LATHAM & WATKINS LLP
CORPORATE IDENTITY
"Integration" was the buzzword that Latham & Watkins hoped to embody to clients and prospects when it embarked on its rebranding effort. With a apositioning based on youthful entrepreneurialism and business savvy, and typography that is modern and unencumbered, the new identity works well in an international arena. Created and launched in only four months, the complete program was implemented in 24 offices with over 2,500 attorneys, and applied to a prolific paperware and communications system that includes everything from seminar and pitch materials to advertisements to brochures.
2 2 W E ST 19TH STREE T, 10TH FL NE W YO RK , NY 10 01 1- 42 0 2 T 212. 8 07.0 011 F 212. 8 07.0 870 W W W.CARBO NE SM O L AN.C O M