BUILDING COMMUNITY A look at how some companies are giving back during the pandemic. By Scott Swinton
During social upheaval and uncertain times, it’s tempting to hunker down, horde, or just hit the road out of town. If you’re into politics or philosophy you’ll argue about who’s at fault or ponder why there were problems to begin with. If you’re into video games, you may be one of the lucky ones to not be aware that we have issues. But if you’re like some CACM industry partners, you’ll get busy solving problems that make uncertain times particularly difficult. Uncertainty takes many forms. Some face uncertainty when Starbucks runs out of the Blonde Roast and they’re forced to select between Sumatra, Pike, or Komodo Dragon. Yes, high-stakes decisions first thing in the morning can create frighteningly high levels of cortisol-laced uncertainty. Others face it when salons and barbers are forced underground and you find yourself staring into the mirror at a trimmer-wielding novice. But, uncertainty in too many cases raises a dark and desperate face, making the inconvenience of strange coffee and bad haircuts as trivial as they really are. Hunger, job loss, and the death of loved ones can make current events almost unbearable.
Editor’s Note: CACM values all members. We do not endorse or promote a particular charity, outside of CACM’s own CACMStrong Foundation.
46
Vision Fall 2020 | cacm.org
That’s where some CACM industry partners have stepped up and made good on their commitments to social responsibility. Corporate Social Responsibility (CSR) is the catch-all used to describe a broad range of activities and policies that a corporation adopts to give back to its community or more broadly to the well-being of those with whom it shares a planet. CSR can be as simple as hosting a toy drive or it can be so deeply embedded in the corporate culture that entire teams are employed in sustaining the corporation’s CSR mission and goals. According to philanthropy.com an estimated $22 billion is
