About the Purple Backpack

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Resource Guide Advertising Information Campus Pride’s “Lil Purple Backpack” PO Box 240473 | Charlotte, NC 28224 www.campuspride.org | info@campuspride.org | (704) 277-6710 ext. 0

Be seen... Advertise Directly to LGBT & Ally Students for as low as $550 Don’t miss this high-volume, cost-effective opportunity to advertise your products, services and, or talent to colleges and universities across the nation. If you're a college vendor, entertainment agency or even an individual speaker, artist, performer or lecturer -- the Campus Pride's resource guide is for YOU. Campus Pride's "Lil Purple Backpack" Resource Guide is a 40+ page, full-color, pocket-sized resource guide filled to the brim with exciting student organizing and social justice tips and tricks, how-to’s and action guides for LGBT students, campus and community organizers, student organizations and staff and faculty. The resource guide contains campus tools, features and teaching aids like: 
• Annual event and conference listings

• Campus safety and inclusion checklists

• How-to organizing tips for fundraising and event planning

• Other unique resources tailor-made for college and university students and faculty working to make their campuses safer and more inclusive for LGBT students.

• Brainstorming and student organization team-building tools

The Lil Purple Backpack is distributed in print copies to over 400 colleges and universities across the nation, as well as, at Campus Pride’s annual college fairs, national and regional LGBT student and activism conferences. The guide is also distributed via online (as seen in above sample) and promoted through the Campus Pride website, blog, social media, e-news and distribution list (100,000+ per semester).

This is a smart investment to reach a young LGBT audience. Strategic: By combining just the right mix of advertising and resources, the Campus Pride Resource Guide becomes the ultimate how-to playbook for LGBT students, staff and campus organizers with a valuable social justice focus to create positive change on campus.

Direct: Advertising in the Campus Pride Resource

National: The Campus Pride Resource Guide goes

Niche: The Campus Pride Resource Guide reaches a

everywhere Campus Pride goes and farther! We’ll distribute the Guide online and in print to college campuses across the country as well as more than a dozen regional and national LGBT campus and community activism events and conferences.

hot, niche market that is constantly on the lookout for resources and ideas to make their campuses and communities a better, safer and more inclusive space for all people.

Guide puts your talents, skills, products and services directly in front of the people who make student life and entertainment decisions on thousands of college and university campuses across the country.


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