Brand DISCOVERY Name Exploration
$500
$400
• 5-10 brand naming options including the strategic vision behind each concept, and 2 review rounds for edits. • First deliverable in 2 weeks. Final deliverable includes creative concepts only. Securing the name legally with a lawyer is not included with this product and is offered at an additional cost.
Market Analysis
$6,500
$3,000
• Thorough research to provide a full market overview including demographic analysis, competitor and housing insight, competitor review, location discovery, and a marketing direction summary. • First deliverable in 4 weeks. Final deliverable includes a comprehensive 20-30 page PDF. Travel not included and billed separately.
Legal Vetting We can offer an in-depth trademark search through our trademark lawyer, see below for options:
Initial Review
up to $300
• A high level review of one round of 5 names, ranked in order of preference, to determine which is the most likely usable nationwide. • First deliverable in 3 days.
$675
Preliminary Search
• A search of one name option across all federally registered names on the federal trademark database to determine trademark
Brand Narrative
$5,500
$4,500
• This comprehensive narrative outlines the brand vision, values, voice, lifestyle, mission, and audience. • This brand narrative also include logo variations and usage, brand colors and fonts, patterns, collateral mockups, social media brand guidelines, and 2 review rounds for edits. • First deliverable in 4 weeks. Final deliverable includes a comprehensive 20-30 page PDF. This product does not include the creation of any new brand design collateral.
infringement issues. • First deliverable in 1 week.
$2,000
Comprehensive Search
• A search of all registered and unregistered names to determine • First deliverable in 2-3 weeks.
$5,500
$1,000
$500
• Embrace a custom marketing collateral package with this “choose your own path” strategy. Select up to 5 collateral pieces you need for your brand, including 2 review rounds for edits. • First deliverable in 2-3 weeks.
trademark infringement and priority use issues.
Logo & Brand Identity
Essential Marketing Package
$4,500
• Creative exploration is conducted to develop 5 complete logo concepts, 3 color schemes, and 2 review rounds included for edits. • We’ll also pair the final logo option with 6 lifestyle photos that will support your overall brand identity. • First deliverable in 4 weeks.
Choose 5 collateral options from the following:
Two custom business card options
One t-shirt design
One pocket folder design
One custom sticker design
One 8.5x11 letterhead design
One promo design
One 4x6 notecard design
One Snapchat filter
Final deliverable includes print and web-ready logo files, PDF brand book outlining logo usage and variations, color scheme values, brand fonts, and brand mood board.
Final deliverable includes print files for all approved collateral. Printing coordination
Final web-ready photo files will be provided for lifestyle imagery.
is not included with this product.
BRAND DISCOVERY
AGENCYFIFTY3.COM | PG 06
