Power of an Ally Action Guide by Campus Pride

AUGUST 19, 2004

DEAR STUDENT LEADER,

The power of an ally can never be underestimated – giving voice to those silenced, standing up for others in the face of adversity and reaching out to raise new consciousness. The role that you play on your campus to create new allies and to build existing ally networks truly impacts the world we live in today and tomorrow. Campus PrideNet is proud to offer our first annual action planning guide to support your ally outreach efforts as lesbian, gay, bisexual, transgender (LGBT) and ally student leaders. This action guide provides a step-by-step, ready-to-go resource for implementing a year-long campaign around the theme "Power of an Ally." Each year Campus PrideNet will publish a new action guide with another theme and more applicable resource tools for campuses. This "Power of an Ally" action guide keeps the ultimate vision in mind – creating a more inclusive, safer and welcoming campus environment. The guide is designed to aid campuses without LGBTA visibility as well as offer additional resources for campuses with existing LGBTA student services. This guide comes fully-equipped with a logo, theme concept, goal-setting suggestions, tips for success, planning exercises, sample press release and much more. The guide can be used to supplement your current campus efforts and, or to fully implement the "Power of an Ally" year-long campaign on your campus. Basically, you choose… it’s simple. Campus PrideNet strives to serve you – the student leader. Hopefully, the "Power of an Ally" action guide sparks a renewed passion, provides necessary tools and – most importantly – lends direction and purpose in all that YOU do. Remember, all it takes is one person at a time, one ally at a time. Lead with Pride,

Shane Windmeyer Founder/Coordinator Campus PrideNet

TABLE OF CONTENTS Acknowledgements .....................................................................................................page 1 Permissions ................................................................................................................page 1 About Campus PrideNet..............................................................................................page 2 Theme & Logo of Campaign........................................................................................page 3 Purpose of Campaign Goals of Campaign .......................................................................................................page 3 Definition of an Ally.....................................................................................................page 4 Top 12 Powers of an Ally ...........................................................................................page 4 The Vision ..................................................................................................page 5 – page 12 Your Campus Vision Activity Goals to Reach the Vision Determining Goals – Measurable, Attainable, Time Specific Goal Setting in Action Activity

The Action Plan........................................................................................page 13 – page 30 Ally Interaction & Involvement Levels – Social, Political & Educational Passive & Active Activities & Efforts Time, Energy & Resources Target Communities Power of an Ally Core Campaign Planning Your Campaign Activity – Ally Planning Focuser

Tools for Implementation .........................................................................page 31 – page 33 Tricks of the Trade – Q-Tips for Planning & Promotions Event Planning Checklist

Power of an Ally Promotional Resources .................................................page 34 – page 41 Press Release Announcement Flyer Table Tent Bookmark Button Custom Campus Logo T-Shirt Copyright © 2004-05, Stargayzer, Inc. All rights reserved

ACKNOWLEDGEMENTS Campus PrideNet extends our sincere appreciation to the Lambda 10 Project (www.lambda10.org) and STOP THE HATE (www.stophate.org) for their contributions to this publication. We also thank our ongoing partners – the National Consortium of LGBT Directors in Higher Education, the United States Student Association, the Human Rights Campaign and the National Gay & Lesbian Task Force. PUBLICATION WRITTEN AND DEVELOPED BY

Shane L. Windmeyer, Founder/Coordinator of Campus PrideNet Regina Young Hyatt, Freelance Writer for Campus PrideNet Special thanks to Thomas A. Feldman of Tyvola Design (www.tyvoladesign.com) for overseeing the production and design of this publication. Special thanks to the college speaker’s bureau Keppler OnCampus (www.keppleroncampus.com) for their commitment and support of Campus PrideNet. Special thanks to M. Chad Wilson of Campus PrideNet for his tireless dedication and commitment over the years.

PERMISSIONS This material was developed by Campus PrideNet a subsidiary of Stargayzer, Inc. The Campus PrideNet created original content and, or contributed with appropriate release of materials and resources to assist in developing this targeted publication for the purposes of college and university educational efforts on sexual orientation and gender identity/expression issues an concerns. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form different from the publication without prior written permission and appropriate credit to Campus PrideNet.

WHAT IS CAMPUS PRIDENET? Campus PrideNet is a national online community and resource network committed to student leaders and campus organizations working to create a safer campus environment free of homophobia, biphobia, transphobia, heterosexism and genderism at colleges and universities. Founded in the Fall of 2001 and launched a year later in October of 2002, CPN is a volunteer-driven network "for" and "by" student leaders. The founding partners and coordinators of the site are M. Chad Wilson, Sarah E. Holmes & Shane L. Windmeyer. OUR MISSION

Campus PrideNet serves student leaders of gay, lesbian, bisexual, transgender or queer (glbtq) campus organizations by providing access to accurate and consistent resources that demonstrate support, education and visibility on college and university campuses. OUR VISION

Campus PrideNet envisions a safer campus environment free of homophobia, biphobia, transphobia, heterosexism and genderism at colleges and universities and works to develop student leaders, campus networks, and organizations to create such positive change. OUR VALUES

• Utilizing the diverse talents of student leaders. • Giving students a voice and action in leadership. • Empowering student leaders for positive change in society. • Building stronger glbtq communities on college campuses. • Celebrating and recognizing diversity.

PURPOSE OF CAMPAIGN All of us have the power to be an ally. One by one, an ally can multiply – the passion, the love, the courage – to create a world free of bigotry, prejudice and hate. The "Power of an Ally" campaign seeks to bring people together with this common purpose, to be advocates for change, and to develop programmatic efforts that build alliances among campus communities.

GOALS OF CAMPAIGN • To educate on the what it means to be an ally. • To foster greater visibility toward the powerful impact of an ally. • To build upon existing ally efforts and, or to develop new ally networks to create a more inclusive, safer and welcoming campus environment. • To create outreach efforts and educational opportunities beyond the current Safe Zone/Ally Space training programs. • To encourage every student to view being an ally as a responsibility of leadership and of basic humanity.

DEFINITIONS AN ALLY

An ally is someone who recognizes they are on the privilege side of a particular prejudice and, or oppression divide created by society. The ally then actively engages in a search and implementation of strategies to dismantle that divide. THE POWER OF AN ALLY

• • • •

To unite, join together. To listen, learn about others different from yourself. To stand up, take action helping someone in need. To share in a common purpose for another persons well-being, respect and humanity.

LGBT FOCUS OF AN ALLY

Individuals who support, accept and respect lesbian, gay, bisexual and transgender people. Individuals who take action to reflect support of lesbian, gay, bisexual and transgender people in their personal beliefs, language and behaviors. Individuals who strive to combat prejudice within themselves and others related to sexual orientation and gender identity/expression.

TOP 12 POWERS OF AN ALLY 1.

The power to understand that the world is enriched by everyone – including lesbian, gay, bisexual, transgender people.

The power to believe in the equality and dignity of people who are lesbian, gay, bisexual, transgender and their right to live and pursue freedom from discrimination, intolerance and bigotry.

The power to grow as an individual in your own personal development as a result of knowing and accepting those with different sexual orientations and gender identities/expressions.

The power to deeply learn about the civil injustice and human indignity faced by lesbian, gay, bisexual transgender people today.

The power to lend your voice to those silenced, stand together and take action for others.

The power to listen with your heart, not with your ear ready to respond.

The power to lend hope and love to someone who feels alone, isolated and without a place to go.

The power to live with discomfort, take risks and challenge humanity to change.

The power to acknowledge your own privilege and be willing to use your privilege to advocate for others.

10.

The power to have a vision, a dream, a passion for an inclusive, multicultural world for all people.

11.

The power to create a ripple-effect of change one person at a time.

12.

THE VISION What is the VISION, the ultimate end goal for your campus community on lesbian, gay, bisexual and transgender (LGBT) issues? • • • • •

safer campus paid LGBT staff welcoming place more LGBT resources inclusiveness

What words do you think of when asked about your vision for your campus community? What would your vision look like? Such questions are part of a long-term approach to changing campus environments – potentially a five year or even a ten year strategy. Student leaders are typically on campus for four to five years. As a result, a vision is often not considered by student leaders as part of planning single events throughout a year. Likewise, seldom do we set measurable goals for events in order to evaluate success in reaching the vision. Sounds kind of silly, but we would not dare go running out a door if we did not know where we were going first, would we? Think about your VISION.

YOUR CAMPUS VISION TOTAL TIME: 45 MINUTES AT A GLANCE

The logical first step to creating a more welcoming LGBT campus would be to picture what such a campus would look like. How would people treat each other? What discussions would take place? Where would people find support? Such questions are only the beginning to conceptualizing for yourself and building a collective vision for your campus community. OBJECTIVES

By the end of "Your Campus Vision," participants will be able to: • Explore his/her individual ideas of the ultimate LGBT campus vision. • Share ideas among other participants of his/her vision. • Develop a collective shared vision of the campus community related to LGBT issues. • Understand the value of using this vision as an end outcome and the power of building teamwork toward a collective, ultimate LGBT vision for the campus community. TIPS TO PLAN AHEAD

• Try to do this activity at the beginning of an academic year or at a retreat prior to planning activities and efforts for the year. • Find a location that allows flexible seating for small group work and readily moving chairs. • Purchase 3x5 index cards and supply a writing utensil. • Set up the chairs in a large circle or a series of smaller circles with the back of the chairs facing toward the inside of the circle. • Supply a flip chart with a magic marker. PRESENTATION & ACTIVITIES INSTRUCT each participant to find a chair in the circle(s) and sit with his/her back facing toward the inside of the circle. EXPLAIN that this activity will allow each participant to think about the ultimate vision, the environment that we strive to achieve for LGBT issues in the campus community. It is important to mention that this vision is not how things are today. Instead, how we hope the future will be on campus as a result of our efforts to make the campus environment a better place for LGBT issues. The collective vision will grow from each of the shared visions that individuals have for the campus community.

each participant with one 3x5 index card and a writing utensil. ASK each participant to remain silent and close his/her eyes. TELL the participants that we are going to imagine the vision, the end result that we would want our campus to be in the future for LGBT issues? INSTRUCT participants to imagine this campus environment, the community, the people, the changes and to actually feel what it is like for him/herself. READ aloud the following “Your Campus Vision Questions,” one at a time, allowing a couple minutes for each participant to ponder the question. UNDERSCORE for each participant that there are not any incorrect feelings and to allow thoughts to wander about the possibilities. Then INSTRUCT each participant to open his/her eyes and write down his/her response on the index card. PASS the index card to the person to your right and begin the process again with the next question. CONTINUE until each question has been asked aloud and answered by each participant on different index cards around the circle. SUPPLY

YOUR CAMPUS VISION QUESTIONS:

1. What are the services and resources available addressing LGBT issues and concerns in your vision of this campus community? 2. How do administrators, faculty, staff and students respond to LGBT issues and concerns in your vision of this campus community? Think of examples from your past experience and how you hope that the response might change in the future. 3. What are the specific changes in attitude and behavior toward LGBT issues and concerns in your vision of this campus community? 4. What is the reputation of such a campus among LGBT students in your vision of this campus community? 5. How do you feel being a part of such a campus community? for select participants to share the comments from the index card for each question as time permits. WRITE these comments on a flip chart for everyone to see the commonality and differences each participant shares toward the ultimate LGBT campus vision and the importance that various individuals place on certain aspects of the campus community. UTILIZE the various responses to create a collective campus vision. Talking points to consider include, as follows: ASK

• Highlight the services and resources that participants would like to develop and, or improve in the future for LGBT issues and concerns. • Explore the responses to LGBT issues and concerns from various parts of the campus community to show the need for targeting these communities and how the entire campus is a part of the ultimate vision for change. • Share the changes in behavior and attitude in responses to LGBT issues and concerns as a way to show that every participant has a stake in the final outcome. • Discuss the pride one might feel to have a campus community with such a reputation on LGBT issues and concerns and the commitment to reach this reality. • Create a sense of shared experience and teamwork based on the feelings of such a community and the power of these feelings to motivate toward a collective LGBT campus vision. by telling each participant that his/her individual vision, while separate to his/her own experience on campus, still remains vital to the future that we hope to create for LGBT students in the campus community. SHARE that a vision allows individuals as well as groups to identify the outcome and explain that outcome to others to build momentum toward the vision. Then a vision can serve to inspire others to collaborate activities and efforts to achieve that ultimate vision. COLLECT the index cards and type the comments to each question to distribute at the next meeting. Another idea would be to take the index cards or general themes from the index cards and post on a wall to always remind each person of the ultimate vision for why you do what you do. Such a utilization of the index cards will show that the ultimate vision is never forgotten and can serve to motivate others throughout the year. To be truly successful, this activity should be utilized as a first-step to developing teamwork, planning goals, and prior to planning activities and efforts for the year. CONCLUDE

FURTHER RESOURCES

To learn more about creating a vision, check out The fifth discipline field book: Strategies and tools for building a learning organization by Senge, Roberts, and Ross (1994).

GOALS TO REACH THE VISION The "Power of an Ally" guide suggests five overall goals for the year-long campaign. It is your responsibility to modify and make additions to these goals for your campus "Power of an Ally" campaign and to compliment these goals with the vision for your campus community. THE GOALS ARE, AS FOLLOWS:

• To educate on the what it means to be an ally. • To foster greater visibility toward the powerful impact of an ally. • To build upon existing ally efforts and, or to develop new ally networks to create a more inclusive, safer and welcoming campus environment. • To create outreach efforts and educational opportunities beyond the current Safe Zone/Ally Space training programs. • To encourage every student to view being an ally as a responsibility of leadership and of basic humanity.

DETERMINING THE GOALS FOR YOUR "POWER OF AN ALLY" CAMPAIGN ACTIVITIES & EFFORTS

The goals for the "Power of an Ally" campaign should be a starting point for your campus. Your campus should consider these overall goals as it relates to this year’s theme, "Power of an Ally" and then modify for your campus vision accordingly. The next step once you have determined your "Power of an Ally" campaign goals would be to create activities and efforts that work to support the campaign and achieve success. These individual activities and efforts also should have goals -- outcome goals. Keep in mind these outcome goals should be: MEASURABLE:

meaning that when the goal has been completed there is some way to measure its completion and success through qualitative or quantitative data. ATTAINABLE:

meaning that you have set a goal that you can indeed reach but the goal is also challenging in nature. TIME SPECIFIC:

meaning that you set a time frame to accomplish the goal. TWO QUESTIONS FOR DETERMINING OUTCOME GOALS

There are really just two simple questions you should ask when setting your outcome goals for your activities and efforts. 1. 2.

Why is this important? How does this relate to your vision?

These two simple questions will help you move forward choosing only activities and efforts that are truly important and valuable to your overall campaign. Often times, the end result of brainstorming can be daunting and overwhelming with too many specific details. To avoid this, always keep these two questions and the larger vision in mind.

GOAL SETTING IN ACTION TOTAL TIME: 50 MINUTES AT A GLANCE

Goal setting is critical to the success of your vision and to the "Power of an Ally" campaign. It is important to set goals as a way to measure success and to use these goals as a way to confront challenges you might face. Goals help motivate individuals to keep moving forward and to develop a plan for building a team approach for the year. Lastly, meeting your goals or merely having a plan with goals may help justify funding from student government or other funding partners in the future. OBJECTIVES

By the end of "Goal Setting in Action," participants will be able to: • • • •

Identify the "Power of an Ally" year-long campaign goals as they relate to his/her campus. Brainstorm activities and, or efforts that relate to achieving these campaign goals. Develop outcome goals that are measurable, attainable and time specific for each activity and, or effort. Compare activities and, or efforts to begin the process of choosing the appropriate ones for the year-long campaign.

TIPS TO PLAN AHEAD

• Facilitate this activity after you have completed the "Your Campus Vision" activity to build on your vision with concrete goals. • Supply several flip charts with magic markers for small group activity and large group activity among participants. • List the "Power of an Ally" campaign goals or your modified version of the goals on flip chart paper. • List the characteristics of outcome goals – measurable, attainable and time specific – on flip chart paper. PRESENTATION & ACTIVITIES

aloud the responses to the questions about the ultimate vision that participants have for your campus community from the activity "Your Campus Vision." EXPLAIN that the answers to those questions should be a guide for your "Power of an Ally" campaign and subsequent goal setting for the year. Now it’s time to put your vision and ideas into practice. READ

READ aloud while showing on flip chart paper the overall suggested campaign goals for the "Power of an Ally," as follows: • To educate on the what it means to be an ally. • To foster greater visibility toward the powerful impact of an ally. • To build upon existing ally efforts and, or to develop new ally networks to create a more inclusive, safer and welcoming campus environment. • To create outreach efforts and educational opportunities beyond the current Safe Zone/Ally Space training programs. • To encourage every student to view being an ally as a responsibility of leadership and of basic humanity.

whether or not these year-long goals apply to your vision of the campus community as well as provide a way to focus, to build momentum and to achieve success within your campus community. MENTION that you can change and, or modify these year-long goals; however, you feel it is important to not get too specific until later in the process when you determine the activities and efforts to fulfill these year-long goals. HIGHLIGHT these talking points, as follows: DISCUSS

• Consider that the year-long goals enable you to focus on lesbian, gay, bisexual and transgender issues individually or collectively and maintain a sense of focus with a message for the campus community. • Ask if these year-long goals or your ideas for modified goals truly are in line with your vision for your campus community. • Share the value of a year-long theme in developing an umbrella marketing tool and image to focus attention and broaden exposure on campus. • Discuss the impact of having a year-long theme with goals each year could have on your ability to create long-term change and communicate more effectively your ultimate vision. After you have general agreement on your "Power of an Ally" campaign goals, DIVIDE participants into small groups to brainstorm activities and efforts that support each campaign goal. ASK each group to brainstorm on flip chart paper at least one activity or effort that corresponds with each campaign goal. ALLOW approximately 8 - 10 minutes for this brainstorming process. WALK around the room to clarify directions and to listen to the various responses. Then, EXPLAIN that each activity or effort must have outcome goals that are measurable, attainable and time specific. SHARE and outline the characteristics of outcomes goals, as follows: MEASURABLE:

meaning that when the goal has been completed there is some way to measure its completion and success through qualitative or quantitative data. ATTAINABLE:

meaning that you have set a goal that you can indeed reach but the goal is also challenging in nature. TIME SPECIFIC:

meaning that you set a time frame to accomplish the goal. REVIEW this example to start the groups along with the process of determining outcome goals for each activity or effort, as follows:

OUTCOME GOAL EXAMPLE

Year Long Goal: To education on what it means to be an ally. SAMPLE ACTIVITY TO MEET THIS GOAL:

Develop a poster campaign to be placed in every residence hall on campus. Posters should include the definition of an ally, ways a person can become an ally, and contact information for your student organization. OUTCOME GOALS FOR THIS ACTIVITY:

To decrease the amount of hate related graffiti in the residence halls by 50% at the end of the fall semester. 2. Put up one poster per floor per building. 1.

ASK that each group record the outcome goals underneath their suggested activity or efforts. ALLOW a minimum of 10 minutes for each group to create at least two outcome goals for a couple of the activities or efforts that the group developed during the brainstorming process.

INSTRUCT each group to select at least one activity or effort with a minimum of two outcome goals to share with the larger group. You may want to consider the time allotted to this process and allow for ample sharing at this point if possible. After each group has shared accordingly, COLLECT all the flip chart paper for each group and mention that the notes will be recorded for further planning and development of the year-long "Power of an Ally" campaign. Depending on the process, you may decide to narrow down the activities and efforts or you may want to share all of the ideas for the follow-up meeting. Either way, UNDERSCORE that in order to be successful we need to consider all ideas but also balance our choices with the time, energy, and resources available.

ACTION PLAN The action plan strategically fulfills your campaign goals with efforts and activities that will garner your ultimate campus LGBT vision. A comprehensive, multi-level action plan is the key to a successful "Power of an Ally" campaign. ALLY INTERACTION & INVOLVEMENT LEVELS

Often times, LGBT student leaders will jump directly to this point in the planning process and choose events, activities and efforts for the year â&#x20AC;&#x201C; without defining goals or thematically shaping a campaign for the year. The "Power of an Ally" campaign encourages you to develop goals and to utilize the theme and concept of building powerful allies as a way to lend a focus and message for the year. As a result, before generating a list of efforts and activities for your campaign, we would like to start the process by thinking about the ways we interact with allies and teach our allies about LGBT issues/concerns. This guide suggests three interaction levels of ally involvement, as follows: SOCIAL

One influential way we interact and gain allies to LGBT issues and concerns is through our day-to-day interactions and structured opportunities that build bridges of understanding on a personal level. Such social activities and efforts should allow for allies to learn, to share and to create a connection that values individual diversity and finds commonality of purpose by being an ally for LGBT issues and concerns. POLITICAL

The inequalities of LGBT issues and concerns stem from the fact that LGBT people are not currently considered full and equal citizens under the law. Such a reality lends many interactions with potential allies to be experiences of a political context. These political activities and efforts should assist allies in the development of core civic principles and encourage allies to exercise their rights to bring about political change and equality for LGBT people in society. EDUCATIONAL

Values and knowledge can be learned in many ways regarding LGBT issues and concerns. Such educational interactions are largely developed based on collective experiences over a period of time. Educational efforts and activities should persistently challenge norms, behaviors and prejudice and seek to encourage responsibility for supporting those faced with oppression, intolerance and bigotry. These three interaction levels of ally involvement are not meant to be all-inclusive. However, the action plan should consider all the various ways we approach our allies and encourage their support for LGBT issues and concerns. Such a multi-level, comprehensive approach to the action plan allows your activities and efforts to be strategic to the campaign goals. It will also guide your time, energy, resources and final choices of activities and efforts to include in your "Power of an Ally" campaign.

PASSIVE & ACTIVE No we aren’t talking about VERBS here… Well, that’s not completely true! When you think about active and passive you think about doing or not doing. When it comes to activities and efforts, they all require that something be done by the person and, or organization planning them. But not all activities and efforts require the participants to do something. Let’s clarify this a little. PASSIVE

Passive programming implies that the participant may not be required to actively participate in the activity and, or effort. He or she may be unaware that the activity and, or effort is actually taking place. EXAMPLE:

A poster campaign is a passive effort. It requires you to do something in placing the posters, but the person seeing or reading the poster really does not have to participate. It’s just hanging up in a place and potentially creates an environmental influence. ACTIVE

Active programming implies that the participant may be required to actually get up and go somewhere in order to participate in the activity and, or effort. EXAMPLE:

Hosting a lecture on campus would require anyone who is interested in participating to physically go to the space where the lecture is taking place. It’s important to offer both active and passive types of activities and efforts. Many of the people that you hope to reach over the year-long campaign may not be willing to participate in just active programming efforts. Some reasons could include their own bias and prejudice but it also may be related to the timing and location of the activity or effort. More than likely you will broaden your outreach attempts and your message exposure through a combination of both passive and active activities and efforts throughout the year.

TIME, ENERGY & RESOURCES Clearly all activities and efforts will require some time, some energy and some resources. If not, this whole process would be easy. TIME refers to quite simply all the hours it might take to plan and implement the activity or effort. ENERGY generally refers to the amount of people who will be involved and the organization of such people to implement the activity or effort. RESOURCES are often the financial end of the activity and effort. When choosing how to move forward with your "Power of an Ally" campaign, keep these factors in mind to narrow down your selections and to be realistic in what you choose to tackle with your campaign. Utilize and develop a basic strategy to conceptualize and compare the amount of time, energy and resources, as follows: LOW

Refers to activities and efforts that would take less than five hours to plan and implement for your campus. These also require little energy and few resources. MEDIUM

Refers to activities and efforts that would take more than five hours to plan and implement but less than 20 hours. These also require a moderate level of energy and resources. HIGH

Refers to activities and efforts, which would take more than 20 hours to plan and implement. These also require a great deal of energy and a significant amount of resources. Developing a system to view the time, energy and resources can prove invaluable as you brainstorm many ideas. Such consideration will allow you to compare efforts and activities in an effort to only select those that are realistic to your given situation. As we all know, it is all too easy to bite off too much and be caught all year with a full mouth not able to say or do anything effectively.

TARGET COMMUNITIES You must consider all of the possible audiences you want to reach with your activities and efforts. In the broadest sense, your audience members are students, student leaders, upper level administrators, faculty and staff. However, it is significant to target certain communities based on observations, past experience of support or lack thereof and, or to build bridges of understanding on LGBT issues. Such target communities may include, as follows: Black Student Union Fraternities & Sororities Orientation Leaders ROTC International Students

College Republicans Campus Police & Safety Residence Life Feminist Student Union Dean of Students

Athletics Religious/Spiritual Groups Student Government Arab Student Association Counseling Center

Student organizations that already have strong leadership like student government, fraternities and sororities, multicultural student groups, or political groups are a good place to begin developing allies. Develop a list of specific target communities as well as their contact information. You will need this when it comes time to plan your campaign activities and efforts.

POWER OF AN ALLY CORE CAMPAIGN SUGGESTED ACTIVITIES & EFFORTS

The "Power of an Ally" campaign suggests at minimum five strategic activities and efforts that address the year-long campaign goals. Each activity and, or effort corresponds to the ally interaction and involvement levels, whether or not it is passive or active, and the degree of time, energy and resources. The idea is that each campus can choose and add to this core campaign based on needs and interests of the campus community. The five core campaign activities and efforts are listed along with suggested outcomes goals to measure the success. You should adapt and change the outcome goals as necessary. #1 POWER OF AN ALLY KICKOFF SOCIAL & EDUCATIONAL/ACTIVE/MEDIUM

The "Power of an Ally" is this year’s campaign theme. Your kickoff should be an opportunity for the campus community to learn, to get involved and develop excitement around the theme. As with any kickoff, it should be on message, be festive and be energizing. People should leave with a clear sense of purpose for the year and wanting more. SUGGESTED OUTCOME GOALS INCLUDE THE FOLLOWING:

1. 2. 3. 4.

Attract an audience of twenty people. Create campus excitement for the kick-off through publicity and promotion around the year-long theme. Introduce past allies to one another as well as welcome new allies. Develop a contact lists where attendees keep informed about campaign progress and upcoming activities and efforts. 5. Recruit a list of at least five new contacts on campus. SOME SUGGESTED PLANNING TIPS AND IDEAS INCLUDE THE FOLLOWING:

• Have the kick-off in a visible place on campus where people may pass-by and be drawn into the excitement and want to learn more. • Make sure to have an activity or some way participants can meet one another in an easy and non-threatening way. • Spend at least some time talking or distributing for everyone information about the theme of the campaign, the purpose, upcoming activities and efforts, and the goals for the year. • Hire a DJ or have fun music to set the atmosphere. • Snack foods are a tool to attract people, but not required. • Use balloons or other festive decorations that are inexpensive. • Pass out "Power of an Ally " buttons to everyone in attendance and encourage them to wear them around campus.

#2 ALLY’S PROMISE POSTER OUTREACH EDUCATIONAL/PASSIVE/LOW

Develop a poster outreach effort around "An Ally’s Promise" to be placed in every residence hall and administrative building on campus. "An Ally’s Promise" is a pre-made 18x24 poster with a powerful statement regarding the promise people make as allies to others. Posters and postcards may be purchased in bulk cheaply at www.campuspride.net/shop.asp Otherwise, create your own poster around the "Power of an Ally" logo and theme. You may want to include the definition of an ally and how to get involved as an ally on campus. SUGGESTED OUTCOME GOALS INCLUDE THE FOLLOWING:

1. To decrease the amount of hate related graffiti in the residence halls and across campus by 50% by the end of the semester. 2. Place one poster per floor in each building on campus. SOME SUGGESTED PLANNING TIPS AND IDEAS INCLUDE THE FOLLOWING:

• Be sure to have the posters everywhere on campus to make a huge impact of visibility. • Place the posters in public places with high traffic as a way to detour vandalism or the posters being tore down. • Make sure you have necessary permission to post on campus in these locations.

#3 STAND UP & SPEAK OUT RALLY EDUCATIONAL & POLITICAL/ACTIVE/HIGH

Allies must stand up and speak out. Together our voices are much stronger when we build coalitions among like-minded and fair-minded people of all walks of life. The Stand Up & Speak Out Rally should focus on how allies can use their political influence and power to impact change on campus and throughout society. While your rally does not need to have a specific political theme, certainly you might choose to focus on the inclusion of LGBT issues and concerns in practices and policies on campus, GET OUT THE VOTE efforts and, or legislation within your state or at the federal level related to hate crimes, same-sex marriage, employment discrimination, etc. Whatever you do, be sure to involve various target communities and ring clear with the rally message. SUGGESTED OUTCOME GOALS INCLUDE THE FOLLOWING:

1. Attract an audience of fifty people. 2. Develop a clear message of LGBT equality that states clear expectations and asks for specific progress and steps to occur as a result of the rally. 3. Educate audience members on key issues to the LGBT campus community and, or LGBT community at-large. 4. Have at least three new allies outside the LGBT alliance speak at the rally in support of the LGBT community and goals of the rally. SOME SUGGESTED PLANNING TIPS AND IDEAS INCLUDE THE FOLLOWING:

• Hold the rally in the most visible place on campus. Be sure to get prior approval for using sound on campus during the day. • Purchase "Power of an Ally" t-shirts online at www.campuspride.net/shop.asp to throw out to the audience or to wear on campus throughout the year. • Share a handout of a list of LGBT services and resources available on campus if any and, or list the steps for LGBT inclusion that need to be done on campus. • Partner with other campus organizations and target communities to create broader exposure and to build support for one another. • Find someone on your local city council or other area political figure to talk about LGBT political issues or his/her personal commitment to LGBT equality. • Acquire brochures or other printed materials to hand out to everyone such as the "Power of an Ally" buttons, bookmarks, etc. Also, visit the Campus PrideNet website at www.campuspride.net and the Human Rights Campaign website at www.hrc.org for free downloads of information and resources. • Create a list of your state’s members of congress and other political figures with their emails and phone numbers. Ask people to email or call their politicians in support of LGBT equality or a particular issue.

#4:

PLEDGE EQUALITY PETITION DRIVE

POLITICAL/PASSIVE/LOW

The Pledge Equality Petition Drive is an opportunity for outreach to allies, a method to create awareness, and to garner support for a specific initiative to improve LGBT issues and concerns. You can create the petition around an "I support" statement that deals with a LGBT issue or concern. Or you can create a petition around a simple pledge of equality. No matter the petition statement, the idea is to advocate for LGBT equality and to build support and visibility among allies. Some examples might be: • I support equality for same-sex couples to have access to the 1100+ legal rights and benefits of a marriage license. • I demand that the campus create domestic partnership benefits for employees who have same-sex couples. • I support the addition of sexual orientation and gender identity/expression to legislation for [insert your State] hate crime law to protect all citizens. • I advocate for a paid staff person to support LGBT students on campus and, or an LGBT resource center for LGBT issues and concerns. • I support the inclusion of sexual orientation and gender identity/expression to the campus non-discrimination statement and campus efforts for diversity. The petition should be circulated around to classes, organizational meetings, events, residence halls, the student union and other target community locations on campus. An announcement of the final number of petition signatures should be made at a public event to draw more attention for the recommended change. Depending on the petition "I support" statement, you may decide to send multiple copies to applicable student leaders, administrators, political figures, etc. SUGGESTED OUTCOME GOALS INCLUDE THE FOLLOWING:

1. Obtain signatures and contact information from at least 5% of campus community population. 2. Increase awareness on campus of LBGT political issues and concerns. 3. Submit petitions to at least five leaders who can impact the recommended change advocated in the petition. SOME SUGGESTED PLANNING TIPS AND IDEAS INCLUDE THE FOLLOWING:

• Pick an LGBT issue and concern that can make a difference. • Consider the language of the "I support" statement carefully to create a petition drive that can be successful and move your campus community in the right direction. • Create opportunities for maximum visibility of the petition signatures – possibly utilizing a display case in the student union, purchasing an advertisement in the student newspaper and, or doing a press conference. • Ask for contact information, especially emails, along with signatures so you can inform of future activities and events.

#5: POWER OF AN ALLY CELEBRATION SOCIAL/ACTIVE/MEDIUM

The impact and accomplishments you have over the year through the "Power of an Ally" campaign should be celebrated and acknowledged during a closing activity. The celebration should outline such accomplishments based on your ultimate campus LGBT vision as well as highlight the "Top 12 Powers of an Ally" shared at the beginning of this guide. It is also a wonderful way to say thank you and to share allied partnerships with the public that have formed over the year. There is not just one single way to plan this celebration. Choose what fits your year-long campaign best and enables you to capitalize on the momentum to continue building allies the following year. SUGGESTED OUTCOME GOALS INCLUDE THE FOLLOWING:

1. Celebrate the success of the year-long campaign. 2. Acknowledge the accomplishments of the various activities and efforts and the achieved outcome goals. 3. Recognize every individual and organization on campus that assisted with the "Power of an Ally" campaign throughout the year. 4. Award a minimum of one student leader and one faculty/staff member a special "Power of an Ally" recognitions based on their support and commitment as an ally for LGBT issues and concerns on campus. SOME SUGGESTED PLANNING TIPS AND IDEAS INCLUDE THE FOLLOWING:

• Create a candlelight ceremony and invite every person who participated in any of the activities and efforts to participate in a passing of the candle. Light each candle around the circle as you share briefly your power as an ally and light your candle of equality. • Try the "Small Victories" activity from Iowa State University. "Small Victories" is an annual event to celebrate the achievements made within the LGBT community on campus and to recognize individuals who help foster an environment of diversity on campus. Several awards and presentations are made to acknowledge individual efforts and collective outcomes to make the campus a better place. • Conclude the celebration with ally gifts such as a copy of the book "Inspiration for LGBT Students and Their Allies" available online at www.campuspride.net/shop.asp or another resource to commemorate their on-going journey as an ally. • Consider inviting the campus newspaper and submit a media release to acknowledge the celebration and the success of the year-long campaign.

PLANNING YOUR CAMPAIGN TOTAL TIME: 55 MINUTES

AT A GLANCE

The most difficult choice in creating your "Power of an Ally" campaign will be deciding what works best for your campus community. Also, you must balance the choices for activities and efforts with the overall campaign goals, the amount of time, energy, resources as well as your scope of outreach to different target communities. The decisions will not be easy, but the process can be worthwhile in developing a multi-level, strategic approach that can have a long-term impact on your ultimate LGBT campus vision. OBJECTIVES

By the end of "Planning Your Campaign," participants will be able to: • Determine the "Power of an Ally" campaign activities and efforts that work for the campus community. • Compare and contrast different campaign activities and efforts based on a strategic, multi-level approach. • Understand the Ally Planning Focuser to assist in rendering decisions that are balanced and targeted in outcomes. • Develop decisions that are based in teamwork and a campaign that motivates based on the ultimate LGBT campus vision. TIPS TO PLAN AHEAD

• Conclude all the planning exercises with this activity to bring your campaign full circle and make decisions. • Find a location that allows flexible seating for small group work and readily moving chairs. • Supply several flip charts with magic markers. • Prepare necessary handouts. • Display the Ally Planning Focuser diagram, the brainstorming of activities and efforts, the timeline as well as the suggested core campaign activities and efforts around the room. PRESENTATION & ACTIVITIES

the participants of the various activities and efforts developed from "Goal Setting In Action." POST these activities and efforts around the room on various walls. SHARE the outline of core campaign activities and efforts suggested in the "Power of an Ally" guide, as follows: REMIND

#1 POWER OF AN ALLY KICKOFF #2 ALLY’S PROMISE POSTER OUTREACH #3 STAND UP & SPEAK OUT RALLY #4 PLEDGE EQUALITY PETITION DRIVE #5 POWER OF AN ALLY CELEBRATION

the "Power of an Ally" campaign purpose, the goals and share the logo for the year-long campaign. INSTRUCT participants that it is now time to pick and choose what activities and efforts to include in the "Power of an Ally" campaign. REITERATE

that the best process for doing this is to remember the campaign goals and the ultimate LGBT campus vision shared in "Your Campus Vision." You might consider sharing these by having participants recall the overall vision and goals discussed prior. Then, COMMUNICATE the ally interaction and involvement levels that can help focus and diversify activities and efforts, as follows:

EXPLAIN

SOCIAL

Values and knowledge can be learned in many ways regarding LGBT issues and concerns. Such educational interactions are largely developed based on collective experiences over a period of time. Educational efforts and activities should persistently challenge norms, behaviors and prejudice and seek to encourage responsibility for supporting those faced with oppression, intolerance and bigotry. These three ally interaction and involvement levels are ways we typically interact with allies and teach our allies about LGBT issues/concerns. Your final campaign and choice of activities and efforts should consider all the various ways we approach our allies and encourage their support for LGBT issues and concerns. You may choose to review this full section earlier in the guide. ENCOURAGE participants to consider these ally interaction and involvement levels to guarantee that at minimum of one activity or effort addresses each of the areas of the multi-level strategic approach. and DISTRIBUTE the Ally Planning Focuser that will aid in the process of identifying and choosing your various activities and efforts for the year.

DISPLAY

ALLY PLANNING FOCUSER

NOTE on the Ally Planning Focuser the points of the triangle represent the three ally interaction and involvement levels: Social, Political and Educational. Then inside the triangle you have the time, energy and resource scale of Low, Medium and High. It is important that you consider the amount of time, energy and resources available for any certain activity or effort. SHARE that these categories are defined as follows: LOW

Refers to activities and efforts that would take less than five hours to plan and implement for your campus. These also require little energy and few resources. MEDIUM

Refers to activities and efforts that would take more than five hours to plan and implement but less than 20 hours. These also require a moderate level of energy and resources. HIGH

Refers to activities and efforts that would take more than 20 hours to plan and implement. These also require a great deal of energy and a significant amount of resources. CONTINUE explaining that the ring around the triangle indicates whether the activity or effort is Passive or Active. Activities and efforts in the campaign should be varied in this approach. You may review these terms and examples earlier in the action guide. SHARE that these terms are defined as follows: PASSIVE

Active programming implies that the participant may be required to actually get up and go somewhere in order to participate in the activity and, or effort. CONTINUE explaining that the next two larger rings around the circle deal with your target communities for outreach of your activity and effort. The largest circle are the broader communities of administrators, faculty, staff, students, and student leaders. The smaller circle are more specific target communities such as athletes, fraternities, student government, dean of students office, religious groups, etc. When choosing your activities and efforts, it is vital to reach different communities based on your campus needs and ultimate LGBT campus vision.

After explaining the diagram, SHARE that the Ally Planning Focuser is meant to aid in fully developing individual activities and efforts to then compare to each other and to the larger campaign. You can give one or two examples from the core campaign activities and efforts to show how the Ally Planning Focuser categorizes and shapes each individual activity or effort. SUMMARIZE these talking points as follows: • Ally Planning Focuser allows you to diversify your multi-level approach for outreach to allies through considering the ally interaction and involvement levels. • Ally Planning Focuser guarantees that you consider the amount of time, energy and resources that each individual activity or effort may take to complete as well as compare the overall time, energy and resources to add several activities or efforts to the year-long campaign. Such an approach will better involve other students and show the amount of work ahead more accurately. • Ally Planning Focuser allows both a perspective of the benefit of passive and active activities and efforts to your approach to educate and build awareness. • Ally Planning Focuser strategically considers activities or efforts that are specific to target communities for ally outreach purposes.

the participants into small working groups and have each working group to select activities or efforts from the list compiled with outcome goals during the activity "Goal Setting In Action." INSTRUCT the working groups to break-down each activity or effort utilizing the Ally Planning Focuser to present on flip chart paper to all participants for consideration in the campaign. If the activity or effort lacks outcome goals, ask the working group to add these outcome goals to the development of the activity or effort. The idea is that for each activity or effort the participants will be able to compare and contrast the benefits and challenges. Such a process will ensure that the participants have a role in selecting the campaign activities and efforts, understand the magnitude of the particular activity or effort as well as feel more invested in the final outcome toward reaching the ultimate LGBT campus vision. DIVIDE

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REMIND the working groups of the "Power of an Ally" campaign goals and ask for them to also consider the suggested core campaign activities and efforts in developing the full campaign. SHARE with working groups this timeline. ADD to the timeline to create context for the campaign year and to develop potential ideas for outreach to various target communities, as follows:

TIMELINE FOR PLANNING SEPTEMBER

September 15-October 15 – Hispanic Heritage Month • September 24- Bisexual Awareness Day OPPORTUNITY FOR CORE CAMPAIGN ACTIVITIES & EFFORTS INCLUDE: Power of an Ally Campaign Kick-Off • Ally’s Promise Poster Outreach OCTOBER

October 11 – National Coming Out Day • October 26 – National Intersex Awareness Day Breast Cancer Awareness Month • Domestic Violence Awareness Month • LGBT History Month Take Back the Night (date changes annually) OPPORTUNITY FOR CORE CAMPAIGN ACTIVITIES & EFFORTS INCLUDE: Stand Up and Speak Out Rally NOVEMBER

November 2- Election Day • November 11 – Veterans Day November 20 – National Trans Day of Remembrance • Native American Heritage Month DECEMBER

December 1 – World AIDS Day • Drunk Driving Prevention Month JANUARY

January 17 – Martin Luther King, Jr. Observance FEBRUARY

February 14 – National Freedom to Marry Day • National Black History Month OPPORTUNITY FOR CORE CAMPAIGN ACTIVITIES & EFFORTS INCLUDE: Pledge Equality Petition Drive MARCH March 13-19 – LBGT Health Awareness Week • National Women’s History Month APRIL

National Day of Silence (date changes annually) • Sexual Assault Awareness Month Alcohol Awareness Month • BGLAD/PRIDE Week OPPORTUNITY FOR CORE CAMPAIGN ACTIVITIES & EFFORTS INCLUDE: Power of an Ally Celebration MAY

May 5 – Cinco de Mayo • Asian Pacific Islander Awareness Month Lavender Graduation Ceremony for LGBT & Allies

BRING the working group participants back together in a large group. Then ALLOW the participants to share their responses from the Ally Planning Focuser with their particular activities and efforts. After all work groups have shared their responses, then CONSIDER the different working group approaches to creating a year-long campaign with the suggested core campaign activities and efforts. Facilitate discussion and formulate the campaign with these questions, as follows:

• Do the activities and efforts meet our campaign goals in a balanced, strategic way? • Do we need to eliminate any of the activities or efforts due to duplication with outreach to the target community, the amount of time, energy, resources or lacking and, or to balance the levels of Social vs. Political vs. Educational? • How do we have outreach to different target communities represented in the activities and efforts? • What amount of overall time, energy and resources do these activities and efforts require individually and as part of the full campaign? • What do we find truly exciting that can have the best impact on the success of reaching our ultimate LGBT campus vision? The process of completing the campaign will not necessarily be easy. However, LGBT and ally student leaders who consider a year-long campaign approach are guaranteed to have more success. This multi-level, strategic approach allows students to develop activities and efforts that anticipate the benefits and challenges ahead of time and consider how these activities and efforts work toward greater outreach, awareness and education in the future. Plus by creating goals and a campaign outline, you are more than likely going to have a larger impact on your ultimate LGBT campus vision for a safer, more welcoming place.

TOOLS FOR IMPLEMENTATION TRICKS OF THE TRADE

Everybody needs some tricks of the trade. These are a few tips to make everything "queerer." The Q-Tips share general suggestions on planning and promoting activities and efforts for the year-long campaign. Use the Q-Tips to steer your direction toward success of your ultimate LGBT campus vision. Personalize the Q-Tips to your campus community. Q-TIPS FOR PLANNING A SUCCESSFUL PROGRAM

• Where to begin… it all starts with an idea or concept for an activity or effort in your mind. Find time to discuss and brainstorm the best approaches to reach out to the campus community, educate, and/or create awareness of LGBT issues and concerns. Many minds together are more creative than one mind, so make time to collectively brainstorm ideas for activities and efforts. • Narrow down your choices for an activity or effort by looking at the amount of time, energy and resources it may require as well as how the activity or effort contributes to your ultimate LGBT campus vision. • Once you have chosen your activity or effort, think about the outcome goals that will determine if it is successful. Is your purpose to educate, to entertain, to provide a social opportunity for LGBT students, to bring about awareness of LGBT issues, or a combination of all these. Your goals will guide you on how to best move forward and begin planning the activity or effort on campus. • Share your idea with your advisor to receive his/her feedback. If you do not have an advisor, seek support and suggestions from the staff of the Student Activities Office or Multicultural Resource Center. • Contact the speaker, agency, artist, product company or whatever outside campus resources necessary to inquire on availability and pricing for your activity or effort. If you are hoping to have a specific speaker, contact the speaker and his/her agency to inquire if he/she is available and the applicable fees. Your advisor or a campus official may have to assist when negotiating a contract for payment with the speaker or his/her agency. • You’ve got your activity and your goals, now comes the down and dirty part – the details. Choose a date, time and place that you think will best reach your target community. Then make a reservation for the space. If you don’t know how to do this, go to your Student Activities or Student Affairs office and ask someone for assistance. Decide if you need any technical equipment for the event before you make your reservation. If you are having a speaker, reserve a podium, microphone, etc. Also, decide on the set-up of the room (i.e. Do you want the chairs in a big circle or classroom style with tables and chairs?) • Now for the fun part -- publicity. This is the most critical part of a creating success for an activity or effort. Remember the early-bird gets the most worms, so start early getting the word out through the internet, sidewalk chalking, posters, flyers, classroom boards, advertisements, campus calendar, press release, etc. • Order any necessary food, prizes, and giveaways well in advance. • Delegate and involve other students equally to create teamwork and the feeling of pride toward the success. • Develop a tool for feedback and evaluation of the activity and effort. This could also help in measuring your outcome goals. • Ask volunteers to work the activity or effort by taking tickets, serving as ushers, or distributing other information. • Contact the entertainer/agent/movie company the day before the event to ensure everything is in order. • On the day of the event, double-check that the room is set-up properly. Add some special touches to the room with decorations or promotional posters. • Practice your introduction and welcome before you go in front of the audience. Copyright © 2004-05, Stargayzer, Inc. All rights reserved

• Remember to have fun! If you are relaxed, then others will be more likely to have fun too. If something goes wrong, roll with the punches and keep the bigger picture in mind to create a successful experience. • Pass out a short evaluation and feedback form after the activity. You might consider creating an incentive to get a higher percentage of the forms completed by audience members. Also, take time to receive feedback from others involved in planning too. Be sure to write everything down and share with the next person who may be planning an event to build and improve for the future. • Say thank you to everyone and role model leadership that embodies the spirit of what it means to be an ally. Q-TIPS FOR PROMOTING A SUCCESSFUL PROGRAM

• Start early, conduct a lot of brainstorming, be creative, and be consistent in all of your publicity and promotions. • Assess culture of campus or anticipated audience. What are they ready for? What is the purpose of the program? Is it educational, entertaining, political, etc. Be sure your outcome goals for the activity or effort shine through in your publicity. • Be creative with your flyers/posters. Everyone is used to seeing 8 1/2 by 11 legal size flyers around campus. Be creative and cut your flyers into another size or shape. Triangle anyone? Or choose a bright color or choose a paper size bigger than other promotions. Basically, your promotions must stand out. • Promote the reasons why someone should be there. Ask yourself this question from an audience member’s perspective, "What’s in it for me?" Focus your promotion efforts on target communities, allies, friends, supporters, etc. • Recognize that everyone is not loving and accepting. You will not be able to reach everyone. Do not get discouraged; instead, realize you have the power to impact one person. • Do not make assumptions that certain people or groups will not be interested in the activity or effort. Promote your LGBT activity to everyone. • Consider seeking co-sponsorships from other student organizations and develop partnerships to support your activity or effort. Send a letter at minimum to every student organization leader asking for their support and sharing the purpose of the activity and event. Use email to save money. • Use the "Power of an Ally" campaign logo as well as your organization’s logo on every form of publicity. Every flyer, poster, invitation, website, email should have you’re the campaign logo and your logo. Consistency and branding your efforts with these logos will develop stronger responses over time. Also, be sure to include the date, time, place, event title and short description on publicity. • Do not just rely on flyers and posters. Come up with a teaser – a small and inexpensive giveaway that is somehow related the topic of the activity or effort. The teaser should have a label or small sheet of paper attached with the date, time, place and event title. • Word of mouth is one of the most effective forms of publicity. Stand at the central point of your campus and talk to people. Chalk the sidewalks. Get the information on your campus’ website. Hang flyers in the bathroom stalls. Do whatever it takes within the rules of your campus to get the word out. This is not easy work, but it will pay off and you might even recruit new allies. • Publicity and promotion takes time and energy. Do not wait until the last minute to start. A plan of attack is always better than rushing last minute under stress. • Have fun with your promotions. Create intrigue and interest and lure audience members to attend the activity or effort through your creativity.

EVENT PLANNING CHECKLIST AT LEAST 8 WEEKS IN ADVANCE

• • • • •

Brainstorm with your fellow students. Survey campus needs and wants. Share your ideas with others, your advisor and ask for input. Develop an estimated budget. Vote on activity or effort among fellow students.

AT LEAST 6 WEEKS IN ADVANCE

• Select a date and time for event. • Check date with the campus calendar to be sure you are not conflicting with other major campus events. • Check/confirm a space reservation/location for activity. • Contact any outside speakers or entertainers for availability. • Ask your advisor to finalize contracts or details with outside speaker or entertainer. • Make a to-do list as well as a timeline for items to be completed. AT LEAST 4 WEEKS IN ADVANCE

• Delegate tasks to fellow students. • Complete room reservation and any set-up requests. • Order food, make travel arrangements and hotel reservations for outside. speaker or entertainer if necessary. • Develop a list of publicity ideas. • Design a poster/flyer/letter and all other promotional ideas. AT LEAST 2 WEEKS IN ADVANCE

• • • • •

Distribute all publicity and promotional materials around campus. Follow-up with outside speaker or entertainer about activity. Follow-up with fellow students on assigned tasks. Line-up any necessary volunteers for the day of activity. Develop a short activity evaluation form for audience members.

DAY OF ACTIVITY • If applicable, determine a rain call early enough in the day so the event can be moved inside if it rains. • Review to-do list for completion. • Do a last minute publicity blitz around campus. • Meet with volunteers at least one hour before the start of the activity to be sure everyone knows his/her role and how the event will proceed that day. • Check on room set-up and any technical needs. • Decorate the location where activity is being held. • Take camera and make sure you have film for photos. • Have copies of event evaluation form for distribution. FOLLOW-UP

• Organize and hold an evaluation meeting with fellow students. • Review participant event evaluation forms and summarize in a document that can be passed on next year. • Complete an expenditure report for finances. • Send thank you notes to show appreciation to all those involved from beginning to end. Copyright © 2004-05, Stargayzer, Inc. All rights reserved

PROMOTIONAL RESOURCES

PRESS RELEASE PRONOUNCEMENT

For Immediate Release Insert Date

Contact: Your First & Last Name, Your Title Campus Organization Name Your Phone Number & Email

YOUR CAMPUS LOGO

Your Campus Organization Name Launches National Power of an Ally Campaign Upcoming Year-long Efforts Focus on Support and Outreach to Allies Your Location, State – The power of an ally can never be underestimated. Insert Campus Name launches the national Power of an Ally campaign targeted at multiplying the number of allies and increasing the visibility of lesbian, gay, bisexual and transgender issues. "Visibility is key to creating awareness and education, " said Insert First & Last Name of Campus Leader. "All of us have the power to be an ally. One by one, an ally can multiply – the passion, the love, the courage – to create a campus where everyone can learn, feel welcome and be safe.” Planned activities and efforts on campus include the Power of an Ally Kick-off on Insert Date from Insert Time at Insert Location. The kick-off event will feature the Insert Names of Speakers and Entertainers. Also, planned throughout the year are outreach efforts that include a petition drive, educational panels, a rally and placing placards of "An Ally’s Promise" in every building on campus. "We want to make our vision of a safer, more welcoming campus environment a reality for future lesbian, gay, bisexual and transgender students," said Insert First & Last Name of Campus Leader. "The Power of an Ally campaign allows us to move forward with a message that together we can make a difference for someone else, one ally at a time." The Power of an Ally campaign is part of a comprehensive outreach effort to hundreds of colleges and universities. The initiative is coordinated through Campus PrideNet, the only national online community and resource network for lesbian, gay, bisexual, transgender and ally student leaders at colleges and universities. A main goal of the campaign includes building upon existing ally efforts and developing new ally networks to create a more inclusive, safer and welcoming campus environment. For more information about the Power of an Ally campaign go online to www.campuspride.net.

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