
2 minute read
SUMMARY
from Skylark Strat Plan
Skylark completed its second “proof of concept” summer in 2022 conducting camp at five church partner locations across Dallas. While in its infancy, we already clearly see Skylark’s potential to reach millions of kids and families for Christ across the country and disciple the next generation of Kingdom leaders. This conviction flows from Skylark’s:
• Spiritual Effectiveness – reaching kids and families during their most spiritually sensitive stage of life (By far! See Barna data and Gospel Shot Clock page 8). Skylark is reaching the kids all summer vs. traditional one-week camp models and is deeply embedded in a local church for more sustained spiritual impact.
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• Scalability – leverages existing church facilities providing rapid scalability.
• Sustainability – each camp requires $120,000 in startup capital to get to break-even in year two (see page 6). This can be loan capital at 6% interest. BaseCamp (Support Services) is funded with 25% of revenue from each camp and stabilizes in 2027 when 24 camps are operational.
Skylark is passionate about serving families in need. Each church partner provides $50,000 per year in scholarship funding and Skylark matches for a total of $100,000 per year. Skylark seeks donations for our portion of the scholarship funding for the first two years ($100,000) and then funds our commitment thereafter from camp operating surplus.
Over the next four years our focus is to solidify the model, add 12 additional camps, and build a strong operating team and platform (BaseCamp) for more rapid scale. In 2027 BaseCamp will be stabilized and all capital will be focused on new camp starts. We are seeking $7,000,000 over the next four years as summarized in the table below.
STRATEGIC PLAN SUMMARY 2023-2026
Dollars are in 1000s ($ in 000’s)
We need and welcome your prayer and support for this God-sized vision! Please reach out to discuss. • Stan Dobbs, Founder
CEO | 817-235-8024 |
• Jake Collins, President | 940-453-4970 | jcollins@campskylark.com
1. All Summer
Most church summer programs (VBS) and traditional camps last for one week – leaving working families to seek other childcare options (mostly secular) for the rest of the summer. Skylark believes the big opportunity is to offer working families an all-summer option – a one-stop summer childcare solution! This allows us to engage with the kids and families for up to 11 weeks vs. just one – deepening the Gospel impact in the kids and building relationships with the families to get them connected to church.
Because we can have the kids all summer, Skylark is also building an integrated educational program called SIGMA to help ensure kids stay on grade-level.
2. Local Church Integration
Long-term partnership and integration in a local church is central to the Skylark strategy – providing deeper and more sustained spiritual impact. Leveraging local church facilities also greatly reduces operating costs and allows rapid scalability across the country. The local church provides long-term ministry and discipleship for families. Skylark provides a “front-porch” to attract unreached families and integrate them into the church.
Skylark recruits the staff from the church (as much as possible). The Skylark Camp Director is integrated into the church year-round as an extension of church staff – building relationships with families and the local schools.