2013 Media Kit
As a FREE social health platform, CareNovateMag.com connects caregivers, parents, adults caring for their loved ones, senior/elder caregivers with caregiving content, medication literacy insights and social health information curated by healthcare professionals who are caregivers and advocates.
• Mission: • To support, improve & simplify caregivers, sandwich generation & seniors health & medication literacy by providing tips, advise and expert guidance.
• Goal: • To provide an engaging online social healthcare platform and community for caregivers, sandwich generation adults and healthcare extender.
Introduction
The award nominated CareNovate Magazine (also known as CareNovateMag) provides a unique and trusted platform and community. Launched late 2012, CareNovate Magazine has been providing actionable information to caregivers, patients. Whether they are a recently becomes a family caregiver due to a life event, searching for health information online or need support, CareNovate Magazine inspires and empowers readers by delivering sound advice that guides them through.
Women Caregivers Sandwich Generation Families Baby Boomers Patients Parents Healthcare Extenders Source: CDC, AARP
www.carenovatemag.com @carerxpharmd info@carenovate.com
Introduction
CareNovate Magazine unique approach to providing trustworthy, unbiased information extends to every page of the magazine. CareNovate Magazine provides practical advice that’s both educational and inspirational, empowering readers to become more active participants in their own health and care.
70 million + Family Caregivers 100 million + families & those sandwiched in caring for aging & young Women - 110 Million + controlling 7 Trillion $$$ in purchasing power 78.2 + million baby boomer
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Statistics
• 9 out of 10 women seek health information via the Web • National Marketing Institute •
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64% of women online research information regarding prescription drugs • Pew Internet & American Life Project 72% of women use the Internet for gathering health information • Pew Internet & American Life Project Women are responsible for 90% of all health care decisions • American Academy of Family Physicians
www.carenovatemag.com @carerxpharmd info@carenovate.com
2013 Editorial Calendar
2013 Editorial Calendar
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Advertising Opportunities
Offers an integrated marketing program. We offers media you can use to create a multilayered, multiplatform program that wraps your audience in a fullcircle experience of your brand.
Editorial content: Content covering Caregiving, Social Health, Health, Wellness, Appropriate Medication Use, Expert Interviews, Teleclass for caregivers, Twitter chats & Lifestyle.
Email Marketing & Blasts: CareDigest & CareTips Email programs designed to provide targeted insights.
CareNovateMag Newsletter: A bite-sized daily email that delivers practical caregiving, health medication management tips. www.carenovatemag.com @carerxpharmd info@carenovate.com
Advertising Opportunities
Offers an integrated marketing program. We offers media you can use to create a multilayered, multiplatform program that wraps your audience in a fullcircle experience of your brand.
Social Media Avenues: Social media targeted publishing Digital Edition (PUBLISHED QUARTERLY) – Coming Soon Reach readers wherever they are with the interactive version of CareNovate Magazine —accessible on computers, smartphones and tablets. Special Issues We are open minded. We are open to exciting new opportunities— we’re growing all the time!
www.carenovatemag.com @carerxpharmd info@carenovate.com
Social Media Reach As of April 2013
Facebook • 200 CareNovateMag • 800 CareNovate.com (coming soon)
Twitter • 757 CareNovateMag & 1041 CareNovate.com (coming soon) followers
Pinterest • 112 Followers
MailChimp Newsletter Subscribers • 980
LinkedIn • Professionals = 500+ • 26 Company followers & 200 CareNovateMag Group Members
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Awards , Accolades & Features
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Partners & Collaborators
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Innovate Care with Us Email Us For Our Rates info@carenovate.com 832.589.0076 www.carenovatemag.com
www.carenovatemag.com @carerxpharmd info@carenovate.com