Caroline Matthews design portfolio

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iPhone App concept

instore signage

completely customizable for the whole family! project: concept collateral organization: Buscuitville (2010) description: Goal was to create a campaign that appealed to families with small children while also offering healthier options. Through extensive market research and concept development, I created ‘‘The Family Fresh Pack,’’ a HappyMeal of sorts with the goal to bring the family together in picnic-fashion over a wholesome meal. awards: 2nd Place Strategic Branding Presentation, Biscuitville Quick Service Restaurant student contest

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pick your base now for the fixin’s side pickin’s wet your whistle

a wholesome alternative

made with the same southern comfort


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