Canadian Florist - July 2018 - The Sympathy Issue

Page 6

Weekend of

Wonder

coast to

COAST

As Canadian Florist went to press for our May/June issue, florists across the country gathered in St. Catharines, Ontario, April 20-21, for a packed weekend of education, inspiration, and networking. The annual Canadian Florist Business Forum kicked things off on Saturday. This year’s speakers included some of our most popular contributors — Michelle Brisebois, Tim Huckabee, Jennifer Harvey, and Neville MacKay. Another columnist, Heather de Kok, headlined the Niagara International Association of Florists’ design show the following day. Here are some memories from a great weekend!

Afshin Akhoundpour, founder of Fair Trade Floral, visits with florists during a CFBF coffee break.

Neville MacKay, CAFA, PFCI, hams for the camera before delivering his eye opening (and sidesplitting) presentation, “The Art of Selling.”

Neville MacKay, CAFA, PFCI; Jack VanderMaas, Ontario Flower Growers; Clarke Harvey; Jennifer Harvey, CAFA, CFD; Joseph DeLarge, CAFA, CFD

Michelle Brisebois discusses chat bots, voice automation, Instagram, and more during “Conversational Commerce: Building Connections with Customers.” July/August 2018 | CANADIAN Florist 6

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