3 Ways To Find The Perfect Copywriter For Your Business

THREE Ways to

They say the true strength of a business owner comes from their ability to delegate. But it can be overwhelming to hand over some of the workload to someone else, especially when it comes to writing for your business. Because after all, who knows your business better than you do? But whether you’re considering hiring a copywriter for the first time or have had less-than-great experiences with some in the past, there’s a few ways to make sure your next hire is a great fit for your copywriting needs.

Try Out A Test Project

to Find the Perfect Copywriter for Your Business

By: Ashley Campusano KitCatCopy Copywriting and Email Marketing Services Copy Writer & Email Marketer Kitcatcopy.com Location: New Jersey

Meet Ashley! She is a versatile wordsmith and copywriting hero. She helps businesses and organizations grow through her copywriting services for various industries like Healthcare, Beauty & Cosmetics, Apparel & Accessories, Love & Relationships, Home Services, Coaching & Consulting, and so much more. Her services include Website & Digital Copywriting, Email Copywriting, Brand Development, and Copy Coaching & Consulting.

Before jumping in for a big, pricey copywriting project, you might want to try out an assignment on a smaller scale. In the industry, these are called “test projects” or “copy tests”. These tests are usually small and relatively quick to complete and can be either free or paid depending on the copywriter and project. Common copy tests are used for:

• Blogs • Sales emails • Postcards • Facebook Ads • Product descriptions • Social media posts

Copy tests allow you to gauge the expertise of your potential copywriter, observe their working style, and their ability to meet deadlines. It’s also important not to underestimate the importance of compatibility. Just because a copywriter writes great copy and meets deadlines doesn’t mean they’ll pass the vibe check.

Book A Consultation

Another way to see if a copywriter is right for your business is by talking with them. There’s two main ways you can go about this. You can either book a quick 15-20 minute consultation or schedule what most call a “power hour”. Power hours are a cross between copy tests and consultations as they allow you to experience what it’s like to work with your potential copywriter on a much more valuable scale. Power hours are usually paid and can

“They say the true strength of a business owner comes from their ability to delegate.”- Ashley

be used for a variety of valuable services including:

• Copy coaching • Strategy development • Brand development • Brainstorming marketing ideas • Tagline, headline, and title development • Going over other marketing needs

Consultations are perfect for no-stringsattached conversations if you’re not sure what your copywriting and marketing needs are. Power hours are great for a more donewith-you type of service and as an introductory service for potentially bigger and ongoing projects.

Ask To View Their Portfolio

Portfolios are a collection of work that many copywriters have. Some copywriters have theirs available on their website or they can be made available upon request through a PDF. You may find that some portfolios are filled with work across various niches and industries while others are geared towards either a specific writing niche or industry niche. These portfolios allow you to see a copywriter’s writing ability, however these are more useful to agencies than they are to solopreneurs and niched business owners as they can cause inadvertent bias. What that means is that if a business owner sees a portfolio without any pieces in their industry, they are more likely to assume that the copywriter is automatically not a good fit. Unless you’re an agency owner who thrives on a copywriter’s ability to write across multiple industries and mediums, it’s best to go with the first two options above for a more accurate assessment when hiring a copywriter. Otherwise you might miss out on an amazing writer and we wouldn’t want that. So there you have 3 ways to help you find that diamond in the rough minus the fear, anxiety and burnout. If you need help with your brand messaging, writing better copy, or want to hand off your copywriting altogether, visit https:// www.kitcatcopy.com/ to learn more. IG ashley.kitcatcopy LinkedIn: https://www.linkedin.com/ in/ashleycampusano/

“Get words that attract potential buyers and bring home the bacon. If you’re looking to build, grow, or scale your business, this is the place to be. I’m here to bring you copy that hits the emotional mark and sells like there’s no tomorrow.”