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THE OVERVIEW OF AN EXTRAORDINARY BRAND


Cover proper ty located in: Queenstown, New Zealand


C O N T E N T S

Global Reach............................................................................................ 4 Auction House......................................................................................... 5 Global Media............................................................................................ 6 Property Advertising.............................................................................. 7 Listing Distribution................................................................................. 8 Sothebysrealty.com............................................................................... 10 SIR Mobile............................................................................................... 13 Social Media............................................................................................ 14 Search Engine Marketing..................................................................... 15

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GLOBAL REACH 13,000 sales associates in over 660 offices and 49 countries and territories.

DISTINGUISHED CONNECTIONS Our “white-glove� referral service is a key differentiator allowing our network members to connect buyers and sellers globally. 4


sOTHEBY’S AUCTION HOUSE

EMBRACING OUR BRAND’S POWERFUL INFLUENCE

The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. In the global markets we serve, this is a powerful differentiator. 5


global Media INTELLIGENTLY SHOWCASING PROPERTY Our 2013 media plan is expected to deliver nearly 700 million impressions through our partner’s highly visible and influential platforms resulting in extraordinary brand recognition and property exposure.

L E V E R AG I N G I N N OVAT I O N , E X P E R I E N C E & I N T E R N AT I O N A L I M PAC T 6


PROPERTY ADVERTISING targeted. gLobal. efficient.

Our property advertising program utilizes both the print and digital platforms of some of the world’s most powerful media organizations providing our listings with exposure to a more affluent clientele. L U X U RY H O M E S A N D L I F E S T Y L E S A RO U N D T H E WO R L D / 2 0 1 2 / VO L U M E T WO

Queenstown, New Zealand $15,000,000 NZD Property ID 4000031366

LIVING THE GOOD LIFE

Affluent home buyers pursue their passions through real estate PLUS THE UNIQUE ENERGY OF WASHINGTON D.C. EXTRAORDINARY HOMES FROM AROUND THE WORLD

Woodside, CA, USA $39,500,000 USD Property ID 0085235

Paris, France Price Upon Request Property ID 4000028903

Montréal, Québec, Canada $11,750,000 CAD Property ID 4000032321

�s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.

HA R B OU R I SL A N D, BA HA M AS

PA R A DI SE I SL A N D, BA HA M AS

Beachfront Hotel. An intimate Beachfront boutique hotel with 9 uniquely styled BR and 11 baths. Set on a 10,766 sf elevated beachfront lot on the world-renown Pink Sand Beach of Harbour Island. Life is less taxing offshore. WEB: 4000033769. US$6,100,000. George.Damianos@ SothebysRealty.com

Damianos Sotheby’s International Realty +1 242.424.9699 | SIRbahamas.com

Damianos Sotheby’s International Realty +1 242.424.9699 | SIRbahamas.com

L A K E B ROM P TON , QU É B E C , C A NA DA

K E N T F I E L D, C A

H I DDE N VA L L E Y, C A

Grand Estate on Private Island. Magnificent stone mansion custom built in 2001 by Celine Dion and her family. Located on over 19 acres, this stunning 24,000 sf estate is being sold turn-key with nearly all its contents. CAD $29,655,500. Joseph Montanaro.

Sotheby’s International Realty Quebec +1 514.660.3050 | celinedionestate.com Marin County Estate. Mt. Tamalpias view from elegant approximately 7,100 sf residence on rare, approx 3 acre parcel. Grounds include pool, stone work, pergola, orchard and fabulous gardens. Minutes to GG Bridge. WEB: 0243344. $13,895,000. Tina Shone.

Ocean Club Estates. Beach house w/ boat dockage. 150’ pvt beach & 75’ canal frontage w/ dock for 3 boats. 7 BR, 7.5 bath, 16,000 sf main house & 2,225 sf guest cottage. Gated community, golf, beach club, resort amenities. Enjoy tax neutral Bahamas. WEB: 4000033729. US$8,995,000. Nick.Damianos@ SothebysRealty.com

Damianos Sotheby’s International Realty +1 242.376.1841 | SIRbahamas.com

L AVA L , Q U E B E C , C A NA DA

Worldwide architecturally acclaimed. Luxuriously appointed residence in the Eastern Townships with nearly 3,000 sf of living space set on 6 acres with views of Lake Brompton. This ecofriendly home was designed to harmoniously blend in with its environment. CAD $3,175,000. Joseph Montanaro.

Sotheby’s International Realty Québec +1 514.660.3050 | sothebysrealty.ca

PA R A DI SE I SL A N D, BA HA M AS

Hurricane Hole Marina. 12.9-acre site in the heart of Paradise Island. 1,600’ on Nassau Harbour, enormous development potential. 90-slip marina, pool, beach, dock masters’ office. No income, inheritance or capital taxes. WEB: 16650. US$29,500,000. George.Damianos@ SothebysRealty.com

PAS O ROB L E S , C A

World-class estate on 24 acres with towering oaks, private lake, entertainment pavilion, tennis court, pool, aviary, chapel, working vineyard, spectacular orchards/gardens. Visit PotreroRd.com. WEB: 0307404. $19,950,000. Patrick Martin & Suzanne Perkins.

Sotheby’s International Realty Sunset Strip Brokerage +1 323.353.7200 | sothebyshomes.com/LosAngeles Winery, Vineyard and Tasting room with a beautiful 5,040 sf. Estate on 320± acres with 7 separate connected parcels. Located in beautiful San Luis Obispo County. MLS# 190572. $5,990,000. Terence Collins. terence@terencecollins.net

PAS O ROB L E S , C A

Panoramic vistas on 100 acres with prime calcareous soil in the new mecca of premium wine producing country. Midway between L.A. and San Francisco. Paso Robles chosen as Fodor’s Top 10 Global Destination Spring 2012. $2,300,000. Jeff.Pierce@SothebysRealty.com

Sotheby’s International Realty Wine Country Brokerage +1 707.933.1515 | KentfieldCountryEstate.com

Home & Ranch Sotheby’s International Realty +1 805.434.9700 | winecountryrealestate.net

Home & Ranch Sotheby’s International Realty +1 805.587.4609 | RanchandVineyardTeam.com

S ONOM A , C A

VA I L / ASP E N , C O

G R E E N W IC H , C T

Approx 140 acre paradise. Approx 11,800 sf home with 6 BR, lake, beach, softball, tennis, gardens, manager’s building. 10± mins to Sonoma Plaza. 50± mins to SF. WEB: 0243305. Price upon request. Donald Van de Mark. donald.vandemark@ sothebyshomes.com

Restored legacy horse property between Vail and Aspen. 21 acres. Senior water rights. 1 mile white fencing. Designed for multi-generational enjoyment. Colorado’s 2012 #1 thoroughbred breeding farm. Visit 345midvalley.com. Act while Colorado is on sale. $2,500,000. Mick Kelly.

Voted best value in Greenwich: Conyers Farm. Public Open House Sat, Nov 10th from 12-2:00 P.M. 10 acre compound with 2 renovated historical dwellings and sited plans for a 3rd 11,000 sf house. Bring your favorite builder or designer. $5,895,000. Heather Platt.

Sotheby’s International Realty Wine Country Brokerage +1 707.337.2227 | SonomaRanchEstate.com

Fuller BCV Sotheby’s International Realty +1 970.376.5617 | fullerbcvsothebysrealty.com

Sotheby’s International Realty Greenwich Brokerage +1 203.869.4343 | sothebyshomes.com/greenwich

G R E E N W IC H , C T

K E Y L A RG O, F L

K E Y L A RG O, F L Extraordinary property surrounded by 500’ of water frontage offering 5 BR, 6 baths and custom features throughout. Located in the exclusive community of Ocean Reef featuring a 175-slip marina, private airport & championship golf courses. $6,990,000. Russell.Post@ SothebysRealty.com

Park-like tranquility on 12+ acres sets the stage for private stone manor. This richly detailed 7 BR, 8 fireplace residence exudes warm magnificence. Wine cellar, heated pool, tennis court. Significantly reduced. $13,500,000. Joseph Barbieri.

Sotheby’s International Realty Greenwich Brokerage +1 203.869.4343 | sothebyshomes.com/greenwich

Russell Post Sotheby’s International Realty +1 305.367.2027 | Russellpostsir.com

YOR K , M E

C A P E C OD, M A

Russell Post Sotheby’s International Realty +1 305.367.2027 | Russellpostsir.com

G L O B A L E X P O S U R E F O R D I S T I N C T P R O P E R T Y A DV E R T I S I N G Anne Erwin Sotheby’s International Realty +1 207.363.6640 | AnneErwin.com

Highland Farm is a luxury estate on 35 acres surrounded by 100 acres of conservation. With 6 BR, this property features a heated in-ground pool, 2 regulation tennis courts, barn and more. $2,995,000. RealEstate@AnneErwin.com

One of the finest waterfront locations in Ocean Reef featuring 220’ of seawall with direct Ocean access. This waterfront paradise offers 3 BR, 3 baths, fabulous out- door living spaces and panoramic ocean views. $4,900,000. Russell Post. Russell.Post@ SothebysRealty.com

Falmouth. Stunning, architecturally significant waterfront home. Resort-style pool area with pool house and summer kitchen. 5 BR, nothing spared. $2,750,000. Pat Thatcher. pat.thatcher@ sothebyshomes.com

Sotheby’s International Realty Cape Cod Brokerage +1 508.524.0440 | sothebyshomes.com

C ON C OR D, M A Notable country estate in historic Concord! Kit opens to 2 story great rm, French doors, gorgeous grounds. Multiple BR suites, children’s game rm, staff qtrs, barn w/ loft, gunite pool & lighted tennis court. East/west views, direct access to pond and 1,100 acres of conservation land. $4,100,000. Sharon Mendosa & Kevin Balboni.

Gibson Sotheby’s International Realty +1 978.505.5558 | gibsonsir.com

© MMXII Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. ©2012 LIK USA. Photo by Peter Lik. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each office is Independently Owned and Operated except offices Operated by Sotheby’s International Realty, Inc.

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LISTING DISTRIBUTION

WORLDWIDE property marketing EXPOSURE

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The Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world resulting in 60,000,000 property views annually.

P R E F E R R E D G LO B A L M E D I A PA RT N E R

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eGallery Featured in most of the Sotheby’s International Realty and Sotheby’s auction house locations around the world, the eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. GLOBAL PROPERTY DISTRIBUTION Property brochures are sent to hundreds of real estate and Auction House locations around the world providing additional exposure for the listings our network represents.

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sothebysrealty.com EXPERIENCE THE UNIQUE IN A YEAR SOTHEBYSREALTY.COM INVITES: 7,000,000 visits ▸ 12 focused minutes per visit ▸ 45% visits from outside US ▸

CASCADING WEBSITES Properties may also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty network members websites.

SOTHEBYSREALTY.COM attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of visitors immerse themselves in our collection of over 3.5 million vibrant, quality-controlled property photographs. 10




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DISPLAYS YOUR HOME TO A GLOBAL AUDIENCE OF LUXURY REAL ESTATE CLIENTELE WITH: 2

1 2 3 4

 etric and imperial units of measure M Currency conversion with 50 currencies updated four times per day Translated property videos/virtual tours 15 human-translated languages

U N I Q U E LY S H OWC A S I N G T H E F I N E S T P R O P E R T I E S I N T H E WO R L D 11


farm & ranch

SOTHEBYSREALTY.COM

golf

ski

waterfront LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. Sotheby’s International Realty has developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. 12


sIR MOBILE

EXPERIENCE THE UNIQUE on the road SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 45 countries.

Currently there are more internet searches worldwide on a mobile device than on a computer.

To get SIR Mobile ▸▸ ▸▸ ▸▸

Text “SIR“ to 87778 Search for “SIR“ in the app stores Go to sothebysrealty.com from your mobile device

Features of SIR Mobile GPS search, find the closest home 2 Search globally in 45 countries 3 Driving directions to the home of interest 1

Social sharing on Facebook and Twitter 5 Tap to connect; call or email 6 Points-of-interest toolbar 4

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SOCIAL MEDIA GLOBAL CONNECTIONS

Connecting a global real estate community through the strength of Social Media

facebook.com/sothebysrealty @sothebysrealty google.com/+sothebysrealty pinterest.com/sothebysrealty linkedin.com/company/sothebys-international-realty youtube.com/sothebysrealty sothebysrealty.com/blog

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SEARCH ENGINE MARKETING 90% of home buyers begin their search for their home online. Through our re-evaluated and evolving strategies, we continue to drive the most relevant home buyers to sothebysrealty.com and your property. As an international brand, we target real estate consumers globally by translating our search engine content into a number of languages including English, Spanish, Italian and Russian.

PROVEN RESULTS THROUGH

2012…

▸▸4.06

Million visits from Search Engines

▸▸Over

135.6 Million “paid search impressions”

▸▸Thousands

of relevant leads

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© MMXIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

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