Cannabis Prospect Magazine - Oct. '20 Issue - Issue #11 by Straight Dope Media Inc. (Pulse Magazine)

Outdoor Cultivation

Cannabis producers are now increasingly turning to outdoor cultivation to reduce costs â&#x20AC;&#x201D; and cannabis tech is advancing to accommodate this switch.

Quality Assurance

Cannabis consumers have a right to trust both the potency of their products and that levels of contaminants are below an acceptable level.

Corporate Restructuring

The shift of investor confidence in the sector since 2018 has been rapidâ&#x20AC;&#x201D;and has helped drive the need for corporate restructurings for distressed cannabis companies.

Cannabis Prospect Magazine

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Vol. 2, Issue 5, October 2020

THE SERVICE DIRECTORY ISSUE

Table of Contents/

October 2020

PSYCHEDELICS

RETAILER TIPS

CANNABIS EXPRESS

SERVICE DIRECTORY

Clearly, a societal shift for how we view psychedelics is underway, and it’s not difficult to see that part of the influence is cannabis legalization.

Despite the gloom and doom the pandemic has unleashed on the economy, cannabis retailers have reason to be positive. Here are some top tips for cannabis retailers who are looking to distinguish themselves in the retail marketplace today.

While the prevailing sentiment has stressed the importance of “building a brand” often resorting to elaborate storefronts, lavish interiors and oftentimes a heavy footprint with the sheer number of stores being built, one man hopes to change this by adhering to the age old adage, “Less is more.”

In this issue, Cannabis Prospect Magazine presents its second annual service directory with more than 100 different product companies listed across more than a dozen categories.

ON THE COVER REGULARS

Cannabis producers are now increasingly turning to outdoor cultivation to reduce costs — and cannabis tech is advancing to accommodate this switch.

Cannabis consumers have a right to trust both the potency of their products and that levels of contaminants are below an acceptable level. Measuring all potential contaminants in cannabis plants and products requires a number of different analytical instruments.

4 From the Editor 6 Events 8 News 18 Product Showcase 30 Provincial Updates 39 Appointments 46 List of Advertisers

Not long ago, the investment pipes were packed in the Canadian cannabis sector. The shift of investor confidence in the sector since early 2018 has been rapid—and has helped drive the need for corporate restructurings for distressed cannabis companies. October 2020 | Cannabis Prospect Magazine

Editor’s Letter/

Lessons Learned

s we approach the second year of cannabis legalization in Canada, I thought this would be a great opportunity for anyone in this industry to take a step back and take a humbling look at the realities of working in Canadian cannabis, intentional or not, as we move forward from this point in time. It’s hard: Anyone who doesn’t take serious consideration before entering the cannabis space is either shortsighted or stupid. I don’t take to saying that lightly. To the general public, there seems to be this perception that cannabis is all glitz and glamour. It’s not. It’s hard work, first and foremost, but it’s also highly-specialized work for those that deal with the cannabis plant itself (e.g. scientists, engineers, botanists, etc.). For others with businesses in ancillary industries, it’s not any less rigorous, full of both long hours and sleepless nights. That said, putting in all the hard work in cannabis makes the rewards that much more satisfying. Stay the course and your efforts with pay off with dividends. It’s always changing: On a macro-level, this year has seen the introduction of derivative products into the retail cannabis market, ongoing amendments to the Cannabis Act and regulations from Health Canada, and, of course, the consequences of the coronavirus pandemic. Then there’s the technological changes that come with working in the cannabis space. Whether you’re a licenced producer, retailer or industry stakeholder, technology seems to evolve a little faster in this industry than others. It’s volatile: Despite recreational cannabis being legal for two years now, it still remains quite a volatile industry. Laws are constantly changing, regulations are strict and even when laws are followed to a T, it can leave cannabis businesses open to litigation, subterfuge or even just Murphy’s Law. It might interest readers to know that Cannabis Prospect Magazine is treated as a cannabis product under the Cannabis Law, and as such must adhere to

Cannabis Prospect Magazine | October 2020

the mailing and packaging laws set forth by the Cannabis Act, and by extension Canada Post. Cannabis stocks are also just as precarious, right up there with blockchain. It’s also an industry not financed by banks, oftentimes resorting to institutional investors, angel investors or venture capital. In other words, very volatile. It’s equally lucrative: While cannabis businesses can be equally profitable (for licenced producers, retailers and ancillary businesses), I’m not speaking strictly monetarily. In the last two years, we’ve seen thousands of jobs created in this industry, millions generated in provincial and federal taxes, newfound awareness as to the health benefits of cannabis and renewed advocation for racialized minorities prosecuted for drug offenses. The industry is maturing fast. So here’s to lessons learned in this crazy wonderful industry. May your businesses and communities thrive!

David Halpert

President / CEO, Straight Dope Media Inc. @cannabispromag

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Conferences & Events/ November 2, 2020 – Dec 4, 2020 MJBizCon Digital Experience Nov 2 – Dec 4 | Live At Las Vegas Convention Center Dec 2-4 http://MJBizCon.com/Vegas

TBD O’ CannaBiz Conference & Expo The International Centre Toronto, ON http://ocannabiz.com/toronto

November 22 - 24, 2020 Lift & Co. Cannabis Expo Toronto Metro Convention Centre Toronto, ON http://liftexpo.ca/expotoronto

TBD Cannabis and Hemp Expo Edmonton Expo Centre Edmonton, AB https://cannabishempexpo.com/edmonton

TBD Cannabis and Hemp Expo Shaw Centre Ottawa, ON https://cannabishempexpo.com/ottawa

TBD Canadian Cannabis Summit Calgary Downtown Marriott Hotel Calgary, AB http://cannabissummit.ca

To submit an event for inclusion in the Cannabis Prospect Magazine calendar, email media@cannabisproonline.com

Cannabis Prospect Magazine CANNABIS PROSPECT MAGAZINE VOL. 2, ISSUE 5 SUBSCRIPTION SERVICES For subscription services visit www.cannabisproonline.com or email david@cannabisproonline.com. For change of address, please include the old address and new address, along with an address label from a recent issue, if possible. If an address is not updated when the magazine is mailed, we are not responsible for delivery of your magazine. If the Post Office alerts us that your magazine is undeliverable, we will suspend our subscription until a correct address is received. 6

EDITORIAL For editorial submission requests or article ideas please email media@cannabisproonline.com Cannabis Prospect Magazine assumes no responsibility for any claims or representations contained in the magazine or in any advertisement. All materials contained are for educational purposes and intended for the legal marijuana business. Cannabis Prospect does not encourage the illegal use of any of the products contained within. ISSN 2562-1033. CANADIAN PUBLICATIONS MAIL PRODUCT AND SALES AGREEMENT NO. 43596516

Cannabis Prospect Magazine | October 2020

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News/

The Valens Company and Verse Cannabis Roll Out Vape Cartridges, CBD Oil and Hydrocarbon-Derived Crumble in Various Provinces The Valens Company Inc., an innovator in the end-to-end development and manufacturing of innovative, cannabinoid-based products, announced the rollout of various new products as part of a custom manufacturing agreement with Verse Cannabis. The new products have been released under each of the two Verse product lines, Verse Originals and Verse Concentrates, which aim to bring premium quality offerings to Canadian consumers at affordable prices. The sativa-dominant Tropic Lemon 0.3g and 1g 510 thread vape cartridges are the first to launch under Verse Originals, a line of universal cannabis products offered at a great value. Crafted with botanical terpenes, the 0.3g value cartridges are now available in Alberta, with British Columbia, Ontario and Saskatchewan expected to follow, along with the launch of the 1g value cartridge in the coming weeks in Alberta, British Columbia and Ontario. High Tide to Combine with Meta Growth High Tide Inc. and Meta Growth Corp. have entered into a definitive arrangement agreement dated August 20, 2020, pursuant to which High Tide will acquire all of the issued and outstanding shares of Meta Growth. The transaction combines High Tide, a Canadian cannabis retailer with industry-leading margins and the first publicly traded cannabis retailer in its peer group to deliver positive adjusted EBITDA, with Meta Growth, a first-mover in Canadian cannabis retail with 33 stores in its network that is well capitalized to support future growth. The combined entity will become the largest Canadian cannabis retailer with 63 locations and approximately $133 million in last quarter annualized revenue. “The combination with META is a watershed moment in High Tide’s evolution as we become Canada’s largest and strongest cannabis retailer. Over the last decade, High Tide has built a strong foundation for sustainable growth, and this transaction is another example of our ability to execute on strategy with our customers and shareholders in mind,” said Raj Grover, President and Chief Executive Officer of High Tide Inc. Supreme Cannabis and KKE Canada Announce Mutual Termination of International Partnership The Supreme Cannabis Company, Inc. and Khalifa Kush Enterprises Canada ULC (KKE), have mutually agreed to terminate their exclusive consulting services agreement entered into on December 6, 2018. Supreme Cannabis and KKE amicably part ways in order to re-focus their resources on opportunities in their respective businesses. Supreme Cannabis will continue to address the ultra-premium category through its 7ACRES Craft Collective brand extension, which recently introduced Pink Kush to three new provinces, expanding distribution to Alberta, Manitoba and Saskatchewan. KKE will

continue to build its leading premium brand in the U.S. while also pursuing international growth, developing and marketing unique cannabis-related products. Supreme Cannabis remains focused on compliance with all Health Canada regulations and direction. As disclosed in Supreme Cannabis’ Q3 FY2020 Financial Statements, as at March 31, 2020, Supreme Cannabis recorded an impairment of assets related to the KKE agreement, resulting in a revised carrying value of $nil. The Company determined that the value of the agreement was negatively impacted by current Health Canada direction. mīhī Cannabis Announces Opening of its First Retail Location in Burlington, Ontario Retailer mīhī cannabis announced that its Burlington, Ontario store opened for business on Saturday, September 12, 2020. The store was created with an element of discovery in mind where people can learn about cannabis at their own speed under advisement from thoughtful guides as they journey to improve their wellbeing through cannabis. mīhī will also be offering educational workshops developed by cannabis education specialist and industry pioneer Tabitha Fritz to push customer empowerment – an integral component of what is at the core of mīhī’s mandate. Indiva’s CBD Softgels and Indica Capsules Available on CannMart; Bhang® Chocolate and Wana™ Sour Gummies to Follow Indiva Limited, a Canadian producer of cannabis edibles and other cannabis products, announced its wholly owned subsidiary, Indiva Inc., has reached an agreement with CannMart Inc., a wholly owned subsidiary of Namaste Technologies Inc. The agreement will see Indiva’s CBD Softgels and Indica Capsules available on CannMart’s B2C distribution channel for its medical customers, with Bhang® Chocolate and Wana™ Sour Gummies

Cannabis Prospect Magazine | October 2020

to follow later in the year. Namaste is adding Indiva’s product line to CannMart, its online marketplace, as it continues to expand its Cannabis 2.0 product offering. CannMart is an online marketplace carrying a large selection of legal cannabis products and accessories from many of the best cannabis producers in Canada and around the world. It is focused on providing medical cannabis patients and adult-use enthusiasts with access to the highest-quality cannabis products available. CannMart also prepares, packages and distributes cannabis products through strategic relationships with leading government agencies. Friendly Stranger Set to Open 15 Ontario Stores by the end of 2020 Friendly Stranger Holdings Corp announced it is on track to have 15 licensed cannabis retail stores open by the end of 2020 with five more by April 20, 2021. Stores will open under the Company’s three brands, which includes the iconic legacy brands Friendly Stranger, Hotbox Shop and Happy Dayz. Adding to the three existing Friendly Stranger cannabis retail stores, FSHC will become one of the largest cannabis retailers in Ontario with 17 additional locations planned across the province. Joining the roster of legal cannabis retailers under the FSHC umbrella is Happy Dayz. Founded in 2007, Happy Dayz has been a family run business offering great quality cannabis accessories at a reasonable price for the past 15 years. Continuing to serve the GTA East suburban and rural communities, Happy Dayz will be opening new locations as well as transitioning previous accessory locations to cannabis retail stores.

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FROM MEDICAL CANNABIS TO PRESCRIPTION PSILOCYBIN: By Steve Sadoff, CEO, CannaGlobal Wellness and Sansero Life Sciences CannaGlobal Wellness is a global psychedelics innovator focused on psilocybin and other natural compounds to promote emotional, mental and physical wellness. Steve Sadoff is also the co-founder of Sansero Life Sciences and has more than 15 years of experience developing, launching and growing brands and products within highly-regulated environments, including nutraceuticals, natural health and cannabis.

WHY INVESTORS ARE POURING MILLIONS INTO PSYCHEDELICS RESEARCH

tarting in the early 20th century with opium, Western countries, Canada included, have strictly prohibited many psychoactive substances. The Single Convention on Narcotic Drugs of 1961 accelerated and globalized this trend, defining and setting the stage for our current situation — a default presumption that psychoactive compounds are prohibited. Certain policies, like the US’s scheduling system that deems which drugs are harmful or undesirable, equivocate between psychoactive substances with an extremely low risk of abuse with numerous health benefits, like cannabis and psilocybin, and drugs like heroin and cocaine that present a real risk of addiction and societal harm. Fortunately, this blanket approach is increasingly being recognized by political leaders and the general populace as too rigid and ultimately harmful for individuals with diseases or mental illnesses that could potentially be treated with psychedelics. In Canada, on August 4, 2020, exemptions1 allowing possession of psilocybin were issued to four terminally-ill patients for use in support of psychotherapy for end-of-life associated depression. In the US, the Food and Drug Administration granted “breakthrough therapy” status twice in the past two years to drugmakers developing therapies from psilocybin to heal individuals with treatment-resistant depression (TRD) and major depressive disorder (MDD). Clearly, a societal shift for how we view psychedelics is underway, and it’s not difficult to see that part of the influence is cannabis legalization. Adult-use cannabis is now legal in 11 US states, while 33 states have legalized the medical use of cannabis. In Canada, of course, cannabis has been federally regulated

October 2020 | Cannabis Prospect Magazine

for medical purposes since 2001 and for recreational use since 2018. There has also been an increase in positive public sentiment regarding cannabis laws. In 1969², just 12 percent of Americans supported cannabis legalization; now more than two-thirds do. This rise in support for cannabis legalization in the US also tracks increasingly positive attitudes towards psychedelics: in 2017, a YouGov poll found an unprecedented 53 percent of all respondents supported medical research into psychedelics. The increasing popularity of psilocybin and LSD has prompted a crop of new businesses to dip into the world of psychedelics as therapeutic products. This is not surprising as the upside potential is enormous: the combined market value for all the medical indications currently under investigation by psychedelic drugmakers is as high as $100 billion according to investment bank Canaccord Genuity³. It shouldn’t be surprising then that the sector is already attracting significant attention from the investment community. Ultimately, what lies behind all this interest in psychedelics is their potential to treat mental health conditions. As COVID has amplified, Western countries are seeing increasing instances of mental illness among their populations, primarily depression and anxiety. The record $238 billion Americans have spent so far in 2020 on mental health is just one statistic illustrating this trend⁴. At the same time, many people suffering from a mental illness find little or no relief from first-line medications. In some studies, antidepressants have improved symptoms in only 20 percent of patients⁵. This is on top of the estimated 50 percent of all depression sufferers who do not seek treatment at all. Current research suggests that psychedelics could help some of these individuals with minimal side effects. A 2016 study of patients with TRD found rapid and long-lasting (six months or longer) symptom improvements appearing after just treatment sessions where a flood dose of psilocybin was administered. Another study from the same year found that psilocybin treatment for patients with depression and anxiety arising from a life-threatening cancer had a response rate of 78 percent and 83 percent for depression and anxiety, respectively, after six months. This is an exciting area of research, but it is also challenged by how people perceive psychedelics. In this sense, there are parallels between the changing public perception of psychedelics and cannabis. Cannabis myths, particularly stereotypes around consumers, have been steadily debunked. Hollywood and mainstream media have also been called on to stop perpetuating the negative perceptions of people who consume cannabis products. The slow shift towards cultural acceptance of cannabis in society is a curve that psychedelics are following right now.

Cannabis CannabisProspect ProspectMagazine Magazine| October | October2020 2020

“The increasing popularity of psilocybin and LSD has prompted a crop of new businesses to dip into the world of psychedelics as therapeutic products. This is not surprising as the upside potential is enormous.”

The path already forged by cannabis pioneers is helping to change attitudes towards psychedelics among lawmakers and the general public. Whereas the dedication of activists to the therapeutic potential of cannabis had some impact on overturning public opinion and restrictive legislation, psychedelics researchers are on a divergent journey to discover the true potential of what was seen in the 50s and 60s as a wonder drug. If psychedelics turn out to be all or even part of what early research indicates they might be, I have confidence that people will finally be able to reap the benefits of this exciting, new therapeutic area. Steve Sadoff is the chief executive officer of CannaGlobal Wellness. References: 1. 2. 3.

4. 5.

https://www.cnn.com/2020/08/06/world/canada-psychedelic-mushrooms-cancer-therapy-trnd/index.html https://www.pewresearch.org/fact-tank/2019/11/14/americans-support-marijuana-legalization/ https://ca.proactiveinvestors.com/companies/ news/921178/psychedelic-medicines-startups-and-innovators-set-the-pace-on-trip-to-pharmaceutical-mainstream-921178.html https://www.statista.com/statistics/252393/total-us-expenditure-for-mental-health-services/ 5. https://www.ncbi.nlm.nih.gov/books/NBK361016/

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CULTIVATION

Technology’s Integral Role in the Shift to Outdoor Cannabis Cultivation in Canada By Jay Evans, CEO and Founder, Keirton

he Canadian federal legalization of cannabis in 2018 saw an explosion of largescale, commercial cultivation facilities around the country. These facilities, leveraging optimized and advanced technology alongside new opportunities for automation and quality-assurance practices, were able to quickly maximize their harvests and increase the consistency of yields. Over the last six months, alone we’ve seen how impactful adaptable engineering technologies and equipment have been in supporting the industry and its operators through the pandemic and the heightened safety measures that were implemented. Canada is now seeing producers moving towards the outdoors. While there’s been no direct link between this movement and the indoor restrictions felt by operators through the pandemic, as of March of this year, licence holders had dedicated more than 2.7 million square metres of land to outdoor growing (versus 1.9 million square metres for indoor cultivation), and those authorized for outdoor cultivation nearly doubled in the same time frame. The cost savings of outdoor cultivation are undeniably advantageous, but it’s not without its challenges. Technology solutions and automation will be imperative in addressing the primary hurdles the industry faces, including safety, costs and standardizing quality despite, or in spite of, unpredictable obstacles and environments like extreme snow and high winds, raging forest fires and increased air pollution. Automating to Enhance Consistency Regardless of an employee’s experience or training, manual labour runs the risk of producing inconsistent results. To make matters worse, Canada’s limited growing season coupled with its often poor growing climate — more on extreme weather conditions like cold temperatures, high winds, drought, and forest fires later — can result in inconsistent quality and yields. Maintaining a harvest outdoors is much more challenging than indoors because of the number of variables it introduces to the process. Technology will be required to ensure efficient operations that result in consistent yields. For instance, trimming outdoors is more challenging due to increased foliage, larger and stiffer leaves, stiffer and woodier stalks, and light, loose or airy flower. Trimming machines dramatically optimize the yield of otherwise challenging harvests. By automating the trimming process, producers can improve harvest times and product consistency. Innovative drying technology can now dry flower, traditionally difficult to dry and cure, in one day and lock in the terpenes. This allows for increased quality assurance and marks a dramatic improvement from the harshness of traditional dryers. Reducing Costs Through Technology Without the expensive, large-scale indoor commercial facilities and the extensive list of associated costs — including high electricity bills, specialized lighting and indoor equip-

Cannabis Prospect Magazine | October 2020

“Canada is now seeing producers moving towards the outdoors. While there’s been no direct link between this movement and the indoor restrictions felt by operators through the pandemic, as of March of this year, licence holders had dedicated more than 2.7 million square metres of land to outdoor growing (versus 1.9 million square metres for indoor cultivation).”

ment, and chemicals and fertilizers necessary for cultivation — outdoor cultivation benefits from significantly lower production costs compared with its indoor counterpart. That said, outdoor cultivation isn’t without its financial challenges. With Canada’s short growing season, outdoor cultivation requires large amounts of labour over a short period of time. It can be incredibly costly and time consuming to onboard and train seasonal employees. The financial costs of training alone present an opportunity to automate some of the more menial tasks, leaving cultivators to focus on the skilled work they’ve been hired to perform. Technology and automation can easily support the massive labour requirements of outdoor cultivation, and mitigate the pressures of a short growing season. For instance, bucking cannabis — a dry trimming technique used to increase cannabis yields — is an incredibly labour-intensive process, but necessary in optimizing the harvest. Equipment like Keirton’s Twister B4 Bucker reduces the huge labour costs of bucking cannabis on a large scale, and enhances the manual work of crews of five to seven people. This type of machine can process up to 150 pounds per hour with one unit to maximize yield. Additionally, manual labour, especially that of seasonal employees, runs the risk of increased financial losses caused by human error. Adopting innovative technology to assist employees and improve consistency of work can have a dramatic impact on a company’s productivity and profitability. For example, Keirton’s T-ZERO trimmer has the ability to drastically improve harvest times and improve consistency by dramatically reducing the risk of error. Technology for Quality Control For outdoor cultivation to be successful, the plant must have specific genetics that can tolerate and thrive outdoors, especially in Canada’s cold climate, but there are limits on quality outdoor genetics. Extreme weather conditions like snow and high winds can completely decimate a harvest. Similarly, unpredictable environmental conditions can have a devastating impact on crops. For instance, the wildfires currently ravaging the western United States can cause severe smoke damage as the flower soaks in the surrounding smoke and, more devastatingly, destroy entire crops. Outdoor cultivations are also at risk of possible pollination contamination by neighbouring farms and face increased challenges around pest control and the threat of disease — bud rot is a common occurrence in outdoor facilities. Technology has given outdoor growers the ability to detect disease and low-quality flower, identifying plants that need immediate attention to prevent the spread of disease and protect as much of the crop as possible. The truth is, cannabis, much like tomatoes, may simply be better suited to grow indoors where external factors like climate, water intake, fertilizers, light and heat are much more easily monitored and controlled. But, so long as cannabis is grown outdoors, technology will rise to the occasion, adapting alongside the cannabis industry to not only support producers but allow them to deliver cannabis products to retail shelves that echo the quality and consistency of the most state-of-the-art indoor facilities. Jay Evans is the CEO and Founder of Keirton

October 2020 | Cannabis Prospect Magazine

THE SCOOP ON CANNABIS AND SUSTAINABILITY WRITTEN BY NICK WOLF

Sustainability and cannabis are a match made in heaven. Being green isn’t only good for the environment; it’s good for business too. Studies show 65% of consumers say they want more sustainable products, and 26% of consumers actually seek them out. We talked to sustainable cannabis smokeware brand Oak and Earth Creations to learn about some ways cannabis brands and accessories can become more eco-friendly. Here are the key pieces that stood out. Materials Being eco-friendly begins with the materials you use, obviously naturally and locally sourced products are best. When you purchase local goods less shipping is required. This is true for both the finished product and the raw materials you’re making it from, not to mention the positive impact that has on your local economy. When working with suppliers, ask about their local and seasonal offerings. You may find the perfect material is made right in your own backyard. Oak and Earth use natural, sustainable materials whenever possible. All of their products are currently ceramic with either real wood accents or a woodlike epoxy accent. The wood

is salvaged from a furniture producer in Ontario, which reduces waste in landfills and promotes using our natural resources to their fullest potential. Energy Cannabis cultivation and other manufacturing processes use a lot of energy. There are two main ways to combat energy use; reduce and offset. Things like installing energy-efficient lighting, greenhouse growing and proper building insulation are all great options to reduce energy usage. However, these adjustments can only go so far. Offsetting energy use can be done in various ways, including purchasing Carbon Offsets or like Oak and Earth, investing in tree planting and solar energy. Through their relationship with One Tree Planted Inc., Oak and Earth gives back to the environment by planting five trees for every product sold. This type of strategy is popular with businesses in and outside the cannabis industry because it’s a simple and effective way to support the environment. Other sustainably-minded cannabis companies working with One Tree Planted Inc. include Eco Four Twenty and Goodwood, among others.

Cannabis Prospect Magazine | October 2020

Oak and Earth’s sustainable initiatives doesn’t stop with tree planting. Once the newly launched company has sold 1,000 Mahuta bongs, solar panels will be installed on its roof to offset 100% of the energy used by its kiln, up to 11,000 kg per year. Solar energy is scalable, making it a great option for many businesses looking to implement sustainable energy practices. Shipping & Packaging At one point or another we’ve all received a ridiculously packaged product. Whether it’s a huge Amazon box loaded with filler and one tube of toothpaste or a gram of cannabis in a jar meant to hold ten. As consumers, it doesn’t feel good to receive these products knowing the damage they can cause to the environment and it may alter future shopping decisions. Reducing packaging and using biodegradable options for items like void filler will make a big impact and impress consumers. Recycling Recycling, or the lack thereof, is a huge pain-point in the Canadian cannabis industry. Brands that prioritize recyclable packaging and recycling programs are continually being recognized on

Twitter and in cannabis media for listening to consumers. For example, cannabis retailer Superette received very positive media and consumer attention for its cannabis recycling campaign. For every cannabis package returned to one of its locations to be recycled it provided a canned good to the Ottawa Food Bank, not only reducing waste but also providing resources to its local community. Even small changes in these categories can ripple into positive change for the environment and your business. As Oak and Earth CEO Nick Booth states, “environmental responsibility is the greatest challenge humans face today. Cannabis users are often more believing in climate change but this is something many industries should be (and are) getting behind in actionable ways.” It’s worth it for cannabis brands to look into their current practices and make sustainable changes where possible, not only will this positively impact the world we all share but it also builds customer loyalty, which supports a business’s bottom line and is a great marketing and PR opportunity. Nick Wolf is the Founder of Oak and Earth Creations

Psychedelics/

Working with Psychedelics in Canada: A Regulatory Perspective WRITTEN BY MICHAEL CIARDULLO

lthough it may seem that research with psychedelic substances is a new phenomenon, interest in this burgeoning field began more than 60 years ago. In 1938, a Swiss chemist Albert Hofmann discovered the psychedelic drug lysergic acid diethylamide (LSD) while working at Sandoz Laboratories after graduating from the University of Zurich. Upon being hired by Sandoz, Hofmann was assigned to a program responsible for the development of processes that could be used to synthesize compounds produced by medicinal plants. While working on the stimulant properties of ergot derivatives (a group of fungi of the genus Claviceps), he came across LSD-25, the 25th derivative that had been tested. No progress was made in regards to this discovery until 1943 when Hofmann returned to his earlier therapeutic research on the compound after a five-year hiatus. After having ingested the drug accidentally (and of his own accord numerous times thereafter), Hofmann spent years investigating the drug’s hallucinogenic effects and concluded that it would one day be beneficial in the treatment of schizophrenics and other psychiatric patients. As a result, Sandoz began sending doses of LSD and another psychedelic, psilocybin, to clinics and universities across the world. Research into the use of psychedelics took off and led to breakthroughs in understanding the brain’s neurochemistry and how therapists may be able to effectively treat mental illness. Unfortunately, regardless of the breakthroughs and promising results from treatment with psychedelics

in combination with therapy, LSD was soon after made illegal in most parts of the world, effectively derailing any further advancements in psychedelic research. Fast forward to 2015 where the authors in an article published in the Canadian Medical Association Journal titled ‘Psychedelic Medicine: A Re-emerging Therapeutic Paradigm’ concluded that the re-emerging paradigm of psychedelic medicine may open clinical and therapeutic doors long closed (Tupper et al., 2015). Based on current events, it appears that the authors were correct in their findings. Earlier this year, the “first psychedelic-enhanced psychotherapy centre in Canada” opened its doors in Toronto. In June, Numinus Wellness Inc. received approval from Health Canada to amend its existing licence under the Controlled Drugs and Substances Act to allow its researchers to conduct research to standardize the extraction of psilocybin from mushrooms. Most recently, in August of this year, four terminally-ill cancer patients were granted a legal exemption to access psychedelic substances as part of their treatment. With so much promise and momentum behind research involving psychedelics, the big question is, what steps need to be taken in order to work with psychedelics in Canada? The answer to that question can be found below. As you may already be aware, psychedelic substances are regulated by the Controlled Drugs and Substances Act (CDSA) in Canada. This law came into force in 1996 and established eight Schedules of controlled substances and two Classes of precursors. Although the CDSA prohibits activities related

to controlled substances and precursor chemicals, there exists an exemption in the Act that would permit a business or research organization to work with any of the substances listed on these aforementioned Schedules. Subsection 56(1) of the CDSA allows the Minister of Health to exempt any person(s), substances, precursor or class from the application of all or any provisions of the Act if the Minister deems that the exemption is necessary for a medical or scientific purpose or is otherwise in the public interest. Depending on the work being conducted, an applicant would either need to apply for an exemption to use a controlled substance for scientific purposes or for clinical studies. Along with an exemption to work with these substances, a business or research organization would also be required to hold a Controlled Drugs and Substances Licence or Dealer’s Licence for short. In addition to this licence, the company or research organization would also be required to meet the requirements set forth under Part J of the Food and Drug Regulations (FDR) which describes the circum-

stances and requirements in which persons (including businesses) can conduct the regulated activities mentioned above in regards to restricted drugs for clinical trial or research purposes. As mentioned above, in order to legally possess and work with any of the substances listed in the Schedules mentioned above, companies and research organizations are required to hold a Dealer’s Licence. This licence would authorize a company or research organization to lawfully possess these controlled substances and conduct activities such as production, packaging, sale, sending, transport and delivery. In order to obtain this licence, an Application for a Controlled Drugs and Substances Dealer’s Licence is to be submitted to Office of Controlled Substances (the OCS). The OCS is responsible for managing these applications in accordance with the CDSA along with the following regulations: • •

Narcotic Control Regulations (NCR); Benzodiazepines and Other Targeted Substances Regulations (BOTSR);

• •

Part G of the Food and Drug Regulations (FDR); and, Part J of the FDR.

Once the application has been submitted, it undergoes an intake process where it is screened to ensure its completeness. Once it has successfully passed the intake process, it proceeds to the review process. During the review process, the information submitted undergoes a rigorous review to verify the content of the information that has been provided, including all security-related information that has been provided. Once the review has concluded, the OCS will initiate the inspection process (if applicable) to ensure that the facility meets the security measures set forth in the requisite Security Directive. A decision on the licence will only be made once the review and security inspection (if applicable) has been completed. The application will either be approved or refused. Michael Ciardullo is the Regulatory Affairs & Quality Manager - Cannabis Licensing Lead for dicentra Cannabis Consulting

October 2020 | Cannabis Prospect Magazine

Product Showcase/

New ARCHON Double-Ended Grow Light System

Barron Lighting Group announces the addition of the ARCHON DE grow light system featuring the SafeDElockTM socket (Patent No. 10,720,741). The first and only UL 8800 double-ended reflector on the market, the ARCHON DE was designed with the grower in mind for safety, ease of use and superior yielding performance. The unique optical design of the fine hammertone texture provides more reflective surface area, resulting in more intense uniformity than competitive reflectors. Photometric performance was increased by reducing the space between the lamp and reflector intersection, minimizing light loss. Ballasts can be installed vertically, horizontally or remote mounted.

Modular Lab Furniture Systems

UniLine Furniture offerings include base cabinets, wall cabinets, countertops, sinks, fixtures, base-tables, mobile work stations, specialty storage cabinets and peg boards. Its UniLine Casework Groupings are designed to incorporate our most popular casework styles in a complete package. Their services can also include a complete turnkey installation to ensure the one source quality standards that you expect and deserve. Contact HEMCO for information at 800-779-4362 or visit www.HEMCOCorp.com/labfurn.html

AEtrium Automated Dosing Unit

The AEtrium ADU is an industrial solution for precise dosing control at your fingertips for any auto fill or flood to drain hydroponic environment in greenhouses or indoors. Our Guardian Grow Manager software provides wireless and remote access and control of every unit. This standalone unit offers 11 liquid nutrient dosing feeds from one fertigation mixing reservoir, powered by two fail-over water pumps delivering 8 channels of controlled delivery into your facility trays or flood plains. Complete with auto-fill and auto-flush, the ADU system can give you complete software control at up to 16 gallons/minute output. This standalone AEtrium ADU dosing system gives you the same complete control as our fully integrated AEtrium System aeroponics equipment shown in the images below but now you can use it for your own dosing needs. Visit http://www.aessensegrows.com for more information.

Cannabis Prospect Magazine | October 2020

Sensaphone 1800 System Provides Easy, Affordable Environmental Monitoring

Cannabis plants need extremely specific environmental conditions to thrive, but keeping personnel at the growing facility 24 hours a day to keep an eye on the operation is not always an option. The Sensaphone 1800™ system allows users to remotely monitor for changes in environmental conditions that can harm plants or indicate a malfunction of critical equipment. The Sensaphone 1800 system is a cost-effective monitoring solution that is easy to install and operate. It remotely monitors conditions like temperature, humidity, air circulation, carbon dioxide, water pH, soil moisture, power failure and unauthorized access to prevent loss of valuable plants and equipment. When the system detects that a sensor reading has moved out of the preset range, it immediately alerts up to eight people with custom phone calls, allowing personnel to quickly address the situation. For more information visit www.sensaphone.com

XL MegaBucker from CenturionPro Solutions

The world’s first industrial-scale destemming solution for commercial hemp and cannabis growers. Fully compliant with health and safety authorities. Accommodating up to 16 operators this destemming Goliath that can run both wet & dry material up to 2400 lbs/hr wet and 480 lbs/hr dry. Combine with a CenturionPro XL Trimmer and achieve the highest capacity harvesting system in the world! An engineering marvel, featuring two fixed speed conveyors for stem and flower removal, and one variable speed conveyor for unprocessed product delivery to operators. Reversible rollers make clearing jams a breeze and the quickly removable panels allow for easy roller access and cleaning. With its 3500 lb capacity 2” ball hitch, Twin 3500 lb axles and steelbelted radial tires, this bucker was designed for complete portability. The streamlined 220 volt, 60hz, 70amp maximum power draw and easy to remove panels make this the most efficient bucking machine ever built.

Orange Photonics Presents Cannabis’ First Portable HPLC Now Delivers 11+ Cannabinoids

Orange Photonics, a cannabis testing instrumentation provider, announced the release of LightLab 3 its next generation, portable, high-performance liquid chromatography-based analyzer. LightLab is designed for non-technical users in cannabis-specific testing applications. Cannabis and Hemp touching businesses and regulators have long struggled in the absence of real-time, accurate cannabinoid information - the very information that enables efficient operations, innovation and compliance. All that changes with LightLab 3, which can measure 11 cannabinoids, including THC and CBD, in cannabis plants and products down to a detection threshold of 0.05 percent. In addition to seven standard cannabinoids and total Terpenes, LightLab’s optional, new, Minors Module measures CBN-A, CBC-A, CBC and Δ6a,10a-THC, four rare cannabinoids valued by those pursuing additional product differentiation. To learn more visit www.orangephotonics.com.

October 2020 | Cannabis Prospect Magazine

New Technology in Mass Spectrometry Simplifies Cannabis Testing By Ellen Williams and Jonathan C. Putman, Exum Instruments

annabis consumers have a right to trust both the potency of their products and that levels of contaminants are below an acceptable level. Potential contaminants include pesticides, heavy metals, residual solvents, pathogens, and mycotoxins1. Cannabis and hemp are effective accumulators, which means a plant can easily absorb impurities anywhere along its lifecycle, from the soil while growing to the equipment while processing². Measuring all potential contaminants in cannabis plants and products requires a number of different analytical instruments. For heavy metals, although several suitable techniques exist, the most common instrument is an Inductively Coupled Plasma Mass Spectrometer (ICP-MS). The advantages of ICP-MS are its low detection levels for multielemental analysis. Thus, it is capable of measuring and quantifying the presence of heavy metals below the regulatory limits. Its high performance depends on a number of factors, however, including a highly-trained analytical chemist to properly prepare samples, correct for interferences, calibrate and use the appropriate reference materials. Such challenges and economic investments establish a high barrier of entry for cannabis quality-assurance testing. New Technology in Mass Spectrometry A breakthrough in Laser Ablation Laser Ionization (LALI) overcomes many of the challenges associated with ICP-MS. Although peer-reviewed literature described LALI decades ago, technical limitations prohibited its commercialization. Today, advances in computing and laser technology have facilitated the first commercial application for LALI. The instrument uses one laser to ablate the surface of a solid sample and a second laser, which fires perpendicular to the sample’s surface, to ionize the resulting neutral particles. Using laser ablation allows for direct solid sample analysis without requiring the complicated digestion and dilution processes commonly associated with cannabis flower or products. It ionizes neutral particles because they are more representative of the actual sample, and therefore eliminates the need for matrix-matched calibration standards. As producers constantly derive new ingestible and topical products, matrix-matched standards can be challenging for the cannabis industry. After ionization, the charged particles move through the optics system to the Time of Flight (TOF) mass analyzer, which measures the time required for ions of different masses to impact a detector. The resulting measurement creates a full mass spectrum, which facilitates multielement quantitation. Additionally, from ablation to mass analysis, the sample and its representative ions are under vacuum, which improves ion transport efficiency compared to other techniques. For instance, when combining laser ablation with

Cannabis Prospect Magazine | October 2020

ICP-MS, the ablation occurs in a separate chamber at atmospheric pressure. As a result, less than 1% of the ablated material reaches the detector. Also, because ICP-MS uses argon plasma as a source, it introduces polyatomic isobaric interferences with several of the isotopes and elements of interest. In the LALI-TOF Mass Spectrometer (LALI-TOF-MS), the user can adjust the first laser’s wavelength and power to desorb rather than ablate material. Because this process creates charged molecules instead of ions, it allows for organic analysis in addition to elemental characterization. Thus, users can analyze a sample for its heavy-metal content and screen for organic compounds, like pesticides, in the same analytical session. Cannabis Mass Spectrum Figure 1 shows the resulting mass spectrum from a cannabis sample that was spiked with a multielement solution. The zoomed inset from m/z 38-44 (top) highlights the most abundant elements, potassium (K) and calcium (Ca), and the inset from m/z 202-210 (bottom) shows the trace elements, lead (Pb) and thallium (Tl). The text boxes compare experimentally-determined values with the theoretical isotope ratios. All of the experimental isotope ratios determined from the peak areas are within 5% of the known theoretical ratios. This indicates the mass spectra generated by LALI-TOF-MS are isotopically correct across the entire mass range, which is only possible because it eliminates virtually all polyatomic and isobaric interferences that plague other techniques. The complete lack of interferences allow for reliable isotopic verification and quantification from major isotope peaks that would not be possible via plasma-based techniques. For example, calcium is often quantified from the 44Ca peak because the use of argon as a carrier gas and for the plasma generally results in a large interference peak at mass 40. The bottom pane of Figure 1 highlights the trace amounts of lead, which is an important element to the cannabis industry. Canadian federal regulations specify limits of four common heavy metals: lead, arsenic, cadmium, and mercury. For these metals and more, detection levels of the LALI-TOF-MS are well below regulated limits³. Mass Spectrometry for Any User Compared to ICP-MS, LALI-TOF-MS decreases the complexity of sample preparation, calibration, interference corrections, and standardization. Combining these features with recent advances in user-interface technology, the instrument brings high-quality testing capabilities to users without requiring prior analytical chemistry experience. Figure 2 shows an example of the simple user interface and an image of the sample tray on the instrument’s touch screen display. The sample tray on the right contains myriad solid samples

Analytical Testing/

on the 100-mm-by-100-mm tray. On the left, the intuitive options allow the user to choose spots, lines, or raster areas for sample analysis. Like a smartphone, users interact by using their fingers to zoom in on certain samples before choosing the points of interest. The “GO” button on the left-hand side of the image then starts the analyses. From here, the same screen will show quantified results. Analysis, standardization, and quantitation occur within the instrument, without requiring additional computer monitors or software. The instrument’s footprint is merely two-feet-by-two-feet. Thus, it allows testing outside of a traditional laboratory, in any location that can accommodate a small instrument with a power cord. As the rapidly developing cannabis industry continues to attract new entrants, it becomes increasingly important to ensure quality products are reaching consumers. By simplifying the many traditional steps between starting a test and achieving quantified results, LALI-TOFMS decreases complexity and costs associated with cannabis testing. Its potential benefits span across the industry from growers analyzing soil samples to producers performing quality assurance testing. References 1. (2020). Is Your Cannabis Safe? Here’s What You Need To Know About Lab Testing. CannaSafe. https://csalabs.com/is-your-cannabis-safe-heres-what-you-need-toknow-about-lab-testing/ 2. Thomas, R. (2020). Regulating Heavy Metals in Cannabis: What Can Be Learned From the Pharmaceutical Industry? Part 1. Analytical Cannabis. https://www. analyticalcannabis.com/articles/ regulating-heavy-metals-in-cannabis-part-i-what-can-be-learnedfrom-the-pharmaceutical-industry-312336. 3. Williams, J. & Putman, J. (2020). Advances in Trace Element Solid Sample Analysis: Laser Ablation Laser Ionization TOF Mass Spectrometry (LALI-TOF-MS). Spectroscopy, 35(5), 9-16. http:// www.spectroscopyonline.com/ advances-trace-element-solid-sample-analysis-laser-ablation-laser-ionization-tof-mass-spectrometry-l

Figure 1: Mass spectrum from multielement-spiked cannabis sample analyzed by LALI-TOF-MS. The top pane shows zoomed insets for the mass range m/z 38-44 and highlights the most abundant elements, and the bottom pane shows a zoomed inset from m/z 202-210 with the peaks for the trace elements Pb and Tl. Text boxes include the experimental and theoretical (known) isotope ratios for each element.

Figure 2: LALI-TOF-MS user interface for analysis selection. The image on the right of the screen shows the tray with several different types of samples. The icons on the left prompt the user through analysis options before selecting “GO”.

October 2020 | Cannabis Prospect Magazine

WHAT’S INVOLVED IN A

CORPORATE RESTRUCTURING IN THE

CANNABIS SPACE N ot long ago, the investment pipes were packed in the Canadian cannabis sector and the stock performance of companies matched this exuberance. The shift of investor confidence in the sector since early 2018 has been rapid—and has helped drive the need for corporate restructurings for distressed cannabis companies. There have been several proposal filings under the Bankruptcy and Insolvency Act (BIA), and numerous financial and operational restructurings that have taken place outside of formal insolvency proceedings. Restructurings in the cannabis space can present unique challenges due to the regulated nature of assets and the limited number of buyers able to navigate the regulated space. So what are the tools to use, alternatives to consider, logical steps to take and timing involved for cannabis companies that need to restructure? How Did We Get Here? It was very easy for companies to raise money in 2016 and 2017 simply by being in the cannabis space. Often these offerings would have both an equity and a convertible debt component. For new companies, it looked like the financing taps weren’t going

to turn off and they could take the convertible debt and easily convert it to equity prior to maturity. This started to change in early 2018 and escalated throughout the year in the lead up to legalization. The flow of money slowed and the frequent coupling of equity and convertible debt offerings contributed to downward pressure on share prices. The strict marketing regulations of the Cannabis Act limited the ability for companies to promote their brands and products, and was seen by the market to inhibit the ability to make meaningful consumer-based distinctions between product offerings. Delays in retail rollout, particularly in Ontario, resulted in a significant slowdown in the implementation of business plans and revenue. Where Are We Now? Today we’re seeing depressed capital markets in the cannabis space, and the COVID-19 pandemic makes it more likely this will continue for the foreseeable future. While there has been some uptick in consumer demand as a result of early lockdown measures, there are currently limited financing options available for many cannabis companies. There have also been some high-profile company failures, and the cur-

Cannabis Prospect Magazine | October 2020

rent risk profile of the industry has sidelined investors. However, there continue to be opportunities for companies with decent balance sheets that are, or are close to being, EBITDA positive or can demonstrate a path to profitability. Companies that have significant debt payments coming due in the next 12 months should be proactive now in showing that pathway to investors. Companies should also look at their financing and legal options, in order to maximize their runway and flexibility. In some cases, one option may be a corporate restructuring due to insolvency. Types of Insolvency Proceedings Two types of insolvency proceedings have been preferred by Canadian cannabis companies to date: • •

Canada Business Corporations Act (CBCA) arrangements Companies’ Creditors Arrangement Act (CCAA) or BIA proposal proceedings

Bankruptcy or liquidation is generally accepted as not being available to cannabis companies due to regulatory limits on

Business/

BY ANGELA BLAKE AND GAVIN FINLAYSON

turings, and focus on the restructuring and emergence of the company from insolvency in some form. This includes by way of sale to a new owner. In both CCAA and BIA proposal proceedings: • •

• •

possession of regulated assets. Although the CCAA and BIA have been used to effectively conduct liquidations under court supervision, receivership has had limited use in cannabis company insolvencies to date where there is an active business, regulated assets and licensed individuals. CBCA Arrangements CBCA (or corporate) arrangements can provide a flexible court supervised process that allows a company to pause financial creditors and achieve a negotiated financial restructuring. Corporate arrangements allow for financial restructurings (not operational ones) and permit: • • •

The alteration of equity or debt securities, but not trade debt Balance sheet restructurings of long term debt and equity The cancellation or dilution of existing securities and the issuance of new securities

CBCA arrangements are a court supervised process, with an option for a stay of proceedings to provide “breathing room” for companies. Debt and equity stakeholders must vote on the plan of arrangement

and the court must sanction it. Three major benefits to a corporate arrangement are the speed in which it can be completed, the lower cost due to less court attendance and fewer repercussions for the reputation of the business. An important point is that a corporate arrangement is generally a highly negotiated remedy, and the heavy lifting usually occurs long before going to court. Companies often build a consensus with major groups of affected security holders and lock up support before going to court. CCAA or BIA Proposal Proceedings The CCAA and BIA provide companies with tools to deal with actual or looming insolvency and conduct both financial and operational restructurings, including going concern sales of some or all of a company’s assets. The CCAA may be used by companies that alone, or in conjunction with their affiliates, have more than $5 million in claims in aggregate. The BIA is often used for smaller and less complicated reorganizations, but can also provide a “bridge” to a CCAA proceeding where an immediate stay of proceedings is required. Both the CCAA and BIA can be used to undertake financial and operational restruc-

The debtor remains in possession of its assets (management and the directors remain in control) A stay of proceedings prevents creditors from taking legal action to recover debts owing for a defined period while the restructuring is formulated The debtor can in certain circumstances sell some or all of the assets of the debtor The form a restructuring takes is broad and is not limited to “file and sell”

The stay of proceedings allows for interim or debtor-in-possession (DIP) financing to carry a company through the proceedings if there are liquidity challenges. For both CCAA and BIA proceedings, a licensed insolvency practitioner is appointed who oversees the process. A restructuring can take many forms, including operational restructurings, seeking efficiencies, asset divestitures, refinancing, renegotiation of debt, debt for equity swaps or institution of new management. CCAA or BIA restructurings do not have to include the sale of a company, particularly if the company can address its issues at an early stage. What’s Next in the Cannabis Industry? Notwithstanding its recent struggles, the legal cannabis industry is expected to continue to grow. While there appears to have been some uptick in investment in recent months, it is expected that most investors will look to see the market and industry stabilize and companies start to prove their business models before they are ready to pack their pipes again. If a company’s financial position is deteriorating, the most important thing it can do is maintain its options. This requires a timely, complete and realistic review of its current business and financial information and an early recognition of looming issues. Strategic options decrease as a company’s financial position deteriorates, so seeking professional advice and taking action early is often a key factor to a successful restructuring. Angela Blake is a Partner at Bennett Jones Toronto / Vancouver, Gavin Finlayson is a Partner at Bennett Jones Toronto.

October 2020 | Cannabis Prospect Magazine

WHAT CANNABIS RETAILERS SHOULD KNOW By Alexia Locicero

espite the gloom and doom the pandemic has unleashed on the economy, cannabis retailers have reason to be positive. There has been a substantial amount of activity across Canada in the retail space. The lockdown brought on by the pandemic has attracted more cannabis consumers than ever before, looking to make educated choices when purchasing a product. With new stores opening at a rapid pace and sales numbers on the upswing since June 2020, these customers are also overwhelmed by product choices, thanks to a marketplace that is brimming with a slew of quality, legal cannabis products that include edibles, beverages, vapes and more. Here are some top tips for cannabis retailers who are looking to distinguish themselves in the retail marketplace today. Know Your Audience and Build Your Brand The cornerstone of any successful business is determining who your target market is and understanding what consumers are looking for in a product. The cannabis sector is no different. The modern cannabis consumer market is diverse. From wellness users to recreational consumers, customers have needs and wants that are distinct from each other. Catering to each individual need becomes simpler if an effort is made to gain insight into what a customer actually needs. Market studies and customer surveys go a long way in mining this information which can then be used to frame an effective branding and marketing plan for products. For Sticky Nuggz Inc., a retailer and manufacturer of cannabis products and accessories, understanding the customer experience revealed valuable insights when it was in the initial stages of developing its retail outlets. The retailer was able to classify its customers into distinctive cohorts, namely cannabis enthusiasts and cannabis experimenters. Subsequently the brand was able to provide high-quality products and individualized service to customers who wanted to make educated and nuanced choices about the kind of products they wanted to access. Gaining a perspective on its audience and its choices also helped us build a strong brand whose values aligned with those of its customers who were looking for quality and sustainable Canadian products. Offer a Diverse Range of Quality Products Another key factor that makes a brand stand out is the ability to cater to diverse needs and tastes. According to a report by leading accounting and auditing firm, Deloitte, one in three cannabis customers state that unique and new cannabis products serve as a key factor in making a purchase. With the launch of Cannabis 2.0 this year, all manner of cannabis products that included edibles, topicals, vapes, oils, dry flower and more became hugely popular for cannabis enthusiasts. That said, according to cannabis market data provided on the government of Canada’s website, more than 32.6 million packaged units

Cannabis Prospect Magazine | October 2020

of recreational cannabis were sold nationally between January and June 2020. Compare this with edible cannabis which, for the purpose of the data presented includes consumables and beverages, sold 4.5 million packaged units over the same period. This data revealed a few significant trends. Firstly, dried flower make up the majority of sales in Canada, 73% of total sales over the last year ending June. Secondly, while derivative products have only been on the market since January, month-over-month sales from January to June have increased as more products enter the market and become available, proving that having new, cannabis 2.0 products doesn’t always equate to profits. Similarly, retailers don’t need to rely on the newness or uniqueness of a cannabis product for it to sell through. Many will take into consideration products or accessories if they have a social- or environmentally-conscious component tied to them. Sticky Nuggz Inc. saw this opportunity in the market and created its hemp-based rolling papers as a result, a product that comes packaged in durable recyclable material and is locally grown free of chemicals and other impurities. Many retailers can opt-into retailer recycling programs like TerraCycle that recycle and reuse eligible government-issued, cannabis packaging. Build Excitement with Brand Activations According to marketing experts across the board, there is nothing to rival an experiential marketing campaign when it comes to selling cannabis products and accessories. With a massive growth in the number of cannabis retailers crowding the market with their wares, how does one stand out? How do you make sure a potential customer chooses your store? Will the customer proceed to create compelling digital content based on this experience and share this content widely, opening up the possibility for more business for your store? The answer is simple, create a fun, educational, interactive campaign that engages your customers’ senses. Stores like Tokyo Smoke held a holiday event where customers could get their Pax 3 Vaporizer engraved for themselves as well as for a loved one. Retailers can cultivate community through engaging events over social media such as a rolling workshop where customers can have an interactive session with experts as well as other customers, trying their hand at rolling the perfect joint, while being informed of the process and materials that go into the making of their high-quality hemp rolling papers. A study by The Walker Group has shown that customer experience trumps product and price to become the most important differentiation of a brand. What customers are looking for is an engaging experience which stokes significant interest in a product, compelling them to eventually buy it. Clearly, experiential marketing needs to be part of every retailer’s guidebook. Alexia Locicero is the Marketing and Sales Manager at Sticky Nuggz Inc.

CREATIVE THINKING NEEDED FOR CANNABIS PACKAGING WRITTEN BY HILARY LIEBERMAN

Compliant packaging for the Canadian cannabis industry is often criticized for its seemingly abundant use of plastic, over-packaging and sheer size. Brands and retailers alike have used social media and consumer education platforms to help audiences understand why legal cannabis packaging in Canada looks and functions the way it does. Cannabis Packaging Form and Function Cannabis packaging form and function are mainly dictated by: the need for tamper-evident, child-resistant packaging that is opaque or translucent, scentproof, sound-proof and made of compliant materials. The need for the presumably large labelling panel is defined by the regulations detailing mandatory information, minimum space and size of these required text and graphics. When cannabis was first legalized October 2018, one of the biggest shocks to consumers was how much packaging was used for such small formats such as 1-3.5 grams of dried flower, 30 mL or less of oil and 30 or less capsules. Packaging often looked to be almost twothirds larger than it needed to be to house the actual product. Cannabis 2.0 Product Challenges Cannabis 2.0 product formats almost magnify this issue, as many of these products are smaller than the first wave of legalized products, and yet have even more labelling requirements.

The final regulations allow for peel back labels, which help reduce the overall size needed for the principal display panel (however arguably provide an additional host of challenges from an operational standpoint). These smaller formats are a continual challenge finding a compliant packaging solution that securely holds the product in place, and fits the required labelling information on the principal display panel, while offering a level of convenience or familiarity to the end-user. Improving the Consumer Experience Finding the balance between compliant packaging formats and improving the end-user experience is a challenge that the packaging category specialists at Cannasupplies tackle daily. Discussions around child-resistant mechanisms, material formats and helping provide operational efficiencies for licenced producers are constant touch points with areas for improvement. The over-encompassing goal is to continually bridge this gap between manufacturing, product fulfillment and the end-user interaction to consistently improve the experience at each level. The team at Cannasupplies focuses on regulatory compliant packaging solutions, inspired by constant discussions with packaging engineers, licenced producers and processors and consumer feedback. The Challenge with New Formats Arguably one of the most chal-

Cannabis Prospect Magazine | October 2020

lenging formats is concentrated extracts in the form of: live resin, rosin, shatter, hash, budder, sift, etc. Due to many of these formatâ&#x20AC;&#x2122;s viscosity and inherent texture, there is a need to have this packaged in glass. 0.5 gram and 1-gram formats typically can be packaged in a glass jar measuring 5 to 9 milliliters; for comparison the smallest oil package with a compliant labelling panel is 30 milliliters. Even with the most inventive packaging engineers, it is seemingly impossible to fit a compliant label on the size packaging that is ideal for this format; thus, calling for creative thinking to provide a compliant solution. The Need for Creative Packaging Solutions Concentrated extracts have been relatively slow to roll out in the legal market, but now 12 months after Cannabis 2.0 legalization, there are an exciting and diverse number of products available across Canada, with no shortage of packaging formats. Unlike dried cannabis, oils or capsules, there does not seem to be a prescribed or consistent packaging solution such as the standard child-resistant closure and jar pairing, tube, or child-resistant pouch. Creative packaging has been presented in a number of formats: jars with the labelling panel extended across the jar and cap, small-format glass jars secured inside a secondary child-resistant package (such as a tin or box), or having the product packaged in a wrapper inside a child-resistant pouch to

name a few. After the final regulations for cannabis products were released in 2019, the need for compliant primary packaging solutions for concentrated extracts became apparent. This inspired the Cannasupplies team to develop primary packaging with extended labelling panels to provide a proper surface area to house a regulatory compliant label, while ensuring a glass packaging format suitable for a variety of concentrated extracts. Glass jars ranging from 9-15 mL with plastic labelling panels were developed to fulfill this exact need, and have recently launched in the Canadian market. Designed for use with a heat-induction foil or Teflon liner ensure that the product does not stick to the packaging components, every milligram of product can be accessed easily from within the container, and help facilitate a positive user experience within a familiar child-resistant mechanism. As the category continues to evolve and other products launch in market, it will certainly be exciting to see which compliant formats become the most popular, both among licenced producers as well as consumers. There will be a continual need for creative solutions to provide complaint formats within the heavily regulated Canadian cannabis market. Hilary Lieberman is the Executive Director at Cannasupplies, a division of PharmaSystems Inc.

UNDERSTANDING CBD CONSUMERS By Liz Stahura

he popularity of CBD products has exploded in Canada in recent years, with good reason. CBD (or cannabidiol) was first isolated in 1940 by American chemist Roger Adams but took a backseat to THC in terms of popularity until recent years. CBD lacks the powerful, intoxicating effects of THC but can be used for many of the same therapeutic applications. With the natural products industry finally ramping up its lobbying effort to push back in both the US and Canada, and increasingly more CPG companies exploring opportunities in the hemp-derived CBD market, the market will only continue to expand. With this growth and the opportunities presented by the many product channels CBD products can now be sold, the key to effectively addressing this burgeoning market is understanding the CBD consumer. Who consumes CBD and why, and what needs are CBD products addressing? BDSA Consumer Insights research identifies that 61% of adults in Canada consume CBD or are open to consuming CBD, and there exist many similarities between those who consume hemp-based CBD products and those focused on THC or full-spectrum cannabis products, including: • • • • •

Being physically active, Are more likely to pursue fitness and outdoor activities than non-consumers, Are more likely to have earned a college degree and Fall into higher-income brackets There are differences too. Even though similar numbers from each group agree that cannabis is healthier than alcohol, CBD consumers are more wary of cannabis legalization than cannabis consumers.

More consumers and acceptors are male, while more hemp-exclusive users are female and cannabis-CBD and co-users—those who consume both hemp CBD and cannabis-CBD— are male. Sixty-nine percent of consumers consume both cannabis and CBD, while 8% consume CBD only. While there are some key differences between CBD consumers and cannabis consumers, the two groups consume CBD and cannabis products for similar reasons. Health-and-wellness concerns are a primary reason consumers turn to CBD. •

•

• •

•

CBD consumers are drawn to CBD for both wellness and recreational benefits, although a higher percentage report use for health reasons than cannabis consumers. The vast majority of CBD users report using wellness products, confections and pet care CBD products in the past six months. Interestingly, US consumers report a much lower use of CBD confections and pet care products in the past six months. BDSA Consumer Insights data shows that consumers use CBD to relieve pain, sleep better and relax/be mellow. Topicals are more likely than other products to be consumed for pain relief or other health issues, while consumers seeking a sleep aid or relaxation are more likely to turn to ingestible products. The majority of CBD consumers in the US report purchasing products in the cannabis retail channel.

As with many segments of the total cannabinoid industry, consumer knowledge of CBD products is still limited. Only 24% of Canadian consumers report having a basic understanding of what cannabinoids are and are familiar with the basic compounds and applications of CBD. This

“More Consumers and Acceptors are male as compared to female, while more hemp-exclusive users are female and cannabisCBD and co-users—those who consume both hemp CBD and cannabis-CBD— are male. Sixty-nine percent of consumers consume both cannabis and CBD, while 8% consume CBD only.” provides brands a unique opportunity to educate consumers on the applications, formats and use of CBD to grow the market. By focusing on marketing strategies that include consumer education on CBD and its benefits, companies can expand their market reach and take advantage of the broad spectrum of retail channels in which CBD is now available, as CBD—and, soon, many other nonpsychoactive cannabinoids, including cannabinol (CBN), cannabigerol (CBG) and THCv.—continues to expand. Liz Stahura is the Co-founder and President of BDSA

October 2020 | Cannabis Prospect Magazine

Provincial Updates/

Ontario

At the governmentâ&#x20AC;&#x2122;s direction, the Alcohol and Gaming Commission of Ontario (AGCO) is now moving to double the pace of store authorizations this fall. The AGCO will soon contact all affected retail store applicants directly to advise them of any change to the timing of the issuance of their store authorizations. As of September â&#x20AC;&#x2DC;20, the AGCO has issued 164 Retail Store Authorizations to date and 150 stores are currently open.

Manitoba

Delta 9 Cannabis Inc. announced financial and operating results for the three-month and six-month period ending June 30, 2020. Net revenue of $13.0 million for the second quarter of 2020, an increase of 46%, from $8.9 million for the same quarter last year. Gross profit of $4.6 million for the second quarter of 2020, an increase of 57%, from $2.9 million for the same quarter last year.

Alberta

According to Statistics Canada, Alberta recorded the secondhighest sales of legal cannabis in Canada with a recordshattering $46.7 million in sales in June alone, overtaking B.C. and second only to Ontario. Alberta is now outselling British Columbia, which posted the fourth-highest sales in June, at $29.3 million, Statistics Canada data shows, down from number two in May.

Cannabis Prospect Magazine | October 2020

Quebec

The SQDC is now offering same-day express delivery to the island of Montreal. Order before 4 p.m. for same-day delivery directly to your door between 6 p.m. and 10 p.m. Available every day of the week, including weekends. The SQDC is alsoofficially launching a container recycling program through its store network. The program is carried out in collaboration with TerraCycle and Canopy Growth. Customers will simply have to deposit their old containers in the collection bin provided for this purpose near the cash registers. This includes lids, plastic wrap, glass containers, etc.

Saskatchewan

According to a CTVNew article, an interprovincial investigation was launched into a Saskatchewan-based group which was selling illegal cannabis and tobacco. The investigation found that cannabis from British Columbia was being purchased by Saskatchewan residents and exchanged for illegal tobacco from Quebec. A sizeable amount of these products were seized by RCMP in September included 69.3 lbs of cannabis; 5,152 g of shatter; $573,735 in Canadian currency and 2,856,500 cigarettes.

British Columbia

Legal cannabis retailers in this province sold recreational cannabis products worth over $29 million in June alone, which is nearly seven times the revenue generated in June the previous year (approximately $4,230,000). The provincial government allowed legal private cannabis retailers to conduct e-commerce transactions since March, though customers are still required to go out and pick up their purchases at brick-and-mortars. 135 retail licenses have been issued by BC to entrepreneurs looking to open cannabis stores in October 2019. This number rose to 176 by the end of the year only to jump to 254 on May 27, 2020. As of September, there are some 264 licenses as listed on the official provinceâ&#x20AC;&#x2122;s website.

Prince Edward Island

Figr Brands, Inc. is expanding into the Manitoba market, making its products available to customers throughout all the prairie provinces. Figr’s products are available in nine provinces including Prince Edward Island, Nova Scotia, New Brunswick, Ontario, British Columbia, Newfoundland and Labrador, Saskatchewan, Alberta, and now Manitoba.

Newfoundland & Labrador

According to an article in MJBiz Daily, nearly 40% of Newfoundland and Labrador’s licensed cannabis retailers have been shut down as the result of a labor action that appears to be the first-ever strike to affect a significant chain of regulated marijuana stores in Canada. In September, ten C-Shop cannabis stores were shut their doors during the strike by Dominion grocery store workers in Newfoundland. All 10 stores are located inside Dominion grocery stores, which licenses private-sector marijuana stores in the Atlantic province and conducts online sales through the Cannabis NL store.

Nova Scotia

The NSLC released its first quarter financial results today for April 1 to June 28, 2020, reporting a 6.8% increase in earnings. Cannabis sales were up 7.8 % to $17.3 million. Retail customer transactions for cannabis were down 22.9%, however the average dollar value of each transaction grew by 39.7% to $49.91.

New Brunswick

Indiva entered provincial accords with Yukon Territory, New Brunswick, and Manitoba. Therefore, it expanded its distribution network to one territory and eight provinces. Indiva entered a pact with Namaste Technologies Inc (OTCMKTS:NXTTF)’s subsidiary – CannMart Inc. As per the terms of the deal, CannMart will introduce CBD softgels of Indiva in its B2C distribution channel to satisfy medical customers’ demand by the end of August 2020.

Yukon / Northwest Territories / Nunavut Premier Caroline Cochrane released fresh mandate letters to her ministers in September, which are meant to provide direction as the 19th Legislative Assembly works to meet its 22 priorities, one of which was to review the Northwest Territories (NWT) Liquor and Cannabis Commission’s pricing policy to enable NWT. licensees to compete. / Councillors in the territorial capital voted in August to recommend a cannabis store located near downtown, pending approval of a development permit. The council’s motion registry states that the letter of approval is to be forwarded to the territorial government, which has final say over whether the business can launch. Public consultation for the proposed pot shop ended Aug. 20. The Nunavut finance ministry states that five cannabis wholesalers currently supply the territory, including Zenabis Global Inc. and Canopy Growth Corp. subsidiary Tweed Inc.

October 2020 | Cannabis Prospect Magazine

A New Retail Model Cannabis Xpress Stores By David Halpert

ith two years of cannabis legalization behind us, the race for cannabis retail supremacy lives on. In many provincial jurisdictions where private market retail stores are allowed to flourish, the race to build the biggest and greatest number of cannabis retail stores is very much alive and well. While the prevailing sentiment has stressed the importance of “building a brand” often resorting to elaborate storefronts, lavish interiors and oftentimes a heavy footprint with the sheer number of stores being built, one man hopes to change this by adhering to the age old adage, “Less is more.” Chris Jones is an entrepreneur who hopes to turn his low-cost, high-impact approach into a multimillion-dollar company. His position is that most cannabis stores in Ontario put too much emphasis on decor and having the largest store and not enough on practicality when it comes to a store’s initial build-out and ongoing operations. “Many [cannabis stores] are trying to create a lifestyle branded store, which is a challenge because every retailer has access to the same catalogue of products, and they do not get bulk discounts from the Ontario Cannabis Store (OCS) on ordering more volume or if you have multiple stores,” says Jones reflecting on the current retail landscape. “From a customer’s point of view, you will be more likely to purchase a product from a store that has a lower price or a much more convenient location, to a certain extent. So if you can get your operational/capital expenditure significantly lower than your competitor next door you are in a more optimal and sustainable position if you choose to win customers by dropping prices lower than your neighbour. Alternatively, if they decide to undercut your prices, you will survive since your operational costs are lower than theirs.” The reality is in jurisdictions where privately-owned cannabis retailers are permitted, the upfront costs of opening a store are expensive both in terms of acquiring a licence and following the proper provincial government protocols. These include, but are not limited to, banking, point-of-sale, click-and-collect, security, transportation, leasing and various inspections just to name a few. Jones’s “quick-service” approach, largely adapted from the restaurant industry, relies heavily on ultra convenience, products and accessories that are priced competitively, fast service, low-operating costs, as well as a curated selection of SKUs specific to a given region’s customer base. “The regions I’m looking at are small-to-medium-sized cities and towns that have zero stores or a low number of stores that will likely open. I’ve seen some places with mom-and-pop stores that are likely

not going to make it through the entire licensing process, so some cities may appear to have a lot of stores opening, but in reality many of them will not.” A New Cannabis Retail Model Jones expressed an interest in cannabis from a young age well before legalization in 2018. While working on his MBA at McMaster University he also worked in the Corporate Development team for Origin House (then CannaRoyalty), which focused on cannabis M&A transactions primarily in the US market, and was later acquired by Cresco Labs. He then co-founded and raised one million dollars to start-up a numbered corporation that opened retail stores under the Star Buds Cannabis Co. name, which announced in September 2020 a run rate of $8.7 million for its two operational stores, with two more set to open before the end of the year. This year Jones has been focusing his efforts on his new retail store concept called the Cannabis Xpress Stores. “My new business is focused on a different approach to what I built in my last company and using everything that I’ve learned and seen in the market to adapt to a new model.” What does this new model look like? For starters, each store will be under 800 square feet in size and built for less than $65,000, and will optimize operational costs through a customized store layout. The interior will be designed so that customers can quickly enter the store, select their preferred product(s), complete the purchase and leave in under three minutes. Secondly, each store will stock a limited number of SKUs but will change them frequently and introduce new products so that the more frequent customers will have new products to purchase. This would keep inventory carrying costs down and allow the stores to quickly pivot as customer preferences change and new products come onto market. “The product selection now versus a year ago is night and day,” continues Jones, “It is going to be a big challenge for cannabis retailers to survive who only have one store. There are significant one-time costs that you incur while starting this type of business. You really need to have multiple stores for it to make sense financially.” He also cites simple methods of gaining more customers that a lot of cannabis retailers overlook, like having access to densely populated areas with high traffic, a large parking lot, other key

anchor tenants, limited furniture in their stores and an up-to-date loyalty/rewards program. “I am using quantitative research to find the best locations for stores. This includes using software to take maps of different cities and overlay: population density, age, income, smoker/non-smoker, as well as looking at strategic locations that have neighboring tenants which draw in the same customer demographic who would also make a cannabis purchase.” Jones also cites that many cannabis retailers simply haven’t adapted to the realities of a COVID-19 retail landscape, which includes customers limiting their time indoors during any given visit and not wanting to be in a long line waiting to get into the store. Even prior to the recent pandemic, there were large swathes of time during the day where traffic in stores was low or non-existent, a non-issue if you manage a store in a densely-populated city like Toronto, Vancouver or Calgary, but in sparsely populated cities it’s mainly wasted space. “Most customers right now want to get into a store and get out, which is similar to how they used to purchase cannabis in the illicit market. I understand that there are some customers who want to shop in a rizty store, but that segment is small, and we are not targeting those types of customers.” By adhering to a keep-it-simple strategy, cannabis retailers can also avoid many of the pitfalls of operating within a post-COVID world. This includes poor configuration of stores and properties leased prior to the pandemic that resulted in tenants paying rent for an extended period of time. In the case of some retailers in Ontario, an enormous spend on cars and delivery software as the government temporarily allowed for licensed retailers to deliver to customers’ homes, which was quickly revoked. “We have the ability to dictate and guide customers through a new retail experience, since many people have never been inside of a licensed cannabis retail store before. When a customer wants to buy cannabis fast, I want them to immediately think of us and our local Cannabis Xpress Stores.” The current plan is for all stores to be corporate owned, but would also be interested in discussing licensing and franchise opportunities in the near future, feel free to contact: christopher.lloyd.jones1@gmail.com. Visit www.cannabis-xpress.com

October 2020 | Cannabis Prospect Magazine

BY ADA RAMPERSAUD

How Neptune Wellness Solutions Became a CPG Powerhouse in 2020 The ability to deliver high-quality products to consumers and consistently provide excellent value for investors, plus an intuitive leader at the helm, has given this healthand-wellness company a competitive edge this year.

Even a global pandemic couldn’t deter the tremendous growth that Neptune Wellness Solutions Inc. (“Neptune” or the “Company”) (NASDAQ: NEPT) (TSX: NEPT) has experienced this year. The diversified and fully-integrated health-and-wellness company recently attained a major milestone - besides being listed as the number one CPG company in the TSX30 program, the company has been included in the Report on Business list of Canada’s Top Growing Companies for its three-year cumulative revenue growth. “Since Neptune first publicly listed its shares in 2011, the Toronto Stock Exchange has been an outstanding platform for North American investors to participate in the growth of our company. This is a significant development and honour for Neptune,”says Michael Cammarata, Chief Executive Officer and President of Neptune. “It reflects the strong performance of Neptune’s business and our recent transformation as well as positive investor response and buyin of our strategic vision to build a broad portfolio of natural, plantbased and sustainable brands and consumer packaged products in key health-and-wellness markets, including hemp, nutraceuticals, personal care and home care. It’s particularly noteworthy that Neptune is honoured during the challenging COVID-19 pandemic. Steady Progress Under Strong Leadership Prior to Cammarata’s entry into Neptune, the company was already making a name for itself in the cannabis sector. Leveraging decades of expertise in extraction and product formulation, Neptune was the leading provider of turnkey product development and supply-chain solutions to business customers across several health and wellness verticals, including legal cannabis and hemp, nutraceuticals and white-label consumer packaged goods. The company had also built up a strong position in cannabis and hemp research, development and commercialization focused on the use of cannabinoids in household products to make them safer, healthier and more effective. Cammarata came in and continued developing the B2C side with a special focus on consumer packaged goods (CPG) projects.

Cannabis Prospect Magazine | October 2020

He launched two consumer brands under Neptune Wellness Solutions: Forest Remedies, providing high-quality, plant-based wellness products including CBD oils sourced from the highest-quality botanicals from around the world, tinctures and balms; and Ocean Remedies, providing sustainable, ocean-based health supplements and access to life-changing vitamins. “In a rapidly changing world, where consumers want more ecological products, where corporations must take on more responsibilities to minimize their environmental impact, where a vision of human and nature converging is fundamental to our future, Neptune is dedicated to being in front of the curve--ecologically, environmentally and ethically,” he said at the brand launch. Neptune went on to consolidate its commitment to delivering healthier and ecologically sound consumer solutions by collaborating with legendary wildlife conservationist, Dr. Jane Goodall. The natural, plant-based hand sanitizer products, essential oils and hemp-derived products developed through this licensing partnership are being co-branded as “Forest Remedies™ by Dr. Goodall and aim to provide consumers with affordable, sustainable and socially responsible products to support their health and wellness. As well, a percentage of all products will be donated to support Dr. Goodall’s environmental conservation and reforestation initiatives. The partnership is also strategically aligned with the Forest Remedies™ brand DNA and ongoing support of One Tree Planted, a non-profit environmental organization with a focus on global reforestation. For every product sold, Forest Remedies™ contributes to the planting of a tree to help rebuild the world’s forests and create a more sustainable future. Pivoting in a Pandemic: Focus on Personal Care Products With the COVID-19 pandemic causing major upheavals in the cannabis sector, companies were looking to pivot and innovate in terms of products that would meet the need of the hour. Neptune too ramped up its collective expertise in procurement, manufacturing, product innovation, supply-chain management and regu-

NEPTUNE WELLNESS TIMELINE »»

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CEO and President of Neptune Wellness Corp., Michael Cammarata, sitting next to Dr. Jane Goodall.

latory affairs to facilitate a significant and continuous supply of hand sanitizer gel to the market, ahead of schedule. In a strategic move, Neptune along with its subsidiary Biodroga, successfully accelerated the production of hand sanitizers to more than one million units weekly. Within months, in June 2020, Neptune announced the expansion of its branded hand sanitizer product line. Developed by Neptune Health & Wellness Innovations, in partnership with International Flavors & Fragrances (NYSE: IFF), the expanded product line featured six natural, plant-based sanitizers made with a specialized blend of essential oils, aloe vera and fruit extract. The line had an ambitious launch in the Club Store Channel through one of the largest retailers in the world, making it affordable and accessible to customers. Surging Forward with Lifestyle Products The juggernaut that is Neptune keeps moving forward- it has recently entered into an agreement with the BC Liquor Distribution Branch (BCLDB), the public retailer of recreational cannabis throughout the province, for the sale and distribution of Neptune’s new proprietary recreational cannabis brand, Mood Ring. The initial product rollout includes quality High CBD Oil, High CBD Capsules, Classic Hashish and Legacy Hashish. Mood Ring will deliver affordable, sustainable and premium CBD products targeting wellness-focused consumers whereas Mood Ring THC concentrates focuses on the recreational market. This new brand will have access to Neptune’s proprietary cold ethanol extraction process technology to create full-spectrum extracts for the company’s tincture and capsule products and

newly implemented solventless extraction for THC concentrates. Cammarata is looking forward to the products becoming available for purchase in fall of 2020 through the BC Cannabis Store online, in addition to its 20 government-run retail locations across British Columbia. “I’m incredibly proud of how the entire Neptune team has persevered through these challenging times. The first quarter of fiscal 2021 marked a turning point for Neptune. We quadrupled first-quarter revenue to more than $21.3 million and generated gross profit margin improvements, which reflects increasing volumes and efficiencies. We attribute these milestones to our team’s hard work and dedication to our mission of redefining health and wellness. They remained agile and responsive to changing market conditions amid the COVID-19 pandemic as we sped up new product initiatives and executed against the strategy of a fully integrated health and wellness business.” The company notched up another high-profile deal in September 2020, announcing an import and stocking distribution partnership with one of the world’s leading consumer goods companies, making and selling around 400 brands in more than 190 countries for professional beauty, personal care and hygiene product lines. This deal aligns with the company’s B2B and B2C dual go-to-market strategy to serve consumers at both wholesale and retail levels, with Neptune serving as the US and Canadian master distributor for its partners’ products, including hand cleaning wipes and hand sanitizing wash and gels across commercial, industrial and institutional channels. Cammarata is excited about the future, building their brands and innovations

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July 8, 2019 - Neptune Appoints Michael Cammarata as Chief Executive Officer July 24, 2019 - Neptune Closes SugarLeaf Acquisition, Expanding U.S. Extraction Capabilities Feb 13, 2020 - Neptune Officially Launches the Forest Remedies™ & Ocean Remedies™ Brands Apr 21, 2020 - Neptune and Dr. Jane Goodall Develop a New Brand of Plant-Based Forest Remedies™ Products April 23, 2020 - Neptune Scheduled to Ship More Than One Million Units of Hand Sanitizer Weekly May 19, 2020 - Neptune Announces $16.5 Million Extraction Partnership for Hemp Processing at Sherbrooke Facility June 29, 2020 - Neptune Obtains Sales Licence by Health Canada Aug 18, 2020 - Neptune Introduces Mood Ring Cannabis Brand for Canadian Market Sept 15, 2020 - Neptune Wellness Solutions, Inc. Ranked In Toronto Stock Exchange’s 30 Top-Performing Stocks, Named Canada’s Top Growing CPG Company September 22, 2020 - Neptune Wellness Enters Strategic Distribution Partnership with Global CPG Company September 24, 2020, - Neptune Wellness Solutions Inc. Secures Supply Agreement with British Columbia Liquor Distribution Branch (BCLDB)

at Neptune, moving closer to the consumer and offering exceptional service to its B2B customers. With a focus firmly set on consumer product goods, a direct-to-consumer business model and a goal to enhance their own intellectual property, the possibilities seem limitless.

October 2020 | Cannabis Prospect Magazine

Cultivation/

Understanding Cannabis Experience the Entourage By Buck Young

he regulation of recreational and medical cannabis received its inheritance from the era of prohibition. Formerly captured under Schedule II of the Controlled Drugs and Substances Act, hemp and drug-type cannabis were differentially regulated on the basis of their delta-9-tetrahydrocannabinol (THC) content. This distinction continues today with cannabis that reliably produces < 0.3% THC eligible for registration and cultivation under the Industrial Hemp Regulations, whereas cultivars with > 0.3% THC require licensing under the Cannabis Regulations. It is a distinction that is functional for complying with international drug control treaties, but this is an artificial paradigm for how we understand this plant and its complex pharmacology. Our policy towards the production, testing and marketing of cannabis revolves around this best-known psychoactive constituent of cannabis (THC) and the increasingly well-known non-psychoactive phytocannabinoid, cannabidiol (CBD). These are the two secondary metabolites that are required to be labelled on cannabis products and, not-so-coincidentally, they are the only two cannabis constituents for which a drug approval has been issued anywhere in the world. However, this fact is more a reflection of our collective ignorance of cannabinoid pharmacology than it is a full account of the relevant product information that should concern cannabis consumers. During my time as a legal activist, the constitutional litigation I participated in asserted that much of the therapeutic value of cannabis was related to other less well-known cannabis metabolites, as well as the complex interplay between cannabis metabolites known as the ‘entourage effect’. This was accepted by the courts and formed the basis for judgements that forced governments to liberalize its medical cannabis regimes and facilitate access to personal production of cannabis as the means by which patients could obtain cannabis that worked for their particular condition. As part of this litigation, cannabinoid pharmaceutical researchers attested to the fact that they were unable to replicate efficacy that had been observed in whole plant self-reported trials within the constraints of clinical trials for single molecule (read Novel Chemical Entity) pharmaceutical development. It is for this reason I would contend that Nabilone, a synthetic THC preparation, was a pharmaceutical and commercial flop. They also testified that there were non-CB1 and CB-2 receptor-mediated mechanisms of action, and that many of the 150+ phenolic compounds in cannabis other than THC and CBD had distinct biological activity that was not well understood. The state of knowledge has advanced since that time, as evidenced by GW Pharmaceutical’s patent and drug library expansion into minor cannabinoids such as cannabidivarin (CBDV), cannabichromene (CBC) and cannabigerol (CBG), as well as the recent identification and characterization of new metabolites such as tetrahydrocannabipherol (THCP) which demonstrates 33x the binding affinity to the CB1 receptor as compared to THC. Such findings as this last one may help to explain what consummate ‘cannaseurs’ already know well; cannabis is more than just THC. Now that we have mandatory labelling for THC on legal cannabis, consumers are becoming increasingly aware that their subjective experience of these products can be attributed to a larger set of factors than simply what is printed on the label. Products that nominally have the same ‘potency’ (defined as THC content) can have a very different user experience. Want to see what I mean? Try a THC isolate product, which I liken to grain alcohol, and compare it to a concentrated product which preserves the full cannabinoid and terpene spectrum such as live rosin. They are far from equivalent. I’d go so far as to say that isolates are not cannabis, and there is ample evidence that they are metabolized in the body differently when accompanied by other cannabis secondary metabolites. The former golden boy Bruce Linton once said, “It’s all about the molecules” in his pitch to investors that beverages infused with THC would be exactly what the consumer market wanted. Although we could have simply looked at more mature markets in the US to challenge such a strategy, we now have a year’s worth of Canadian data that shows, people by-and-large still prefer full-spectrum cannabis over the convenience of cracking a can

Cannabis Prospect Magazine | October 2020

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of THC sugar-water. But it should be no surprise that product development would miss the mark when led by someone who, by his own admission, doesn’t consume cannabis. I can attest to the distortion this simplistic view of cannabis creates in the marketplace, as well the change underway as consumers become more aware of the complexities of cannabis. As I shop at retail stores, I often overhear conversations between budtenders (the evangelists of cannabis knowledge) and customers seeking to understand this marketplace, made opaque by excessive regulation and years of prohibition. I was particularly encouraged by one astute retail employee who, when asked what the most potent strain was, referred a customer to a strain which in her assessment had a potent terpene bouquet alongside a moderate THC content. “Experience the Entourage” was her imperative to the confused customer. As an experienced and informed cannabis consumer, I smiled, knowing exactly what she meant. In addition to the great work budtenders do each day, navigating the cannabis landscape for their customers, I can also say that other parts of the industry are stepping up. Shout out here to High North Labs for providing terpene analysis across a greater range of metabolites than most, to GTEC for publishing dominant terpene content on its labels, and to the handful of other groups providing leadership in this area. Stand tall, everyone else will follow your lead! But there is much more work to do. Full metabolomic profiles of cannabis are the next step. Such work is an additional expense to operators, but invaluable as a resource to consumers. It is also necessary for the type of pharmaceutical research on whole-plant cannabis products that can now be approved under the FDA and EU botani-

cal drug regulations. These recent changes facilitate approvals of combinations of botanically-derived ingredients which may exhibit an entourage effect. Unlike traditional Novel Chemical Entity pharmaceutical development, Botanical Drug development provides a faster and less expensive

tanical Drug Regulations (2016). Why the sudden U-turn? Last year $7.1B was spent on unapproved, unregulated “CBD” products. A recent investigative journalism piece on the CBD industry in the US found that 50% of products tested contained no CBD at all, and that few were labelled correctly. My guess is the FDA recognizes that cannabis is here to stay and, as the adage goes, “if you “Our policy towards the production, can’t beat ‘em, regulate ‘em.” testing and marketing of cannabis Some, myself included, may still object to revolves around this best-known the federal prohibitions on cannabis in the US, psychoactive constituent of cannabis the myriad barriers for industry, and the limita(THC) and the increasingly well-known tions placed on American cannabinoid researchers who are required to work with the few strains non-psychoactive phytocannabinoid, provided to them by the National Institute of cannabidiol (CBD). These are the Health (read Drug Enforcement Agency). As a two secondary metabolites which are Canadian operator, I relish that my company has required to be labelled on cannabis the opportunity to contribute to advancing our products and, not-so-coincidentally, they shared understanding of cannabis pharmacoloare the only two cannabis constituents for gy through our joint botanical drug development which a drug approval has been issued with Devonian Health Group, a Canadian pioneer in botanical drugs. Together, we are bringing the anywhere in the world. However, this fact is more a reflection of our collective rigours of science to our product development ignorance of cannabinoid pharmacology and helping shed light on the complex and nuanced chemistry of this incredible plant. Instead than it is a full account of the relevant of trying to build a health claim around an exproduct information that should concern isting product, we are developing products from cannabis consumers.” the science up. Screening strains on a genetic and metabolomic basis, while standardizing our path to market, granting the ability to make tar- production practices to provide unparalleled ingeted health claims, as well as global inclusion in ter- and intra-batch consistency, we believe that drug insurance formularies. cannabis 3.0 belongs to those who will forge the Embracing botanical medicines and facil- path by achieving higher standards of production itating their inclusion in drug formularies seems and elucidating the complex relationship our bodout-of-line with the common perception of an FDA ies have with cannabis. which is staunchly in the pocket of big pharma. However, in its July 2020 guidance document to Buck Young is the Co-Founder and Executive industry, the FDA encourages cannabis research Director of CannTx Life Sciences Inc. and product development to occur under the Bo-

Cannabis Prospect Magazine | October 2020

Announcements & Appointments/

Budding Careers MyBud.Ca platform and the High Haven announces the addition of Aaron Wright joining both companies with the titles President and Head of Development. Aaron comes from a diverse background, spanning technical work, to planning/ budgeting/executing with a defense firm, to customer service in the hospitality industry. Most importantly he also has a long and impressive history in the cannabis Industry, predating legalization. Aaron brings a wealth of sales and customer service knowledge and skills, and an excellent understanding of the cannabis industry, both past and present, to the table.

The Board of Directors of Province Brands of Canada announced that Jennifer Dianne Thomas, Esq. has been appointed the company’s new Chief Executive Officer. Previously, Ms. Thomas was the Province Brands’ Chief Legal Officer. She is Co-Founder of Province Brands and will remain a member of its Board of Directors. Since co-founding Province Brands four years ago, Ms. Thomas has spearheaded multiple vital strategic initiatives and partnerships, played a major role in managing the business, overseen all aspects of the company’s legal and licensure strategies, and managed the company’s legal and finance department.

Frank Rochon has joined Inner Spirit Holdings’ Board of Directors. Mr. Rochon was previously Vice Chairman and Managing Partner with Deloitte. In addition, he was a member of Deloitte’s executive leadership team for over 20 years in various capacities including Regional Managing Partner roles and as Deloitte Canada M&A Executive Leader. Mr. Rochon was also a member of Deloitte’s Global Executive leadership for over 8 years. He has been extensively involved in board leadership capacities for numerous large national not-for-profit organizations and foundations.

TerrAscend Corp. announced the appointment of Jason Marks as Chief Legal Officer. Mr. Marks brings to TerrAscend more than two decades of legal experience and over a decade of global experience. Most recently, Mr. Marks served as the Chief Legal Officer, General Counsel & Corporate Secretary of InflaRx N.V., a publicly traded biotechnology company. In this role, he was a member of the executive management team responsible for all aspects of legal, compliance, and corporate governance, as well as driving key business and strategic initiatives.

AMP announced the appointment of Nick Furber as Chief Financial Officer (CFO) and a new member to its board of directors. Mr. Furber will oversee all financial aspects of the company. Mr. Furber has over two decades of experience in financial reporting, management, corporate finance, and business development in multiple industries including medical, mining, and financial services and has been the CFO for companies listed in Canada, Germany and the United States. Previously, Mr. Furber worked for PricewaterhouseCoopers in the United Kingdom and Canada.

IGNITE International Brands, Ltd., a global consumer packaged goods brand, announced that John Schaefer, the Company’s current Chief Operating Officer, has been appointed President and Chief Operating Officer. Mr. Schaefer replaces Lester Lee as President. Mr. Schaefer has more than 25 years of experience leading operations for manufacturing, bio-science/agriculture, and retail organizations. This experience, in combination with his engineering background, has enabled him to create and implement efficient, state of the art operations and supply chains for start-up and multibillion-dollar businesses.

Miguel Martin has been appointed Chief Executive Officer of Aurora Cannabis Inc. Mr. Martin is a 25-year consumer packaged goods industry veteran who joined Aurora from Reliva where he served as CEO. He assumed the role of Chief Commercial Officer of Aurora in July 2020. Prior to Reliva, Mr. Martin was the President of Logic Technology, one of the largest manufacturers of electronic cigarettes. Mr. Martin has deep experience operating in highly regulated industries which will be very additive to Aurora’s portfolio of high quality, rigorously tested and compliant cannabinoid product formats.

October 2020 | Cannabis Prospect Magazine

2020 CANNABIS SERVICE DIRECTORY

Hereâ&#x20AC;&#x2122;s your new guide to over 100 cannabis service providers. The extensive categories list, presented first, is followed by service providers across various groups. Both groups are presented alphabetically. Note: service providers opting for boldface type or other special treatments paid accordingly.

CATEGORY INDEX CREATIVE AGENCY

ACMPR REGISTRATION CannDelta Inc. dicentra

ASSOCIATION PMMI, The Association for Packaging and Processing Technologies

CHEMICAL ANALYSIS Adastra Labs Fanshawe College Molecular Science Corp. Perennia Food and Agriculture Inc. Syneos Health

CLINICS/TELEMEDICINE Apollo Cannabis Clinics

cGMP MANUFACTURING

dicentra VRE Systems

COMPLIANCE

CannDelta Inc. dicentra GardaWorld Loyalist College Molecular Science Corp. Perennia Food and Agriculture Inc. Purity-IQ Inc. Sterling Backcheck Surna Inc.

CONSTRUCTION Starlight Construction Corp. Surna Inc.

CONSULTING Buoyancy Digital LLC CannDelta Inc. CannTx Life Sciences Inc. dicentra EY Canada GardaWorld Loyalist College Perennia Food and Agriculture Inc. Purity-IQ Inc. Sigma Analytical Services Inc. Sterling Backcheck Surna Inc. Zeifmans LLP

Bridge Strategic Communications Buoyancy Digital LLC Form Creative FUSE Create Kaiser Lachance Communications Lamourie MEDIA Maracle Inc. Marigold PR Thirty Dash Communications VerbFactory

DATA REPORTING Vividata

EDUCATION/TRAINING Canadian Academy for Prehospital and Emergency Medicine Inc. CannDelta Inc. dicentra Fanshawe College GardaWorld HASCO Health & Safety Canada Loyalist College Purity-IQ Inc. Reveal Cannabis

EVENTS

Benzinga Grow Up Conference, Expo and Awards Marijuana Business Daily

EXTRACTION/PROCESSING Adastra Labs CanadaBis Capital Inc. Canadawide Scientific Ltd. CannDelta Inc. dicentra Fanshawe College Loyalist College Nextleaf Solutions

FINANCIAL TAX/SERVICES Arcadian Capital Management Benzinga EY Canada Zeifmans LLP

FORMULATIONS Adastra Labs dicentra

Cannabis Prospect Magazine | October 2020

Fanshawe College Loyalist College Nextleaf Solutions

HEALTH/SAFETY Canadian Academy for Prehospital and Emergency Medicine Inc. CannDelta Inc. dicentra GardaWorld HASCO Health & Safety Canada

HR/RECRUITMENT/ EMPLOYMENT Cannabis At Work GardaWorld LHH Knightsbridge Sterling Backcheck

INSURANCE Lackner McLennan & Erb and Erb

INVESTMENT FIRM Arcadian Capital Management Entourage Effect Capital

LAB TESTING Adastra Labs dicentra Fanshawe College Loyalist College Molecular Science Corp. Perennia Food and Agriculture Inc. RPC Saskatchewan Research Council Segra International Corp. Sigma Analytical Services Inc. Syneos Health

LEGAL SERVICES Bennett Jones Cassels Brock & Blackwell LLP Davies Ward Phillips & Vineberg LLP Dentons Canada LLP dicentra Goodmans LLP McInnes Cooper Tiffany & Company Law Corporation

Website: www.benzinga.com 1 Campus Martius Detroit MI 48226 Industry: Education/Training, Financial/Tax Services, Media

CATEGORY INDEX LICENCE CONSULTING

Surna Inc. West Coast Gifts

CannDelta Inc. dicentra Sterling Backcheck

MEDIA Benzinga Bridge Strategic Communications Buoyancy Digital LLC Kaiser Lachance Communications Lamourie MEDIA Marigold PR Marijuana Business Daily MiQ Digital Thirty Dash Communications Vividata

SERVICE DIRECTORY

(Special type treatment requests by respective companies. Category listings begin on page 1.)

OTHER Buoyancy Digital LLC Lamourie MEDIA Loyalist College Kaiser Lachance Communications Marijuana Business Daily Segra International Corp. Starlight Construction Corp.

PACKAGING/LABELING Adastra Labs CanadaBis Capital Inc. dicentra MD Packaging Inc. Maracle Inc. Moveable Inc.

PEST CONTROL dicentra Natural Insect Control Surna Inc.

REAL ESTATE / FACILITY CONSULTING Canna Zoned MLS, LLC Cannabis Property Brokers, LLC CannDelta Inc. dicentra EY Canada

RETAIL Spiritleaf

SECURITY Bulldog Fire and Security CannDelta Inc. GardaWorld Sterling Backcheck

SUPPLIER/WHOLESALER/ DISTRIBUTOR Canadawide Scientific Ltd. Greentank Technologies HASCO Health & Safety Canada Segra International Corp.

Adastra Labs Company Division: Adastra Labs Darius Kent, Senior Business Development and Investor Relations Manager Email: darius@adastralabs.ca Website: www.adastralabs.ca 5451 - 275 Street Langley BC V4W 3X8 Industry: Chemical Analysis, Extraction/ Processing, Formulations, Lab Testing, Packaging/Labeling “Adastra Labs Holdings Ltd. is a BC-based Health Canada Licensed cannabis Standard Processor co-located with Chemia Analytics, a licensed analytical testing laboratory.” Apollo Cannabis Clinics Mark McGown, Marketing Coordinator Email: Mark@apolloresearch.ca Phone: 647-236-3444 Website: http://apollocannabis.ca 201-240 Duncan Mill Road Toronto ON M3B 3S6 Industry: Clinics/Telemedicine Arcadian Capital Management Stacy Huynh, Director of Operations Email: stacy@arcadianfund.com Phone: 916-764-4120 Website: www.arcadianfund.com 9663 Santa Monica Blvd., Unit 1038 Beverly Hills CA 90210 Industry: Investment Firms, Financial/Tax Services Bennett Jones Dominique Hussey, Aaron Sonshine, Co-heads of cannabis law practice Emails: husseyd@bennettjones.com, sonshinea@ bennettjones.com Phone: 416-777-6230, 416-777-6448 Fax: 416-863-1716 Website: www.bennettjones.com/Cannabis 3400 One First Canadian Place, P.O. Box 130 Toronto ON M5X 1A4 Industry: Legal Services Benzinga Kelsey Hatley, Events Intern Email: kelsey@benzinga.com Phone: 734-558-0195

Bridge Strategic Communications Company Division: Bridge Strategic Communications Stu Zakim, CEO Email: stu@bridgestrategic.com Phone: 732-754-9051 Website: http://www.bridgestrategic.com 36 Hawthorne Place, Suite 4P Montclair NJ 07042 Industry: Creative Agency, Media Bulldog Fire and Security Scott Bean, Sr. Client Services Representative Email: scott@bulldogsecurity.ca Phone: 866-670-1590 Fax: 519-568-8933 Website: www.bulldogfireandsecurity.com 277 Manitou Drive, Unit C Kitchener ON N2C 1L4 Industry: Security Buoyancy Digital LLC Scott Rabinowitz, Digital Media Buyer/Founder Email: scott@bdllc.org Phone: 719-647-7795 Website: http://buoyancydigital.com 3150 Van Teylingen Drive, Unit D Colorado Springs CO 80917 Industry: Creative Agency, Media, Consulting, Other CanadaBis Capital Inc. Company Division: Stigma Grow Chad Hason, Director, Marketing Email: chad@canadabis.com Phone: 403-464-4541 Website: www.StigmaGrow.ca 255C Clearview Drive Red Deer County AB T0M 1R0 Industry: Extraction/Processing, Packaging/ Labeling Canadawide Scientific Ltd. Wayne Capes, Account Manager Email: wcapes@canadawide.ca Phone: 866-932-2724 Website: www.canadawide.ca 2300 Walkley Road Ottawa ON K1G 6B1 Industry: Extraction/Processing, Supplier/ Distributor/Wholesaler Canadian Academy for Prehospital and Emergency Medicine Inc. Robbie Ichelson, CEO Email: rob@canaphem.ca Phone: (905) 493-7436 ext. 117 Website: www.canaphem.ca 120 Jones Court Whitby ON L1N 6J9 Industry: Education/Training, Health & Safety Canna Zoned MLS, LLC Jeff Yatooma, Owner Email: sales@cannazonedmls.com Phone: 248-669-3400 Website: www.cannazonedmls.com 2207 Orchard Lake Raod Sylvan Lake MI 48320

October 2020 | Cannabis Prospect Magazine

SERVICE DIRECTORY (Special type treatment requests by respective companies. Category listings begin on page 1.) Industry: Real Estate/Facility Consulting Cannabis At Work Elise Duhaime, Executive Assistant Email: elise@cannabisatwork.com Phone: 1-888-484-8952 Website: www.cannabisatwork.com 7529 72A Street NW Edmonton AB T6B 1Z3 Industry: HR/Recruitment/Employment Services Cannabis Property Brokers, LLC Jeff Yatooma, Member Email: sales@cpbsales.com Phone: 248-420-0420 Website: www.cannabspropertybrokers.com 2207 Orchard Lake Road Sylvan Lake MI 48320 Industry: Real Estate/Facility Consulting CannDelta Inc. Sherry Boodram, CEO & Co-Founder Email: info@canndelta.com Phone: 416-613-8569 Website: www.canndelta.com 179 John Street, Suite 400 Toronto ON M5T 1X4 Industry: ACMPR Registration, cGMP Manufacturing, Chemical Analysis, Compliance, Consultant, Education/Training, Extraction/ Processing, Health & Safety, License Consulting, Real Estate/Facility Consulting, Security

CannTx Life Sciences Inc. Company Division: Steadystem Solutions Jeff Scanlon, VP Operations & Sales Email: jeff.scanlon@canntx.com Phone: 514-212-2555 Website: www.canntx.com 3 Kerr Crescent Puslinch ON N0B 2J0 Industry: Consultant “Steadystem Solutions, CannTx’s business consulting division, is led by experienced cannabis operators and staffed with experts in their field. Steadystem propagates, cultivates and processes cannabis under The Cannabis Act utilizing CannTx’s commercial-scale in vitro plant tissue culture lab, Biosafety Laboratory Level 2 microbiology lab, 8 precision-controlled growth environs for flower production and photobiology lab for crop optimization. Steadystem has developed tools and SOPs to manage the challenges faced by cannabis cultivators. Our goal is to provide our partners with the tools, information, and knowledge they need to implement a fact-based approach to optimization and standardization of their cannabis production.” Cassels Brock & Blackwell LLP Stacey Lau, Business Development Specialist Email: slau@cassels.com Phone: 416-869-5954

Website: http://cassels.com/expertise/cannabis Suite 2100, Scotia Plaza, 40 King Street West Toronto ON M5H 3C2 Industry: Legal Services Davies Ward Phillips & Vineberg LLP Patricia Olasker, Partner Email: polasker@dwpv.com Phone: 416-863-5551 Website: http://www.dwpv.com 155 Wellington Street West, 40th Floor Toronto ON M5V 3J7 Industry: Legal Services Dentons Canada LLP Eric Foster, Partner and National Lead of the Cannabis group Email: eric.foster@dentons.com Phone: 416-863-4462 Website: www.dentons.com 77 King Street West, Suite 400 Toronto ON M5K 0A1 Industry: Legal Services

dicentra Company Division: dicentra Cannabis Consulting Peter Wojewnik, Vice President of Growth, Marketing & Sales Email: peter@dicentra.com Phone: 1-416-361-3400 ext. 225 Fax: 1-416-361-3304 Website: https://dicentra.cc/ 7 St. Thomas St, Unit 603 Toronto ON M5S 2B7 Industry: ACMPR Registration, cGMP Manufacturing, Chemical Analysis, Compliance, Consultant, Education/Training, Extraction/Processing, Formulations, Health & Safety, Legal Services, Licence Consulting, Packaging/Labeling, Pest Control, Real Estate/ Facility Consulting “dicentra Cannabis Consulting (dCC) is the leading Canadian cannabis consultant that ensures regulatory and compliance standards. We provide services you require to establish, improve, and perfect your cannabis business. This includes applying for and obtaining all licences under the Cannabis Act, obtaining import and export permits, designing and conducting clinical trials, and assisting in overall business strategies and product development. Our team of experts has extensive regulatory, compliance, and security experience within the cannabis industry. dCC provides strategic advice and all related regulatory services for drug, natural health products, food and medical device products related to or containing cannabis.” Entourage Effect Capital Laurence Horowitz, Investor Relations Analyst

Cannabis Prospect Magazine | October 2020

Email: lhorowitz@eecpartners.com Phone: 973-220-1221 Website: http://entourageeffectcapital.com 38 Athens Road Short Hills NJ 07078 Industry: Investment Firm EY Canada Company Division: Professional Services Monica Chadha, EY Canada National Cannabis Leader Email: monica.chadha@ca.ey.com Phone: 416-943-3496 Website: http://www.ey.com/en_ca/people/ monica-chadha 100 Adelaide Street West Toronto ON M5H 0B3 Industry: Consultant, Financial/Tax Services, Real Estate/Facility Consulting

Fanshawe College Company Division: Centre for Research & Innovation Andrew Kaszowski, Industry Outreach & Communication Coordinator Email: a_kaszowski@fanshawec.ca Phone: 519-452-4430 x4586 Website: www.fanshawec.ca/research 1001 Fanshawe College Blvd. London ON N5Y 5R6 Industry: Chemical Analysis, Extraction/ Processing, Formulations, Lab Testing Form Creative Stuart Wootton, Creative Director Email: stuart@form-creative.com Phone: 250-298-8117 Website: form-creative.com 101B-6981 East Saanich Road Victoria BC V8Z 5Z2 Industry: Creative Agency FUSE Create Garo Keresteci, Founding Partner Email: garo@fusecreate.com Phone: 416-368-FUSE (3873) Website: https://fusecreate.com/ 379 Adelaide Street West Toronto ON M5V 1S5 Industry: Creative Agency GardaWorld Brett Vernon, Business Development Director Email: brett.vernon@garda.com Phone: 8554642732 Website: http://garda.com/cannabis-security Address: 1390 rue Barré Montreal QC H3C 0T2 Industry: Compliance, Consultant, Education/ Training, Health & Safety, HR/Recruitment/

SERVICE DIRECTORY

100

(Special type treatment requests by respective companies. Category listings begin on page 1.) Employment Services, Legal Services, Security Goodmans LLP, Toronto Office Victor Liu, Partner Email: vliu@goodmans.ca Phone: 416-597-5141 Website: https://www.goodmans.ca/PracticeArea/ Cannabis 333 Bay Street, Suite 3400 Toronto ON M5H 2S7 Industry: Legal Services Greentank Technologies Mark Doerr, Senior Account Executive Email: mark.doerr@greentanktech.com Phone: 416-858-0800 Website: www.greentanktech.com 135 Liberty Street Toronto ON M6K 1A7 Industry: Wholesaler

Grow Up Conference, Expo and Awards Randy Rowe, President Email: rrowe@growupconference.com Phone: 1-866-GROW-UP-1 Website: growupconference.com 150 Prince Charles Drive, Welland ON L3C 7B3 Industry: Events “Grow Up Conference, Expo and Awards is focused on the education, collaboration and growth of the cannabis growing and extraction industry. Meet top growers, suppliers, equipment manufacturers, extraction equipment and services, investors, lawyers, government officials and growing enthusiasts – May 31- June 2, 2021 Victoria BC / September 1-3, 2021, Niagara Falls ON” HASCO Health & Safety Canada Marty Dol, President Email: Marty@HASCO.ca Phone: 866-250-1677 Website: www.HASCO.ca 260 Adelaide Street East, PO Box 190 Toronto ON M5A 1N1 Industry: Education/Training, Health & Safety, Supplier/Distributor/Wholesaler Kaiser Lachance Communications Kelly Morgan, Senior Coordinator Email: kelly.morgan@kaiserlachance.com Phone: 519-281-0886 Website: www.kaiserlachance.com Street Address: 34 King St E, Suite 400 Toronto ON M5C 2X8 Industry: Creative Agency, Media, Other

Lackner McLennan & Erb and Erb Lars Rittmann, Commercial Account Executive Email: lrittmann@lmicanada.com

Phone: 800-265-2625 Website: http://lmicanada.com/business/ specialty-products/marijuana/ 818 Victoria Street North Kitchener ON N2B 3C1 Industry: Insurance “Lackner McLennan and Erb and Erb Insure Today Secure Tomorrow Integrity ~ Expertise ~ Commitment” Lamourie MEDIA Tracy Lamourie, CEO, Senior Publicist, Creative Consultant Email: lamouriePR@gmail.com Phone: 289-788-5881 Website: hwww.lamouriemedia.com 944 Concession Street Hamilton ON L8V 1G2 Industry: Consultant, Creative Agency, Media

LHH Company Division: LHH Knightsbridge James Smith, Partner, Executive Search Email: jsmith@amropknightsbridge.com Phone: 416-928-4530 Website: https://www.lhh.com/ca/en 250 Yonge Street, Suite 2800 Toronto ON M5B 2L7 Industry: HR/Recruitment/Employment Services “In today’s marketplace, organizations are discovering the need to turn their attention inward to find their future talent. At LHH, we help companies see the possibilities in their people. Through assessments, coaching, upskilling, transitioning and recruitment, companies can realize the untapped potential within their own workforce, resulting in increased productivity, morale, and brand affinity.” Loyalist College Applied Research Centre for Natural Products and Medical Cannabis Cher Powers, Interim Manager, Applied Research and Innovation Email: arc@loyalistcollege.com Phone: 1-888-569-2547 Website: www.loyalistappliedresearch.com 376 Wallbridge-Loyalist Road Belleville ON K8N 5B9 Industry: Compliance, Consultant, Education/ Training, Extraction/Processing, Formulations, Lab Testing, Other

years

1920-2020

Maracle Inc. Company Division: Oshawa Brian Ostrander, Sales and Business Development Manager Email: bostrander@maracleinc.com Phone: 905-723-3438 Website: www.maracleInc.com 1156 King Street East Oshawa ON L1H 1H8 Industry: Creative Agency, Packaging/Labeling “Proud printer for Cannabis Prospect Magazine, Maracle delivers custom print solutions with imagination and impeccable customer care. Backed by a century of experience, Maracle plays a vital role in helping businesses of all size engage with their customers and prospects - with custom print solutions. Maracle brings your vision to life with print and takes great pride our ability to adapt to the many technological changes and advances that have been made in the printing industry over the years. Quality craftsmanship, powered by technology - and respect for time, budget and the environment - are hallmarks of the Maracle experience.” Marigold PR Katie Pringle, Co-Founder & Partner Email: katie@marigoldpr.com Phone: 1-877-681-5541 Website: http://marigoldpr.com 242 Kerr St. Unit 3 Oakville ON L6K 3B2 Industry: Creative Agency, Media

Marijuana Business Daily A division of Anne Holland Ventures Inc. Email: Sales@MJBizDaily.com Website: MJBizDaily.com, HempIndustryDaily. com 3900 S. Wadsworth Blvd., Suite 100 Lakewood, Colorado 80235 Industry: Media, Events, Other “As the leading business news information resource for the medical marijuana and retail cannabis industry, Marijuana Business Daily’s editors and reporters bring retailers, professional cultivators, infused product makers, ancillary service providers and finance professionals the information and networking they need to flourish within the cannabis industry. In addition to MJBizDaily, Hemp Industry Daily, and MJBizDaily International

October 2020 | Cannabis Prospect Magazine

SERVICE DIRECTORY (Special type treatment requests by respective companies. Category listings begin on page 1.) brands, Marijuana Business Daily also serves as producer and host of the world’s largest family of B2B tradeshows for the cannabis industry, MJBizCon. Recent recognition and awards include Trade Show Executive’s Fastest 50, The Inc. 5000 Fastest-Growing Private Companies in America, and The Americas’ Fastest Growing Companies 2020 by the Financial Times. Marijuana Business Daily is also a proud member of the Associated Press.” McInnes Cooper Sheri Shannon, Business Development Manager Email: sheri.shannon@mcinnescooper.com Phone: 506-877-0861 Website: www.mcinnescooper.com 969 Upper Water Street, Unit 1300 Halifax NS B3J 3R7 Industry: Legal Services MD Packaging Inc. Company Division: MD Cannabis Automation Jaime Alboim, Sales Manager Email: jaime@mdpackaging.com Phone: 416-291-9229 x236 Website: www.mdpackaging.com 141 Reach Street, Unit 5A Uxbridge ON L9P 1L3 Industry: Packaging/Labeling

Email: rhirsch@nextleafsolutions.com Phone: 778-986-4133 Website: http://www.nextleafsolutions.com 68 Water Street Vancouver BC V6B 1A4 Industry: Extraction/Processing, Formulations Perennia Food and Agriculture Inc. Company Division: Bloom Labs David James, Lab Director Email: djames@perennia.ca Phone: 902-890-4052 Fax: 902-896-8781 Website: www.bloomlabs.ca 173 Dr Bernie MacDonald Drive Bible Hill NS B6L 2H5 Industry: Chemical Analysis, Compliance, Consultant, Formulations, Lab Testing PMMI, The Association for Packaging and Processing Technologies Tracy Stout, Vice President, Marketing and Communications Email: tstout@pmmi.org Phone: 571-612-3202 Website: www.pmmi.org 12930 Worldgate Drive, Suite 200 Herndon VA 20170 Industry: Association

MiQ Digital Skai Spooner, Marketing Director Email: skai@miqdigital.com Phone: 416-560-9489 Website: https://www.wearemiq.com/cannabis/ 60 Adelaide St East, 9th Floor Toronto ON M5C 3E5 Industry: Media Molecular Science Corp. Christian Poole, Sr. Marketing & Programs Manager Email: cpoole@mscience.ca Phone: 416-618-8505 Website: www.mscience.ca 55 Town Centre Court Scarborough ON M1P 4X4 Industry: Chemical Analysis, Compliance , Lab Testing Moveable Inc. James Li, Partner Email: james@moveable.com Phone: 416-532-5690 ext. 2224 Website: http://moveable.com 67 Mowat Avenue Suite 500 Toronto ON M6K3E3 Industry: Packaging/Labeling Natural Insect Control Stacey Hickman, Entomologist Email: insects@nicniagara.com Phone: 905-382-2904 Website: www.naturalinsectcontrol.com 3737 Netherby Road Stevensville ON L0S 1S0 Industry: Pest Control Nextleaf Solutions Ryan Hirsch, Marketing Manager

Purity-IQ Inc. Company Division: Cannabis Authenticity and Purity Standard (CAPS) Paul Valder, Cofounder and Chief Technical Officer Email: paul.valder@purity-iq.com Phone: 416-543-7200 Website: www.purity-iq.com 2800 Skymark Avenue, Suite 200-36 Mississauga ON L4W 5A6 Industry: Compliance, Consultant, Education/ Training “Purity-IQ is a brand protection company that delivers practical and affordable scientific supply chain standards and certification solutions and tools, allowing brands to attest to product identify and ingredients as authentic, pure, and consistent, which validate brand claims, establishes intellectual property, and enhances trust and loyalty with consumers.”

Phone: 506-452-1212 Website: www.rpc.ca 921 College Hill Road Fredericton NB E3B 6Z9 Industry: Lab Testing Saskatchewan Research Council Company Division: SRC Environmental Analytical Laboratories Jeff Zimmer, Manager Email: analytical@src.sk.ca Phone: 306-933-6932 Website: https://www.src.sk.ca/cannabis 143-111 Research Drive Saskatoon SK S7N 3R2 Industry: Lab Testing Segra International Corp. Carson Otto, Director of Sales Email: carson.otto@segra-intl.com Phone: 604-284-3204 Website: www.segra-intl.com 108 - 21300 Gordon Way Richmond BC V6W 1M2 Industry: Lab Testing, Supplier/Distributor/ Wholesaler, Other

Sigma Analytical Services Inc. Email: info@sigmaanalytical.com Phone: 647-496-9919/888-406-0016 Website: sigmaanalytical.com 1510 Birchmount Road, Units 209/210 Toronto ON M1P 2G6 Industry: Consultant, Lab Testing “Sigma Analytical Services Inc., headquartered in Toronto, Canada, is a full-service GMPcertified analytical and microbiological testing laboratory, offering comprehensive analytical services, method development and validation, and consulting, in cannabis and cannabis derived products. Sigma Analytical has operations and partnerships in North America and South America. Sigma continues to offer accurate testing services in the legal cannabis sector, while committing to advancing the understanding of cannabis science and establishing a global scientific network. As more countries legalize cannabis for medical and recreational purposes, this facilitation of research, knowledge sharing, and reliable testing, creates an invaluable addition in safety and quality.”

Reveal Cannabis Andrea Meharg, CEO Email: revealcannabis@gmail.com Website: www.revealcannabis.com Industry: Education/Training RPC April Boudreau, Client Relationship Manager Email: info@rpc.ca

Cannabis Prospect Magazine | October 2020

Spiritleaf Darren Bondar, President & CEO Email: high@spiritleaf.ca

SERVICE DIRECTORY (Special type treatment requests by respective companies. Category listings begin on page 1.) Phone: 1-833-7SPIRIT Website: www.spiritleaf.ca #102, 5740 2nd Street SW Calgary AB T2H 1Y6 Industry: Franchising “Spiritleaf is a growing network of recreational cannabis stores being established across Canada by Inner Spirit Holdings Ltd. (CSE:ISH). The Spiritleaf network includes franchised and corporate-owned stores, all operated with an entrepreneurial spirit and a goal of creating deep and lasting ties within their local community. Spiritleaf aims to be the most knowledgeable and trusted source of recreational cannabis by offering a premium consumer experience and quality curated cannabis products. The Company is led by passionate advocates for cannabis who have years of retail, franchise and consumer marketing experience. Learn more at www. spiritleaf.ca and www.innerspiritholdings.com.” Starlight Construction Corp. MJ, CEO Email: mj@starlight-const.ca Phone: 416-219-8600 Website: www.starlight-const.ca 4-100 Wilkinson Road Brampton ON L6T 4M3 Industry: Construction, Other Sterling Backcheck Linda Ferens, Account Executive Email: linda.ferens@sterlingcheck.com Phone: 204-999-0912 Website: www.sterlingbackcheck.ca 19433 - 96th Avenue Surrey BC V4N 4C4 Industry: Compliance, HR/Recruitment/ Employment Services, License Consulting, Security

Let’s Grow Together™ Surna Inc. Company Division: Boulder Email: info@surna.com Phone: 303-993-5271 Website: https://surna.com/ 1780 55th Street Boulder CO 80301 Industry: Compliance, Consultant, Construction, Pest Control, Supplier/ Distributor/Wholesaler “We provide MEP Engineering and equipment for indoor cannabis cultivation. Our engineering/technical team provide energy and water efficient solutions that allow growers to meet the demands of an indoor cannabis cultivation environment through precise temperature, humidity, and process controls and to satisfy the regulatory requirements. We leverage our experience in the cannabis cultivation industry to bring

climate control solutions to our customers to improve their overall crop quality and yield and optimize the resource efficiency of their controlled environments (i.e., indoor and sealed greenhouses). We have provided consulting, equipment sales and/or full-scale design for over 800 grow facilities since 2006.”

Syneos Health Clark Williard, Executive Director, Bioanalysis Email: clark.williard@syneoshealth.com Phone: 609-213-0655 Fax: 609-951-0005 Website: www.syneoshealth.com 2500 Rue Einstein Quebec City QC G1P 0A2 Industry: Chemical Analysis, Lab Testing “The Syneos Health laboratory located in Quebec City provides high-quality and responsive cannabis safety and pharmaceutical testing services. We have more than 27 years of experience in developing and validating custom bioanalytical assays of small and large molecules using LC-MS/MS, GC-MS/ MS, and ICP-MS techniques. Syneos Health holds their Analytical and Research Licenses from Health Canada in accordance with the Cannabis Act and Cannabis Regulations allowing us to produce regulated Certificate of Analyses and perform lab research supporting the cannabis industry. The bioanalytical division of Syneos Health develops and validates bioanalytical methods in order to analyze study samples from clinical studies.” Thirty Dash Communications Wynn Theriault, Managing Partner Email: wynn@thirtydash.com Phone: 416-710-3370 Website: thirtydash.com 34 King Street East, Suite 400 Toronto ON M5C 2X8 Industry: Creative Agency, Media

Vividata Tosha kirk, VP, Client Service Email: tosha@vividata.ca Phone: 416-961-3205 Website: www.vividata.ca 77 Bloor Street West, Suite 1101 Toronto ON M5S 1M2 Industry: Data Reports VRE Systems Randy Phillips, VP Sales Email: randy@vresystems.com Phone: 905-945-8863 Fax: 905-945-9294 Website: www.vresystems.com 7367 Young Street RR1 Grassie ON L0R 1M0 Industry: cGMP Manufacturing

West Coast Gifts Trish Hudson, Director of Sales Email: high@westcoastgifts.ca Phone: 604-438-4327 Website: http://westcoast.gifts 538 East Kent Ave S Vancouver BC V5X 4V6 Industry: Cannabis Accessories “Canada’s largest designer, manufacturer and distributor of award-winning smoking accessories.” Zeifmans LLP Laurence W. Zeifman, Partner Email: lwz@zeifmans.ca Phone: 416-256-4000 ext 239 Website: Zeifmans 201 Bridgeland Avenue Toronto ON M6A 1Y7 Industry: Consultant, Financial/Tax Services

Tiffany & Company Law Corporation Company Division: Legal Tiffany Walsh, Founding lawyer Email: tiffany@tiffanylaw.ca Phone: 604-347-9161 Website: Tiffanylaw.ca Vancouver BC Industry: Legal Services VerbFactory Company Division: Marketing & Public Relations Richard Berman, CEO Email: richard@verbfactory.com Phone: 647-294-8372 Website: http://www.verbfactory.com Toronto ON Industry: Creative Agency

October 2020 | Cannabis Prospect Magazine

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Cannabis Prospect Magazine

Advertiser Index Buddi................................................................................................27 CannTX Life Sciences......................................................................48 dicentra Cannabis Consulting............................................................5 MJBiz................................................................................................37 Mackie Research Capital Corp..........................................................2 Motherlabs...................................................................................24-25 Reema Group of Companies............................................................10 SevenPoint Interiors...........................................................................9 Sigma Analytical Services................................................................11 Virox Technologies Inc......................................................................7 West Coast Gifts...............................................................................47

Cannabis Prospect Magazine | October 2020

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