sent clients away with “off day” workouts. All because I cracked the code of programming and had the confidence to deliver both consistent workouts and a lasting fitness experience to my clients. My business would eventually thrive and grow to levels otherwise unattainable if it were not for my increased confidence, competence, and passion for programming. My story of turning an hourly job into a thriving career is not as uncommon as one may think. Mark Campbell, Owner and Operator of CORE Strong Fitness in Kansas City, MO used his passion for fitness – and passion for TRX – as the foundation for his company. CORE Strong Fitness is the only TRX based fitness studio in Kansas City and successfully runs TRX based programming and workouts focused around TRX Foundational Movements and TRX Movement Pairings. According to Mark, “Each week there is a different ‘Move of the Week’ and that becomes the base of programming for classes. For example, the MOTW: Push - Class type; TRX Sweat Class, TRX Strong Class, TRX Fit. This type of programming keeps our community motivated, challenged, and connected.” Core Strong Fitness has thrived under adverse conditions. It has seen a 57 per cent increase in usage over the last two months and has grown its member base by a similar margin. Mark attributes the success of his business to multiple factors; the programming he delivers, the TRX coaches he hires, and the member experience that his team delivers.
I spoke with Mark about the impact trainers and coaches could have on his business – both positive and negative. He urges fellow business owners to learn from his mistakes. He has systematized his talent acquisition strategy and he shared two of his secrets with us. Tip #1: “Hire based on the scheduling needs of business”. When you decide to add a class to your schedule, you should do it to increase overall usage and have more members attend classes. If you add a class and a coach to the schedule and your daily usage stays the same, you have inevitably increased overhead and reduced profit. Tip #2: Create a consistent on-boarding experience for your new coaches. “Consistency is key when I bring someone new into our family.” All trainers and coaches are required to have a TRX certification to work with clients. We have all heard the saying “power in numbers” however at CORE Strong Fitness, “it’s critical that we are all speaking the same language.” Mark adds, “Coaches at CORE Strong Fitness follow the TRX Coaching Cycle. Teaching each exercise based on NAPSMR queuing and delivering swing thoughts as clients perform the exercises to correct or re-enforce movement. When they all speak the same language, that helps me manage expectations and upskill my trainers.” Both examples – my journey into becoming a more confident and accomplished trainer – and Mark’s story about successfully building and maintaining a thriving TRX studio – have
a red thread that runs through both; the TRX philosophy, TRX programming, and the TRX Coaching cycle. At TRX, we realize how many trainers and business owners struggle to grow their business. Through strategic partnerships and industry connections, we have heard it all. It was from these conversations, stories, and meetings that we decided to create TRX CORE – a platform that is for both coaches and business owners. It was designed by trainers for trainers. In CORE, we blend TRX Certifications, TRX Qualifications, TRX specializations, and continuing education with a Fitness Business Academy that, through videos and podcasts, walks through revenue management, sales intelligence, and fitness strategy. This solution-based product is innovative, informative, and game-changing. To explore TRX CORE, enroll for your free 30 day trial today at www.do.trxtraining. com/join-core.
Jason Coulie is a decorated athlete, an accomplished leader, an author, and a fitness industry trailblazer. He was a collegiate AllAmerican, a member of the United States Olympic Team and a former MLB player, who turned his competitive spirit on the field into a competitive edge in business. He earned his MBA in Strategic Management and is a nationally certified Trainer through NASM, ISSA, NCCPT, and the NCEP.
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