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RDS Main Hall 13-14 March 2009

Ireland’s first and only commercial event to target the school-leaver market Unrivalled Exposure The Debs, Student and Fashion Expo is the ultimate student lifestyle event and offers Exhibitors unrivalled exposure to the lucrative student market. Be prepared to sell to and educate 15,000 new and potentially lifetime loyal customers. No other event brings this group of young enthusiastic consumers together under one roof and, as an exhibitor, you will have a unique opportunity to talk to this impressionable demographic. The students visit the Expo to be informed of the products and services they may want, or need, for their college and student life.

Highlights Planned for the Event Include: • Debs & Student Fashion Catwalk • Prize of a Lifetime Competition • Student Exam Centre • Free Makeovers & Nail Bar • Student Sport Zone • Lazy Boy Lounge

Media Partners

• Live Seminars on topics including Beauty, Debs safety, Exam Tips and Financial Planning • Live Music From Top DJs • Parent Pamper Zone • Only €10 Entrance Fee

RDS Main Hall 13-14 March 2009





The Student Market This Expo creates a unique channel for Retailers, Colleges, Financial Institutions and Media to grow their share of this very lucrative market segment. Students will be exposed to fashion, education, cosmetics, limousines, magazines, phones, computers, health & fitness together with everything they need to assist them with their studies. Make sure your new customers can make their purchases and orders on site.

Packages are available to meet all budgets. The average package costs €1500 and includes a 6 square meter stand which can be used for retail purposes, the package also includes opportunities to include your products in the student fashion show which will be viewed by over 6,000 people.

Source: *Based on a teenage population of 450,000 and an annual allowance of €1200 per teenager.

Marketing Mix A specifically targeted media campaign will be in full flight from mid-January. Our proposed media campaign will include:

online competitions which will then allow us to capture data for use closer to the launch of the event.




Event preview featured in leading newspapers and magazines countrywide. Plus constant exposure through articles and advertisements in national press.

Exciting and effective promotional campaign targeting student events nationwide. Over 110,000 leaflets will reach Students throughout Ireland promoting The Prize of a Lifetime competition on our website.

Major advertisement campaign on MTV the world's most popular student station.



Targeted online social networking advertisements on Bebo, Myspace & Facebook. Our website will also feature

Extensive use will be made of popular radio outlets accessed by the late teen market- both National and Regional.

Dart Cards and Bus Rears.


Exhibitor Information Included in the shell scheme: Lighting and power point, dividing walls, carpet and company name sign, stand cleaning and listing on the event website as part of the online event promotion with hyperlink to your site, free tickets to the show to distribute to clients, staff and associates and listing in the Event Guide. Please note: Stand fitting is mandatory on all stands of 16 sq m and less. One spotlight will be provided for every 6 sq m and one powerpoint for every 10 sq m. VAT is additional at 21.5% (from 1st December 2009). This Expo is strictly an alcohol free event. No alcohol or related products will be promoted or sold at this event.

The Debs, Student & Fashion Expo has a variety of sponsorship opportunities and packages available which can be tailored to meet sponsor’s objectives and budgets.

Book early to secure maximum exposure for your brand. Call us now on 01 882 5415 to order your Exhibitor Information Pack.

Station Mews, Lindsay Grove, Crossguns Bridge, Dublin 9. p: +353 1 882 5415 f: +353 1 830 7606 e: w:



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