TRIANGLE OF SADNESS
CAMPAIGN SUMMARY
Campus Circle promoted/staffed screenings for TRIANGLE OF SADNESS in Denver/Boulder/ SanFrancisco. Our marketing efforts included:
(1) GOFOBO - We partnered with the film division of ticktBox in order to utilize the company's ticketing platform and analytic services to promote the TRIANGLE OF SADNESS screenings.
(2) CAMPUS CIRCLE - We utilized our own marketing tools to promote the screenings including hosting banners and content on our website. This strategy provided website visitors and our own subscribers the opportunity to RSVP to a screening of their choice in the Bay Area and in Denver/Colorado.
(3) Dedicated Emails - Email invites were launched to over 80,000 email subscribers in the DENVER/ BOULDER and SAN FRANCISCO DMAs. The subscribers included college students , people interested in film and free events.
(4) Partners - Campus Circle emailed screening information to a variety of potential partners in the screening markets.
The following pages include examples of our efforts.
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The ticktBox master landing page provided all the screening information (Dates, locations and ticketing), a synopsis of the film and the film's trailer.
▸ The landing page was shared via emails and WOM to provide one destination for partner members to go to secure their tickets.
