Ni advkit 2015

Page 1

2015 advertising kit


BRANDING I t ’ s a way to i n c r e as e awa r e n e s s a n d c o n s o l i dat e t h e b r a n d i mag e i n to c o n s ume r’ s p e rce p t ion


BRANDING

BRANDING

Ha rmo ny M aker Cam pai gn

b r a n d b r o c h ur e

S o u t h I t a l y, P u g l i a , G a r g a n o .

www.natuzzi.com/dongiovanni

Natuzzi blends design and function to create harmonious living. Pasquale Natuzzi

Press Double Page

S o u t h I t a l y, P u g l i a , S a l e n t o .

22 x 22 Brochure

www.natuzzi.com/dorian

Natuzzi blends design and function to create harmonious living. Pasquale Natuzzi

Press Double Page

S o u t h I t a l y, P u g l i a , S a v e l l e t r i .

www.natuzzi.com/piuma

Natuzzi blends design and function to create harmonious living. Pasquale Natuzzi

Press Double Page


BRANDING

BRANDING

catalo gu es

i n sto r e v i d e o s

Living Collection

Puglia Backstage Video

X-Style Video

Natuzzi’s DNA Video

Salone Del Mobile 2015 Reportage Video

Fidelio Technical Video

Onda Technical Video

Arioso Technical Video

Kubika Technical Video

27/08/2014 07:09

Living Collection Catalogue

Bed Collection

Bed Collection Catalogue


TRAFFIC F o r t h o s e t i me s wh e n yo u n e e d to i n c r e as e sto re t ra ffic.


Traffic

Traffic

EXAMPLE O F CUT PR I CE

E X AMPLE O F SPEC I AL O F F ER

av a i l abl e f rom May 2 0 1 5

a va ila b le from M a y 2015

BORGHESE

BORGHESE 2 seater in fabric with chaise longue - Starting from 995 EURO Choosing comfort also means choosing style, sophisticated details, Made in Italy culture and the innovative memory foam filling. Get seduced by the Borghese sofa designed by Natuzzi Style Center. Choose Italian appeal.

natuzzi.com - Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt

3 seater in leather - Starting from 995 EURO Choosing comfort also means choosing style, sophisticated details, Made in Italy culture and the innovative memory foam filling. Get seduced by the Borghese sofa designed by Natuzzi Style Center. Choose Italian appeal.

natuzzi.com

SPECIAL OFFER 15% OFF on the whole collection - from September, 10 th to September, 20 th The Natuzzi Italia collection was designed to put the design and elegance of Made in Italy in all the rooms of your home. Discover the total furnishing of the dining, living and bedroom zones. Furnish your home with all the creativity of Italian style.

natuzzi.com - Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt

600x300 Outdoor

Available also as DEM, web banner, window decal, table display and infototem card.

Press Single Page

on motion products - from September, 10 th to September, 20 th The Natuzzi Italia collection was designed to put the design and elegance of Made in Italy in all the rooms of your home. Discover the total furnishing of the dining, living and bedroom zones. Furnish your home with all the creativity of Italian style.

natuzzi.com Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt

Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt

Press Double Page

SPECIAL OFFER

Press Double Page

Table Display

Available also as outdoor, DEM, web banner, window decal and infototem card.

Press Single Page


Traffic

Traffic

custo m i zab le f ly er

sa l e

av a i l abl e f rom May 2 0 1 5

a va ila b le from M a y 2015

s t y l e

sofas armchairs lamps rugs dining tables chairs coffee tables accessories wall units beds bed linen

sofas armchairs lamps rugs dining tables chairs coffee tables accessories wall units beds bed linen

d a y s 1/31 JULY

natuzzi.com

natuzzi.com

Nothing but the best for your home. Complete living solutions, made in Italy and inspired by our land of origin: Puglia.

Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt

22 x 22 Flyer

Press Double Page

Window Decal

Customizable with a selection of models according to Marketing and Commercial program.

Available also as outdoor, table display, infototem card and hang tag.

Nothing but the best for your home. Complete living solutions, made in Italy and inspired by our land of origin: Puglia.

Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt

Press Single Page


Traffic

Traffic

SALE - D I G I TAL MATERI ALS

e x a mp l e o f f ur n i s h i n g s a n d x mas o ffe r

av a i l abl e f rom May 2 0 1 5

a va ila b le from M a y 2015

SPECIAL OFFER 20% OFF on furnishings collection - from September, 10 th to September, 20 th Decorate your home with Italian style and creative furnishing solutions, designed to make your life more beautiful. Only in September take advantage of our special offer on wall unit, bookcase, dining tables, chairs.

natuzzi.com Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt

Press Single Page

Dem

Buone Feste

ENJOY YOUR CHRISTMAS TIME WITH A NATUZZI GIFT.

Decorate your home with Italian style and creative furnishing solutions, designed to make your life more beautiful. Only in December take advantage of our special offer on wall unit, bookcase, dining tables, chairs.

natuzzi.com Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt

Press Single Page

Web Home Page

Available also as outdoor, DEM, web banner, window decal, table display and infototem card.


Traffic

Traffic

AVA ILABLE SHOTS F OR PROMOTI ONAL CAMPA I GNS

aut h o r i z e d p r o mot i o n s

STYLE DAYS ( cut price on selected models, voucher )

Attesa

Avana

Borghese

PRODUCT UPGRADE OR GIFT ( sofabed mechanism or motion for free )

Brio

Diesis

Forma

COVERING UPGRADE

LEATHER FESTIVAL Notturno

Plaza

Quadro

OVER EVALUATION

Surround

Tratto

Volo

RECURRENCE OFFER ( mother’s day, father’s day, valentine’s day )

Amadeus

Genny

Marlene


NEW TRAFFIC A n e w to o l k i t f o r l aun c h i n g n e w p r o d uc ts.


new Traffic

new Traffic

av ai l abl e f rom Septem ber 2 0 1 5

au tho ri z ed p ro moti o ns

Evocativ e moodb oar d f o r anti c i pati ng the new a dv ertis ing cam pai gn th at w i ll r ei nf o r c e the link with ou r land o f o r i gi ns: P u gli a.

NEW COLLECTION

fabric range LAUNCH

A wide range of tools will be available including press campaign, outdoor, DEM, web banners, window decal and pop materials.

Subject to HQ approval, other local promotional activities can be aired.


BRANDING & TRAFFIC BRANDI NG&TRA F F I C A c o mp l e t e to o l k i t f o r l aunch ing t h e R e -v i v e , t h e i c o n o f i n n e r h a r mo n y.


BRANDING

BRANDING

EXAMPLE O F OPEN I NG CAMPAI GN

i n sto r e v i d e o s

AT d e A L e r ’ s N A M e yo u w i L L Lov e d o i N g N oT h i N g . Launching Natuzzi re-vive, the world’s first performance recliner. A chair that is almost human, mimicking your every movement.

AT d e A L e r ’s NA M e yO u w i L L LOv e d Oi Ng N OT h i Ng .

Flexing as you change position, supporting your body and mind in a fluid dynamic form. recline, relax. Love doing Nothing.

Launching Natuzzi re-vive, the world’s first performance recliner. A chair that is almost human, mimicking your every movement.

N AT u z z i r e v i v e . Co M

Flexing as you change position, supporting your body and mind in a fluid dynamic form. recline, relax. Love doing Nothing.

N AT u z z i r e v i v e . CO M

C o m e a n d e x p e r i e n c e R e - v i v e a t D e a l e r ’s N a m e Adddress Adddress Adddress Adddress Adddress Adddress Adddress Adddress

Press Single Page

deALer Logo

Co m e a n d ex p e r i e n c e Re - v i v e a t D e a l e r ’s N a m e

Re-vive Backstage Video

Emotional Video

Experiencial Video

“Meet the Maker” Video

deALer LOgO

Adddress Adddress Adddress Adddress Adddress Adddress Adddress Adddress de A L e r ’sNA Me . COM

Press Double Page

600x300 - Outdoor

Available also as DEM, web banner, window decal, table display and infototem card.


TRAFFIC

TRAFFIC

EXAMPLE OF p r o m oti o nal CAMPAI GN

au tho ri z ed p ro moti o ns

r e C e I V e , r e C l I N e , r e l a X . I M M e d I aT e d e l I V e rY.

O N M OT H e r ’ s dAY L e T H e r LOV e d O I N G N OT H I N G .

With Re-vive, SAve $400 AND he Will love DoiNg NothiNg.

This Mother’s day, give her the gift of relaxation. Natuzzi re-vive is the world’s first performance recliner. A chair that is almost human, mimicking your every

If you’re looking for a new movement in comfort, there’s no need to wait. enjoy immediate delivery of the new Natuzzi re-vive, the world’s first performance recliner. a chair that is almost human, mimicking your every movement. Flexing as you change position, supporting your body and mind

movement. Flexing as you change position, supporting your body and mind in a fluid dynamic form. With re-vive, she will love doing nothing.

This Father’s day, give him the gift of relaxation. Natuzzi re-vive is the world’s first performance recliner. a chair that is almost human, mimicking your every movement.

N AT u z z I r e V I V e . CO M

in a fluid dynamic form. recline. relax. love doing nothing. N aT u z z I r e V I V e . Co M

Flexing as you change position, supporting your body and mind in a fluid dynamic form. NaTuzzirevive.CoM

PRODUCT UPGRADE OR GIFT ( ottoman or headrest for free ) deALer LOGO

C o m e a n d e x p e r i e n c e R e - v i v e a t D e a l e r ’s N a m e

C o m e a n d e x p e r i e n c e R e - v i v e a t D e a l e r ’s N a m e adddress adddress adddress adddress adddress adddress adddress adddress

dealer logo

d e a l e r ’ s N a M e . Co M

Adddress Adddress Adddress Adddress Adddress Adddress Adddress Adddress

Mother’s day celebration - Single Page

Re-vive quilted style (as shown) is available in prompt delivery in xxx, xxx and xxx colors. To know more about the complete prompt delivery program come and visit dealer’s store until xxxx.

dealer logo

adddress adddress adddress adddress adddress adddress adddress adddress

Father’s day celebration - Single Page

Prompt delivery campaign - Single Page

COVERING UPGRADE

LEATHER FESTIVAL IF YOU LOVE DOING NOTHING, DO SOMETHING FOR YOURSELF! IF YOU LOVE DOING NOTHING, DO SOMETHING FOR LOVE!

B u y a Re - v i v e c h a i r at a v e r y s p e c i a l p r i c e s t a rt i n g f ro m 0 . 0 0 0 € i n f a b r i c , i n c l u d i n g o tt o m a n . n at u z z i r e v i v e . CO M

Save 15% off the ideal romantic gift. N AT U Z Z I R E V I V E . C O M

RECURRENCE OFFER ( mother’s day, father’s day, valentine’s day )

From 1 to 30 June do something for yourself and buy a Re-vive chair, the world’s first performance recliner, designed in New Zealand and Made in Italy. The chair that flexes as you change position, From 1 to 15 February save 15% on Natuzzi Re-vive, the world’s first performance recliner, designed

supporting your body and mind in a fluid dynamic form.

in New Zealand and Made in Italy. The chair that flexes as you change position, supporting your C o m e a n d e x p e r i e n c e R e - v i v e a t D e a l e r ’s N a m e adddress adddress adddress adddress adddress adddress adddress adddress

body and mind in a fluid dynamic form. Love Doing Nothing this Valentine’s day. ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS

follow us

Valentine’s day campaign - Single Page

dealer lOgO

d e a l e r ’ s n a M e . CO M

Promo campaign - Single Page

Available also as outdoor, DEM, web banner, window decal, table display and infototem card.


NEW ADVERTISING CAMPAIGN A n e w to o l k i t f o r c o mmun i cat i n g t h e b e n e fits o f t h is unique c h a i r a n d r e i n f o r c i n g t h e l i n k w i t h o ur l a n d o f o rig in: p ug lia .


NEW CATALOGUE

NEW BRANDING “ FIND YOUR PERSONAL D ISCONNECTION” CAMPA I GN

av a i l abl e f rom May 2 0 1 5

DNA-VALUES

INNOVATION

CUSTOMISATION

DISCONNECTION

a va ila b le from Sept emb er 2015

T F A DR Flyer Revive ENG 125 x 125 mm.indd 2

22 x 22 Deluxe Version

14/05/15 15:31

Press Double Page

12,5 x 12,5 Pocket Version

T F A DR Press Double Page



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