WHY YOU SHOULD FOCUS ON A PWA INSTEAD OF A WEBSITE?
PWA - EXPLAINED! PWAs or Progressive Web Applications leverage the functionality of native apps, mobile sites and responsive websites to offer a seamless and first-class user experience. Most businesses today make use of PWAs to keep up with the rising expectations of today’s users, and in the process, cut down on their app development and maintenance costs.
HOW PWAS BECAME POPULAR IN THE RECENT TIMES? Alibaba has recently stated that while implementing PWAs, they have noticed a 76% rise in the conversion rates across multiple browsers. Today, PWAs are preferred over the traditional websites because of the excellent user experiences they offer. They are secure, fast, searchable and feature-rich.
76%
PWA STATISTICS 150% Trivago saw a 150% increase in engagement for people who add its PWA to their home screens. Uber’s PWA was designed to be really fast even on a 2G network.
PWA STATISTICS (CONTD.) Pinterest redeveloped their mobile site as a PWA and recorded a 60% increase in its core engagement. BookMyShow’s PWA loads within 3 seconds and it saw an increased conversion rate of more than 80%.
HOW ARE PWAS BETTER THAN WEBSITES? Websites generally depend on real-time data transfers for delivering information resulting in slow page refreshes. PWAs offer a snappy user experience even in low and no connectivity networks. Websites are usually unable to leverage mobile device capabilities. However, PWAs make the most of browser-specific improvements like push notifications and features like GPS and camera.
HOW ARE PWAS BETTER THAN WEBSITES? (CONTD.) PWAs are A2HS-ready which makes it immensely convenient for a user to put PWA shortcuts on their homescreens of both desktops and mobile devices. Shortcuts of traditional websites generally take a lot of time to load and offers a bad user experience.
BUSINESS PROBLEMS THAT PWAS HELP RESOLVE The need to develop apps for diverse platforms. Mobile apps cannot be easily searched. Re-engagement and timely communication are taxing. Mobile websites may often not be user-friendly.
CONCLUSION If businesses aim to bring down their long term costs and improve mobile experiences, they must upgrade to PWAs. Excellent performance, simplified communication and elimination of overheads are some of the benefits of PWAs.
To know more about the benefits of PWAs, https://bit.ly/2x294ii