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Care Campaign for the Vulnerable

Care Campaign for the Vulnerable: Working Together to Redefine Safety in Care

Care Campaign for the Vulnerable (CCFTV) is a national, not-for-profit organisation advocating for safety, transparency, and dignity in care, with a particular focus on dementia and elderly care. Founded following personal experience with unsafe care practices, CCFTV has evolved into a respected voice in the sector — supporting families, influencing policy, and working alongside providers to help improve outcomes for vulnerable individuals.

Through our work, we’ve supported hundreds of families navigating serious issues — including safeguarding failures, unexplained injuries, and concerns around care standards. Our support includes representation in best interest meetings, guidance through safeguarding procedures, and presence at inquests and legal proceedings. We work from a place of empathy, while always maintaining professionalism and a commitment to constructive resolution.

Central to our work is our long-standing advocacy for independently operated, consent-led safety monitoring in care environments. We believe visual technology can play a vital role in promoting transparency, protecting residents and staff alike, and supporting care providers to deliver consistent, high-quality care.

CCFTV is proud to be building a collaborative network of providers, safety experts and advocates who share our vision. Notably, we have recently appointed Ambassador Visual Seewoolall, Chief Operating Officer of Signature Senior Lifestyle, whose dedication, professionalism and commitment to championing safety, quality, and innovation in care reflect the very values at the heart of CCFTV. His leadership within one of the UK’s most respected care providers reinforces the importance of sector-wide collaboration and strengthens our shared mission to place residents and their families at the centre of care provision. These partnerships reflect our commitment to working with organisations who embrace open, forward-thinking approaches to care.

Our relationship with care providers is central to our efforts to see a more open and transparent care sector . While we are known for highlighting the real experiences of families

— often in highly distressing circumstances — we are equally committed to championing providers who are willing to listen, evolve, and adopt practices that prioritise safety and dignity. This includes supporting staff wellbeing, engaging families in care planning, and embracing a culture of openness.

We understand the care sector is under pressure — from workforce challenges to rising costs and regulatory demands. Our goal is not to place blame, but to offer constructive, practical support to help providers deliver the safe and dignified care we all want to see. We have witnessed first-hand how positive collaboration can lead to improved outcomes for residents, families, and staff.

As a Supporter Member of Care England, CCFTV is proud to align with fellow organisations committed to raising standards and sharing knowledge across the sector. We welcome dialogue with providers and industry leaders who value transparency and believe, as we do, that real change is achieved through partnership.

Together, we can ensure that safety in care is never compromised — and always championed.

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