PORTFOLIO
ADVERTISING, DESIGN AND BRANDING
Hello,
My name is Carla Huste. I'm half spanish, half german. I've studied Advertising and Public Relations in UIC Barcelona. There is where I developed the passion for advertising, communication, branding and design. A continuation you can discover my pieces and projects which I hope you like as much as I liked and enjoyed doing.
NYC MARATHON The New York City Marathon is a worldwide known sports event held up in on of the biggest cities of the United States. Therefor it is considered the most important marathon in the country with much media buzz. All the actions follow the whole campaign strategy impulsing empathy, art and interculturality. The insight of having personal objectives to get to, making the race your race and everyone's race are also values that construct this creativity path. The creations presented below are the correspondant pieces to promote the marathon. In addition to the actions carried out, I also proposed to organize an after-party concert explained a continuation.
OPI For exterior advertising
MOCK-UP OPI For exterior advertising
MOCK-UP OPI For bus stop advertising
PRESS ADVERT for magazine
Entrance tiquets
The assignment was to carry out some advertising actions which would promote and lead people from al around the world to participate in the NYC Marathon. In addition to these actions, I propose organising an after party concert available for all participants. in this concert many well-recognised artist will collaborate singing their most popular songs. In the end, as a closing ceremony of the event, all singers will sing an adaptation of the famous Frank Sinatra's song New York, New York in tribute with the city and the Marathon.
CD cover After party concert RRPP action
Spot comercial
MOCK-UP Comercial Instagram
Social Media MOCK-UPS
BUSSELS, THE HEART OF EUROPE The aim of this piece is to create a poster presenting something and convince people of something about that product.
I choose to present the city of Brussels as a product where tourist can take advantage and visit it. As we may know Brussels is considered the economical centre of Europe and the city provides many interesting seesightings for tourist visiting.
TITLE ''VISIT THE HEART OF EUROPE; VISIT BRUSSELS'' The title of the piece is also the slogan because it defines exactly the aim of the poster. The main objective is the promotion of the Belgian town taking advantage that Brussels is the heart of the central Commission and the European Parliment.
MESSAGE & CONCEPT The message I want to convey with this billboard is the idea that Brussels is a good touristic destination. As shown in the images reflected on the balls of the well-known "Atomium", Brussels offers the public a number of attractions, both cultural, gastronomic and leisure. the city has many things and to transmit this is the main intention of the designed poster.
Type: Skia Size: 26,37 pt Colour: Black Distance between letters: 10mm Capital lettering
Type: Skia Size: 30 pt Colour: Black, Yellow and Red Distance between letters: 10mm Capital lettering
Brussels Cathedral
Left lateral mass Round ball Sphere, curved lines
European flag
Menneken Pis
TOLEDO, GATRONOMICAL CITY 2016 The Spanish city of Toledo won the past 2016 the prize of the capital gastronomical city. It is very typical to find very delicious soupes and meat in this region. The aim of this assignment was to expand the knowledge of the city as a gastronomical capital potentiating the fact that Toledo is a medieval town.
ALCOHOL REMOVAL Alcohol Removal is a pill that removes the alcohol in the system of the ones who take it, to prevent the person in having hangover. The aim of this project is to increase visibility and get to know this knew (invented) product..
MOCK-UPS Bus stop & Street advert
MOCK-UP Exterior
CALVIN KLEIN ETERNITY Calvin Klein is a very recognised American brand. The brand has also launched numerous times advert campaigns around their perfumes. Normaly inciding in the sexuality and passion of the female of male figure. The aim of this project is creating a poster that advertises the male perfume using the Calvin Klein values and colour scheme.
HERO BABY SOLO Hero Baby Solo is a brand that dedicates itself to produce exclusively food for children. After a brand crisis surrounded with Palm Oil, it's reputation, specially in the social media, remained harmed. The brand decided to release a new organic line which didn't use these types of products. Hero Baby Solo only uses natural products which are good for the babys which consume it. The aim of this project is to create an advertising campaign to help modify Hero Baby's reputation in social media.
We have chosen 14 days, with which will hold 6 promotions during the 3 months that lasts our advertising campaign. The budget we choose that will allow us to reach a high percentage of our target audience. For this purpose we have coded a budget of 10,000 euros every 14 days, whereupon the total of our investment in Facebook throughout the period that lasts the campaign will be 60,000 euros. In this way, our "reach" approximately will be 68,000 people out of the total of 420,000 people a day.
1. Demonstrate the purity of our products 2. Differentiate our message of other brands 3. Give families security and confidence 4. Appropriate infant feeding 100% ecological and functional concept. 5. Put Hero Baby on the top of mind of infant feeding *The 4th objective (appropriating the concept child 100% ecological and functional food) will be reflected in promoted publications, since it is the objective that picks up all the others.
On Instagram, will our 3 publications per week more-hyped publication (every 15 days that will rotate between Saturday and Sunday) = 36 not promoted publications and 6 publications advertised in the 3 months of the campaign.
We will make these 3 publications not promoted a week since Instagram does not have as many followers as Facebook but is the network most used by women 25 to 35 years (our target). In these 3 publications, we will make reference to 3 of the 5 objectives that we set at the beginning of the campaign:
1. Demonstrate the purity of our products 2. Differentiate our message of other brands 3. Give families security and confidence 4. Appropriate infant feeding 100% ecological and functional concept. 5. Put Hero Baby on the top of mind of infant feeding The 4th objective (appropriating the concept child 100% ecological and functional food) will be reflected in promoted publications, since it is the objective that picks up all the others. We will reflect 5th objective (position HeroBaby single in the top of mind of infant feeding) only on Facebook, since it is the social network with more followers).
Week 1 Monday - Natural The first Monday of the month of April we will make a publication with an emphasis on the theme that only Baby Hero is a natural. the idea is to create a Gif showing images of the ingredients that the product contains. So a still life of fruits apeare, and as it goes on we see a zoom in of images of the apple to emphasise the idea that appear is made of crushed Apple 100% natural.
Wednesday - differentiation It is a publication that supports the idea that Hero Baby only is different to all brands of both competition directly and indirectly through the qualified trial. The publication will have the format of a static image which will appear by the conclusions of the study's key points.
Friday - Certified One of our goals is to increase the security that the target audience (mothers, fathers and grandmothers) deposited in our brand. Therefore, we want to launch a video on our social networks that support this idea. The video will consist of an interview indirect which makes the camera a group of children of different ages, where to discuss the security that their parents have only Baby hero.
Saturday-notoriety (Facebook only) We want to make our brand stand in the top of mind of both customers and potential consumers. That is why we have decided that it would be a good idea to organize a raffle to get interactions between the community. This action will only be done on Facebook because it is where we have more followers. The contest will consist of a raffle where the winner receives a family photo session. It participates by scanning a QR code that will come in each Potito Hero Baby only with the App.
Sunday-promoted-100% ecological Every 15 days we propose to promote a publication in our social networks. As it is the publication that will reach more public both normal consumer and potential it is important that we emphasize the most outstanding objective that we want to achieve. The jars Hero Baby only stand for being 100% organic without palm oil. Therefore, we thought about making a small video clip as a recipe which will explain very briefly and through images the elaboration of a potito of our brand. An example of this would be:
Week 2 Monday- Natural As every Monday, Virilizaremos the idea that Hero Baby is only a natural product without preservatives or colorants and very healthy for the little ones. Therefore, the second Monday of the month we want to announce and invite you to participate in the event that we will organize around this category. This is the organization of a garden in a strategic place in Barcelona where consumers can develop their own customized Potito, in order to demonstrate their naturalness.
Wednesday – Differentiation The event of the orchard also serves us in a certain way to differentiate ourselves from the competition as it is an original event that has not been done before, so we want to give more visibility and re-advertise a poster Announcing.
Friday-Certified On Fridays are dedicated to empower mothers to deposit security in our brand. We want you to be sure that with our products alone, you are giving the best nutrition to your children, in a healthy, 100% ecological and natural. In this way, we will launch a testimonial video where some mothers will appear talking about the product to reinforce this idea and to bring more security to the consumer.
Saturday-Awareness (Facebook only) To increase the interaction and participation of consumers not only at the time of purchase but feel part of the brand will organize a contest/sweepstakes through Facebook. The prize is a lot of the product itself. The basics of the contest are: follow Hero Baby Solo on both Facebook and Instagram and tag friends. Once these requirements are fulfilled directly the user enters the drawing through his comment. The draw lasts 2 weeks.
CHRISTMAS NATIONAL LOTTERY This project is a radio advert promotion for the national lottery held every year during Chrtismas in Spain.
https://www.youtube.com/watch? v=zOTOwbw6iMo&feature=youtu.be
NIKE BOWSHOOTING Nike is a very reconsinges sports brand which offers products for nearly all sports nowadays. The aim of this project is to create a poster advertising the new sector that Nike has launched: bow shooting.
WALLAPOP Wallapop is an app created to buy and sell second hand personal items. The aim of this project is to create a branded content for Wallapop to post in social media.
Storyboard Spot
WINE BARCELONA: AFTERWORK Wine Barcelona is a new concept help up in Barcelona city. It is an event celebrated thursdays from 17pm to 1 am. Wine Barcelona's public is people older than 25 who work and uses the time after work to gather with their friends in a cool place having some wine on thursdays.
Logo proposal
Loyalty card