Cambridge University Press - Rights Autumn Guide 2021

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Business

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Grow the Pie How Great Companies Deliver Both Purpose and Profit – Updated and Revised

Alex Edmans

London Business School

Description A Financial Times Book of the Year 2020! Should companies be run for profit or purpose? In this ground-breaking book, acclaimed finance professor and TED speaker Alex Edmans shows it’s not an either-or choice. Drawing from real-life examples spanning industries and countries, Edmans demonstrates that purpose-driven businesses are consistently more successful in the long-term. But a purposeful company must navigate difficult trade-offs and take tough decisions. Edmans provides a roadmap for company leaders to put purpose into practice, and overcome the hurdles that hold many back. He explains how investors can discern which companies are truly purposeful and how to engage with them to unleash value for both shareholders and society. And he highlights the role that citizens can play in reshaping business to improve our world. This edition has been thoroughly updated to include the pandemic, the latest research, and new insights on how to make purpose a reality.

Key Features • This book shows how companies can be a force for good – and outlines an actionable framework to make this a reality • Shows a purpose-driven approach not also creates more value for society but – surprisingly – also leads to higher profits in the long-term • Uses the highest-quality evidence to uncover surprising results – in particular, how they can be used to serve wider society rather than only the elites • The book takes both sides – business and society – very seriously, and also acknowledges the evidence against a purposeful approach to business • This fully-updated paperback edition includes the latest research as well as insights on how businesses put purpose into practice during the pandemic

Contents Introduction; How to read this book; Part I. Why Grow the Pie? Introducing the Idea: 1. The pie-growing mentality: a new approach to business that works for both investors and society; 2. Growing the pie doesn’t aim to maximise profits – but often does: freeing a company to take more investments, ultimately driving its success: 3. Growing the pie doesn’t mean growing the enterprise: three principles to guide trade-offs and which projects to turn down; 4. Does pieconomics work?: data – not wishful thinking – shows that companies can both do good and do well; Part II. What Grows the Pie? Exploring the Evidence: 5. Incentives: rewarding long-term value creation while deterring short-term gaming; 6. Stewardship: the value of engaged investors that both support and challenge management;

Additional Information Level: Professionals, general readers October 2021 198 x 129 mm c.450pp 19 b/w illus. 1 table 978-1-00-905467-6 Paperback £11.99 / US$15.95

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7. Repurchases: investing with restraint, releasing resources to create value elsewhere in society; Part III. How to Grow the Pie? Putting it into practice: 8. Enterprises: the power of purpose and how to make it real; 9. Investors: turning stewardship from a policy into a practice; 10. Citizens: how individuals can act and shape business, rather than be acted upon; Part IV. The Bigger Picture: 11. Growing the pie more widely: win-win thinking at the national and personal levels; Conclusion; Action items; Appendix; Acknowledgements; Endnotes; Index.

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