CMS Lunchtime Learning Seminars

CAPITAL MEDICAL SOCIETY VIRTUAL LUNCHTIME LEARNING SEMINARS

MARK YOUR CALENDARS FOR THE SPRING 2022 LUNCH AND LEARN SEMINARS:

April 20, 2022 Building Loyal Customers in Challenging Times

Presenter: M. Michelle Bono, TCC Performance

Innovation Institute

Building satisfied and loyal advocates for your organization or medical services doesn’t just come from having good medical outcomes. Today’s patients often have choices on where to be seen for medical issues. Add to that the shorter fuse and unrealistic expectations of some patients and it is clear that we need to find strong ways to communicate respect and compassion to increase customer satisfaction. Patients today are likely to weigh the emotional side of the equation — how they are treated through the entire process, their ability to understand and relate to doctors and staff, and feeling valued and respected — as much as the factual side — success rates, experience of medical personnel, rates of complications or infection, and timeliness of care and service.

Join us for this lunch-time session to learn and practice ways to communicate positively, learn the impact of words and offering options, and find ways to help build patients who are fierce advocates for your brand. Whether you’re new to the field or an experienced veteran, we promise you’ll leave with some new ideas and have a little fun as well.

On March 23rd, Claire Ernst, JD, Director, Government Affairs, MGMA, gave an excellent program on Washington Updates.

May 18, 2022 HIPAA and Data Access – What’s New in 2022

Presenters: Holland & Knight Tallahassee –

Shannon B. Hartsfield, Partner;

Mia L. McKown, Partner; and

Eddie Williams III, Partner Physicians have been dealing with HIPAA for many years, but changes to federal regulations coming in October threaten to turn HIPAA on its head. Government regulatory efforts have focused in recent years on patient access to data. Doctors will need to make sure patients have virtually unfettered access to their electronic medical records. Eddie Williams, Mia McKown and Shannon Hartsfield, attorneys from Holland & Knight’s Tallahassee office, which this year celebrates 50 years of service in the Capital, plan to speak. They will focus on new developments in HIPAA including:

• What physicians need to know about medical records ownership in Florida • Recent HIPAA enforcement activity • Expanded 2022 prohibitions on information blocking • How physicians can implement “recognized security practices” to reduce risk

Registration Required Time: 12:30 PM to 1:30 PM No Cost for these virtual seminars.

For more information or to RSVP, please contact Rosalie Carlin at (850) 877-9018 or rcarlin@capmed.org.