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Marketing snapshot

Working with Camberwell Sunday Market

The Camberwell Traders’ Association is working more closely with the Camberwell Sunday Market to promote our stores to market visitors. On average, 8000 people attend the market every Sunday and it’s a huge opportunity to convert at least some of these people to stay and shop or return to shops at other times. Several special events have been run at the market with stores providing vouchers that were handed out to visitors, such as free coffee or special offers. If you’d like to contribute to future cross-promotional events, please let us know.

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Our agreement with the market also ensures that customers have easy access to our shops on market days, and that the market doesn’t operate within 10 days of Christmas. Therefore, the last market day is Sunday, December 11, and will not return until January 8. With more parking and access during this time, businesses should consider extended trading hours to take advantage of this.

Camberwell On Canvas

Camberwell on Canvas, Camberwell’s unique community art trail, returned this year as a physical experience. Designed to encourage visitation to the Burke Hill area of the precinct, it ran from October 18 – November 14 and showcased the talent of local artists through artworks hung in shop windows. Artists ranged from amateurs to professionals and we received excellent feedback. Thank you to the businesses in this area for supporting the event, particularly Aussie Home Loans for the competition prize and Natalie and her team at Helloworld who go above and beyond. A number of artworks were sold, much to the delight of local artists and customers.

New car park sensors

Boroondara Council has completed installation of in-ground parking sensors within the Camberwell Junction precinct. Their goal is to ensure better turnaround for each parking space and improve parking availability by reducing the number of cars that overstay the time limit. This will allow more spaces to be readily available for residents, businesses, shoppers and visitors. The new technology will allow monitoring to be done remotely so they can address the busiest car parks if necessary, rather than regular patrols by officers. It will not change current controls, including existing time limits and how infringements are issued. The PayStay app is now available for visitors to use, allowing them to pay for and track their parking via their mobile phone.

Rubbish bins

The Camberwell Traders’ Association has asked Boroondara Council to help traders to understand and adhere to the rules regarding rubbish bins. Bins must be stored on your property when not out for collection and not left out indefinitely. It is vital we work together to keep our precinct clean and inviting. Please consider your neighbours and do the right thing.

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