Marketing snapshot

Our recent promotions have included Easter, Mother’s Day, and CamberWELL BEING.

To celebrate Easter, the Easter Bunny visited Camberwell Junction for two days across a weekend to meet and greet shoppers. The campaign also featured our annual competition, The Great Camberwell Easter Hunt, which invited people to find the golden eggs hidden on posters across the precinct. The Easter campaign was supported by digital advertising, social media activity, printed posters, and online editorial.

Following last year’s success, we brought back the Marvellous Mum Awards to mark Mother’s Day. It gave entrants the chance to win $500 to spend in Camberwell Junction – all they had to do was tell us what Mother’s Day award they would give their mum for a chance to win. The promotion was supported by website editorial, digital promotion, and outdoor advertising.

CamberWELL BEING returned this year to promote our health and wellness businesses. Held on Saturday, May 20, the day gave shoppers the chance to discover businesses along the Wellness Trail and win a share of prizes worth more than $5,500. The event was a great success and offered traders the opportunity to connect directly with prospective customers.

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell’s digital audience numbers:

• More than 7,900 email addresses in our subscriber database

• More than 155,200 visits to the websites over the past year

• More than 9,300 followers on social media.