HEALTH & FITNESS TRENDS REPORT
EMBRACING A NEW ERA OF FITNESS
TOP
10
HEALTH & FITNESS TRENDS FOR 2024
IN THE EVER-EVOLVING LANDSCAPE OF HEALTH AND FITNESS, CANADIANS ARE GEARING UP FOR A TRANSFORMATIVE YEAR AS THE CANFITPRO HEALTH AND FITNESS TRENDS SURVEY REVEALS THE TOP PREDICTIONS FOR 2024. The canfitpro Health & Fitness Trends Survey 2023, conducted from October 23 to November 3,
16 canfitpro January/February 2024
2023, garnered insights from over 65,000 fitness professionals and business owners across Canada. Utilizing Dynamics 365 Marketing, the survey predicts trends with a margin of error of +/- 2%. With insights from over 1,000 fitness professionals, this year’s canfitpro Health & Fitness Trends Survey reflects a paradigm shift towards holistic well-being, emphasizing active aging, mental health, and novel approaches to fitness. This special canfitpro issue serves as a comprehensive guide, offering
insights into the latest projections for the Top 10 Health & Fitness trends in Canada. It delves into the main trends within three primary disciplines: Group Fitness, Nutrition, and Personal Training. The valuable information and data presented herein are indispensable tools for fitness professionals, owners, and operators seeking to make strategic business decisions, guiding them in allocating resources and fostering professional development. By dissecting trends across these key disciplines, this data enables a subtle understanding of emerging themes, facilitating a
