Marketing snapshot

In recent months we have promoted Father’s Day, held our first Kylie Appreciation day, launched our annual spring campaign, and ran our inaugural Camberwell Culinary Awards to promote the food and dining category.

The Kylie Appreciation Day, hosted in partnership with the Camberwell Sunday Market, was a successful event held on October 23. The event celebrated iconic singer Kylie Minogue through a series of performances including lip-sync acts, crowd entertainment, a Kylie look-alike fashion parade, and Kylie trivia. Drag queens Della Katessen, Gabriella Labucci and Brenda Bressed hosted most of the entertainment, and there was a special performance from Melbourne’s most famous Kylie impersonator, Millie Minogue. There was a decent turnout, with plenty of positive feedback postevent. We hope to turn this into an annual event.

This year we launched our inaugural Camberwell Culinary Awards. The campaign gave members of the public the ability to vote for their favourite food venues in Camberwell Junction for the chance to win $500 to spend in the precinct. We also offered $50 vouchers to 10 minor prize winners. Congratulations to the winning traders in the awards: Choclatte (Best Coffee, Best Takeaway), Glenferrie Crepe Cafe Camberwell (Best Brunch, Best Sweet Treat), Young’s Wine Rooms (Best Drinking Spot), Con Noi Italian Trattoria (Best Casual Dining), Italy1 (Best Fine Dining), Kokoro Sushi (Best Healthy Option). We look forward to drumming up more interest for next year’s awards.

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell Junction’s digital audience numbers:

• More than 8,000 email addresses in our subscriber database

• More than 159,000 visits to the websites over the past year

• More than 9,100 followers on social media.