Market Analysis

Brand DISCOVERY

Name Exploration $500 $400

• 5-10 brand naming options including the strategic vision behind each concept, and 2 review rounds for edits. • First deliverable in 2 weeks.

Final deliverable includes creative concepts only. Securing the name legally with a lawyer is not included with this product and is offered at an additional cost.

Legal Vetting

We can offer an in-depth trademark search through our trademark lawyer, see below for options:

Initial Review up to $300

• A high level review of one round of 5 names, ranked in order of preference, to determine which is the most likely usable nationwide. • First deliverable in 3 days.

Preliminary Search $675

• A search of one name option across all federally registered names on the federal trademark database to determine trademark infringement issues. • First deliverable in 1 week.

Comprehensive Search $2,000

• A search of all registered and unregistered names to determine trademark infringement and priority use issues. • First deliverable in 2-3 weeks.

Logo & Brand Identity

$5,500

$4,500

• Creative exploration is conducted to develop 5 complete logo concepts, 3 color schemes, and 2 review rounds included for edits. • We’ll also pair the final logo option with 6 lifestyle photos that will support your overall brand identity. • First deliverable in 4 weeks.

Final deliverable includes print and web-ready logo files, PDF brand book outlining logo usage and variations, color scheme values, brand fonts, and brand mood board. Final web-ready photo files will be provided for lifestyle imagery.

Market Analysis

$6,500

$3,000

• Thorough research to provide a full market overview including demographic analysis, competitor and housing insight, competitor review, location discovery, and a marketing direction summary. • First deliverable in 4 weeks.

Final deliverable includes a comprehensive 20-30 page PDF. Travel not included and billed separately.

Brand Narrative

$5,500

$4,500

• This comprehensive narrative outlines the brand vision, values, voice, lifestyle, mission, and audience. • This brand narrative also include logo variations and usage, brand colors and fonts, patterns, collateral mockups, social media brand guidelines, and 2 review rounds for edits. • First deliverable in 4 weeks.

Final deliverable includes a comprehensive 20-30 page PDF. This product does not include the creation of any new brand design collateral.

Essential Marketing Package

$1,000

$500

• Embrace a custom marketing collateral package with this “choose your own path” strategy. Select up to 5 collateral pieces you need for your brand, including 2 review rounds for edits. • First deliverable in 2-3 weeks.

Choose 5 collateral options from the following:

Two custom business card options One pocket folder design One 8.5x11 letterhead design One 4x6 notecard design One t-shirt design One custom sticker design One promo design One Snapchat filter

Final deliverable includes print files for all approved collateral. Printing coordination is not included with this product.