Planning for the campaign began by sharing ideas about what messages might resonate with Cantabrians at this stage of the recovery. Local research and audience testing contributed to the campaign, including interviews with community leaders, focus groups and telephone surveys.
The following initiatives aim to promote wellbeing in the wider community and to improve our responsiveness to the mental health needs of consumers.
All Right? The All Right? campaign is a wellbeing campaign developed by the Mental Health Foundation and the Canterbury DHB under the umbrella of Healthy Christchurch. The campaign has been visible across Canterbury, including on billboards, buses, in newspapers and online. All Right? aims to increase the mental health and wellbeing of the people of Canterbury after the Prime Minister’s Scientific Advisor, Professor Peter Gluckman, highlighted the need to support the majority of the population post-earthquakes so that their own psychological resilience and coping mechanisms came to the fore.
The key findings indicated that the way the earthquakes affected wellbeing was complex and diverse and that the secondary stressors of damaged homes, insurance wrangles, financial challenges and grief over the ‘lost’ Christchurch were taking their toll. The ‘All Right?’ campaign is the start of a conversation about wellbeing in Canterbury. When talking about how we’re doing, it’s all right to answer ‘No, I’m really not all right at the moment’. It’s definitely all right to ask for help, and free help and support is still available to all Cantabrians through the Canterbury Support Line on 0800 777 846.
School-based Mental Health Team This team was set up in June/July 2013 in response to an increased number of Christchurch school-aged children and youth accessing health services during the earthquake recovery phase. It is a unique service working very closely with the Ministry of Education (MOE), as part of a suite of Canterbury DHB and MOE initiatives to support children and young people in Canterbury. The team currently consists of three clinical staff with an additional two staff coming on board soon. The team will work proactively to meet the needs of the schools so they can better support their students. To date 61 schools have expressed an interest in engaging with the team to address their needs, which range from monthly clinics through to much wider whole-of-school support. The team has been actively delivering programmes where there is urgent need.
Easier access to Specialist Services
WHEN DID YOU LAST REALLY CATCH UP?
WHEN DID YOU LAST SHARE KAI WITH THE WHANAU? Good food tastes even better with the ones we love.
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Canterbury Health System Quality Accounts 2012-13
Adults, children and adolescents services now have a single point of entry to make access to services easier. Alcohol and drug services operate a central coordination service with a central diary to coordinate referrals (including self-referrals) and allocate them to the most appropriate agency for assessment and follow-up.
fb.com/allrightnz
Quality time with good friends can be the best medicine.
allright.org.nz