Marketing update

Easter events popular with shoppers

The Easter Bunny visited the precinct on April 1 and 2 to meet and greet shoppers as part of our Easter promotions. Shoppers responded positively by stopping to take photos with the Easter Bunny and his princess helper. For the Sunday event, we collaborated with the Rotary Camberwell Sunday Market and had the Easter Bunny roam the market for the morning to engage with the crowd of 8,000 visitors that attend each week. We have seen this as an important opportunity to drive market visitors to the wider shopping precinct so we can leverage this foot traffic. We handed out vouchers to stores in the precinct (provided by traders) and ensured the Easter Bunny ventured onto Burke Rd and the junction after the market ended to draw crowds to other shops. Thank you to all the traders who got involved in this event.

CamberWELL-BEING a success

On Saturday, May 20 we hosted CamberWELL BEING, our annual event to highlight health and wellness businesses in Camberwell Junction. The event invited people to participate in the Wellness Trail, allowing them to explore local businesses and meet our traders. Trail participants were able to join fitness challenges at gyms, sample health foods, try medical treatments, and sign up for classes. They also went into a draw to win from a pool of prizes worth more than $5,500, donated by our traders. It was an enjoyable day, with a good turnout, and we look forward to hosting next year’s event to support our growing health and wellness sector in Camberwell Junction.

Police update: EFTPOS thefts and misuse

Boroondara businesses are being urged to be alert to EFTPOS machine misuse and theft. Detectives are investigating several incidents in Kew and Hawthorn, and Camberwell Junction traders are reminded to stay alert.

Advice from police:

• Never refund a transaction to a card other than the one used to make the original purchase

• Don’t allow customers to have control over your EFTPOS machine

• Be wary if a customer takes ages to input a 4 digit PIN or is reading numbers from their phone or a piece of paper

• Never leave your EFTPOS machine unattended on the counter.

For more tips, visit: facebook.com/eyewatchboroondara