Professional English
Cambridge English for
the Media
UNIT 8
EXTRA ACTIVITIES
Marketing
Put the verbs in brackets into the correct form. Sometimes there is more than one possible answer. 1 It hZZbh (seem) we (have) problems with Sparkle. 2 As the first graph (show), there (be) a dramatic 20% decline in … 3 Sorry (interrupt), but … 4 Graph 2 (show) that last year we (have) 35% of the market share, … 5 Do we know what (cause) this decline in sales? 6 I’m sure that if we (get) the marketing mix right, we (get) our customers back. 7 Now, I (see) these figures when the analysis (come) in last week, and I (think) about what we should (do). 8 We need (take) immediate action by (set) new objectives. 9 Any ideas on how we can (do) that, Maggie? 10 I (suppose) the first thing we should (do) is (increase) customer awareness … 11 (talk) about needs, one extremely important finding that (emerge) from our marketing analysis is that … 12 Our problem is that our competitors (invest) a lot of time and money … and (manage) (broaden) their readership. 13 In fact, it all (link) up with my idea that Sparkle badly (need) (restyle). 14 That means (hire) the best photographers on the market. 15 You should (start) (set up) the communication strategy … 16 Right then. I (get) some costs for these objectives we (discuss). 17 If everything (go) to plan, I would (expect) the launch (take) place in eight months.
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Cambridge English for the Media Cambridge University Press 2009 www.cambridge.org/elt/englishforthemedia
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