REGULATIONS NIP GROWERS IN THE BUD Taxing & Banking Disadvantages of Running a Cannabis Business
DANA ROHRABACHER Representing Cannabis in the House
LAâ€™S DOPEST ATTORNEY Allison Margolin
CANNABIS QUEEN Business and Activism with Cheryl Shuman
First publicly traded cannabis company in the United States, a milestone for any emerging industry
WE aARE COMPANY
First to establish a global CBD pipeline of cultivators, extractors, formulators, and distributors, bringing CBD to a global audience First to develop strict quality controls, including our Triple Lab Testedâ„¢ standard, for cannabis products
PURCHASE PRODUCTS | INVESTOR RELATIONS INFORMATION | MEDICAL CANNABIS NEWS World-Renowned Brands
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et me tell you, I’ve never been more excited than I am to go live with CANNA Business Now. As a business development and sales professional for more years than I’ll admit, I’ve learned if you want people to listen, you must speak to your audience. But how does one do this when you’re trying to reach a larger community? One, perhaps, with opposing sides of an argument? I say, by telling the truth when it is necessary, in a kind way. Thus allowing people to make an informed decision of their own. This is why I direct my contributors to ask themselves as they write: Is it true? Is it kind? And, is it necessary? CANNA Business Now is redefining the industry by supporting an audience that strives for excellence and sophistication in the cannabis community. We are about innovative products and services promoting responsibility and integral business information. Our goal is to provide business owners with high-quality content that is stimulating and distinctive; complimenting the ambitions shared by other cannabis professionals—where print media is only the beginning...Join me as revel in the vast benefits that cannabis that cannabis can provide our commuinity. Get elevated! John Winfield
John Winfield 8
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J OI N US O N LINE PUBLISHED BY FINE MEDIA GROUP, INC.
PUBLISHER JOHN WINFIELD EDITOR-IN-CHIEF LAURIE NELSON CREATIVE DIRECTOR JENNA HAMBRICK ASSISTANT CREATIVE DIRECTOR LUIS PASCUAL
Influential Women Leading the Cannabis Industry...
Holograms on Cannabis Packaging...
ASSISTANT EDITOR JENNY WERTH SALES & MARKETING TEAM JOSHUA T. BERGLAN, STUART EDMONDSON, MAYA IRONFOX, FRED KLEITZ, KRIS KORSGADEN, SARA MORTON, PABLO ORETGA, CHIN VELASQUEZ CONTRIBUTING WRITERS MICHAEL JACOBS, CHRIS LARKIN, SAUMAKSHI MAHANA, INTERNS ALBA BENITEZ, SIERRA GRUBER, JESSICA ROEMER
The Difference Between Cannabis & Hemp...
California’s Proposed Cannabis Regulations...
...and more! F O R M O R E I N F O R M AT I O N V IS I T
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8 THE ART OF MARYJANE
W W W. B I N G B A N G N Y C . C O M B I N G B A N G J E W E L R Y, N E W Y O R K @bingbangnyc #bingbangnyc
CONTENTS Fa l l 2 0 1 7
B U S I N E S S L E A D E R S F E AT U R E 46 LA’s Dopest Attorney: Allison Margolin 42 Cannabis Queen: Cheryl Shuman Leading the way for legal cannabis use for Californians Draws Little Distinction between Business and Activism
D E PA R T M E N TS 12 Nov/Dec 2017 Calendar
CANNA Q & A
C A N N A C U LT U R E
22 Dr. Stuart Titus
34 Regulations Nip Growers in the Bud Taxing & Banking Disadvantages of Running a Cannabis Business
58 Cannabis Tourism Tourism Businesses Awakening to Cannabis
One-on-One with the CEO of MJNA
24 Women in Canna-Business Michelle Mangione, Talks Pain Relief, Pets & Patents
28 OutCo CEO Lincoln Fish Driven by a Desire to “Set the Standard” and “Get it Right” 30 KB Pure Essentials Bringing the Life & Health Changng Benefits of CBD 32 Geneviéve Jones-Wright San Diego’s Candidate for District Attorney
CANNA BUSINESS NOW
36 Dana Rohrabacher
Representing Cannabis in the House
38 Blaze It! The History of Cannabis in California
C A N N A C U R AT I V E 50 Cannabis Health Facts Synthetic Cannabinoids Drug Facts 54 Treating Pets with CBD Owners Treat Their Sick Pets With Cannabis
60 Women Who Work it How Cannabis Cultivates Females 62 Cannabis in the Kitchen Cannabis-Infused Coconut or Olive Oil 63 It’s All About the Edibles! Meet the real Mama Kush Cheddar Dill Scones Recipe 64 Smoke in Style Luxury Cannabis Brand Making High-End Products for the Sophisticated Consumer
The High Times Cannabis Cup November 11 & 12, 2017 San Bernadino, California
Marijuana Business & Conference Expo November 15-17, 2017 Las Vegas, Nevada
The Humboldt County Cup
The Cannabis Cup is one of the world’s premiere cannabis competitions. The event will draw some of the best cannabis cultivators, cannabis extract artists and cannabis edible manufactures from across the country. The event will have cannabis companies of all kinds on exhibit. Many of the booths offer samples including dabs, joints, clothing and various other freebees. This cannabis cup will have a wide ray of fun events. Thousands of people are expected to attend. There will be plenty of cannabis consumption in all forms showcasing some of the industry’s top products.
Running for over 5 years, this semiannual, all-professional trade show attracts not only the largest, but the most-qualified buying audience of any cannabis event in America. Recognized as the fastest-growing trade show in the country across all industries in 2016, more product and service providers in the cannabis industry depend on MJBizCon to deliver results than any other trade event in the industry.
The founder of the Humboldt County Cup is Matthew Smith-Caggiano and he is a Veteran of the U.S. Air Force with proven integrity, work ethic and attention to detail that are utilized for the Humboldt County Cup process. Matt also has a Bachelor of Science from Humboldt State University and over 8 years of professional experience as a biologist, utilizing scientific methods on a federal government scale. Matt’s integrity and scientific knowledge helps make the Humboldt County Cup an event the cannabis community can trust. He has also been a Humboldt County resident for 15 years and gives back to the local community through many volunteer efforts.
For more information abou The High Times Cannabis Cup please visit: www.cannabiscup.com
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For more information about The Marijuana Business & Conference Expo please visit: www.mjbizconference.com
November 18, 2017 Eureka, California
For more information about The Humbolt County Cup please visit: www.humboldtcountycup.com
DECEMBER 2017 The International Cannabis Business Conference December 1-3, 2017 Koloa, Hawaii
The Emerald Cup
The International Cannabis Business Conference is coming to The Grand Hyatt Kauai Resort and Spa located in the world famous Hawaiian Islands! The conference will be primarily focused on the business aspects of the booming cannabis industry. Top industry professional, investors, potential strategic partners, exhibitors, cannabis cultivators and more will be attending! There will be educational speakers, networking opportunities and plenty of good times!
The Emerald Cup is Northern California’s premier destination for medicinal marijuana, while advancing the concept of sustainable, outdoor farming. Its reputation is firmly solidified as the largest, most respected, organic, outdoor, medicinal cannabis competition in the world. As a group, The Emerald Cup prides itself in bringing together experts and educators in the cannabis field to our fellow farmers, patients, and patrons each year. It is a community celebration that has grown to become a global movement honoring the year’s finest, organic, sun-grown, medicinal cannabis harvest.
For more information about The International Cannabis Business Conference please visit: www.internationalcbc.com
December 9, 2017 Santa Rosa, California
For more information about The Emerald Cup please visit: www.theemeraldcup.com
The Jack Herer Cup Hardrock Cafe December 15, 2017 Los Angeles, California
The Jack Herer Cup is a celebration of Jack Herer who was one of America’s all time leader in the cannabis movement. He was a long time supporter of legalization and promoting its many uses. Jack Herer, sometimes called the “Emperor of Hemp”, was an American cannabis activist and the author of The Emperor Wears No Clothes, a book—in 2016 in its twelfth edition after having been continuously in print for 31 years—frequently cited in efforts to decriminalize and legalize cannabis and to expand the use of hemp for industrial use. Herer also founded and served as the director of the organization Help End Marijuana Prohibition (HEMP). For more information about The Jack Herer Cup please visit: www.jackherercup.com
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SAN DIEGO’S OWN
HEMP ADVOCATE A s a decades-long Hemp / Cannabis Marijuanaproponent, businessman and entrepreneur, Rick Edward Richards has passionately lobbied as to the infinitesimal possibilities, applications and beneficial uses of the world’s most diverse and extraordinary plant. Frustrated by the past, current and ongoing misperceptions, delusions, half-truths, outright lies and the accompanying stigma that has continued to follow this miracle plant for the past 79+ years; Rick launched The Hemp Advocate in an attempt to dispel the myths, share the hard facts and begin the enlightenment process to all those that have fallen victim to the constant barrage of negative propaganda, misrepresentations, misguided associations, targeted smear campaigns and unmitigated falsehoods. The mission and goal of The Hemp Advocate is to be your “go to” source for all things Hemp / Cannabis / Marijuana. A focused, factual, educational forum and advisory for anything and everything related to Hemp. From Industrial, Medical, Environmental, Health and Superfoods, Recreational, Financial and Investments, Start-ups, Political Challenges, Growing and Cultivating, Dispensaries, Legal Concerns, Jobs, Staffing or Training, Climate Change, Biomass Fuels, Building Materials, News, Scientific Breakthroughs and much more...We’ll cover it all. The Hemp Advocate is about helping you live a more complete and abundant life, growing your wealth, increasing your productivity, improving your health, empowering others and improving the planet, merely by incorporating some of our simple, Hemp-focused insights, strategies and suggested recommendations. One person can make a difference….. And it starts with you! Better Life, Better Planet…… Naturally!
www.thehempadvocate.com In addition to publishing The Hemp
Advocate, Rick is also a National Account Executive with HempMeds, as well as an Authorized International Hemp Technologies Dealer (see next page).
HempMeds National Account Executive 1-602-625-4905 email@example.com Hemp House Pods Authorized International Dealer 1-970-476-6228 firstname.lastname@example.org www.hemp-technologies.com (see next page)
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Sleep-out, Portable office, Man-cave, Granny flat, Grow room, Potting shed, B&B Cottage, Writer’s Studio, Hideaway, Music Room, Artist Retreat, Eco Cottages, Granny Flat, Spare Room, Kitchen, Tea Room, Wood Shed, Hen House, Hobby Shed, Tool Shed, Outbuilding, Yoga Room, Gym, Whatever the purpose, we can build this 8’ wide by 12’ long Hemp Cabin with 6” Hempcrete walls in about a week, and without requiring a building permit !!! We can build and ship it to you for ~$14,995 (plus taxes and freight) ex factory – San Diego, CA (Decking is extra but will add a whole new perspective to your new Hemp House Pod). Please note: any size structure with plumbing requires a building permit. Costs to build vary by country, region, climate and building codes. Therefore, any prices shown here are indicative only and must be calculated in accordance with local building costs and prices. Hemp Technologies accepts no liability for materials purchased from other suppliers.
CONTACT INFORMATION: Greg Flavall 310.359.5143 email@example.com www.hemp-technologies.com
C ANNA Q & A BUSIN E SS LE A D E R
6 QUESTIONS WITH
DR. STUART TITUS One-on-on time with the CEO of Medical Marijuana Inc. MJNA
BY CHRIS LARKIN Abond trader on Wall Street for 11 years, Dr. Stuart W. Titus went from investing in Medical Marijuana Inc. (MJNA), the first publicly held company vested in medical marijuana and industrial hemp, to becoming its CEO. In between, he earned a Ph.D in physiotherapy and practiced that discipline for 15 years, obtaining a fellowship with the American Academy of Pain Management and a clinical association with the American Association of Integrative Medicine. Titus’ strong background in both finance and healthcare uniquely qualifies him to run MJNA, which provides more than 85 proprietary cannabinoid (CBD) delivery systems that are more socially, medically and legally (at least to the federal government) acceptable than current industry norms.
1: What are three medical problems that CBD shows the most promise in treating? TITUS: Research has shown CBD to be effective and safe for epilepsy in children. This comes from GW Pharma in the U.S., plus our research and studies in Mexico. There are 16 (soon to be 17 with Indiana) CBD-only U.S. States that allow families to possess a cannabis-based product (enough THC to get arrested) for children diagnosed with epilepsy. The second is Alzheimer’s. Early-stage research by Dr. David Schubert from The Salk Institute in San Diego shows 22
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that cannabinoids can reduce brain inflammation as well as the accumulation of beta-amyloid, a toxic protein build-up that is the hallmark of Alzheimer’s. Further research from Stanford University shows that the onset of Alzheimer’s dementia stems from an endogenous cannabinoid deficiency. Finally, digestive disorders, such as Irritable Bowel Syndrome (IBS) and Inflammatory Bowel Disease (IBD) are being studied by our biotech investment group and pharma development company, AXIM Biotech (OTC: AXIM).
2: What is the future of treating patients from the standpoint of how the FDA regulates you? TITUS: Our investments in pharma development companies, such as Kannalife Sciences and AXIM Biotech (OTC: AXIM), will deal with the treatment of patients here in the U.S. Our company plans to continue to see hempbased CBD products as nutritional supplements or as food products. We will continue our clinical research on botanical CBD products in laboratories in the U.S., as well as in actual clinical setting in overseas countries — or even here in the U.S., as the various regulatory authorities may so allow. 3: How does the FDA regulate you differently from an opiate manufacturer? TITUS: The opioid market contains FDA approved drugs that are generally marketed with “black box” warnings, meaning that an overdose may be fatal. The FDA has not yet regulated the botanical cannabis market, but has sent ceaseand-desist orders to a few CBD manufacturers for making false and misleading claims. 4: What are the global markets that look the most promising? TITUS: Certainly, we are excited about Latin America and Mexico as our products have been approved for special import and studies show benefit to patients. To our north, Canada is working toward full legalization of cannabis and presently CBD can be imported with special authorization from Health Canada. 5: What are the ways in which CBD is most effectively absorbed and how are they different?
or capsule, which are quite traditional. CBD can also be vaporized with an e-cigarette or other form of vape delivery. Although popular with teens, this delivery method holds promise for effective delivery of CBD, especially to lungs and brain. Finally, the smoking of cannabis allows for an immediate and direct absorption of cannabinoids. The heat causes a decarboxylation of the THC-A cannabinoid (an acid form) into THC active form which is preferred by many as their best delivery method. 6: If the federal government cracks down on medical marijuana, how will this affect you? TITUS: A federal crackdown on medical marijuana will not affect our (MJNA) business or operations. We are hempbased and CBD is a non-psychoactive cannabinoid. C
“Research has shown CBD to be effective and safe for epilepsy in children”
TITUS: CBD can be absorbed via a number of different pathways and channels – each a unique delivery system. Orally, an under-the-tongue method seems to get CBD more directly into the bloodstream than by traditional pill form, which requires full passage through the digestive tract. Liquid drops, a paste product or even chewing gum can facilitate underthe-tongue delivery CBD can be absorbed via swallowing a liquid 23
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C ANNA Q & A E N T R E PR E N E U R
WOMEN IN CANNA BUSINESS HIGH HEALS BUSINESS OWNER, MICHELLE MANGIONE, TALKS PAIN RELIEF, PETS & PATENTS BY L.A.NELSON Michelle Mangione is the owner and operator of HIGH HEALS, INC.; a catchy name and logo that bring to mind a broad scope of business genres, the least likely is that of a successful producer of medicinal marijuana edibles. But that’s exactly what it is. Across California, cannabis businesses are literally sprouting up everywhere, with seasoned pros and newbies alike scrambling to stake their claim in a “green rush” of our modern times. So what sets Michelle Mangione and High Heals, Inc. apart? Like many who comes from different backgrounds yet find themselves in the cannabiz industry, Michelle’s story is a very personal one that started over ten years ago. Her company, High Heals, Inc., is on the verge of its re-launch which will introduce new edible products for both humans and pets
in a media campaign set to launch this summer. And then there’s Dosey Dough; Michelle’s Patent Pending dosing and tracking system which, at the very least, will help businesses comply with freshly-inked regulations and standards. At the most, she and it may just go down in history. None of this has come by luck. Hard work, trials and errors and a dedication to healing herself and others in pain have been her catalysts. The culmination of these challenges seem to have fueled her vision for the future. And it’s a bright one. As she states, she’s exactly where she’s supposed to be. So, as the rest of us sit back and watch the cannabis industry evolve, we can garner some business savvy from a woman who led by her instincts and found her niche. You could say her feet are firmly planted, and patented, in this promising industry.
CBN: You really know your way around a cannabis kitchen. But what did you do before High Heals? MM: I was a real estate broker in my prior career. I had a property management company that took care of the houses that went into foreclosure during the downturn of the real estate market. Then I got sick and was told I had stage 4 liver cancer with three months to live. I had to have two surgeries to remove tumors. As a result, I had to quit my career because I lost a lot of my cognitive abilities. My beautiful vocabulary was gone and today I’m pretty unfiltered (laughs). But Im healthy and I’m alive. When they gave me three months to live, I knew it wasn’t a true diagnosis. Somehow it had to be wrong and I’m here now to prove them wrong.
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CBN: When did you start making thc granola and cbd edibles? MM: Someone asked me to cook for them. Now, I’m a great baker and I have the ultimate clean kitchen. And back then in 2013, I did some test bars similar to a KIND bar. I made these granola bars for a dispensary in San Diego. I thought, oh my God, I love this. So I got licensed, I got a commercial kitchen and started up as HIGH HEALS, INC. This was the very beginning. Unfortunately, I got a second bout with Cushing’s, first was an adrenal tumor, then a brain tumor. So I had to stop what I was doing. But now we’re relaunching. CBN: Did you use Cannabis to treat your brain tumor? MM: Yes, I did. I can’t use the thc psychoactive at all. But yes, I was using CBD for pain in my head and back of my neck. It relieved the pain. I had migraines, loss of vision, so I used creams on my eyes, temples and cheeks. Sometimes you can’t always take a Vicodin. Frankly, you can’t lose your whole life to heavy narcotics, so I realized the cbd products were working. CBN: Which cbd products worked best? MM: I basically used the balms and creams in cbd form. I liked the granola form too. With granola you can take a small piece at a time and not worry about half a cookie getting stale. Plus, I knew it was all organic and natural and I didn’t need the extra sugar. CBN:Were you making money in the beginning? MM: Working and baking for someone else, I did. But working for yourself, at least In the beginning, you’re funding yourself. But working with CBD cannabis is so amazing, I see great things ahead. 26
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CBN: How’d you make the jump from using cbd products for yourself to creating them for animals? MM: I love animals. Sometimes they’re nicer than people. When I was sick and told I was gonna die, I came home from the hospital. My operation was successful. And on TV about 1:00 a.m. was a report about a horse that someone had tied to a tree in Ontario. At that time, it was summer, the weather was about 115 degrees, and this horse was left there with no food and water for almost 45 days. I called the news station to see if I could pay for its medical bills, and the sheriff called back and told me they had to put her down. Her name was Mama, and she was loved in her final minutes. I swore at that time that I was gonna give back. It’s been a couple years now, and I really wanna get this going. I want to give back through the animal products I’ve created, and I want to eventually have a rescue. I want to be able to grow their food at the rescue and just have a sanctuary for animals. Even existing rescues, a lot of times their dogs have kennel cough and that’s one of the products we have that soothes kennel cough. CBN: Not everyone is familiar with the use of cbd for medicinal use in animals. How does that work exactly? MM: I’ve always used cannabis oil for my Labradors. They were on tramadol for hip issues, but eventually it stops working. But with cbd oils, you get your dog back. A lot can be done with testing for the dosing based on their weight. It’s a process. But they are just happier dogs overall. It makes you so much happier because you feel you have control to help them. CBN: Where can someone buy your pet products? MM: My products are online or they can call me direct. We will be going into more dispensaries as we near the relaunch. People have heard my life story, they were one of the first products for animals out there, and they work! My products are tested and true. CBN: How do you do testing on pets that cannot speak or give feedback? MM: Its medicinal use for animals. Of course, the thc levels are low, and the cbd levels are much higher. Its good to know your pet, their level of pain and or hyper-ness. But we test everything before it goes in and after it goes in. It’s all tested. CBN: What specific types of pet products do you sell? MM: We basically have three types of pet products. I have an oil that goes into their food. I also have treats. Topically, I do have an oil for horses, like to wrap an ankle, for example, or for massage. CBN: What’s the strangest request you’ve ever gotten? MM: Actually, I used it with my turtle when another turtle bit him, to relieve the pain. There are no limits. Any animal in pain can use my products. I just really have a passion for animals. CBN: Talk about the HIGH HEALS re-launch. MM: The purpose of the launch is to get the new pet products out. The name is the same. It’s to introduce some new granola bars and edibles for humans. My products taste delicious, and I keep improving that. I believe in my products!
CBN: You touched on testing and compliance realities. Are there any legal barriers, for example, if someone in Minnesota wants to buy products for their pet? Also for humans? MM: I believe in regulation, and I always want to stay in compliance. Speaking of compliance, For cbd, there is not that much, but what is in place is important. So if I’m using a clean, commercial kitchen, and everything’s going to be tested before and after, I expect everyone else to. For example, sometimes I order a cbd oil and it says it’s in compliance, and I test it, and it’s snake oil. CBN: Do the people working these testing sights go through a system of certification? Who will regulate it in the future, in your opinion? MM: I am not sure who will ultimately do this regulation, that’s why I’m joining the international industry to find out who’s gonna come up with the standards and regulate. It’s all happening in real time, so time will tell. CBN: Let’s talk about Dosey Dough. What do you want people to know about it? MM: Everybody out there loves this industry that’s in it and wants to have regulations and standards to live up to so we can keep our industry going. I have created a Patent Pending platform that will allow us to do this. It’s kind of a seed-to-sell with a Patent Pending that will take care of dosing. A skew and description will be required in the end, so every item is the same.
CBN: Do companies exist right now that will facilitate this process? MM: Yes, there are testing labs; I use a 3rd party facility either in San Diego or Temecula. we have skew companies now that would work with us. There are tech companies out there that will do the software. I just created the patent pending that goes with it that makes it different from a seed to sell. There will be a board that sits and regulates the process. I believe it will legitimize the industry. CBN: Kudos to you for having such vision. Speaking of, where do you see yourself and High Heals in a few years? MM: I would like to keep High Heals separate from the patent business, but that being said, I’d like High Heals to be the first company that utilizes the patent. A proof of concept, of sorts. Let me be the first one! I’d like to sit on a board that has creative input in future issues in this industry. But I think I’ll probably be happiest creating products for High Heals and giving back to the animals. Basically, that’s Me. CBN: On that note, what would you like to see, or hope to see in terms of women in the cannabis industry? MM: I’d like to see an actual forum where I could go and talk to other women about new ideas or learn from them about trends, without being competitive. Not all men, but a lot of men in this industry are just talking to other men. I joined the International Cannabis Standards to be a part of the movement, as well as other Women’s groups up in Palo Alto. I want to help create standards. I believe our voice is essential. C
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CANNA Q & A S E E D TO SA LE
Can you tell us about your company, OutCo? OutCo is located in San Diego, was formed in 2015, and is a full-vertical, licensed purveyor of medical cannabis. We are settingLincoln new standards for cultivation, CEO, Fish Q&A: extraction, distribution and research, while delivering a new level of professionalism.
What sets you apart from others in the cannabis space? We are rooted in science and embrace wellness in an effort to ou tell us about your company, OutCo? deliver the highest quality products that support customer, partner, and community needs. We also care deeply about the is located in San Diego, was formed in 2015, and is a full-vertical, licensed quality, consistency and effectiveness in our products and are yor of medical cannabis. We are setting new standards for cultivation, extraction, always engaged with our customers and their needs. ution and research, while delivering a new level of professionalism.
What are you currently focused on? As OutCo develops its cultivation sites and expands sets you apart from others in the cannabis space? manufacturing, our primary focus is on developing our product e rooted in science and embrace wellness in an effort to deliver the highest line both to support our wholesale efforts and our contract y products that support customer, partner, and community needs. We also care manufacturing clients. You can expect to see OutCo vape y about the quality, consistency and effectiveness in our products and are always cartridges and award-winning tinctures at licensed dispensaries ed with our customers and their needs. throughout California by the end of summer.
Chief Executicve Officer, Lincoln Fish For more information, please visit www.outco.com
Driven by a desire to “set the standard”and “get it right,” Lincoln Fish, Co-Founder and CEO of OutCo saw an opportunity to take a leadership role in the What is something you would like everyone to know are you currently focused on? emerging cannabis industry. Foreseeing a future where about cannabis? tCo develops its cultivation sites and expands manufacturing, our primary focus is cannabis is woven into society, Lincoln set out to lay the OutCo would like everyone to know that all cannabis is not foundation for a company that will become a forward veloping our product line both to support our wholesale efforts and our contract created equal. The variations in growing methods and extraction acturing clients. You can expect to see OutCo vape cartridges and award-winning thinking authority in the industry. create products that range from exceptional quality to downright res at licensed dispensaries throughout California by the end of summer. dangerous depending on the pesticides and additives that may With more than 30 years experience as an entrepreneur, Lincoln possesses a formidable background in strategy, have been used. I hope that consumers put more pressure on the finance, human resources, marketing and sales. Lincoln industry to provide transparency about the quality assurance is something you would like everyone to know about cannabis? recently resigned his position as senior vice president of measures they have in place. We are already in a continual battle would like everyone to know that all cannabis is not created equal. The variations sales and marketing for Avadyne Health, a $50 million for legitimacy. We do not need negative press due to unsafe healthcare administration firm. Lincoln was a cowing methods and extraction create products that range from exceptional quality products hitting the market. wnright dangerous depending on the pesticides and additives that may have been founder of the firm that became Avadyne’s technology division. He is a nationally recognized healthcare leader hope that consumers put more pressure on the industry to provide transparency What can we expect from you and OutCo in 2018? and recently received a Person of the Year Award from the quality assurance measures they have in place. We are already in a continual I’d like to think of 2018 as the year of OutCo. We have been the Healthcare Information Management Systems for legitimacy. We do not need negative press due to unsafe product hitting the gearing up for some major initiatives, most of which are being Society. t. launched around the beginning of the year. These include a Lincoln’s many business achievements have given him product-line joint venture, which will take the industry by significant financial, customer service, and business surprise, a wide range of new products available through development experience across a number of ventures. wholesale and in our dispensaries, additional cultivation and Among these ventures, he was the co-founder and dispensary sites and OutCo Cares, a program to provide low-cost president of Real Health Laboratoires, a nutraceutical access to medicine for veterans and families treating children. company that became one of the nation’s fastest growing
SHARP COMMUNICATIONS SHARPCOMMUNICATIONS.BIZ
consumer products companies and remains the number one natural prostate product on the market. Lincoln is a graduate of the Wharton School of Finance and Commerce at the University of Pennsylvania. C
C ANNA Q & A BE AU T Y
KB PURE ESSENTIALS BROOKE BRUN + KATIE MOODIE CAN YOU TELL US ABOUT YOUR COMPANY, KB PURE ESSENTIALS? We are essentially a lifestyle brand, selling wellness and beauty products formulated with CBD. Our mission is to bring the life and health changing benefits of CBD to every individual through easy accessibility, while at the same time leading the way in community education. WHAT SETS YOU APART FROM OTHERS IN THE CANNABIS WELLNESS SPACE? Probably how we got our start. We were our first customers and are still using our products on a daily basis. We are rooted in science and use only the highest quality natural ingredients in all of our products. We also focus on making it simple for customers to get there hands on our products. WHAT HAVE SOME OF YOUR BIGGEST CHALLENGES BEEN WORKING IN THIS EMERGING INDUSTRY? The biggest challenges so far have been online advertising and online credit card processing due to the current approval process by vendors. This has directly affected the growth of our business since we are unable to reach a larger audience of individuals who could benefit from Hemp CBD. The online buying process often creates confusion for our customers due to the extra steps they have to take in order to complete a purchase. WHAT IS SOMETHING YOU WOULD LIKE EVERYONE TO KNOW ABOUT CBD? There are many misconceptions about CBD, but we are taking a leadership role in educating the public as to the many life changing benefits. A few important things to point out are that CBD is non-psychoactive (meaning you do not get high from using), it is non-habit forming, has zero known side
effects and there are no recorded overdoses. Additionally, it is proving to be safe for children and pets. CBD is not a “cure all”. It won’t help everyone, but it will help a significant part of our population, which is what makes it worth the efforts to push for federal legalization. CAN YOU TELL ME ABOUT YOUR BEST SELLERS AND WHY YOU THINK THEY ARE SO POPULAR? Our best sellers are our 125mg Hemp Oil (Supplement Oil) and our Deep Relief Pain Salve (Topical). These two products make up over 50% of our sales. We believe the 125mg is effective because, over time, we have figured out that most consumers do not need high amounts of CBD to feel relief. This makes CBD affordable for daily use by the consumer. The Deep Relief is so popular because it works so quickly. Customers can apply the salve to the effected area of pain and feel relief within minutes. This is the best indication as to whether CBD can be an alternative way to effectively manage their pain. C
SHARP COMMUNICATIONS SHARPCOMMUNICATIONS.BIZ
CANNA Q & A PU BLIC OFFIC IA L
Q&A with Geneviéve Jones-Wright Candidate for District Attorney’s Office
coffers, and lose the ability to properly regulate and monitor for public health and safety hazards. The black market pot shop doesn’t pay taxes or get tested for pesticides, and they don’t pay their fair share into our system. Those are just some of the drawbacks of not having proper legalization implementation.
What are some of the main concerns or problems that you are currently encountering concerning cannabis within your community? The County Board of Supervisors has banned new cannabis businesses (both medical and recreational) and decided to phase out old ones in unincorporated parts of the county. This has put the implementation of cannabis policy at odds with the democratically voted will of the people. My concern is that our government is spending too much time and too many resources trying to fight the medical and recreational use of marijuana instead of working on proper implementation of cannabis policy, including public safety and public health regulations.
What do you know, about cannabis, legislation, politics, etc. that you wish the SD public knew? As to cannabis in general, if the public knew the many benefits of cannabis and its byproducts, we would see less of an opposition to its legalization by certain segments of society who are uninformed. Research and studies have shown that cannabis has several health benefits. This directly ties into legislation and the politics behind the debate about the legalization of marijuana, and more specifically, big pharma groups. There is reliable data that medical cannabis patients are substituting cannabis for pharmaceuticals at a very high rate. There’s the rub: Big pharma is being hit in their pockets as a result of the legalization of medical marijuana. Compared to states that have not legalized marijuana, opiate overdoses have decreased by 25% in states with legalized marijuana. We are seeing that it is likely that individuals are using medical marijuana to alleviate pain rather than opioid painkillers or are using opiates in lower doses because of the use of medical marijuana. And that leads to politics. We will start to see a change in cannabis-related policy and legislation once big pharma starts to make their way into the industry. (And believe me, it’s coming.)
Describe some of the negatives that our community will experience without proper legalization implementation? To start, I wish people understood just how much thought, time, research, and expertise goes into creating and implementing cannabis policy. With that being said, without proper implementation you allow the black market to continue to thrive, miss out on the business tax and tourism money that could go into county 32
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How can our readers learn more about you and engage with the campaign? Go to www.JonesWrightforDA.com and sign up to volunteer, subscribe to campaign updates, host an event in your home or business, and give a donation. Hundreds of people have already stepped up to demand justice in San Diego County, and I am excited and honored to be working alongside, and on behalf of, the people of San Diego County. You can also follow me on Facebook (www. facebook.com/JonesWrightforDA), Twitter (@JonesWright4DA), and Instagram (JonesWright4DA).
What are some of the major changes you would make, related to cannabis, in the DA’s office, if elected? The DAs office has politicized the cannabis industry in such a way that no one feels safe, including legally operating cannabis business owners, their families, and even their attorneys. Because of what is going on right now in our courts, San Diegans are fearful that the entire concept of attorney-client privilege is in jeopardy and that the government can seize individual family members’ life savings before a single charge is levied. The decisions made by the DAs office have consequences far beyond cannabis. As DA, I will respect the will of the people. Prop 64 is not only the will of the people but also the law, and should be respected as such. Let me be clear, the way the DAs office operates right now is wasteful, not effective, and counterproductive to public safety. The policies don’t make our communities safer—they, in fact, take resources from combating and addressing violent crimes. The policies waste millions in taxpayer dollars each year. As DA, I will re-prioritize the handling of the prosecution of crimes so that we aren’t wasting taxpayer dollars and hundreds of man hours. Further, I refuse to engage in failed drug war antics. C
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C A N N A COM PLIA NC E REGULATORY
Regulations Nip Growers in Bud BY CHRIS LARKIN
our years into legality, the biggest regulatory issues facing the industry remains the taxing and banking disadvantages of running a cannabis business. More recently, they’ve been joined by another hassle -excessive testing.
For cannabis business owners, the most dreaded portion of the federal income-tax code ever written is Title 26, Section 280E: “No deduction or credit shall be allowed for any amount paid or incurred during the taxable year in carrying on any trade or business if such trade or business consists of trafficking in controlled substances (within the meaning of schedule I and II of the Controlled Substances Act).” This regulation made total sense in the “Miami Vice” days, when drug dealers were writing off Colombian-financed yachts with names like The High Life. “But today, you’ve got businesses that are heavily taxed and pay enormous licensing fees, in addition to all of the challenges that any businesses have,” says Chris Lindsey, legislative analyst for the Marijuana[Cannabis] Policy Project Lindsey. “Oh, and by the way, you can’t write anything off, so you will be taxed on your gross.” As Lindsey points out, there are strategies available to offset this burden, but the only complete relief will occur when either the Internal Revenue Service rewrites its code to recognize the authority of states to legalize, or when marijuana[cannabis] is no longer mislabeled a Schedule 1 drug. Behind door number two is banking, Lindsey says, where a perfect storm of credit frailty, untested waters, and a higher hurdle for doing business combine to force most marijuana[cannabis] businesses to deal strictly in cash. “The bar is a lot higher for cannabis-related businesses,” Lindsey says, citing the 2014 policy memo from federal bank watchdog FinCEN that provided strict guidelines to financial institutions for how to deal with cannabis businesses.
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“At the same time, a lot of cannabis-related businesses are startups,” Lindsey continues. “These guys may not have much equity, or even a resume. So a bank is looking at this, saying, Here’s an untested business, that sells cannabis for a living, and look at these reporting requirements I’m going to have to do. “Is this really an account that’s worth the effort?” Testing is a newer problem, as Lindsey notes. The federal government requires that all medicine be tested. Of course, there can be no federally licensed testing of a Schedule 1 substance, so it falls on state regulators to create the licensing and all the pieces -- including testing standards. “There’s the perception that cannabis needs to be tested and tested,” Lindsey says. “That has created this everincreasing standard in some states that presents a real challenge to businesses.” According to Lindsey, growers already have no idea whether they can sell a batch of products until the very end of a production process that requires months of work.
“ Oh, and by the way, you can’t
write anything off, so you will be taxed on your gross.
“If a sample fails, the entire batch must be destroyed, and the cultivator or processor eats the cost and starts over,” he says. In some cases, new regulations will have been introduced during the growing period, shattering any hope of ever bringing that product to market. “That’s a tough place to be,” he adds. Lindsey says he’s optimistic that everything will sort itself out, however. “We’re shifting from no regulation to regulation,” he says, “So as long as the industry continues to work with agencies, and governments continue to listen to the needs of the people it serves, then I think we’ll get there.” C 35
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C A N N A COM PLIA NC E LEGAL
Rohrabacher: Representing Cannabis in the House BY CHRIS LARKIN
he opposition to federal cannabis legalization in Congress comes mostly from
Republicans. That’s why the conservative voice of Dana Rohrabacher (R-Costa Mesa) is so uniquely important to the pro-marijuana[cannabis] cause. The Republican U.S. House of Representatives member – along with six other Republicans and six Democrats -- recently introduced the Respect State Marijuana[Cannabis] Laws Act of 2017 (now called the Rohrabacher-Blumenauer bill). It aims to prohibit the feds from interfering with state laws regarding cannabis. “My answer is to leave it up to the states and not have the federal government superimpose this type of prohibition on the American people that they don’t want,” Rohrabacher said on his cell phone from LAX, awaiting a flight from his district to Washington. According to Rohrabacher, draconian federal antimarijuana[cannabis] laws represent both “a humanitarian waste and a monetary waste of billions of dollars.” “On top of taking resources for other government services that we’re short on,” he said, “we’re taking a significant number of people who are not doing anything that causes harm to other people and causing them great harm by arresting them in the name of protecting ourselves.” Rohrabacher -- who has served Congress since 1989 -made headlines last year when he admitted using medical
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marijuana[cannabis] to alleviate arthritis in his arms. “I was a heavy surfer and I wore away the cartilage in my joints,” says the Coronado native. “It was only a painrelieving salve. I didn’t think that was so dramatic.” His personal connection to the cause traces back further -- to a hip replacement his late mother had two decades ago. “It was very painful for her and she had sunk into a depression and lost her appetite because of it,” he says. “So as I’m sitting there, trying to get my mother hungry again, I realized that marijuana[cannabis] could really have played a positive role in her recovery and happiness -- not only in getting rid of the pain but also getting her appetite back. It hit me right in the face how important it was to get rid of this stupid regulation of our lives.” (Rohrabacher said his mother never used the drug illegally.) Currently, the Cole Memo -- issued by the Department of Justice in 2013 -- is the only assurance states with legalized medical marijuana[cannabis] have that the federal government won’t suddenly decide to prosecute them under federal law. As long as certain guidelines are met -- for instance, preventing the distribution of marijuana[cannabis] to minors and criminal enterprises -- the memo states that the federal government is less likely to consider that state’s marijuana[cannabis] business a threat.
MY ANSWER IS TO LEAVE IT UP TO THE STATES AND NOT HAVE THE FEDERAL GOVERNMENT SUPERIMPOSE THIS TYPE OF PROHIBITION ON THE AMERICAN PEOPLE THAT THEY DON’T WANT.
But many are worried about its assurance under the current administration. In February, former Press Secretary Sean Spicer suggested a strong opposition by the administration to recreational marijuana[cannabis]. (Spicer said he believed there would be “greater enforcement” against states that have legalized it. “There is still a federal law that we need to abide by,” he said.) Rohrabacher said he has faith that President Donald Trump will keep his campaign promises to lay off both medical and recreational enforcement. “In his campaign, the president was very clear that he believed that medical marijuana[cannabis] should be legalized and that recreational cannabis should be left up to the states,” Rohrabacher said. “He said that very clearly on a number of occasions and, more than any other president I’ve ever seen, this guy has been keeping his words about what his priorities would be.” However, the uncertainty that many lawmakers feel may create enough traction to bring Rohrabacher’s bill to a vote. It was introduced twice before, in 2013 and 2015, and didn’t make it very far. Rohrabacher said other things are different now. For instance, four more states (California, Nevada, Maine and Massachusetts) have voted to legalized marijuana[cannabis] since the last congressional session. “And there’s more and more evidence that the voters are on our side of the issue,” he said. “I think that will eventually have an impact
on a government that’s based on going to their constituents and asking for their vote.” Although other Republicans agree with Rohrabacher -- a number of whom belong to the Republicans Against Marijuana[Cannabis] Prohibition alliance -- mostly high-ranking party members, oppose the marijuana[cannabis] business. It’s a moral issue to them, since it has traditionally been considered a gateway drug to cocaine, heroin and other illegal narcotics. “First of all, I think beer is the ultimate gateway drug,” Rohrabacher said. “Second, if you’re a Republican, how can you believe in states’ rights and not permit the states to decide a criminal justice issue like this? “This is a criminal justice issue,” he continued. “Our founding fathers didn’t want that. It’s really disheartening to see Republicans becoming the statist advocates for more and more control over the individual and more and more power for the federal government. That’s pretty depressing to someone like me, who grew up believing that’s contrary to what Republicans are supposed to be about.” C 37
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C A N NA COM P LIA NC E HISTORY
BY CHRISTOPHER COGGAN
CALIFORNIA CANNABIS: MISSED OPPORTUNITIES AND THE CURRENT STATE OF REGULATORY EFFORTS On October 12th, 2017 California’s Bureau of Cannabis Control (BCC) held its first public licensing workshop at the Muses Room in the Wallis Anneberg Building at the California Science Center. A beautiful room, lounge-lit with recessed lighting and capped by intricate crown molding, the Muses room is often used as a VIP area for large events based in the main hall. In this case, the Bureau of Cannabis Control (BCC) along with several other state agencies, decided it would be an appropriate setting to address the questions and provide assistance to potential licensees residing in and around the largest cannabis market in the world. 38
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MJ TAX ACT OF 1937: An Act to impose an occupational excise tax upon certain dealers in marijuana, to impose a transfer tax upon certain dealings in marijuana
[cannabis], and to safeguard the revenue there from by registry and recording.
Arriving 15 minutes early, the line already stretched around the building, nearly the length of a football field. An hour after the scheduled starting time, the line, a slowly snaking jumble indicative of southland’s diversity and entrepreneurial spirit, continued to grow, literally winding off into the distance beyond sight. I would estimate 8,000 people came out for a workshop, a workshop which was quickly recast as an opportunity to pick up printed materials that were, as it turns out, all available online. A similar scene manifest itself in Riverside, Ca the very next day. Unfortunately for the BCC, this woefully inadequate effort serves as a telling analogy.
The cannabis industry is a multigenerational one that stretches back decades. Starting in the 1950’s, this illicit subculture grew from the central Mendocino coast and built a network stretching throughout California and beyond. By the early 1970’s this culture was defined by a well-established and self-regulated black market. The size of this market was illustrated in 1975 when Proposition 19 made it to the voters, marking the first effort at decriminalization. Although that measure was defeated, it paved the way for the passage of SB95 in 1975, which reduced possession of small amounts of cannabis to a misdemeanor.
For the next 20 years or so, the m1`12arijuana trade continued to ebb and flow, subject to various levels of enforcement that rose and fell depending on state and national politics, swirling in the cultural undercurrents of the California Counterculture. In 1996 the passage of Proposition 215, also known as the compassionate use act, set the stage for access to Medical Marijuana. Cooperatives and dispensaries popped up across the state and the California gray market was born. This is where, in the words of a native Californian, the State failed in a most epic fashion. From 1996 to 2015 the medical marijuana gray market pulsed and thrived. Subjected to limited state oversite and cyclical local municipal crackdowns, the industry evolved and transformed into a dynamic, multifaceted, multi-million dollar behemoth. For the most part, Local municipalities waited on the sidelines for the state to guide the drive towards a regulated market. The state failed to do so. The 19 years from 1996 to 2015 might qualify as the most critical missed opportunity to regulate and normalize a multibillion dollar market in the history on the United States. In 2015, a group of bills collectively referred to as Medical Cannabis Regulation and Safety Act (MCRSA) established a comprehensive state regulatory framework for the licensing and enforcement of cultivation, manufacturing, retail sale, transportation, storage, delivery and testing of medicinal cannabis in California. Nearly 20 after Proposition 215, MCRSA was the state’s first real effort to provide such guidance. the state’s first real effort to provide such guidance. And then, in November 2016 Proposition 64 passed. 39
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Californians are now expecting access to adult use marijuana on January 1st, 2018. The California State government, progressive and ahead of the curve in 1996, now finds itself with a 14 month window to clarify legislation and regulation in the 7th largest economy in the world. And time is running out. So far, as illustrated by their first attempt at a instructive workshop, they have yet to understand the breadth and scope of this industry. Before exploring the potential destructive and far-reaching consequences of 20 years of missed opportunities, it is important to first acknowledge that those currently spearheading regulatory and legislative efforts have and continue to be proactive in their efforts to ensure safe access and practical regulation. They have, to a meaningful extent, leaned on industry leaders (whom have effectively self-regulated since 1996) for their insights and experience. Constructive dialogue is forging relationships that, through perseverance and unyielding commitment, may one day lead to normalization and acceptance of this dynamic industry. But is this too little too late? Current indicators would suggest this is unfortunately the case. In June 2017, the California Legislator passed Senate Bill 94 which effectively repeals the Medical Cannabis Regulation and Safety Act (“MCRSA”) and incorporates certain provisions of the MCRSA in the licensing provisions of the Control, Regulate, and Tax Adult Use of Marijuana Act (“AUMA” aka Proposition 64). Following this, AB 133 the associated cleanup bill was signed mid-September. Although this provided some meaningful direction and resolution, the majority of regulations guiding
George Washington cultivated hemp at Mount Vernon for industrial uses: the making of rope and sail canvas, thread for clothing, use in repairing the large seine fishing nets
have demonstrated that taking THC, the substance found in pot[cannabis] that gets you high, can help manage seizures, nervousness, moderate the movement of Alzheimer’s, treat Parkinson’s, and has appeared to help with PTSD.
the industry will not be available until the end of November. Even then, many of these regulations will only be temporary, emergency regulations The issues with the current state of cannabis in California are numerous and have serious implications for both the industry and the consumers. Two of the most foundational issues are licensing and safe access to adult use. Licensing. In order to apply for a state license, a cannabis cultivator, testing facility, manufacturer, distributor, or retailer must first have a local license. Unfortunately, many local municipalities have not yet passed their local ordinances. Consequently, if the city in which you are doing
business is cannabis friendly but still working on the application process, you will not be able to apply for a state license. This effectively means you are out of business (or, as of January 1st, 2018, operating illegally) until your licensing application is accepted or the local government is willing to provide verification of your pending status, allowing you to apply for a temporary state-level license. This, of course is assuming you are even in a position to apply for a license. The real estate available to Cannabis businesses is extremely limited to do local ordinances and state required setbacks and specifications. The area in which a cannabis business
can exist, which is referred to as “The Green Zone”, is typically limited to light industrial /commercial areas and subject to arbitrary caps on the number of licenses available due to proximity or statute. Navigating through the various local ordinances is a tedious process in itself, as the language and limitations vary widely. If you happen to be lucky enough to find a location to lease or buy, welcome to your next roadblock. As a result of the mainstream media spinning the cannabis industry as “The Green Rush”, many propertyowners in these zones have seen the overwhelming interest in their properties and have responded in kind. For example, one building was demanding a $100k signing bonus, ten times the going rent rate of the local area, and 10% of gross revenue for perpetuity. On top of these outrageous demands, the cost of local licensing can be incredibly expensive. Local application fees and taxes vary widely, are often based on a non-refundable competitive or lottery-like process. When all the associated expenses are combined, a single operator can spend anywhere from $10-$200k throughout the process, with no guarantee of success. If you can somehow crawl through that river of shit and come out the other side with a viable business, now you are faced with the next challenge. The state license. As of now, the end of October, 2017, lett then 70 days from 2018, the state has still not provided all the details regarding that process. That said the state level agencies that are in charge of the application approval process have suggested this process will be less arduous and less expensive than the local application process. Consumer Access Proposition 64, overwhelmingly approved by California voters in No-
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vember 2015, paved the way for adult access. According to the legislation, California residents will be granted this access January 1st, 2018. Once again, California faces an overarching challenge as a result of this timeline. Local municipalities, many of which were waiting for final legislation from the state in order to avoid conflicting local regulation, have not yet accommodated adult access in their local ordinances. Even Oakland, often considered a cannabis sanctuary city, has yet to provide a clear pathway for adult access. Unbelievable, of all 487 incorporated cities across the California, only two that are embracing the cannabis industry have actually solidified their position on adult use. Other Concerns The Office of Manufactured Cannabis Safety will be releasing their emergency regulations towards the end of November. These regulations will leave many aspects of cannabis products and related packaging in Limbo for most of 2018. Expensive retooling of processes, prohibited ingredients, product potency limits, and packaging restrictions will create significant increases in costs that will ultimately trickle down to the consumer. The contracted tracking software for seed to sale tracking of Cannabis, called Metrc, is unlikely to accommodate many of the unique attributes associated with California’s marketplace on day one. This, in addition to lack of beta testing, lack of training, and no clear means of enforcement, also poses a significant threat to the supply chain and safe access. The biggest concern is that if early adopters incur significant costs adopting a system that does not work, it could very well send these operators right back into the illicit market.
Happy 2018 2018 will be a pivotal year for the California Cannabis industry. The likelihood of a smooth transition into a hastily prepared regulatory track is unimaginable at this time, and will most likely negatively impact safe access, compromise the supply chain, and prove disastrous for many smaller and medium sized operations. The only saving grace is that the California regulatory agencies have engaged industry leaders for their expert knowledge and will continue working diligently to get it right. In their defense, these agencies are tasked with an impossibly complex and entrenched marketplace, the size and scale of which is finally coming into focus. There is no quote, no instruction, no reference that will help tame this beast, only time, commitment, and patience. C MJ TAX ACT OF 1937: An Act to impose an occupational excise tax upon certain dealers in marijuanathe revenue there from by registry and recording.
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The Queen of Cannabis by JESSICA ROEMER For decades, the West has influenced popular culture and set high standards in the entertainment industry. Over 20 years after the ground-breaking legalization of medical marijuana, California is preparing to step through a whole new threshold. With Cheryl Shuman, the Cannabis Queen, at the forefront of an incredibly profitable shift in legalization, the retail possibilities of recreational use are endless; the black market of marijuana could be quickly polished into tourist destinations, spas, resorts, and boutiques. Investor, Entrepreneur, CEO of Cheryl Shuman Inc., and Founder of the Beverly Hills Cannabis Club; Cheryl has taken center stage as a truly versatile force in the cannabis world. Known as the “Martha Stewart of Marijuana,” Cheryl Shuman provides decades of experience working with media, celebrities, marketing, and health care to California. She has been featured as the Cannabis Queen of Beverly Hills on the cover of The New York Times Magazine, and was also named one of the Most Powerful Women in Pot by Fortune Magazine. As cannabis royalty, Cheryl Shuman hasn’t always lived a life of ganja and glamour. Born and raised in Ohio, Cheryl made the decision to leave her parents small tobacco farm and follow her dream, all the way out to California. Across the country, she started her first company, Starry Eyes, and become known as The Optician to the Stars. Surrounded by her elite clientele of Hollywood movie stars, Cheryl realized that celebrity participation in the cannabis revolution could be the key factor to her future success. The tight-
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knit community of Hollywood elite has carried over to form a large part of the Cannabis Club’s members. Sometimes it’s all about who you know, and Cheryl has mastered the art of networking. As a professional “Deal Maker,” she connects individuals and companies for mutually beneficial operations; the relationships that Cheryl has formed include institutional investors, family offices, financial advisors, funds, private equity, venture capital, private debt, business owners, entrepreneurs, and real estate developers/investors. Cheryl has established these connections to make a difference in her community, to leave something behind that can truly help others. In the early stages of her career, “there were no main stream people that talked about cannabis, there certainly were no women, or moms that talked about cannabis.” As an activist throughout the 90’s, Cheryl quickly “became the most visible woman in the medical marijuana reform movement.” Over the years, she’s been featured in Vogue, Elle, LA Confidential, Playboy, Vice, The Dr. Phil Show, The View, ABC’s 20/20, and Good Morning America. In 2006, when Cheryl turned to medical marijuana to counter-act cancer treatments, she established a grow house in her own backyard and began to spread the word. Shuman 44
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I Make Things Happen. That’s My Brand.
transformed activism into a thriving and profitable media enterprise; which over the years has blossomed into a cannabis empire valued at nearly $1 billion. What started out as a personal project has since turned into Cheryl Shuman’s legacy. In a recent sit-down interview with Vice, a media platform that also airs shows like Bong Appétit and Weediquette, Cheryl disclosed how she runs her multi-faceted empire, the Beverly Hills Cannabis Club. “This is an opportunity to service high society. This is kind of like a Gold Rush, only with pot.” The tour of her grow house revealed rows and rows of trimmed and manicured plants, 31 ‘flavors’ she explained, like Baskin Robbins. The Beverly Hills Cannabis Club, started back in 1996, continues to work in partnership ith dispensaries in California and supply their shelves with high quality flower and concentrates.
“Being the Founder of the Beverly Hills Cannabis Club has actually been a dream come true.”
As a cannabis connoisseur, Cheryl even hosts special dinners for members of The Beverly Hills Cannabis Club; “I grow it. I smoke it. I cook with it.” With recreational adult use legalized in California, these type of marijuana infused meals could soon expand publicly into restaurants or cafes, completely redefining the term ‘farm-to-table.’ Add Cheryl’s influential market branding and you’ve got the foundation for cannabis tourism on the west coast. What Colorado has started, California will refine. Cannabis from California will soon be held in the same regard as Cuban cigars or Italian leather; and Cheryl’s goal is to produce the finest cannabis in the world. Not only has she launched a campaign to redefine the public’s view of cannabis, but Cheryl is actively supporting the industry throughout its change. As President and CEO of Cheryl Shuman Inc., she “manages a $100 million funding facility to invest in the cannabis sector, as well as personal endorsement contracts with ancillary products in the cannabis industry.” Cheryl is responsible for developing and managing key relationships; as well as executing high-level marketing, business developments, partnerships, and strategic investment initiatives. The Beverly Hills Cannabis Club, an essential luxury resource, is invested in cannabis awareness and frequently hosts speaking events. Cheryl routinely lectures “internationally about everything from seed to sale of the Cannabis Plant,” in order to further inform the public on cannabis consumption. She currently appears regularly on CNN, Fox Business, MSNBC and many others as a cannabis expert. She also has a TV series in development and is represented by the prestigious William Morris Endeavor Agency in Beverly Hills, California. Cheryl’s innovative approach to the cannabis industry could launch its consumers into an expansive realm of retail luxury. Backed with extensive business development, investment strategy, and relationship management experience, the Cannabis Queen has been able to create products that didn’t exist. The Beverly Hills Cannabis Club recently sold a ruby and diamond encrusted vape pen for $150,000; but they haven’t stopped there. They’ve also added a 14-kt gold or emerald encrusted option to their menu.
Californians eagerly wait as Cheryl Shuman and The Beverly Hills Cannabis Club redefine high-end cannabis consumerism; “This is a re-branding campaign. This is a beautiful little plant that just got a bad reputation by some really powerful people, and that can be changed.” Cheryl’s experienced management team has a combined fifty years of successful experience in the legal cannabis industry in the United States, and they’re currently generating revenue from existing financing and service solutions. Cheryl Shuman, Inc. is expanding throughout United States as well as international markets, bringing its array of services to each new state that legalizes the use of cannabis. “We have the ability to totally change the course of history by putting cannabis back in its true place, and that’s as a legitimate legal healing medicine that can not only heal a multitude of illnesses, it’s going to heal the world, it’s going to heal the world’s economies, and it’s going to make it all a much better place.” Cheryl Shuman has her eyes locked on ending cannabis prohibition, and continues to set the highest of standards for legal business operations across the country. Her unstoppable drive and innovative touch has set California’s cannabis market ablaze. C 45
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“LA’s Dopest Attorney ”
ALLISON MARGOLIN by Jessica Roemer
Without proper state licensing and the constant threat of federal seizures, cannabis operations have remained in the shadows for too long. Allison Margolin leads the way for legal cannabis use and instructs the majority of Californians that (due to federal restrictions) remain uneducated on state and local guidelines for land use, zoning restrictions, and licensing. Allison’s firm, Margolin & Lawrence[JR1] , practices criminal defense and medical cannabis law in California; She’s also among the 2% of practicing attorneys recognized by SuperLawyers as a Rising Star, more than seven times. Dubbed “LA’s Dopest Attorney,” Allison grew up in a household where law and cannabis were common topics. Her mother’s Beverly Hills law firm has been in practice for thirty years, and her father, widely known as “Cannabis Royalty,” co-founded the National Organization for the Reform of Marijuana Laws (NORML). She further solidified her passion for
social equity and criminal defense at Columbia University and Harvard Law School, and to no one’s surprise passed the bar on her first try. As an expert in the cannabis industry, Allison continues to counsel medical cannabis clients on business licensing and state compliance. She says her biggest concern for cannabusinesses heading into the new year is “that they understand the local requirements for licensing their retail sales activity; And that they are up on all the deadlines that are happening this year in many places. You cannot get a license for cannabis activities in 2018 unless you’re licensed by your city, or county (if you’re in an unincorporated area).” Federal restriction of cannabis comes with an equal share of progressive accommodations. Allison explains, “The decriminalization part of Prop. 64 started last November at midnight of the election, meaning all adults have since then been able to legally possess an ounce for personal use and up to 8 grams of concentrates. Also, all cannabis related activities are now considered misdemeanors, if offenses at all, apart from outof-state activity. This January, the state government will issue licenses for recreational cannabis activity.” With California preparing for 2018, everyone from small business owners to state legislators are scrambling to
to establish compliant operations. In June, the California Senate passed S.B. 94, the MAUCRSA; which, according to Margolin & Lawrence, will “license 20 different categories. Each activity requires a separate license. So, if you are applying for a cultivation site and a manufacturing site, you will need to complete two separate applications for each activity. (Plus, two applications for your local jurisdiction before you can apply for the state licensure).” Allison expands on the new requirements set by MAUCRSA, “Licensing was never available in any real, widespread, or legally relevant way until the MAUCRSA. The application process and obtaining a conditional use permit, both of which are generally required by local entities, are not complicated so much as time-consuming, and can be challenging if you are not savvy in technology (there are many PDFs), or reading maps, etc.” Margolin & Lawrence recently published a guide to California’s 2018 cannabis laws; including a regulated 10mg of THC or less per serving of edibles. The standard edible dose has fluctuated wildly without government control, starting with at least 25mg per serving and often climbing above 50mg. Controlling the amount of THC in your system is more difficult when it comes to edibles, due to a digestive delay in cannabinoid absorption (1-2 hours). Establishing a protective standard for the public has always been a priority for the American government, Allison knows that cannabis distributors are looking for that security as well. California has unlocked the door to full legalization, and with a projected $2.68 billion in profits by the end of 2018, it’s only a matter of time until massive organizations blow that door wide open. “Corporate America is already interested in making money off cannabis, and in that, there’s no question that local compliance requires many companies, not traditionally in the cannabis field, to work with cannabis operators. Examples include architects who do site plans for the conditional
use permits, security consultants who must advise on the application’s required security plans, and insurance companies who must agree to ensure the cannabis activity, in order for city applicants to get licenses.” “Beyond ancillary businesses, however,” Allison shares, “big pharmaceutical companies are already in the mix, experimenting with cannabinoids scientifically throughout the world. Marinol, which is THC only, in a pill, is a Schedule III drug, meaning you can buy it with a prescription at a real pharmacy. However, until the federal government through Congress or the Attorney General de-schedules or reschedules cannabis, big companies will likely not sell it because pharmaceutical companies need to be able to sell their product nationwide without concern for violating the federal law, which still criminalizes the distribution of any cannabis.” With recreational cannabis legalized, Southern California is beginning to clean out the droves of deliveries operating without proper licensing. The San Diego Police Department plans to continue a systematic shut down of all but 8 medical cannabis delivery services in the county, that’s 198 remaining businesses facing criminal charges and seizure of product. Allison warns, “Compliance with the local law is required to avoid a misdemeanor offense, and San Diego has historically used the DEA and Homeland security to help enforce the state cannabis law. So, I’d be very cautious in pursuing any activity there or anywhere you are.” At the moment, storefronts are in the government’s crosshairs but the public is hoping there are more methods of cannabis delivery to explore, including drones. According to Allison, “Drones are specifically prohibited by the state law, but there are places you can get a delivery license where the process is surprisingly simple.” The head of the Drug Enforcement Administration recently stepped down from office, and while some Californians are concerned that this unanticipated turn of events will impede progress that has been made state-wide, Allison Margolin acknowledges the hidden benefits. “The progress in California has really been the function of the U.S. Congress passing legislation for the last several years that inhibits the DEA from spending money on would be cannabis activities. That has been
The greatest thing to me about cannabis licensing is that it allows people the most freedom ever available in our modern society to plant and distribute cannabis. Getting licenses is the most you can do to ensure your freedom.
interpreted to mean that defendants may, if prosecuted in federal court, ask the court to stay the prosecution based on state law compliance. This is the first time the 9th circuit court of appeals has interpreted any federal legislation to have such an effect.” In Allison’s experience, the one overarching decision that drives successful businesses in the cannabis industry is licensing. Her advice to up and coming dispensaries “is to make sure you are compliant with the local and state laws and consult our office before you make the wrong move and pick a location in the wrong zone, the wrong city, and end up prosecuted by the city, state or federal governments.” She alerts. “The greatest thing to me about cannabis licensing is that it allows people the most freedom ever available in our modern society to plant and distribute cannabis. Getting licenses is the most you can do to ensure your freedom.” With offices in Beverly Hills and San Francisco, Margolin & Lawrence is California’s leading cannabis law firm. Allison and her founding partner J. Raza Lawrence established their firm in 2009, and have helped hundreds of cannabis operators navigate California’s robust dual-track regulations over the past eight years. Margolin & Lawrences’ attorneys possess over twenty years combined experience representing and advising cannabis businesses and individuals at the local, state, and federal levels. Their attorneys are alumni of top law schools, including four Harvard Law graduates, a former deputy attorney general within the land law section, and hold state bars in California, New York, and Florida. They have been awarded the rank of Super Lawyer and Super Lawyer Rising Star many times over, and have consistently proven over the past decade to be the most effective cannabis attorneys in Los Angeles. C For more information on Allison and or Margolin & Lawrence please visit: www.margolinlawrence.com
Allison’s “favorite strain historically is white widow, but it’s hard to find”
C A NNA CURATIVE MEDICINE
CAN NABIS H ealth Facts The term medical marijuana[cannabis] refers to using the whole, unprocessed cannabis plant or its basic extracts to treat symptoms of illness and other conditions. The
that the benefits of the marijuana[cannabis] plant (as opposed to its cannabinoid ingredients) outweigh its risks in patients it’s meant to treat.
U.S. Food and Drug Administration (FDA) has not recognized or approved the marijuana[cannabis] plant as medicine. However, scientific study of the chemicals in marijuan[cannabis], called cannabinoids, has led to two FDA-approved medications that contain cannabinoid chemicals in pill form. Continued research may lead to more medications. Because the marijuana[cannabis] plant contains chemicals that may help treat a range of illnesses and symptoms, many people argue that it should be legal for medical purposes. In fact, a growing number of states have legalized marijuana[cannabis] for medical use.
The FDA requires carefully conducted studies (clinical trials) in hundreds to thousands of human subjects to determine the benefits and risks of a possible medication. So far, researchers haven’t conducted enough large-scale clinical trials that show CANNA BUSINESS NOW
Cannabinoids are chemicals related to delta-9-tetrahydrocannabinol (THC), cannabis’s main mind-altering ingredient that makes people “high.” The marijuana[cannabis] plant contains more than 100 cannabinoids. Scientists, as well as illegal manufacturers, have produced many cannabinoids in the lab. Some of these cannabinoids are extremely powerful and have led to serious health effects when misused. The body also produces its own cannabinoid chemicals. They play a role in regulating pleasure, memory, thinking, concentra-
WHY ISN’T THE MARIJUANA[CANNABIS] PLANT AN FDA-APPROVED MEDICINE?
WHAT ARE CANNABINOIDS?
tion, body movement, awareness of time, appetite, pain, and the senses (taste, touch, smell, hearing, and sight).
CBD AND CHILDHOOD EPILEPSY There is growing interest in the cannabis chemical cannabidiol (CBD) to treat certain conditions such as childhood epilepsy, a disorder that causes a child to have violent seizures. Therefore, scientists have been specially breeding plants and making CBD in oil form for treatment purposes. These drugs aren’t popular for recreational use because they aren’t intoxicating.
USING MEDICAL MARIJUANA DURING AND AFTER PREGNANCY Some women report using marijuana[cannabis] to treat severe nausea they have during pregnancy. But there’s no research that shows that this practice is safe, and doctors generally don’t recommend it. Pregnant women shouldn’t use medical marijuana[cannabis] without first checking with their health care provider.
HOW MIGHT CANNABINOIDS BE USEFUL AS MEDICINE?
Animal studies have shown that moderate amounts of THC
Currently, the two main cannabinoids from the cannabis plant that
given to pregnant or nursing women could have long-lasting
are of medical interest are THC and CBD. THC can increase appetite and reduce nausea. THC may also de-
effects on the child, including abnormal patterns of social interactions2 and learning issues.
crease pain, inflammation (swelling and redness), and muscle control problems.
WHAT MEDICATIONS CONTAIN CANNABINOIDS?
Unlike THC, CBD is a cannabinoid that doesn’t make people “high.”
Two FDA-approved drugs, Dronabinol and Nabilone,
It may be useful in reducing pain and inflammation, controlling epilep-
contain THC. They treat nausea caused by chemotherapy
tic seizures, and possibly even treating mental illness and addictions.
and increase appetite in patients with extreme weight loss
Many researchers, including those funded by the National Institutes of Health (NIH), are continuing to explore the possible uses of THC, CBD, and other cannabinoids for medical treatment. For instance, recent animal studies have shown that marijuana[-
caused by AIDS. Continued research might lead to more medications. The United Kingdom, Canada, and several European countries have approved nabiximols (Sativex®), a mouth
cannabis] extracts may help kill certain cancer cells and reduce the size
spray containing THC and CBD. It treats muscle control
of others. Evidence from one cell culture study with rodents suggests
problems caused by MS, but it isn’t FDA-approved.
that purified extracts from whole-plant marijuana[cannabis] can slow
Epidiolex, a CBD-based liquid drug to treat certain
the growth of cancer cells from one of the most serious types of brain
forms of childhood epilepsy, is being tested in clinical trials
tumors. Research in mice showed that treatment with purified extracts
but isn’t yet FDA-approved.
of THC and CBD, when used with radiation, increased the cancer-killing
effects of the radiation. Scientists are also conducting preclinical and clinical trials with mar-
For more information about marijuana and its health
ijuana[cannabis] and its extracts to treat symptoms of illness and other
conditions, such as:
Marijuana Research Report
Diseases that affect the immune system, including:
◦ Multiple Sclerosis (MS), causing gradual loss of muscle
Substance use disorders
Read more about the NIH’s marijuana research:
Marijuana and Cannabinoid Research at NIDA
NIH Research on Marijuana and Cannabinoids
CANNA BUSINESS NOW
POINTS TO REMEMBER •
The term medical marijuana[medical cannabis] refers to treating symptoms of illness and other conditions with the whole, unprocessed marijuana[cannabis] plant or its basic extracts.
The FDA has not recognized or approved the marijuana[cannabis] plant as medicine.
However, scientific study of the chemicals in marijuana[cannabis] called cannabinoids has led to two FDA-approved medications in pill form, Dronabinol and Nabilone, used to treat nausea and boost appetite.
Cannabinoids are chemicals related to delta-9-tetrahydrocannabinol (THC), marijuana’s[cannabis’s] main mind-altering ingredient.
Currently, the two main cannabinoids from the marijuana[cannabis] plant that are of interest for medical treatment are THC and cannabidiol (CBD).
The body also produces its own cannabinoid chemicals.
Scientists are conducting preclinical and clinical trials with marijuana[cannabis] and its extracts to treat symptoms of illness and other conditions.
Photo by Sudsy Garbage on Unsplash
C A NNA CURATIVE PETS
Treating Pets with CBD Owners Treat Their Sick Pets With Cannabis BY TERENCE CHEA ASSOCIATED PRESS SAN FRANCISCO (AP) — Michael Fasman’s 12-year-old dog, Hudson, limps from pain caused by arthritis and an amputated toe, but Fasman doesn’t want to give her painkillers because “they just knock her out.” So the San Francisco resident has turned to an alternative medicine that many humans use to treat their own pain and illness: marijuana[cannabis]. On a recent morning, Fasman squeezed several drops of a cannabis extract onto a plate of yogurt, which the Portuguese water dog lapped up in seconds. It’s become part of Hudson’s daily routine. “We think it’s really lifted her spirits and made her a happier dog,” Fasman said. “It’s not that she’s changed. She’s just back to her good old self.” As more states legalize cannabis for humans, more pet owners are giving their furry companions cannabis-based extracts, ointments, and edibles marketed to treat everything from arthritis and anxiety to seizures and cancer. Most of these pet products, which aren’t regulated, contain cannabidiol or CBD, a chemical compound found in cannabis that doesn’t get pets or humans high. They contain little or no tetrahydrocannabinol or THC, the cannabis compound known 54
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for its psychoactive effects. But veterinarians say there isn’t enough scientific data to show cannabis is safe and effective for treating animals. Although medical marijuana[cannabis] is legal in 28 states, it remains illegal under federal law, so there has been relatively little research into its potential medical benefits for humans or animals. Veterinarians in California and other states are legally barred from prescribing or recommending cannabis. They risk losing their veterinary licenses if they do. “Our hands really are tied,” said Ken Pawlowski, president of the California Veterinary Medical Association. “Definitely we’re getting more questions from clients asking about it for their pets, but unfortunately we don’t have any answers for them.” Karl Jandrey, a veterinarian who teaches at the University of California, Davis, said he tells his clients they “use them at their own risk with the potential to spend money for no improvement, or a risk of adverse side effects.” Despite the lack of scientific data or veterinary guidance, many pet owners are convinced cannabis has improved their animals’ health and well-being, based on their own observations. Lynne Tingle, who runs a pet adoption center and animal sanctuary, regularly gives cannabis edibles and topical ointments
to older dogs with health or behavior issues, including her own elderly dogs Chorizo and Alice. “You just see a real difference in their spirit. They’re just not in pain, so they’re happier and they’re moving better,” said Tingle, who founded the Richmond-based Milo Foundation. “They just get a new lease on life.” San Francisco-based TreatWell Health is one of a growing number of companies marketing cannabis products for pets despite questions over their legality.sells cannabis tinctures – extracted from marijuana[cannabis] plants in Humboldt County – that can be added to food or dropped directly into an animal’s mouth. Co-founder Alison Ettel works directly with clients and their pets, recommending different formulations based on the animals’ ailments. TreatWell pet tinctures can help treat anxiety, poor appetite, pain, inflammation and seizures, as well as kidney and liver
Despite the lack of scientific data or veterinary guidance, many pet owners are convinced cannabis has improved their animals’ health and well-being, based on their own observations. problems, cancer and glaucoma, according to its website. They also are used in end-of-life care. “What we find is a lot of the animals are coming to us when there are no other options and pharmaceuticals haven’t worked for that animal,” Ettel said. “They’re at that last resort, and cannabis is really good for those types of situations.” Barbara Stein is one of TreatWell’s most enthusiastic customers. She said the cannabis tinctures helped treat anxiety and digestive problems in her 13-year-old cat, Willie. And she believes the drug helped Willie’s sister Prudence maintain her weight and stay comfortable when she was battling cancer. Stein, a retiree who lives in the San Francisco Bay Area city of Concord, said she got a medical marijuana[cannabis] card so she could buy cannabis for her cats. She has since recommended cannabis to many friends with aging and sick pets. “All I know is that none of the traditional medications she got from the vet worked, but the cannabis did,” Stein said. “I swear by the stuff.” C
CANNA BUSINESS NOW
C A NNA CULTURE TRAVEL
CANNABIS TOURISM BY MICHAEL JACOBS As more states sanction the recreational utilization of cannabis, those states’ tourism businesses are awakening to an undeniable plausibility: cannabis tourism. While in some cities of United States it just been legalized, Amsterdam has been a destination for cannabis tourism long back.
BEGINNING STEPS OF CANNABIS TOURISM Here are the means by which it works in the Netherlands. As opposed to prevalent thinking, cannabis is in reality still unlawful in Amsterdam. In any case, a 1976 law allowed low-level ownership resulting in opening of cannabis coffee shops. The nation now has 600 of these cannabis bars where little measures of cannabis are sold to smoke on the property. Most clients of these bistros are visitors, in comparison to locals of Amsterdam. In spite of the infrequent social interruption from individuals eating excessively and acting inadequately, the local jurisdiction is hesitant to cancel the laws that offer growth to the business. The reason being, voyagers are putting a lot of cash into the regional economy. The same can occur in states like Washington and Colorado, who authorized cannabis only two or three years prior. In Colorado, the cannabis tourism industry is still in its earliest stages. A dominant part of the issue is that, despite the fact that cannabis is lawful, city and state authorities and tourism committees are hesitant to encourage cannabis as a tourist attraction. 58
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CANNABIS MIGHT BE TOTALLY LEGITIMATE OR DECRIMINALIZED AT A STATE OR NEIGHBORHOOD GOVERNMENT LEVEL, YET CAN BE EXCEPTIONALLY ILLICIT BROADLY.
Several Colorado hotels responded with plans to soon implement strict no-smoking policies, when asked if they allow cannabis smoke inside, regardless of using a vaporizer. But that does not stop cannabis tours. Weed[cannabis] Tours of Denver and Seattle keep filling up and selling out. Regardless of whether you are a cannabis expert or beginner, there is something in these urban communities for any type of visitor.
THE RISE OF 420 TOURS My 420 Tours, which was established by Matt Brown and James Walker, needed to keep the experience more genuine. The sort of tour that you’d take if you had a local decent companion to show you what’s on the up and up. The tour offers a four-hour dispensary and development visit, which begins at about $129. Vacationers are stacked into a transport van with advantageously tinted windows – and once in a while – the transport loads with cannabis smoke. Tourists can purchase up to a quarter-ounce of cannabis at once, but edibles are better known than flowers because of freshness.
In the event that you have $1,000, you can book a visit that incorporates a two-hour cannabis-infused cooking class, housing at the Denver Crowne Plaza Hotel and a Silver Surfer vaporizer included in the visit cost. Kush Tourism, founded by Chase Nobles and Michael Gordon, provides their patrons a three-hour walk that has cannabis education, for $156. The walk includes visits to a testing lab and glass blowing school which offers the beginners classes.
CANNABIS PERCEPTION WORLDWIDE Heading back outside the U.S., there are a couple of places that don’t arraign cannabis. Industry masters are touting Barcelona, Spain as the “New Amsterdam” because of the multiplication of cannabis clubs. But, there’s a catch. Most these cannabis clubs are for members, so you may need to make plans to join. Cannabis Barcelona can connect you, however, giving you everything that you should need “smoke out” like a local when you arrive.
BE INFORMED BEFORE TRAVELING WITH CANNABIS One thing to remember when traveling to U.S. fringes or universally is to get comfortable with the laws, both nearby and worldwide. Cannabis might be totally legitimate or decriminalized at a state or neighborhood government level, yet can be exceptionally illicit broadly. And that can be a problem in U.S. if traveling on board planes, trains, and different modes of transportation. If you get caught on Air terminals and stations for carrying cannabis with you, you can get into a lot of trouble like stiff federal penalties. States, where pot is still criminalized, frequently have checkpoints at their borders. They generally have dogs prepared to sniff out cannabis of assorted types – oils, waxes, edibles, and buds. If you are traveling over state lines, carrying cannabis along with you, then do so at your own risk because there are serious charges against it. It is best to completely investigate the legalities preceding your takeoff to your cannabis-themed excursion. Because after that, you know about the amount you can legally buy and where you can legitimately have your buds. With more states passing sanctions, the cannabis-tourism industry is certain to explode, soon. At any rate, until each state authorizes cannabis, regardless of whether you are searching for some interesting voyages, cannabis coffee houses or feeling the need to visit a full growing facility, there will undoubtedly be something for everybody. Particularly as this new industry extends. C
C A NNA CULTURE COLLABORATION
HOW CANNABIS CULTIVATES FEMALES
BY CHRIS LARKIN Women occupy 63 percent of executive positions in cannabis testing labs, according to a recent survey conducted by Marijuana[Cannabis] Business Daily, and 36 percent of all executive positions industrywide. If that second percentage sounds low, consider that of all business execs worldwide, only 15 percent are female. Internet essayists, who are mostly male, speculate that cannabusiness -- which posted $6.7 billion in North American revenue last year -- is naturally more femalebased because of its birth in the ‘90s as compassionate AIDS medicine. Or that it has to do with the struggle to keep all 60
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cannabis plants female and, thus, more productive. Most women working in cannabusiness disagree. “I don’t think it’s a question of whether the industry is more receptive or not,” said San Diego cannabis attorney Kimberly Simms. In fact, the very question seems to strike Simms as sexist, since it places women in the position of being judged instead of doing the judging. “No. Women have been able to rise in these ranks so quickly,” Simms insisted, simply because the industry is so brand new. “We’re in such a unique time in the history of cannabis,
Kimberely Simms moderating the San Diego chapter meeting of Women Grow.
that there’s so much more opportunity for women to become their own bosses, to become entrepreneurs,” she said. Simms spoke to CANNA Business Now at the downtown event space 57 Degrees, just before moderating the weekly meeting of the San Diego chapter of Women Grow. The organization, founded in 2014, aims to educate women about the medical benefits of cannabis use and the financial benefits of working in the industry. Simms started its San Diego chapter in 2015 with marketing executive Erin McDonald, who now serves on the advisory board. “The way women network with each other is different than the way men network with other men and with women,” Simms said. “I just find it’s more collaborative. At other networking events, cannabis or otherwise, it’s more of just a lot of puffery and ‘this is why I’m so great’ instead of ‘this is why I think we can help each other.’” The meeting of 60 women and a dozen men (who are neither targeted nor turned away) gathered to learn about the weeks’ topic (craft cannabis) then schmooze. They are entrepreneurs, accountants and horticulturists like Allison Justice, one of three expert panelists. “Traditional agriculture has been run by men,” said Justice, the vice president of cultivation for OutCo, an El Cajon-based medical-marijuana dispensary. Before that, she worked for years in ornamental horticulture. “But now that it is a new industry and women are just as educated as men and have just as much experience with this new industry,” she said, “both sexes can flood to these opportunities.” One woman who has is Vanessa Corrales, the founder of B Edibles, a San Diego manufacturer of medical-marijuana cotton
IT IS A NEW INDUSTRY AND WOMEN ARE JUST AS EDUCATED AS MEN AND HAVE JUST AS MUCH EXPERIENCE WITH THIS NEW INDUSTRY
candy. Previously, she managed two local coffeehouses. “The cannabis industry is way more friendly to females,” Corrales said, “absolutely, 100 percent.” Corrales believes that institutional sexism wasn’t given the chance to take hold in cannabis that it’s had in established other industries. “It took 10 years of me working crazy amounts of hours -- with a degree -- for me to become a supervisor and then a manager before even be considered for a GM position,” Corrales said. “And I was hitting all my numbers and quotas. “In cannabis, no one’s going to stop me,” she added. “I don’t have to compete with all these people who have been doing it for 20 years who make up all the rules and hierarchies.” C
CANNA BUSINESS NOW
C A NNA CULTURE EDIBLES
Cannabis in the Kitchen Recipe by Andie Leon of The Cannabis Kitchen Cookbook
Cannabis-Infused Coconut or Olive Oil (Yields about 5 cups)
• 1 cup spring water • 8–10 ounces organic cannabis trim, finely ground • 5 cups organic coconut, grapeseed, or extra-virgin olive oil • fine mesh strainer • cheesecloth • airtight glass jar 62
CANNA BUSINESS NOW
Photo by Povy Kendal Atchison
You may have depended on your local dispensary for cannabis-infused edibles, but this weekend, get bold. Make your own pot edibles with a simple recipe for cannabis infused coconut or olive oil. This recipe comes courtesy of “The Cannabis Kitchen Cookbook: Feel-Good Food for Home Cooks,” a collection of delectable cannabis-infused dishes compiled by Robyn Griggs Lawrence, a Colorado-based lifestyle journalist and advocate of marijuana law reform. Andie Leon enjoys the simple physical effort of using a potato masher to press sugar leaves into water and oil for this low-tech, low-stress method of infusing oil. “When you put your energy into that mashing, you enhance the oil with your energy,” she says. Andie’s method of simmering the cannabis in water softens the plant material, making it easier to strain later, and pulls out chlorophyll and terpenes that can mess with the oil’s flavor and color. Andie uses cannabis flowers for stronger oil and sugar leaves for milder fare. She always infuses with her favorite cultivars, Sour Diesel and Kryptonite, when she can find them grown organically, but it’s more important to her that the cannabis be organic. Just as she chooses only the freshest, healthiest foods for her restaurant, Andie uses only the best organic cannabis when she cooks for herself, friends, and catering clients. Make no mistake; this oil is potent. A little goes a long way. Enjoy this recipe responsibly, and pick up “The Cannabis Kitchen Cookbook” today online or through your favorite retailer.
In a large pot, combine cannabis and water. Over very low heat, press down on cannabis with a potato masher to extract a dark brown liquid. Simmer until water evaporates, about 5 minutes maximum.
Line a fine mesh strainer with cheesecloth and place over a bowl, wide-mouth jar, or measuring cup. Twist cannabis with cheesecloth, squeezing out every last drop of oil. Compost cannabis solids.
Add oil and simmer at very low temperature for 4–5 hours.
Transfer oil to a clean clear or dark bottle or jar with a lid or cork. Label with the type of oil and date. Store in a cool, dry place for up to a year.
Cheddar Dill Scones Recipe
Growing up in sunny San Diego, I developed a deep love for the culinary world as a young child. I was a self-taught chef and learned the “do’s” and “don’ts” of the cooking world quickly. That was when I made the decision to further my career and go to The Culinary Institute of America, to be trained to become a master pastry chef by Cordon Blu Chefs. I loved seeing how much joy my amazing treats brought to my friends, family, and colleagues, so i pushed the envelope further. I decided to start making medicated baked goods for a family friend that was in extreme pain from a rare form of cancer. I let my creative side take over, and soon started baking endless possibilities, from sugary sweets to savory infused beef jerky. Helping people and baking food are both very satisfying endeavors for me. Bringing the best of both worlds together, MaMa Kush & MamaKush Edibles was born. Now I am an honorable mention 3 years in a row at the High Times Cannabis Cup. Each year gets better and better and I am very blessed to be on this journey.
Ingredients: 4 Cups plus 1 tablespoon all-purpose flour, divided 2 Tablespoons baking powder 1-3 grams of water-based hash (optional) 2 Tablespoons of finely chopped onion 2 Teaspoons salt 3 ½ sticks cold unsalted butter, diced (28 tbsp.) 4 tbs cold cannabutter, diced (optional) 4 Extra Large eggs, beaten lightly 1 Cup cold heavy cream ½ Pound extra-sharp cheddar cheese, shredded 1 cup minced fresh dill Egg Wash: 1 egg beaten with 1 tablespoon water or milk Directions: Combine 4 cups of flour, baking powder and salt in the bowl of an electric mixer fitted with paddle attachment. Add the butter (plus cannbutter) and mix on low speed until the butter is in the pea-sized pieces Mix the eggs and heavy cream and quickly add them to the flour and butter mixture. Combine until just blended. Toss together the cheddar, dill, and 1 tablespoon of flour and add them to the dough. Mix until they are almost incorporated. Dum the dough onto a well-floured surface and knead it for about 1 minute until the cheddar and dill are well distributed.
Depending on whether or not you have a scone tray or not, spray the silicone tray with vegetable oil and fill them with a spoon or scooper, in both cases, brush the tops with the egg wash before baking. If you don’t have a silicone tray, roll the dough ¾ inch thick and cut into 4 inch squares and then half them diagonally to make triangles. Brush the tops with the egg wash. Bake them on a cookie sheet lined with parchment paper or well-greased for about 20-25 minutes, until the outside is crusty and the inside is fully baked. Then enjoy…..start with one and wait an hour before consuming another as my husband learned didn’t listen and ate several of them and had a great trip….
More from MaMa Kush...
My new ventures have me focused on helping cats and dogs with my CBD spray “MaMa Pooch” as well as dog treats to help older animals, since they are a part of our families they are precious to us as our children. www.mamakushedibles.com
C A NNA CULTURE LIFESTYLE
Smoke in Style Luxury Cannabis Line BEBOE Makes its Debut BY LAUREN ALEXIS FISHER
he fashion industry has never been one to hide its infatuation with cannabis. Designers like Alexander Wang, Vetements, Jeremy Scott and more have embraced the stoner culture in the past. Those collections consisted with everything from weed grinder necklaces to pot print motifs. Now, fashion is ready to upgrade from cannabis prints to the real deal. Enter Beboe, a new luxury cannabis brand making high-end products for a more sophisticated weed[cannabis] consumer. It was founded by Clement Kwan (former president of YOOX) and renowned tattoo artist Scott Campbell. Beboe’s products, vaporizer and pastilles, come in luxe packaging meant to be taken to different social settings from dinner to late night cocktails to afternoon tea (yes, this pot[cannabis] is chic enough for afternoon tea). The cannabis-infused products are made with a low dose blend of THC and CBD suited for both seasoned smokers and newbies. “We hope to further along the end of prohibition by building sophisticated products and brands to attract the more sophisticated consumer. This is what we hope will be the catalyst in forging into this new frontier,” Kwan said in a statement from the brand. And the story behind how Beboe was born is a surprisingly sweet one. The
CANNA BUSINESS NOW
brand’s name was derived from Campbell’s grandmother, Be Boe, who baked cannabis brownies for his mother as she battled cancer during his childhood. After Campbell and Kwan met on a business trip to Detroit, the idea for a partnership and brand was born. With more states getting on board with the legalization of marijuana, Kwan
Design is not just what it looks like and feels like. Design is how it works.
and Campbell hope to appeal to a growing cannabis consumer base. Starting this month, you’ll be able to purchase Beboe’s products from select dispensaries in California and online at beboe.com. Beboe’s pre-filled vaporizers retail for $60 while pastilles infused with 5mg of THC/CBD sell for $25. Get yours today and be style! C
MSeeds TG Godfather Kush
Prezidential 1.2 Kingston Confidential
Mendo Mind Warp
Grow BIG... or grow home!
www.mtgseeds.com Medical Cannabis Seeds, not for illegal use.
You get the credit.
Maria Dimaggio, Vist Steel Co., customer since 1992, with Joanne Funari, American Riviera Bank Exec. VP & COO
We specialize in lines of credit for local businesses.
Bank on better.
Branches as close as your work, home, or even your phone! Santa Barbara
AmericanRivieraBank.com | 805.965.5942 18
SEPTEmbEr 15, 2016
Published on Nov 24, 2017
Published on Nov 24, 2017
I’ve never been more excited than I am to go live with CANNA Business Now’s first issue! CANNA Business Now is redefining the industry by s...