tailor

tailor was born from a speculative, UX project. It is heavily driven by research and, problem solving. The issue that I address is how fast fashion contributes to a lot of global waste. How the cuture of fashion can be elitist and does not cater to individuals.

tailor offers a sustainable and streamlined clothing service that is available to users anytime and anywhere. It achieves this by digitizing wardrobes, enabling users to access a vast array of clothing options from the comfort of their own devices. This approach reduces the need for physical clothing production, resulting in a reduction in environmental waste.

tailor is driven by a commitment to sustainability, innovation, and inclusivity. It aims to revolutionize the fashion industry by creating a more personalized and sustainable approach to fashion consumption. With Tailor, users can enjoy a unique and customizable wardrobe that aligns with their personal style and values while minimizing their environmental impact.

You can watch my promotional graphic here: https://vimeo.com/823340254

The "Fashion Pact" comes into light. Majour brands promise to lower the industry’s negative impact on the environment.

Majour brands promise to lower the industry’s negative impact on the environment.

Fashion companies are obliged to donate their unsold stock instead of incinerating and destroying it.

Culture identity crisis due to gentrification

Economic crash due to recession after the pandemic. People are more frugal with their money and how they spend.

Societal, environmental and regulatory changes get brought in for the fashion industry.

People become more aware of materials used in production since more animals are becoming extinct.

Rivers and freshwater reserves become depleted.

Natural resource scarcity cause brands to radically rethink the way they use materials.

A blank canvas which can change colour and style. People ‘try on’ clothes in virtual mirrors using 3-D body scanners in shops.

AR glasses are being worn more often and are in almost every household.

3D printers are now also in every household and has become more accessible for people to purchase.

Nanotechnology and nanomaterials created a garment that can do many things in order to adapt to the world outside.

Research into new materials are being made. Mimicking certain animals way to camouflage onto clothing. Alongside the technology of 3D printing and body scanning.

Have now successfully mimicked the cuttlefishes’ way of camouflage onto clothing.

A new subscription based product allows people to now download di erent styles of clothing onto themselves.

Jane, 20 Years

Needs

To be more eco friendly. Enhance her followers experience when doing sponserships or when selling her own designs.

Kyle, 32 Years

Needs

To be able to quickly adopt new trends as they are progressing. With such high price tags, Kyle is unable to stay up to date with fashion.

Stephen, 65 Years

Needs

Stephen tends to buy more heavyweighted clothing such as hoodies and jumpers so they will last longer. Not really bothered by “fashion”.

Frustrations

Recieveing too much material packaging. Wardrobe space becoming exceptionally limited.

Frustrations

Kyle considers himelf a non-conformist. Because selfexpression is becoming harder, he seeks something that will truely reflect his self described unqiueness.

Frustrations

Stephen doesn’t like clothes shopping, but online services are much more accesible to him.

Do you want to wear all black again?” tailor compiles all your online activity to make accurate clothing suggestions. tailor clothing is water resistant, which means a powder wash once a week will do the trick.

High fashion, low maintainance.