2011 Campo Media Placements

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2011 Media Placements ~ Abbi Public Relations, Inc.


Campo Table of Contents Title

Date

Publication

Dec‐11 12/28/2011 12/25/2011 12/25/2011 12/1/2011 11/30/2011 11/21/2011 11/16/2011 11/16/2011 11/16/2011

edible RENO‐TAHOE RGJ RGJ My Meals RGJ My Week 2News RGJ RGJ.com 2 News 2 News KOLOTV.com

11/15/2011

KRNV News 4

11/15/2011 11/15/2011 11/13/2011 11/9/2011 11/8/2011 Nov‐11 Nov‐11 Nov‐11 10/30/2011 10/27/2011 10/24/2011 10/24/2011 10/20/2011 10/20/2011 10/18/2011 10/18/2011 10/17/2011

KRNV News 4 Alice @ 96.5 RGJ My Week RGJ OPEN Forum Reno Tahoe Tonight Reno Tahoe Tonight Reno Tahoe Tonight The Sacramento Bee RNR FoodFinds think kindess Tahoe.com The Chamber The Jamie Kalicki Show Chow Reno edible RENO‐TAHOE NNBW

10/17/2011

reno.com

10/16/2011 10/14/2011 10/14/2011 10/7/2011 10/5/2011 10/5/2011 10/5/2011 10/5/2011 10/5/2011 10/1/2011 9/27/2011 9/27/2011

Tahoe Daily Tribune High Altitude Buzz Moonshine Ink edible RENO‐TAHOE Reno Realty Blog Downtown Reno 2KTVN KOLO RGJ reno.com RGJ Twitter

CAMPO Restaurant to Open in Downtown Reno (Screen Shot) CAMPO Restaurant to Open in Downtown Reno CAMPO Grand Opening Live Celebrate Campo CAMPO Restaurant Grand Opening When Food Sensitivites Meet Economic Realities Burger Me! Campo (2nd Half) Campo Campo eatery set to make a splash on the Riverwalk Open Wide Campo Open House Campo Open House: Tastes, Toasts and Tours News About Your Fellow Members Mark Estee Live on: The Jamie Kalicki Show Grand Opening of Campo Campo ‐Palladio condominiums, Reno Celebrated chef brings patience, experience to Campo Mark Estee's CAMPO celebrates grand opening to benefit local charities South Lake local starts craft distillery Mark Estee launches Campo Mark Estee Lanches Campo Celebrating the Local Food Culture, Season by Season CAMPO to open in downtown Reno next month Campo Open House: Tastes, Toasts and Tours Downtown Reno Restaurants Holds Job Fair Campo Hiring Fair Attacks Job Seekers to Downtown New restaurant Campo will hire 30 Restaurant Directory Huge Pizza Oven arrives from Italy at Campo Downtown Campo Pizza Oven just arrived from Naples

9/4/2011 Fall 2011 8/23/2011 8/10/2011 8/10/2011

Reno Gazette‐Journal Generation Boomer lifehacker This Is Reno gotahoenorth.com

What's for dinner? New to Reno‐Campo Eat Like a Foodie at Home Mark Estee launches downtown Reno restaurant Campo Appearance

Campo 12 to watch in 2012 Layered pasta and veggie bake Campo 4‐cours beer pairing dinner Places 2 Check Out: Campo Italy on the Truckee Photo gallery from Campo Grand Opening CAMPO Open House, Adam Rasmussen (screen shot) CAMPO Open House (Screen Shot) Sneak Peak Inside CAMPO


Campo Table of Contents 8/8/2011 7/27/2011 7/27/2011 7/8/2011 7/1/2011

NNBW KOLO RGJ The Sacramento Bee Downtown Makeover

Briefs: Estee Opens Campo Businesses Find Movement in Downtown Of bourbon and beer, chorizo and Campo Fabian's stays true to Dad's home cooking Campo Coming to Downtown Reno














































































Businesses Find Movement in Downtown

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Updated: 9:22 AM Jul 28, 2011

Businesses Find Movement in Downtown If you take a walk in downtown Reno, you’ll probably notice a crop of new, upscale shops and restaurants opening or preparing to open. But you’ll also have to walk past a lot of storefronts of failed businesses.

Posted: 9:27 PM Jul 27, 2011 Reporter: Denise Wong Email Address: denise.wong@kolotv.com

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Businesses Find Movement in Downtown

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Reno, NV - If you take a walk in downtown Reno, you’ll probably notice a crop of new, upscale shops and restaurants opening or preparing to open. But you’ll also have to walk past a lot of storefronts of failed businesses. Some business owners there’s no better time to open up shop in downtown than now. Katie Knapp is hoping her business will bloom at her floral boutique in downtown Reno. On the corner of Sierra surrounded by office buildings, Bumblebee Blooms sticks out. And that’s why she decided to open here.

, though, say

and Court streets and

“We’ve got lots of secretaries and workers who don’t have a place to shop,” says Knapp. “And we also feel like the downtown area is up and coming.” Her store is the first to open in the newly renovated Sierra Vista building. “I think it’s a tough economy, but I think it’s a good time to start because I’ve got nowhere to go but up,” says Knapp. And she’s not the only one thinking that. There’s a lot of rumbling about the restaurant, Campo, which is set to open up by the Truckee River on Sierra Street in October. Mark Estee, chef at Camp, says he focuses on the good signs in downtown Reno and the vibe is what he’s looking for. “We are very excited to get open here and join in on all the hard work and dedication that many of the merchants, businesses and city has put into the downtown and Reno in general,” he says.

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“I think it’s a tale of two cities,” says Robert Levy, a Reno resident out for a lunch break in downtown. “There’s still some pain you’re seeing. Matter of fact, the place we were going to today just closed so we’re looking for a new location to enjoy. I think there’s some pessimism tinged with optimism.” There is reason for a rosy outlook. It seems people are ready to shop again. Taxable sales are up more than 7 percent in Nevada over last year. “I think people are starting to enjoy themselves a bit more and feeling a little more secure in their positions,” says Melissa Heimerman, who was also out to lunch. “Hopefully, they’ll continue to come and spend their money here.” “People are going out for that treat night,” agrees Madelyn Martin, a Reno resident hanging out downtown. “I think we want to feed the economy.”

Latest Comments Posted by: Christy on Jul 28, 2011 at 04:45 PM I totally agree! We are still far from over this economic downturn. Posted by: Anonymous on Jul 28, 2011 at 02:41 PM Except for dining at El Dorado or Silver Legacy, I have not "shopped" in downtown Reno since I last worked there in 1988. It is too depressing, run down, and expensive. Parking is a hassle and the street traffic flow is a nightmare too. I can't for the life of me understand why anyone would choose to live in downtown Reno, the 'burbs are so much better and cheaper. Well, I wish them luck. Posted by: Sue Location: Reno on Jul 28, 2011 at 09:09 AM The city of Reno has done a great job making the river walk district a clean, safe and fun place to be. I for one like working down town and bringing my family down here for events. No offence, but It’s nice to see other things besides tattoo parlors, bars, liquor stores and pawn shops come it to the area where I can hang out for lunch or on breaks. Click here to post or read all 8 comments.

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Counter Culture: Fabian's stays true to Dad's home cooking - Dining - sacb...

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http://www.sacbee.com/2011/07/08/3752371/fabians-stays-true-to-dads...

By Allen Pierleoni apierleoni@sacbee.com Published: Friday, Jul. 8, 2011 - 12:00 am | Page 37TICKET

Doing a checkup on Fabian's at age 6 months, we found the Italian bistro to be in good shape, with its customer base growing by well-documented word-ofSally Rice mouth. Its monthly wine tastings, usually held from 6 to 8 p.m. on the last Wednesday of each month, are bargains – four tastes and appetizers for $10. A twist on that program is coming next Wednesday, with a special pairing of appetizers and four Sierra Nevada beers (www.sierranevada.com). Same hours, same price. However, chef Tom Patterson is planning a special dinner that night as well, using Sierra Nevada beer as an ingredient. The menu and buy-in are still being worked out. Moving to the daily menu (and specials), we find homestyle meals with a glaze of finesse. "The menu is (largely) based on (the dishes) I grew up with," said Christian Forte, co-owner with wife Mercedes. "My dad (former teen idol Fabian Forte) is an incredible cook."

Spinach Benedict was the fan favorite at the recent breakfast at Fabian's. More on sacbee.com

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For a while, I've been stuck on the salmon, crispy polenta and garlicky gazpacho. But Fabian's outdoor patio opened recently, and three lunch pals and I attended Sunday brunch (9 a.m. to 2 p.m.). From the to-the-point menu ($6 to $11) we shared four dishes that were outstanding for their choice ingredients and portion size. With its two bright-yellow poached eggs and perfectly cooked Yukon gold potatoes, the spinach Benedict took best of show. It narrowly edged out the french toast, spring vegetable frittata and "eggs in the hole," which had nothing to do with the classic British dish (toad in the hole) other than toast (pugliese from the Acme bakery) and sausage (house-made Italian link). Think also in terms of melted provolone and marinara sauce. Fabian's is at 11755 Fair Oaks Blvd. in the Almond Orchard center, Fair Oaks; (916) 536-9891, www.fabiansitalianbistro.com.

Barbecue on the patio Mark's Sports Bar & Grill was rockin' Wednesday night with music blasting from a state-of-the-art jukebox, prompting a few riffs of air guitar from the hungry folks lined up for its annual barbecue program. It works this way: Every Wednesday from 5 to 9 p.m. through Labor Day (and beyond?) on the garden-style patio, cooks will grill and serve cheeseburgers and hot dogs, with sides of house-made beans and potato salad (each plate is $5; two dogs per plate). More interesting are the babyback ribs, prepared and sauced according to "a family recipe." Three tender ribs and the two

8/23/2011 4:59 PM


Counter Culture: Fabian's stays true to Dad's home cooking - Dining - sacb...

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http://www.sacbee.com/2011/07/08/3752371/fabians-stays-true-to-dads...

sides are $7, with additional bones at $1.50 each. Also: an all-night open jukebox and drink specials. Frankly, there are some restaurants devoted to barbecue that don't do as good a job. Mark's is at 303 Iron Point Road in Folsom, (916) 357-5567, www.markssportsbar.net.

Build your own at Burger Me Leaving Lake Tahoe the other day, we diverted to the history-soaked mountain town of Truckee. There, we found Burger Me in a funky space formerly occupied by an organic-produce market. It opened three years ago, an "all-natural products" concept brainstormed by co-owners Mark Estee and Tom Farina. Estee is chef-owner of Moody's Bistro, just down the street (www.moodysbistro.com). There's a commitment to top-tier purveyors at Burger Me, reflected in the prices ($5.75 to $13.50, before add-on toppings). The Angus beef is from Meyer Ranch in Montana, the bison burger is sourced from Durham Ranch in Wyoming, the turkey burger from Diestal Ranch in Sonora, the hot dog from Niman Ranch, based in Alameda but its cattle are grass-fed in the Midwest. P.S.: Estee mentioned on the phone that he's opening Campo restaurant in Reno on Oct. 1. "With real Neapolitan pizza and homemade pasta, and an in-house salumi program," he said. We see another road trip on the horizon. Burger Me is at 10418 Donner Pass Road, (530) 587-8852, www.burgermetruckee.com.

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8/23/2011 4:59 PM



Campo - Mark Estee Comes to Downtown Reno

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http://www.downtownmakeover.com/6-28-11-Campo.asp

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Well-known chef and restaurant owner Mark Estee is bringing his "Whole Hog" culinary philosophy and an innovative menu featuring hand-made pizza, pasta and pig dishes to one of downtown Reno's riverfront towers. You might have read my previous posts Campo finalizing the lease and submitting an application for an alcohol license. Estee has crafted Campo from the ground up with an eye for immaculate fresh food and the gathering-place feel of a neighborhood restaurant. Everything from the recycled table tops, the cement floor, and the open kitchen that brings together diners and chefs in an open-air riverfront setting has been planned to make Campo a destination for diners who want delicious food in an unpretentious neighborhood restaurant. Campo's menu will be anchored by the tenants of Estee's widely praised culinary beliefs that focus on building simple, pure, fresh dishes from the best local ingredients sourced from small produce and meat purveyors. Estee championed the "local, seasonal, simple, fresh" restaurant ethic long before it became a household phrase among foodies. Working in the inhospitable farming climate of Truckee, Estee tirelessly sought out local produce, fish and meat for the menu at Moody's Bistro and Lounge from family farmers in the Sierra Valley and across Northern California. But Campo also represents a new direction for Estee, the materialization of an inspiration to build a menu inspired by rural Italian climates where fresh oils, hand-pressed pasta, catch-of-the-day seafood, and earthy pizzas highlight the connections between the dinner table and the land. "The idea for Campo came to me during an extended trip through the rural villages of Italy," said Estee. "I had already embraced a 'Whole Hog' cooking ethic, where every portion of an animal is used to create mouth-watering, authentic flavors. But what I saw happening in the Mediterranean villages I visited was the next evolution of that vision - a closer connection between land and food, an ethic that emphasizes respect, creativity and flavor in the use of ingredients, and food that achieves freshness and originality by shifting with each season." The result is a menu that is rich in flavors, highlights the unexpected, and takes the predictability out of the dining experience. At Campo, the fresh flavors of the season will be the star. "We tirelessly go after the best local, seasonal products and then let them shine," said Estee. "The 'Whole Hog' philosophy is about more than just the pig. It runs much deeper, and involves all our products from organic vegetables to fish, meat and doughs. We celebrate all these items from start to finish - recycling, composting and using every bit of everything, like our grandmothers did." The restaurant will also introduce menu items that the region has never seen before - an in-house salami program, the hand-built dough

8/23/2011 4:22 PM


Campo - Mark Estee Comes to Downtown Reno

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http://www.downtownmakeover.com/6-28-11-Campo.asp

and intensely fresh Mozzarella of an authentic Neapolitan pizza, and fresh hearty pasta fashioned on Campo's extruder. "Campo will re-introduce diners to the simple flavors and freshness of pasta, pizza and salami the way it should be enjoyed - hand-crafted and straight off of the pasta press, wood-fired oven or drying rack. Campo's location in the heart of Reno puts it in the center of the downtown lifestyle center - steps away from the river, a public park, the Truckee River kayak park, a busy cinema and a live theater, and scores of new residents within walking distance eagerly awaiting the opening of Campo. Estee, who has opened successful restaurants in downtown Truckee and the Village at Northstar, says the combination of the growing food consciousness in Northern Nevada and the prime location at the Palladio, has excited him about the possibilities surrounding Campo. "There is a strong food movement in Northern Nevada," said Estee. "People know good food, care about good food, and care about where their food comes from." Mark Estee is no stranger to foodies. He has been featured on the Food Network, and has been the private chef of celebrities from Sir Paul McCartney to Britney Spears. National publications have praised his dishes with compliments like "close-our-eyes-and-moan good." Estee has also made multiple guest chef appearances at the 4-Diamond Awahnee Hotel, the famed James Beard House in New York City and the world-renowned Pebble Beach Food and Wine Expo. I eagerly look forward to the opening of Campo and partaking in some true Italian cuisine. Make sure you 'Like' Campo on Facebook.

Comments: Post your comments Posted by: Blake Crosby - 6/29/2011 10:28:51 AM Love Downtown Reno website, but this article I think is a bit over the top. "the materialization of an inspiration to build a menu inspired by" seriously? An unpretentious neighborhood restaurant whose press release bleeds pretentiousness and name dropping Britney Spears? Seriously? Her tastebuds set the standard for culinary excellence? Highlights the connection between table and land, land and food? More like highlights the connection between a press release and an "independent" blog article. Sorry for being so smarmy but it's just over the top. Posted by: DowntownMakeoverDude - 6/29/2011 10:39:13 AM LOL Blake, it was a copy/paste press release that I came across, definitely not my usual writing style! I have been busy doing a new redesign on the site. Still excited about the restaurant though. Posted by: Marshall - 6/29/2011 1:05:02 PM If you've ever had the privilege of consuming any of Estee's cuisine then you wouldn't have any issue with the above write up. With the conjoined opening of Campo and Sezmu, an element called 'class' is emerging downtown. Posted by: Crystal - 6/30/2011 4:41:59 PM Does this mean all of Palladio's commercial spaces are now taken? What happened to Urban Beats? Posted by: Blake Crosby - 7/7/2011 7:42:28 AM So a fine dining establishment opens downtown, and suddenly, Reno has class? I abhore the word 'class.' What exactly does it mean? When a homeless man sees a person drop his wallet and gives it to him, that homeless man has 'class.' But wait, if you see a bunch of homeless people downtown, the place has no 'class.' But wait, there a thousand homeless in San Francisco and San Francisco has 'class.' But wait, there's millionaires in San Francisco who have $1K dinners and walk by an elderly tourist who has fallen on the sidewalk, do they have 'class?' Downtown Reno has class, I've seen it many times in the way people treat strangers where I don't see it in big cities where people rarely help strangers out. Getting fancy dining restaurants doesn't give a place class. Posted by: DowntownMakeoverDude - 7/7/2011 8:20:39 AM lol Blake you are the King of rants! I should have you write for this blog haha. Class, as defined as in the context I think Marshall used, is 'Showing stylish excellence' as defined by Dictionary.com and 'excellence or elegance, esp in dress, design, or behavior' as defined by Merrian Webster and 'social rank especially high social rank or high quality: elegance (a hotel with class)' as defined by freedictionary.com. I have to agree with Blake, sorry Marshall! In the context of the definition above, downtown has a lot of class already, as the majority of the businesses voted 'Best Of' in Reno News and Review's poll are downtown. For example I consider Ole Bridge Pub and CEOL to be class-act pubs. I consider the Montage one of the classiest condo towers around, and yes, the people who live in this city are among the reasons I love Reno. Posted by: Leslie - 7/13/2011 10:24:33 AM Sezmu is opening back up downtown? WHAT WHAT WHAT? If that is true, I am a very happy camper. Sezmu was the best restaurant,

8/23/2011 4:22 PM


Campo - Mark Estee Comes to Downtown Reno

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http://www.downtownmakeover.com/6-28-11-Campo.asp

along with LuLou's and 4th St. Bistro, in Reno! Yeah, Mark Estee opens good restaurants, but Moody's in Truckee has gone downhill since he left the kitchen proper. Posted by: DowntownMakeoverDude - 7/13/2011 11:36:43 AM Well Sezmu is not reopening downtown but the owner, Larry Dunning, is opening a restaurant at West Street Market. You can presumably expect the same high quality food.

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8/23/2011 4:22 PM


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