Professional English
Cambridge English for
the Media
UNIT 7 a
EXTRA ACTIVITIES
Advertising
Complete the crossword using the clues below.
1 3
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; A N : G H
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13 14 15
Across 2 Information sheets which are handed out to people in the street. (6) 6 Advert which appears in front of a web page, which you have to close in order to see the page underneath. (3,2) 9 A slogan appearing on top of an image in a screen ad. (5) 11 A symbol representing a brand. (4) 12 Visual technique to make an image or sound weaker and gradually disappear. (4, 3) 13 Commercial made for ďŹ lm or TV. (6, 6) 14 An advert which is designed for internet users to send to each other, typically because it is so entertaining or clever. (5) 16 A coordinated set of adverts designed to reinforce each other, including, for example, print ads, screen ads and billboards. (5, 8) 17 The group of people that the advertiser wants to reach. (6, 6) 18 Very large poster, typically near main roads or in other public places. (9) 19 Internet adverts along the top or side of a web page. (6, 3) 21 Company which specialises in making ads. (11, 6) 22 Informal name for an advertisement. (2)
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Down 1 3 4 5 7 8 9 10 15 20
General name for an ad designed for newspapers or magazines. (5, 6) A person who writes the words for adverts. (10) Free advertising based on personal recommendations. (4, 2, 5) Pause in the middle of a TV programme, or between programmes, during which adverts are shown. (10, 5) Advertising technique where advertisers pay for their product to appear in a ďŹ lm or TV programme. (7, 9) Memorable sentence or short phrase used in ads, which forms a longterm part of the brand image. (6) Unwanted email advertising. (4) The image and abstract ideas which a product or service represents, and which are promoted in advertising. (5) Spoken words heard during a screen advert, where the speaker cannot be seen. (5,4) Advertising which is designed not to be noticed consciously, but which is thought to create a deep unconscious awareness of or desire to buy a product. (10)
Cambridge English for the Media Cambridge University Press 2009 www.cambridge.org/elt/englishforthemedia
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