Professional English
Cambridge English for
the Media
UNIT 6
EXTRA ACTIVITIES
New media
Find the answers to the quiz below in the Project Vision Document on page 67 of the Students Book. The questions are in the same order as their answers appear in the text. 1 What adjective describes something of superior quality, that customers are willing to pay more for? e g Z b ^ j b 2 What noun describes someone who pays to receive a service? 3 What phrase refers to a way of watching whatever you want whenever you want? / / 4 What phrase refers to very good quality images, for example on a TV screen? / 5 What word, which can be either a noun or a verb, refers to getting something from the internet onto your own computer? 6 What compound noun refers to a company’s group of existing clients? / 7 What adjective means ‘profitable’ or ‘likely to generate a lot of money’? 8 What verb means to put an audio recording in one language over video footage in another language? 9 What verb means to put written translations of a film or TV script onto the screen for viewers to read while they watch? 10 What compound noun refers to software for handling the material that is going to be broadcast? / / 11 What compound noun refers to a large collection of computer servers? / 12 What verb means to run software for remote users? 13 What noun refers to the number of visitors to a website? 14 What noun refers to the coming together of once-separate media, for example the internet and mobile phones? 15 What two nouns describe the ability of social networking sites to attract large numbers of people and to create a feeling of belonging? and 16 What noun refers to an operating system or environment on which software is run? 17 What verb means to look through something in a relaxed way, without necessarily knowing what you are looking for? 18 What compound noun refers to an e-commerce service that authorises payments in online business transactions? / / 19 What hyphenated adjective means ‘old-fashioned’ or ‘outdated’? 20 What adjective–noun combination means that something looks unattractive or insufficiently clear? / / 21 What noun refers to the ways of getting from one part of a website to another? 22 What compound noun refers to the people who make the material which is broadcast? / 23 What adjective–preposition combination refers to the way customers feel they have a personal or emotional connection with something, and are not merely buying a product or service? / 8
Cambridge English for the Media Cambridge University Press 2009 www.cambridge.org/elt/englishforthemedia
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