CUSTOMER INSIGHTS
As strong as an elephant In November 2016, SAWO A/S – Hiab’s Danish distributor – gifted an 8-tonne granite elephant to Hiab’s new multiassembly unit in Stargard, Poland. It was transported all the way from Denmark to Poland by the Bent-Mortensen family. We tell you why this was a gift loaded with symbolism. Text Anita Christina Jensenius Photos Hiab
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iab’s characteristic elephant logo have paintings of them on the wall,” explains Ivan with its trump looking like the hook of a Chrost, CEO of SAWO. crane had always fascinated Flemming The elephant represents strength, long life, Christensen, the founder of SAWO reliability and trust, all qualities that Chrost says A/S, Northern Europe’s largest supplier of have come to represent a Hiab crane. Which is why, cargo-handling equipment. In fact, he felt as testament to their long-standing relationship, so strongly about the symbolism behind SAWO has gifted granite versions of these the elephant logo that the grey giant was elephants to Hiab offices in Sweden, Holland made SAWO’s totem animal. and Finland, with the most recent one being Signs of its presence are gifted to the Stargard unit in Poland. BENT everywhere, with elephant statues MORTENSEN welcoming guests to SAWO as they A/S, DENMARK Transporting this mammoth gift arrive at the office. over 1,000 kilometres from Denmark “I have around 20 elephants in my office, some to Poland required someone SAWO could trust made of ivory, glass, china and even wood. I even without any reservation. Which is why they made
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