the fact that currently Cornell University is closed, and only has a remote potential of opening for large events before June, were considered it was the best decision to be made. We will regroup and plan for a very successful Angus cattle sale event in 2021 at Cornell University.

Rich Brown, Sale Chairman

BUILDING ON A STRONG FOUNDATION FROM GENERATION TO GENERATION

Superior Local Angus Beef & Quality Registered Angus Gene�cs

The Coombe Family

62 Old Brodhead Rd Grahamsville, NY 12740

Ph: (845) 985‐2189

tvangus@thunderviewfarms.com • www.thunderviewfarms.com

New York State Fair | New Beef Schedule 2020 New York State Fair I am happy to share with you that the 2020 NYS Fair will bring some new and exciting challenges. The Beef Cattle schedule is listed below, and there are many changes to be aware of ENTRY DEADLINE FOR INDIVIDUAL & GROUP CLASSES: 4:30 p.m. on July 27, 2020 Late Entries for individual & group classes accepted July 28 through August 3, 2020 – late fee applies Admission and parking credentials will not be mailed to exhibitors with an unpaid balance. Those credentials will be held in the Entry Department for pick up when you arrive.

SHOW SCHEDULE First Rotation: Monday, August 24

4:00 p.m. – 9:00 p.m.

First Rotation Cattle Arrive

Tuesday, August 25

8:00 a.m. 10:00 a.m. 11:00 a.m. 12:00 noon 3:00 p.m.

First Rotation cattle must be in place Deadline to Check in Office with Reg Papers Hay Bale Throwing Contest Youth Showmanship Jr. Hereford Show

9:00 a.m. 1:00 p.m.

Shorthorn Open Show – Followed by: Shorthorn Plus Open Show Red Angus Open Show

Thursday, August 27 9:00 a.m. 12:00 noon 6:00 p.m.

Charolais Open Show Hereford Open Show Exhibitor Pot Luck Dinner

Friday, August 28

Youth Breed Show/Showmanship Release First Rotation Cattle & Campers Barn Closed for Cleaning

Wednesday, August 26

8:30 a.m. 3:00 p.m. 5:00 p.m.

Second Rotation: Saturday, August 29

4:00 p.m.–9:00 p.m.

Arrival of Second Rotation

Sunday, August 30

8:00 a.m. 8:00 a.m. 10:00 a.m. 10:00 a.m. 2:00 p.m.

Youth Livestock Judging Contest All Second Rotation cattle must be in place Deadline to Check in Office with Reg Papers Junior Angus Show Youth Showmanship Junior Highland Show

Monday, August 31

10:00 a.m. 6:00 p.m.

Angus Open Show Exhibitor Pot Luck Dinner

Tuesday, September 1 BEEF DAY

9:00 a.m. 12:30 p.m. 3:00 p.m.

Highland Open Show Hay Bale Throwing Contest NYS Supreme Champion Female Competition Continued on Next Page

New York State Fair | New Beef Schedule Wednesday, September 2

8:30 a.m. 3:00 p.m. 5:00 p.m.

Third Rotation: Thursday, September 3

4:00 p.m. – 9:00 p.m.

Arrival of Third Rotation

Friday, September 4

8:00 a.m. 10:00 a.m. 12:00 noon 1:00 p.m.

All Third Rotation cattle must be in place Deadline to Check in Office with Reg Papers Hay Bale Throwing Contest Youth Showmanship

Saturday, September 5

9:00 a.m. 12:00 noon

Belted Galloway Open Show American-British White Park Open Show

Sunday, September 6

9:00 a.m. 12:00 noon 6:00 p.m.

All Other Breeds Open Show Simmental Open Show – Followed by: Sim/Angus – Sim/Solution Open Show Exhibitor Pot Luck Dinner

Monday, September 7

8:30 a.m. 3:00 p.m.

Youth Breed Show/Showmanship Release of Third Rotation

Youth Breed Show/Showmanship Release of Second Rotation Barn Closed for Cleaning

Should you have any questions, please feel free to contact me at (315) 728-4473 or christina.nowak@agriculture.ny.gov or The Glenisters at (315) 506-3324. I look forward to working with you all! Sincerely, Christina Nowak Agriculture Manager

PLEASE NOTE THE FOLLOWING: • New arrival time for all three rotations is 4-9 pm the night before the rotation starts. This will be the only arrival time. • Enter Gate 7. There will be a staging area under the overpass bridge. Barn workers will be directing trailers when to proceed to the barn. Upon arrival, please back the trailer up to the back of the barn. • After vet check, exhibitors will have 20 minutes to unload and move trailers to black lot. Please be respectful of this. There are many trailers to get in and we don’t want cattle waiting on trailers in the heat. • DO NOT take cattle to the barn, washrack or tieout till cattle have been checked by the vet. • PLEASE have Vet Papers and Registration Papers in order or you will be turned away. • On show day, please be in the holding area on time or you may be scratched. • There will be new show ring and holding area openings, so this will make the show flow better and faster. • Pot Luck Dinner will be: Monday, August 31, 6pm (not 7pm), Tieout at 5pm. The barn bought a new bbq griddle to cook meat. Exhibitors are to bring their own meat and dish to pass. This replaces the bought meal on the grounds. • Not permitted in the barn: Scooters, Skates, Bikes, Skateboards or anything else the staff considers a safety issue to the public or cows. Thank you, Paul and Karen Glenister

M S VI

, E L L

TH U

S RM

R VIEW F E D A N

Need a real world Angus herd sire? TVF bulls are proven: ✔ in the pasture ✔ in the show ring ✔ in the freezer TVF bulls consistenly produce quality replacement females and high quality carcasses that receive a premium. All bulls have passed a full BSE and have a ﬁrst year breeding guarantee.

Contact:

Three price points:

 Ric Coombe at (914) 799-1091

 $2,500

 Rich Brown at (315) 406-5335

 $3,000

TVangus@thunderviewfarms.com

 $3,500

www.ThunderviewFarms.com

 Call and select early for best selection!

Empire Farm Days | Sara Fessner Growing up, every year I would go to Empire Farm Days with my family just like most farming families do. My brother and I had a game we played, the whole goal was to get as many pens and pencils as possible and the coolest bumper stickers. No matter how full my bag was of pens and pencils, we never could leave without getting on at least ten tractors and seeing all the cows. Seeing the cows meant I get one of the Angus calf pictures and a smile from the Hauman family. I thought the Hauman’s were the luckiest people alive. They had all these cool pictures of cows and got to bring their favorite cow out for everyone to see. I wished everyone could see my cows like everyone saw their cows. The past couple years I’ve been grateful to represent the New York State Angus Association at Empire Farm Days. Now, I’m the luckiest person ever because I get to show everyone my favorite cows, hand out the cute calf pictures and give the “Hauman smile”. Every year, and each day that I bring black angus cows and represent the Angus breed, I realize why anyone would enjoy and love representing the Angus Association. Each day brings something, and always someone, new and interesting. People have the passion to farm, people have passion for what they do and people love sharing their background, their knowledge and some of their experiences. I’m very lucky to get to be those listening ears to hear what the “old folk farmers” have to say, and to connect with the young farmers just starting out. I enjoy bonding with the people who don’t know much about farming at all and help educate them about the beef industry and the Angus breed. This past year I was fortunate to team up with the American Angus Association and Certified Angus Beef for literature and handouts. The American Angus Association provided us with tons of cool information. We had handouts on bull buying strategies, EPDs and hoof scoring. The bull buying strategies and the hoof scoring cards are always one of the most popular things to be taken off the table first by adults. The Angus Association was nice to donate some color changing pencils. Wow, all the cool kids with the color changing pencil has our Angus brand in their school. Certified Angus Beef was kind to donate some literature on Certified Angus beef and the break downs of beef, which was the first thing that I ran out of, as well as the first topic that came up in a lot of conversations. People always ask about Certified Angus Beef, which is always something that I enjoy talking about because that’s our end product and there’s so many different misconceptions about beef. Certified Angus Beef also donated some steer plush toys to hand out as well- which were also a big hit. I’m also supplied with directories from the New York Angus Association. This year I would like to let the public learn a little bit more about what our farms are offering and who we are. If anyone interested would email me a picture of their farm, farm family or farm logo and just one to three sentences about their farm, why they love farming or something special that they do and the location of their farm it was greatly appreciated for the project I am working on for the public to see and information to take home with them. The information can be emailed to sgangusfarm@ gmail.com or text to 585-752-1213. This past year, 2019, a cow/calf chalk board was donated for us to raffle off. We sold tickets for $1 each and ended up with almost a total of $300 towards this year’s spot at Empire Farm Days. This year I’m looking into some more ideas about getting donations and products that would possibly bring in more money for our spot at Empire Farm Days in upcoming years. If anyone has any ideas or would like to donate something, please let me know. Its not too early to start planning! I look forward to represent the New York Angus Association at Empire Farm Days this year and plan to bring one of my favorite heifers that was purchased at Kelley’s Stock Farms Dispersal Sale. 10

WAYS TO TARGET THE NORTHEAST AG MARKET!!

Country Folks

Weekly farm newspaper serving the dairy and livestock industry with four regional editions. Farmers from Maine to North Carolina read this agricultural newspaper every week. Regularly scheduled features with other industry groups such as the Dairy Herd Improvement Association, Cornell Cooperative Extension, Northeast Certified Crop Advisors and many others help supplement Country Folks readership and scope.

Visit us at www.countryfolks.com

Outdoor Vendor Space • Inside Vendor Space •Live Demo Areas

Folks The Summer Farm Show for the Northeast!

Contact your Country Folks Sales Representative for more information • 800-218-5586 Published / Produced by Lee Newspapers, Inc. PO Box 121, Palatine Bridge, NY 13428 • 800-218-5586 11

Same Farm, Different Owners, Same Focus Angus cattle and conservation are the cornerstones of this New York operation.

by Becky Mills, field editor

Tim Pallokat wouldn’t dare let his standards slip when it comes to cattle or conservation. Former owner Wilson Mitchell, Jr. is buried on a hillside corner of the farm, with a first-class view of the operation. Not to worry. Pallokat’s dedication to both, and to Mitchell, are the reasons he ended up with the Union Springs, N.Y., farm. This is in spite of the fact Mitchell wouldn’t sell him any cows. “In 2006 I tried to buy cows from Wilson, but he wouldn’t sell them to me,” says Pallokat. “He said he didn’t have cows good enough to sell.” It wasn’t the last time Mitchell would say no. “In the summer of ’09, I tried to buy hay from him. He said, ‘I’m not going to sell you a bale of hay.’ A couple

12 26

Angus Journal April 2020

of days later he pulled up in the driveway and said, ‘I’ll make you a deal. You can have all the hay you want, if you and your boys will help me bale it.’ The partnership took off. In 2008 we merged our herds.” “Wilson saw the drive in Tim,” says Pallokat’s wife, Melanie. The partnership thrived until Sept. 13, 2012, when 94-year-old Mitchell passed away. While Pallokat didn’t disclose the details of the transfer, it is safe to say Mitchell intended for he and his family to have Cayuga View Farm. Now 50 cows and replacement heifers, around two-thirds registered and one-third commercial, graze the pastures. Pallokat also grows soybeans, corn, wheat and oats; as well as alfalfa, clover,

orchard grass, brome, timothy and small fescue hay. Between the land he owns and that he leases, the operation totals around 150 acres. While Mitchell was an adamant conservationist, and a top-notch cow man, there was one area where he came up just a bit short. Ironically, that was Pallokat’s entry into his own conservation projects. “Wilson left us with two wire fences around the farm. He had the worst fences in the world,” Pallokat says. Since he didn’t have the cash to upgrade the fences, Pallokat, with help from Melanie, looked for solutions. The answer was the U. S. Department of Agriculture Natural Resources Conservation Service (NRCS), which provided technical help and cost-share funds to develop a grazing system. The system included a 1,000 foot (ft.)-long, 12 ft.-wide lane with geotextile fabric and gravel; a 50-ft. by 100-ft. floating bridge; and both temporary and permanent fencing for a 12-paddock rotational grazing system. While a bridge might seem an odd addition to a grazing system, the creek running through the farm is subject to flooding. Before the bridge was installed, it meant the cattle didn’t have access to 20

acres of pasture and/or Pallokat didn’t have access to them when the water was up. “The cattle need to be able to come to the barn any day, any time, because we AI (artificial insemination),” he says. The NRCS plan also included a new well so he could get water to different paddocks. The original well was 185 ft. deep and supplied 3 gallons of water a minute. “The new well is 200 ft. deep, and we hit 20 gallons a minute. That is phenomenal for this area,” Pallokat notes. The water gets to the paddocks through a series of 1.25 inch (in.)-pipes, also installed as part of the NRCS grazing project. The grazing system was by no means the end of his conservation efforts. Next, he approached the Cayuga Soil and Water Conservation District (CSWCD). “They are our number one contact,” Pallokat says. “They’ve been great.” With technical help and cost-share funds supplied by CSWCD, he built a roof over his feeding area, as well as a manure storage facility. Continued on page 28

Union Springs, N.Y., cattleman Tim Pallokat focuses on Angus cattle and conservation improvements at Cayuga View Farm.

MAKING YOUTH OUR PRIORITY REGISTERED ANGUS

April 2020 Angus Journal

5493 Cheningo Rd Truxton, NY 13158 Carl Hinkle (607) 842-6936 Jeanetta Laudermilk, Mgr. (607) 345-6466 NewPennFarm@gmail.com

www.NewPennFarm.com 13

Same Farm, Farm, Different Owners, SameOwners, Focus continuedSame from page 27 Same Different Focus continued...

Angus keep the farm in the black

In 1965 dairyman Wilson Mitchell, Jr.’s knees had enough. He simply couldn’t milk anymore. That’s when the Union Springs, N.Y., farmer went into the Angus business. “Wilson said black cows bring seven cents more a pound whether they are registered or commercial,” says Tim Pallokat, who later partnered with Mitchell in the Angus business. “I keep up with it at every multi-breed sale. The man was right.” As for Pallokat, he got into the Angus business in 2008 when his Belted Galloway cattle couldn’t meet his needs or those of his family. “My son, Tyler, was showing them and got last place in a show. His heart was broken. After that the Galloways went bye-bye.” It was also an economic decision. “The heritage breeds were not genetically advanced enough to have a calf every year. It was not a money-making deal.” Pallokat then bought a cow and calf from Champion Hill in Ohio. “Wilson wouldn’t sell me a cow, but he’d go to a sale and help me spend my money.” Now, Pallokat sells his registered Angus in state breed sales and private treaty. His commercial steers are marketed as all natural to a 2,000-head feedyard. He depends on artificial insemination (AI) to continue to upgrade his herd, and the cows and calves graze the fields of Mitchell’s dairy-turnedAngus operation. Once again, Pallokat simply says, “The man was right.”

Angus Journal April 2020

“Now we can spread the manure when ground conditions are right for heavy equipment. We do most of the spreading in the late spring. But we spread in the fall, too, if the conditions are right.” Storing the manure under a roof reduces runoff. The roof collects rain water, which averages around 38 inches annually; and melting snow, a whopping 104 inches; and funnels the water straight to the creek through a 10-inch pipe. Spreading the manure back on hay and cropland helps soil fertility and prevent soil compaction, since Pallokat can wait until the ground is dry to spread. “We get 6 to 7.5 tons of hay per acre per year,” Pallokat says. “It is clay soil, Karst bedrock. Water permeates it easily and it is very fertile.” However, he says it is prone to compaction and stresses, “If you don’t treat this soil well, it won’t treat you well.” Besides waiting until conditions are right, Pallokat, with help from Jason Cuddeback, CSWCD grazing specialist, is careful to apply just the amount of nutrients the soil needs. “We look at what’s coming in and going out of the system,” Cuddeback says. The soil tests take into account what is currently in the soil profile for that crop year. A manure sample is also tested for nutrient value, so Pallokat knows how much manure to apply to the crops. “It is all for water quality,” Cuddeback says. Between the grazing system, the roof over the feeding area, and the manure storage area, Pallokat says, “The runoff is limited drastically. The soil stays here.”

The benefits of the conservation projects are far-reaching. Cayuga View Farm is in the watershed of Cayuga Lake, one of New York’s finger lakes. It drains into Lake Ontario, which provides drinking water to half of Ontario’s population, or around 6.3 million people. Pallokat also has more personal reasons to make sure the water is clean. He and Melanie have a blended family of six children, ranging in age from 9 to 29. As well as sharing Pallokat’s dedication to the farm, they also enjoy kayaking, swimming and fishing at Cayuga Lake. “It is important to me and my family to keep the watershed clean,” he says. As a result of the conservation projects, the Pallokats received the Agricultural Environmental Management award sign from CSWCD and earned the 2018 New York Beef Producers’ Association Environmental Award. This plaque joins three of Mitchell’s on the shop wall. Two are conservation awards, one from the CSWCD and the other from Goodyear. A third was from the New York Angus Association, presented for Mitchell’s long-standing dedication and support of the Angus breed. Then, there is that grave at the corner of the farm. “Wilson would approve of the conservation work, and I think he’d approve 100% of the cattle,” Pallokat says. “He wanted these Angus cattle to continue on this farm, in the middle of dairy county. That was the legacy he started in 1965.”

Rotational grazing is a win-win practice

Of all the conservation upgrades Tim Pallokat has completed at Cayuga View Farm, he is probably the most enthusiastic about the rotational grazing system. “Without a doubt, it has made a difference,” he says. “Our grass is healthier and gives us a longer grazing season. We can start grazing earlier in the spring and go later in the fall.” Because he is careful to move his cattle to a fresh paddock before they graze the forages down, he says, “It has absolutely helped with the runoff from the farm. The soil is staying here.” When it comes to the decision of when to move his cattle, he tries for the take half, leave half rule of thumb. However, he says, “It is a daily decision. I resize the paddocks often. The most important thing in a grazing system is not the time on the grass, but the time off the grass. We try for 30 days.” North Carolina State Animal Scientist Matt Poore is also a fan of what he calls adaptive grazing management, especially on the East Coast where the population density is high. “It reduces runoff and water quality, it improves the nutrient distribution, and it improves soil health.” For example, Poore says the dung beetle population typically increases when grazing management improves and helps recycle cattle manure. “Dung beetles move fecal material down as far as 18 inches. Nutrients are recycled and up to 75 to 90% of nitrogen, phosphorus and potassium are returned to the soil. Healthy soil has about a ton of nitrogen sitting there waiting to do something.” “Try it,” Poore says. “I’ve never been on a farm where it didn’t work.”

Wilson Mitchell, Jr.,

former owner of Cayuga View Farm, is buried on land he donated to Evergreen Cemetery.

April 2020 Angus Journal

Regional Manager | Reese Tuckwiller Greeting Angus Enthusiast, Things to mark your calendar in the months to come. Events happening close to home in the state of New York. July 29-31 -Empire farm days August 30-September 2nd New York State Fair Events on the nationals and regional level. May 2020 1st Deadline for Gold Award applications 1st Outstanding Leadership Award applications due 1st CAB/NJAA scholarship applications due 1st Angus Foundation scholarship applications due 10th Ownership and Entry deadline for American Angus Breeders’ Futurity 15th Ownership and Entry deadline for Eastern Regional Junior Angus Show and PGS 15th Ownership and Entry deadline for Northwest Regional Preview Show 15th Paper Entry deadline for National Junior Angus Show 15th Entry deadline for NJAA Creative Writing, NJAA/AJ Photography, and NJAA Graphic Design Recipe deadline for All-American Certiﬁed Angus Beef Cook-Off 25th Deadline for NJAA Public Speaking Contest speech outlines and Career Development Contest Resumes 25th Ownership and Online Entry Deadline for National Junior Angus Show 21-25th Atlantic Nation Junior Angus Show, Timonium, Md. June 2020 1st NJAA Board Candidate information due 1st Deadline for submitting state delegates and showmanship contestants 11-14th All American Angus Breeders’ Futurity, Louisville, KY 15th LEAD early registration 18-20th Northwest Regional Preview, Ellensburg, WA 25-28th Eastern Regional Junior Angus Show and Phenotype & Genotype Show, Lebanon, TN 24th Online Contest Portal closes July 2020 1st Late LEAD Registration Deadline 5-11th National Junior Angus Show and Phenotype & Genotype Show, Harrisburg, PA 30-2nd LEAD Conference, Orlando, FL August 2020 July 30-2nd LEAD Conference, Orlando, FL

Reese Tuckwiller Regional Manager - DE, MD, NJ, NY, PA, VA, WV, NC and New England 2173 Herns Mills Road Lewisburg, WV 24901 Mobile: 308.360.3048

Angus genetics from these breed-leading programs: Waltons Way Angus Farm

Welytok Angus

Linwood, NY

Richfield Springs, NY

Wallbridge Farms

Riga View Farms

Millbrook, NY

Salisbury, CT

River Bend Farms

Finger Lake Cattle Co.

Far Hills, NJ

Penn Yan, NY

Planning your

PA T H WAY Marketing balance takes on a three-pronged approach to reach customers with the right message the right way. by Julie Mais, editor

“How do we get full utility for every dollar and every minute spent when marketing your program?” asked Angus Media President Brett Spader of the audience during Angus University, sponsored by Zoetis, hosted at the Angus Convention in Reno, Nev., this past November. “Your marketing dollars and your time are both very precious, because when wisely invested, they can generate huge upside return.” Maximizing money and time all starts with understanding your seedstock operation’s brand, your customers and the best ways to reach them with a targeted message. Then, it’s time to create your plan.

Maximizing value

Spader challenged seedstock breeders to think beyond the few months leading up to the sale date. In fact, he suggested a marketing plan should begin at least a year out from payday. “There’s truly never an off-season as we start to do customer and potential customer outreach,” he said. Spader encouraged a three-pronged approach — marketing balance — when generating a plan. “Not only do we want to cast that wide net, so that we capture everyone’s interest and attention, but we want to guide them through a journey,” he said. “We want to tailor some of our messaging depending on what customers are looking for and how they want to receive it, as well as where we’re at in the process, the timing, in relation to sale day.” 28

Angus Journal March 2020

Spader said marketing a seedstock program is like the construction of a three-legged stool — a balance of three media types in an integrated plan — the only way to provide a sturdy seat. “When we shorten one of those legs, our stool’s a little shorter than it was,” he described. “Worse yet, we may fall off.” How is marketing balance developed? Spader said that while there is not a cookie-cutter approach for all operations, understanding the strengths and weaknesses of print, digital and social media will help breeders begin to develop a plan.

Traditional media — print — is foundational to a marketing plan, according to Spader. “Angus breeders are still making decisions based on print,” he said. Speaking to the benefits of print, Spader asked the audience if they’ve received a wedding invitation lately. “Was it digital? No,” he said. “On the most important day of your life, when you’re requesting someone’s presence, that’s where print comes in. When you want to control the tone of your message in a very positive light, that’s where print shines.” Print also boasts a long shelf life when compared to digital media options. “People tend to keep print pieces around, and so they have the ability to resurface and be enjoyed over again,” Spader said. Print exudes loyalty, he added, and “is received best when paired with trusted information.”

However, a familiar weakness in print media is the higher cost per person reached. “Also in terms of challenges for print is it does take longer to create,” he said. Planning for development of content, production and mailing takes more forethought.

Digital

Turning the page to an interactive story-telling platform — websites, videos and emails — is where digital media excels. “Thinking about websites, sale cattle videos, videos to tell your story and customized emails, digital is absolutely more interactive,” Spader said. A quicker turnaround time along with detailed analytics gives digital the upper hand in reaching a more targeted audience. “You can utilize some digital applications to finetune demographics to determine and deliver your message,” he said. “It’s also easy to reach a larger group of people very quickly. With one mouse click, we can be in everyone’s inbox.” With the lower cost-per-person reach, Spader said digital partners well with print to provide additional information on a deeper level through means such as websites, online sale books and videos. In contrast to print, digital media has a shorter shelf life. “We don’t have as much ability to resurface that message,” Spader said. Spader added there tends to be a little less loyalty. “Folks actually invest to receive the Angus Journal every year, whereas with websites we have this understanding that this is free information.”

Social media

Social media has Changed the marketing landscape in the past 10 years. “It’s almost been a bit disruptive in some ways; but just like with digital, I would encourage people to view it as a supplement [to print and digital],” Spader said. Social media can be a low-cost option — essentially free. Speaking to the most popular platform among Angus breeders, Facebook, Spader

said posts can be “boosted” for a fee. “Boosting a post” means paying to have a post show up on a certain audience’s feed. “This can potentially be a great return on our time value,” he said. “However, if you’re going to do social media correctly, be prepared to make an investment of time.” Social media offers the high probability of messaging to be shared. “If we put the right messaging out, it has the potential to be exponentially shared,” Spader said. Similar to digital platforms, social media provides the ability to target a specific audience. “You get that laser focus, knowing that it may differentiate the message that we put out there,” Spader said. Social media is also highly interactive and offers high engagement through the ability to comment, like and share information. “Through videos hosted on Facebook, we can truly bring those breeding philosophies to life, and to tell our story in a very interactive format,” he said. Facebook also offers analytics to help tailor messaging and tactic. Social media requires constant monitoring and management, Spader said. “Websites can deliver information at a very deep level, and we utilize social media to tap folks on the shoulder and say the quick hello,” he explained. “We never want to dead-end a post. We want to take them through your pathway, and direct them to more information about why they might want to do business with you.” As the Angus seedstock industry continues to evolve, so does the marketing of Angus genetics to customers. Spader said, “It comes down to just best understanding strengths of traditional media we have utilized, and we know have worked for years, and start to counterbalance that with nontraditional, or new media approaches.”

March 2020 Angus Journal

WWW.NY-ANGUS.COM

Annual Meeting Minutes NYAA Directors Phone Conference Meeting Drumlin’s Country Club Syracuse, NY March 14th, 2020 Meeting called to order at 10:08 am President’s Report Thank you to Ric Coombe as Vice President and Nicole Tommel as past President for your help over the past two terms. Also a big thank you to the many volunteers who have stepped up. Anna King as Angus Angles editor, Nicole and Derrick DeBoer for co-chairing the 2019 NYAA State Sale and Sara Fessner for the help at the Empire Farm Days this past year. Treasurer’s Report currently account at $28,189.95 John Vanderwerken motion to approve, Frank Fessner second. Motion carried. Secretary’s Report printed in catalog. Steve Packard motion to approve John Vanderwerken second. Motion carried. ● ●

Reese Terwilliger the new regional representative sent a presentation that was shown even though he could not make the meeting. Jean O’Toole gave a wonderful presentation on behalf of the NY Beef Industry Council. She had informational handouts for producers and discussed alternative proteins and defending beef’s story in today’s world. Thanks to the nutrient density and taste beef is still a clear winner. Meat consumers are 93% of the population and consumers view quality and environmental sustainability as their primary concerns.

Reports: ● ● ● ●

●

Farm Show report by Tim Pallokat. Three live animals were exhibited and lots of beef sundaes were sold. Contact Timp Pallokat if oyu have interest in assisting in 2021 at the Farm Show or exhibit an angus. Herd Builder Sale report by Skip Lear. Sonsignments due by the end of the March. Well-conditioned functional cattle are wanted. Sale is May 3rd in conjunction with the Trowbridge bull sale. NY Angus Sale June 13th at Cornell University. Rich Brown could not attend today’s meeting but can be contacted for consignments or more information. Volunteers will be needed. Cattle drop off June 12th. Consignments due April 15th. Empire Farm Days report for Sara Fessner. This past year $121 was brought in by the chalk board rafﬂe she did. Even more so the chalk board rafﬂe brought people to the table to talk to the NYAA booth representatives which gave us more people to talk to and promote angus breed with. Junior Report by Anna King. Junior Delegates Katharine Wesche and Anna King and alternate delegates Marc Tommel and Evan Kelley. Sponsorship request for Pennsylvania Angus Jr Nationals is being discussed and a formal letter will be written to

Annual Meeting Minutes

●

the adult membership from the junior membership. A $10 jr membership entry fee is requested. Mike Foster second the motion and Tim Pallokat Second the motion. Motion carried. Advertising report by Anna King. Angus Angles next deadline is April 15th. Content is due April 8th The Summer issue deadline is July 15th. Prime pages will be auctioned June 13th. July 1st is the Directory Deadline. Anna is taking over responsibilities as the interim editor. Article, content and advertising requests can go to Anna.

Break for Lunch Awards Master Breeder Award Recipient Roger McCracken Distinguished Service Award will be given during the State Fair ROV Show. Nominations for Directors: ● ● ● ●

Steve Loetterle to expire 2023 Jeff Barber to expire 2023 Skip Lear to expire 2023

Chad Hazenkamp to ﬁll JoAnne King’s Director seat for the next year.

Nomination for President ●

Ric Coombe

Nomination for Vice President ●

JoAnne King

Nomination for Secretary/Treasurer ●

Jeanetta Laudermilk

Floor open for membership discussion: Robert Groom is considering running for the National Angus Board. He wrote to formally request the endorsement of the membership organization. Membership approved his request and will be giving a formal endorsement. Steve Packard let the membership know the Cow Power sale will now be hosted by Walton’s Way Angus. August 15th, 2020 Walton’s Way will be hos6ng the next Cow Power sale, Dave Mullins will be the auc6oneer.

Mee6ng adjourned at 1:00pm mo6on by Steve Packard and second by Tim Pallokat.

NEW YORK JUNIOR ANGUS ASSOCIATION

Junior Officers | Anna King President | Anna King

Vice President | Evan Kelley

Junior Report | Anna King

Hello Everyone, I hope that everyone is doing well, and staying healthy. Junior Angus National is just a few short months away! I hope that you are all as excited as I am for a great week. We have many junior members making plans to be at nationals this year. Some new updates and deadlines that we would like you all to be aware of. ➔ 5/15 ◆ National Junior Angus Show- Paper entry deadline Only ◆ Photography, Graphic Design, creative Writing, and Cook-Off Entries Due ➔ 5/25 ◆ National Junior Angus Show- Ownership and Online Entry Only Deadline ◆ Public Speaking outlines, and Career Development Resumes and Cover Letters Due ➔ 7/5 ◆ National Junior Angus Show Myself, parents and advisors are making plans for different group contests and resources for those contests. Please keep an eye out for all our emails and updates, and let us know if you have any questions or need help with anything above we are happy to assist. Lastly our next Zoom meeting is on May 11th at 7p.m. and please have a computer or device as we will be using your Angus Portal Login and that site. Again let us know if you have any questions, Hope to see you on May 11th, Thank You, Anna King

National Junior Angus Show | Daniel Rohrbaugh Dear New York Junior Angus Members and Families, I hope all is well. My thoughts are with each of you and your families as our country baAles COVID-19. My name is Daniel Rohrbaugh and I am from Pennsylvania. Currently I am on the NaKonal Junior Angus Board of Directors as well as a Junior Co-Chair for the 2020 NaKonal Junior Angus Show in Harrisburg. One of our main goals of hosKng Junior NaKonals was to give those in the Northeast a chance to parKcipate and experience the NaKonal Junior Angus Show. For some of you this may be your first oppurtunity to aAend. I highly encourage you to parKcipate in the educaKonal contests, whether or not you bring caAle to exhibit. Some of my favorite contests include Career Development, Team MarkeKng, and the CAB Cookoff. As you can see there are team and individual contests. Some contests you do not even have to be at naKonals to compete. These include Graphic Design, Photography, and CreaKve WriKng. I ask that you parKcipate in at least one contest. The Kme and effort that are put into these contests are well worth the effort and is a very rewarding experience. There is even a contest for the adults called the Chef’s Challenge. For any informaKon about the contests please visit hAp://www.angus.org/njaa/Contests.aspx. As some may or may not know, Junior NaKonals is a huge event to host. This year we have to raise $100,000 in order to put the show on for juniors and their families so we would greatly appreciate your financial support. In the worst case scenario that Junior NaKonals is cancelled all donaKons will be refunded. Please follow the NaKonal Junior Angus AssociaKon on Facebook, Instagram, as well as Snapchat for updates and get to know the board on a personal level! If you have any quesKons, concerns, or how to get involved, please contact me at drohrbaugh99@gmail.com. Stay safe all!

With Kind Regards, Daniel Rohrbaugh

2020 National Junior Angus Show Sponsorship Form July 5-11, 2020 Harrisburg, PA

Company or Organization Name

Contact Name

Address

City, State

Contact Phone Number

Zip Code

Sponsorship Levels Diamond $25,000 and up Platinum $10,000 to $24,999 Gold $5,000 to $9,999 *Gold level and above includes a free booth, an ad in the program, and signage Silver $1,000 to $4,999 Bronze $500 to $999 Copper less than $500 *Division and Class sponsors will be recognized through the video screen and as a banner Division $300 Class $200 ad on the webcast. *All donations will be recognized in the NJAS program and on the signage posted around the grounds the entire week. Type of Sponsorship ________ ________

Monetary donation in the amount of $______________ Please make check payable to: Junior Angus Association of Pennsylvania (a 501c3 organization) Product or an in-kind donation of ________________________________________ Please be specific regarding the items to be donated. Ex: 1000 pairs of gloves

Sponsorships or donations valued at $5,000 and above receive a complimentary trade show booth and program ad. Please Indicate if you would like either of these as part of your package: Tradeshow Booth

Program Advertisement

A committee rep will contact you to finalize information. Please mail sponsorships and completed forms to: Richard Hannum 529 Hodgson Street Oxford, PA 19363 Thank you for supporting our angus youth!