The Crop that Pops Yadkin Valley Popcorn is a local leader in growing a beloved snack

The Crop that

PopsYadkin Valley Popcorn is a local leader in growing

a beloved snack By Debbie Moose Photos by Wendy Wood / The Yadkin Ripple

The largest of 10 storage silos at Shallowford Farms, home of Yadkin Valley Popcorn, can hold 1 million pounds of popcorn kernels.

If all silos were full, it would come to 7 million pounds. But there’s no need to worry about an explosion on a hot summer day.

“Popcorn has to reach about 400 degrees inside the kernel to pop, so that’s not going to happen,” says Sam Vestal, company manager.

As one of the state’s few popcorn growers, capable of growing as much as 2,000 acres, the Yadkinville-based company’s farm-to-snack offerings include flavored popcorn as well as the raw kernels. The products are sold in several North Carolina and East Coast supermarkets.

“It’s popped and packaged right on the farm where it’s grown, Sam says. “Eating this, you’re eating your heritage.”

In the field, popcorn looks and grows just like conventional corn, but it’s an entirely different variety.

First of all, ears of popcorn are smaller, although they’re harvested with the same kinds of combines. Then popcorn requires special processing. Conventional corn intended for animal feed can be put in large dryers after harvesting and is dried to a moisture content of 25% to 30%, Sam explains. However, popcorn will pop in the hot dryers, so the ears are left on the stalks to dry in the field.

The moisture content is also different — 12% to 13% for popcorn. Workers use a special machine to check the moisture level, because if the corn dries out too much, you’ll get nothing but duds when you start popping. (The moisture level is important because popcorn pops when, under heat, the moisture inside the kernel expands and puts pressure on the starchy surface until it explodes and turns the kernel inside out, creating the fluffy treat that fuels movie watching.)

Popcorn became associated with movies during the Great Depression, according to food historians. It was an affordable treat, and popcorn carts proliferated in cities, many setting up in front of theaters to catch patrons. Theater owners saw the snack’s popularity and began selling popcorn themselves.

In recent years, popcorn has gained a reputation as a healthy snack, which has led to several national brands of bagged popcorn, plus theater-style flavors. Yadkin Valley Popcorn’s sales went up during the pandemic, possibly because people were watching movies at home but still wanted theater-style snacks.

There are many varieties of popcorn that pop into different sizes and shapes. Jonathan Mounce, operations manager, said that Yadkin Valley Farms uses a variety of the shape described as “butterfly” or “snowflake,” which pops up fluffy and takes seasonings well.

To make flavored popcorn, the company uses a large air popper which can pop 350 to 400 pounds of popcorn an hour. After popping, it’s tossed in soybean oil to add flavor and color, Jonathan says. Then flavor coatings are added. Yadkin Valley Farms’ most popular

flavor is butter, but there’s also white cheddar and others.

For caramel corn, the popped corn is mixed with caramel and dried. The process is similar for a line of candy flavors that include blue raspberry, birthday cake and pina colada.

Kettle corn is popped in gas-fired kettles along with with oil, sugar and salt to provide the characteristic sweet-salty flavor.

Shallowford Farms has been operating for more than 30 years, although in the beginning it grew popcorn for other companies. When NC State University graduate Caswell Booe bought the business in 1998, he upgraded the equipment, began selling the popcorn under its own name and planning for the company’s future. After Booe’s death about two years ago, the company continued the plans, looking at more efficient equipment and working with a food scientist on different flavors.

New ideas just keep popping up. In collaboration with Garner Foods, based in Winston-Salem, starting in January the company will offer popcorn in Texas Pete and Texas Pete Hot Cheddar flavors.

“You either get all in or get out quick in the popcorn business,” Sam says. “We’re planning on staying.”

Debbie Moose (debbiemoose.com) has authored seven cookbooks and is a former food editor for The News & Observer in Raleigh.

carolinacountry.com/extras See a quick video tour of Yadkin Valley Popcorn (or visit shallowfordfarmspopcorn.com to schedule an in-person tour).

Field Corn (left) vs. Popcorn

Here Comes Clarence Claus

Jackie and Shaun Rodgers want all children to feel represented, especially during the holidays

By Scott Gates

Jackie Rodgers had a problem. It was 2015, and she had a new baby boy. Christmas is important to her (she’s the type that starts planning the family Christmas card in October), and she wanted everything to be perfect — right down to the wrapping paper.

“Once I had our son, I knew I wanted wrapping paper that had a brown Santa. But I started looking for it, and I couldn’t find it,” Jackie says. At the time she lived in Raleigh, and she reached out to friends in bigger cities who may have been able to track down more varied wrapping paper. But there were no brown Santas to be found. “Once I realized there was a void in the market and no one was making it, I said I would make it myself.”

“She definitely said that,” her husband, Shaun, remembers. “And I definitely dismissed it, and said there’s no way you’re going to create your own wrapping paper.”

Jackie proved him wrong, and now the couple has Greentop Gifts to show for it. Their company makes wrapping paper and apparel featuring the jolly “Clarence Claus,” named for her late father. Family is important to the Rodgers, which also shows through in the company name itself: Jackie’s grandfather ran the Greentop restaurant in Hillsborough in the 1940s and ’50s, remembered as a place of fellowship and happy family gatherings.

Jackie had a very particular image in mind for Clarence Claus, and she interviewed several illustrators before finding a promising one based in Ghana. “I really liked his style,” she says. “He sent me back his drawing, and I had no edits for the very first version — he brought to life exactly what I had in my head.”

Clarence Claus quickly resonated with families like the Rodgers who felt underrepresented during the Christmas season. The couple started shipping wrapping paper in 2016, spending long hours in their garage fulfilling orders after their son’s bedtime. And word got around. NBC News featured their product, and in 2017, Gayle King, editor-atlarge for “O, The Oprah Magazine,” praised the idea in her December column.

This is the fifth season for the company, now shipping wrapping paper and apparel through a fulfillment company (leaving their garage for the cars). Clarence Claus wrapping paper has been shipped to every state in the U.S., and as far as the United Kingdom and Japan. The Rodgers have also added to their assortment with the “Celebration Crew,” which features multicultural kids. And support for their ideas keep pouring in: This past year they were selected as a FedEx Small Business Grant winner, Google for Startups Black Founders Fund recipient, and Beyonce BeyGOOD Small Business Grant winner, to name a few.

There have been a lot of big changes for the Rodgers since they launched their company. They’ve moved to Atlanta, although they maintain NC ties with a home in Jones-Onslow EMC territory. Jackie left her corporate career in February 2020 and now works on the business full time. And with their family having grown by one (a little girl), their dedication to family and inclusiveness is only stronger.

“It’s important for children to see themselves in all things,” Jackie says. “Representation is important, especially for children. Children should know they can aspire to do and be all things. The images they see should reflect them from a doctor, fire fighter, a character in a children’s book — even Santa.”

Greentop Gifts Greentop Gifts

Scott Gates is editor of Carolina Country.

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BRIGHTER FUTURE

Energizing student learning is one of the many ways North Carolina’s electric cooperatives are enriching the lives of members and supporting local communities, now and for generations to come. Congratulations to the hundreds of North Carolina teachers receiving Bright Ideas education grants from local electric co-ops this fall to fund exceptional projects!

Celebrating the Grands

Five ways kids can bond with their elders

Ask anyone to recall their most treasured childhood memories, and you’re likely to hear tales about time spent with loved ones, grandparents in particular. As an adult, you may wonder how to help your kids create those magical moments with their grandparents. The holidays offer golden opportunities for your children to strengthen those bonds. Here are five ideas:

1Take a trip back in time Asking your grandparents about the good ol’ days may seem cliché, but it’s a wonderful way to discover new reasons to appreciate your elders as unique individuals with intriguing perspectives. Encourage your kids to ask their grandparents what life was like when they were children or teenagers, or how they imagined life in the 2020s would be. They can also ask specific questions such as what was the grandparent’s first car or favorite toy growing up. They can compare notes on their bucket lists; they might even find something to cross off the list together.

2Share a meal or dessert Making a point to share dinner or a dessert with a grandparent, especially one who lives alone, can have a marked impact. Choose a comfortable, family restaurant the grandparent likes. Take the noise level into consideration as well. Seniors often prefer a quieter, low-key restaurant, where it’s easier to talk, over a louder restaurant with modern music. 3 Hit the road together It’s often said that there’s no better way to get to know a person than to travel together. Pick a new place and make it an adventure to remember for your kids and their grandparents. Map out the route together as a family, choosing the landmarks, activities and pitstops you want to make along the way. Be sure to document the journey as a precious keepsake for yourself and your kids, and package those memories in a photobook or scrapbook as a gift for the next birthday or holiday.

4Create a care package Assemble a package with some of their favorite treats, mementos, activities or games. Ideas include classic treats such as a jar of apple butter and old-fashioned candy such as licorice whips, which you can find at Cracker Barrel stores (crackerbarrel.com) and other places that sell nostalgia-themed sweets. Plan to open the package together over the holidays, whether in person, on a phone call or during a virtual video chat.

5Engage in a friendly contest Tap into your children’s playful side and competitive spirit with good-natured game time. Help them choose an easy but engaging game, like checkers. Board games are enjoying a comeback of sorts. If the grandparent is up for it, he or she could teach your child a more advanced game such as Backgammon, Scrabble or Monopoly. Card games that have proved popular for many decades include Go Fish, Rummy, Gin Rummy and Crazy Eights. Play best of five or create a tournament and play rounds against other family members, too.

— FamilyFeatures.com

Full STEAM Ahead

Playtime nourishes future career success

What if your family’s playtime was not just fun, but a pathway to future success? In a recent survey of parents conducted by OnePoll, 87% of respondents said the skills they learned while playing as a child helped them achieve success in their adult careers.

The study was commissioned by The Genius of Play, an online hub of expert-based resources for families. Skills the respondents named included creativity, teamwork, problem-solving, empathy and communication, all of which are highly valued across many different industries and careers.

For example, when it comes to careers in science, technology, engineering, arts and math (STEAM), the ability to solve complex problems and think outside the box are key to driving innovation. That’s where enriching playtime comes in.

“Play driven by curiosity and wonder presents endless possibilities for STEAM learning,” says Anna Yudina, senior director of marketing initiatives at The Toy Association, which spearheads The Genius of Play. “While many STEAM concepts may seem intimidating and lack real-world relevance when taught in a formal classroom environment, play gives kids an opportunity to engage in free, hands-on, child-led exploration, igniting their natural curiosity and fueling the innovative thinking they’ll need in future careers.”

To combine fun with learning and practical skill-building, consider these playtime ideas.

Build a car Find and use materials at home to create a car. For example, an empty juice carton can be turned into the car’s body, and a spool of thread can serve as wheels and an axle. Work together as a team to make the car move. Slide it down an incline, push it by hand or attach a balloon and use air as a propellant. Design additional cars to see which goes fastest or farthest.

Make colorful bubbles In a container, combine 1½ cups of hot water, ¼ cup of light corn syrup, ¼ cup of dish soap and washable paint and fill a glass jar half full. Make a wand out of a pipe cleaner. Explore how different shape wands change the shape of the bubbles. Or blow bubbles through a plastic drinking cup. Punch a small hole in the bottom to blow through and dip the wide, open end into the solution. Then make the hole larger and blow, to see the difference.

Experiment with cabbage colors Cabbage has tubes called xylem that allow water to be pulled up into their leaves, and you can watch this phenomenon in action. Slice each cabbage at the stalk and place in a jar of dyed water (made with food coloring). Watch the cabbage change color from the bottom up. Take notes. What do you observe after one hour, one day and one week?

For more ideas that encourage children to build lifelong skills, visit thegeniusofplay.org. Through play, you can develop your child’s drive to explore, inquire and investigate, setting them on a journey to career success in the future.

— Statepoint.net

Holiday Safety Word Search

Remember to keep electrical safety in mind this holiday season! Read the tips below. Then, find and circle each tip’s red word in the puzzle.

D P D E M X D I D A N C X C X T E C X P R T N P J M O A K C T Y R R W K Z S G K V N W L M X E A E W Z G P V F D B X B A M N K I T Z P E B L T B S T Y L H P O W A N C E B W R N K S N S T J F T W T E A V W O R K L A C I R T C E L E X O I A B W G K T V L C D L S R H T J O V E J B V X N P Q K I O A B Y B T X S Z W L F P H R W R C Q H Q N L U L Z R H I B Q O M M G W C E U M A R V Z H N C D Q P C J Y V X H Z W W U Q E Y K M O Q I J Y Z T F M C P D P Q

• Do not overload electrical outlets with too many decorations or appliances. • Make sure your Christmas tree is watered daily. • Turn off all electrical decorations before leaving home or going to sleep. • Never leave a candle burning if you’re not in the room. • Extension cords used for holiday decorations should always be inspected for damage or exposed wires.

Healthy Swaps

Make better-foryou baked goods this season

Holiday cooks can make a nutritious twist on baked goods this season by swapping out less healthy items with other pantry items. For example, consider using Greek yogurt for sour cream or a fruit purée as a fat substitute.

Another example is swapping in light olive oil for butter, canola oil and vegetable oil. You can find additional olive oil recipes at pompeian.com/recipes.

Pompeian Oils & Vinegars Pompeian Oils & Vinegars Lemon Cake

11⁄₃ cups light olive oil, plus additional for oiling pan 2 cups all-purpose flour 1 cup sugar ¾ cup brown sugar 1½ teaspoons kosher salt ½ teaspoon baking soda ½ teaspoon baking powder 1¼ cups whole milk 3 large eggs 1½ tablespoons grated lemon zest, plus additional for garnish (optional) ¼ cup fresh lemon juice ¼ cup limoncello

Powdered sugar, for garnish (optional)

Dried sweetened lemon rings, for garnish (optional) Heat oven to 350 degrees. Oil 8-by-12-by-2inch pan with olive oil and line bottom with parchment paper.

In bowl, whisk flour, sugars, salt, baking soda and powder. In another bowl, whisk 1¹/₃ cups olive oil, milk, eggs, lemon zest, juice and limoncello. Add dry ingredients; whisk until just combined.

Pour batter into prepared pan and bake 60–75 minutes until top is golden and cake tester comes out clean. Transfer cake to rack; let cool 30 minutes.

Run knife around edge of pan, invert cake onto rack and let cool completely, about two hours.

Sprinkle with powdered sugar, lemon zest and lemon rings right before serving, if desired. Yield: 20 servings

Glazed Sugar Cookies

Cookies 2 cups all-purpose flour 1 cup sugar 1 teaspoon baking powder ½ teaspoon baking soda ½ teaspoon salt ½ cup light olive oil 2 teaspoons vanilla extract ½ teaspoon almond extract 2–3 tablespoons unsweetened milk of choice Glaze 1 cup powdered sugar, plus additional if needed, for thickening 2–3 tablespoons fresh blood orange juice* 1⁄₈ teaspoon salt

Blood orange slices, for topping

Sugar, for topping

For cookies, preheat oven to 350 degrees. Lightly grease baking sheet.

In large bowl, stir flour, sugar, baking powder, baking soda and salt to combine. Add olive oil, vanilla extract and almond extract. Stir until crumbly dough forms. Add two tablespoons milk; stir until soft dough ball forms, adding more milk if needed.

Place dough ball on lightly floured surface. Roll out dough until ¼-inch thick. Using a jar lid or cookie cutter, cut out cookies and place them on baking sheet. Bake 8–10 minutes (do not overbake). Set aside to cool. For glaze, in a small bowl, stir powdered sugar, 2 tablespoons orange juice and salt until thick glaze forms. Add more juice, if needed, to thin out glaze or add more powdered sugar to thicken.

When cookies are cooled, glaze them. Top with blood orange slices and a pinch of sugar. Yield: 25 servings

* Note: The glaze is naturally pink from the blood orange juice. You can substitute regular orange juice, but the glaze won’t be pink as shown.

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Sleuthing for Home Energy Savings

Utility bills provide clues to savings potential

By Pat Keegan and Brad Thiessen

In any home, there are typically many opportunities to save energy. A host of products and services claim to provide maximum energy efficiency, but it can be challenging to know where to start. Fortunately, monthly bills can help identify areas for the most energy savings.

The months that require the most energy use are in the winter and summer, when temperatures are most extreme. Just total up your average energy use for the months when you use the most energy, then subtract the average amount you use during “shoulder months,” when you’re barely using your heating or cooling system (typically during fall and spring).

The most likely reason for the difference in energy use is heating and cooling your home. If someone says switching to a new heating or cooling system could save you 20%, they likely mean you can save 20% on heating or cooling costs, which are a portion of your overall energy costs.

Every home is different. For example, there’s a small percentage of homes that include uncommon energy uses like a well pump, swimming pool or a home business that require more energy than heating or cooling. But typically, heating and cooling your home are by far the largest energy uses.

Heating and cooling Sealing air leaks is often the least expensive energy-saving measure that delivers the most bang for your buck. The second most cost-effective way to cut heating and cooling costs depends on your situation.

If you have an older propane or oil furnace, replacing it with an energy efficient heat pump might be your best investment. If you already have a relatively efficient furnace or air conditioning unit, insulating your attic could be the next most cost-effective measure, followed by insulating exterior walls or the crawl space or basement. Replacing windows is a high-priority project for many homeowners, and new windows can certainly add value to your home. However, this can be a costly project, making it difficult to justify solely based on potential energy savings. If your windows are old and leaky, it could be worth the investment. Do your research upfront so you fully understand the costs of the project.

Water heating After you’ve found ways to reduce your heating and cooling costs, where else should you look for energy savings? Your next largest energy use is likely water heating. A few low-cost measures like repairing leaky faucets and insulating the first 6 to 10 feet of hot water line could deliver significant savings. Installing energy efficient showerheads can save water and reduce energy use. Check out Consumer Reports for reliable comparisons and reviews of energy efficient showerheads.

If your water heater is more than 10 years old, it’s likely time to consider how and when to replace it. You can purchase a traditional water heater that uses the same fuel you’re using now. But there are several other options, including heat pump water heaters, tankless water heaters and even solar water heaters. Be sure to do some research before your water heater breaks so you know about your options.

Other opportunities Appliances and lighting account for a smaller portion of your energy use. As you replace older appliances and lighting, look for options that include the Energy Star® sticker. You should also review energy use information found on the EnergyGuide label.

We hope this information will help you start to identify areas to save energy at home. Consider enlisting the help of an energy auditor who can provide an overall assessment of your home’s efficiency.

A single ductless heat pump can serve up to four rooms through blowers installed in each room.

Northwest Energy Efficiency Alliance Owens-Corning

Loose-fill insulation is the most common and preferred method of insulating your attic floor. Notice the baffles near the attic perimeter that allow air to ventilate from the eaves into the attic space.

This column was co-written by Pat Keegan and Brad Thiessen of Collaborative Efficiency. Visit carolinacountry.com/your-energy for more ideas on energy efficiency.

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