How Important is Content Length for SEO & #Conversion in 2018

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4. Add Statistic Based Examples Implementing the right target keyword is essential if you want your blog post to rank well in the search result. By doing appropriate keyword research you would be able to get a clear idea as to what your target audience is searching for and this would enable you to optimize your content accordingly in order to deliver the best answers for a user query.

5. Include Interesting and Relevant Images, Graphics & Videos According to marketer Jeff Bullas, articles with images get 94% more total views. This is reason enough why you should include images in your blog post. Visual content helps increase audience engagement by two-fold compared to only text-based content. Images are also a great way via which you can break up large chunks of text making your blog posts more interesting and quick to scan through. Furthermore, from a social media perspective, articles with Images get more social shares as opposed to those without. Thus, this is yet another powerful reason why you should add images to your articles.

70

Average Shares for Articles With or Without Images

60

64,9

50 40 30 20

28

10 0 Has no images

Has at least one image

Source: https://okdork.com/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/

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www.capsicummediaworks.com

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