Integrated Marketing Solutions Connecting our clients to consumers
digital
events
real estate
solutions
Contents Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Daily Newspaper Sections . . . . . . . . . . . . . . . . . . . . . . . . . 14
About MediaOne of Utah . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Ad Specifications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Market Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Digital Advertising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Newspaper Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Online Readership Profile . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Reader Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Custom Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Newspaper vs. TV & Radio . . . . . . . . . . . . . . . . . . . . . . . . . 8
Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Targeted Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Mail Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Print Advertising Reverse Publication Targeted/Niche Publication Custom Publications
Now Salt Lake- Shared Mail Direct Mail Campaigns Money Bag
Monster | ApplyUtah.com Target Candidates Response Management Virtual Career Events Diversity Solutions Career & Company Profiles Employment Social Networking Campaign MediaOne Real Estate UtahMore.com Virtual Home Tours Real Estate Inventory Listing Solutions Zip Code Level Ad Targeting
Print Advertising Newspaper Inserts Front Page Sticker Notes Special Publication Advertising Cover Wraps (Spadea)
Event/EXPO Solutions Marketplace Community Zoning E-Couponing E-Commerce
Text (SMS) Marketing 2D Bar Codes/SnapTags Smart Phone Apps Mobile Microsites
Auto Inventory Listing Solutions Virtual Auto Tent Sales Auto Ad Distribution Networks Auto Mobile Platform Lead Generation Tools Behavioral Targeting Campaigns
Search Engine Optimization Search Engine Marketing Database Marketing Local Search Video On Demand Directories Niche Microsites E-mail Newsletter E-Commerce E-Pubs
2
Banner Advertising Behavioral Targeting Advanced Targeting Social Networks
Media Solutions 2012
Multimedia Palette
PRINT ONLINE MOBILE
Contacts MediaOne Executive Team
Management of The Salt Lake Tribune
President and CEO. . . . . . . . . . . . . . . . . . . . . . Brent Low Senior Vice President and CFO . . . . . . . . . . Kirk Simmons Senior Vice President/Digital Media . . . . . . . . .Travis Fisher Senior Vice President/Circulation Sales . . . . . Kelly Roberts Senior Vice President/Operations . . . . . . . . . . Scott Porter Senior Vice President/Real Estate . . . . . . . . . . Steve Perry
Publisher . . . . . . . . . . . . . . . . . . . . . . . W. Dean Singleton Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nancy Conway 90 S. 400 West, Salt Lake City, Utah 84101 www.sltrib.com
Advertising Management Team Eric Brown . . . . . . . . . . . . . . . . .Interactive Sales Manager ebrown@mediaoneutah.com. . . . . . . . . . (801) 204-6279
Publisher . . . . . . . . . . . . . . . . . . . . . . . . . . . .Clark Gilbert Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rick Hall 30 E. 100 South, Salt Lake City, Utah 84118 www.deseretnews.com
Jed Call . . . . . Vice President, Marketing and Development jcall@mediaoneutah.com . . . . . . . . . . . . (801) 204-6827
Memberships/Affiliations
Michelle Church . . . . . . . . . . IN This Week Sales Manager mchurch@inthisweek.com . . . . . . . . . . . (801) 204-6360 Tyler Dabo . . . . . . . . . . . .Utah Business General Manager tyler@utahbusiness.com . . . . . . . . . . . . . (801) 839-1425 Trent Eyre. . . . . . . . . . . . . . Director, Classified Advertising teyre@mediaoneutah.com . . . . . . . . . . . (801) 204-6305 Dave Galeria. . . . . . . . . . . . . . . .Direct Marketing Manager davegaleria@mediaoneutah.com. . . . . . . (801) 204-6201 Lori Gudmundson. . . . . . . . . . . . . . . . . .Advertising Credit lgudmundson@mediaoneutah.com . . . . . (801) 204-6950 Travis Henderson . . . . . .Hometown Values Sales Manager thenderson@mediaoneutah.com. . . . . . . (801) 204-6827 Carlene Martell . . . . . . . . . . . . . Director, Retail Advertising cmartell@mediaoneutah.com . . . . . . . . . (801) 204-6346 Sally Steed . . . . . . . . . . . . . . . Vice President, Advertising ssteed@mediaoneutah.com . . . . . . . . . . (801) 204-6336 Steve Webber . . . . . . . . . . . . .Real Estate Sales Manager swebber@mediaoneutah.com. . . . . . . . . (801) 204-6233
Management of the Deseret News
Chamber of Commerce Davis Chamber of Commerce Draper Area Chamber of Commerce Holladay Chamber of Commerce Midvale Chamber of Commerce Murray Chamber of Commerce Salt Lake Chamber of Commerce Sandy Area Chamber of Commerce Realty & Home Builder Associations Northern Wasatch Home Builders Association Park City Home Builders Association Salt Lake Home Builders Association Utah Association of Realtors Utah County Home Builders Association Utah Home Builders Association Newspaper Related Organizations Advertising Checking Bureau Audit Bureau of Circulations (ABC) Newspaper Association of America (NAA) American Advertising Federation of Utah (AAF Utah) Utah Chapter of American Marketing Association (Utah AMA) Other Associations Utah Apartment Association Utah Automobile Dealers Association (UADA)
MediaOne Address 4770 S. 5600 West West Valley City, Utah 84118 P.O. Box 704005 West Valley City, Utah 84170-4005 Phone: (801) 204-6500 | Fax: (801) 204-6395
www.mediaoneutah.com
3
About MediaOne of Utah MediaOne of Utah is Utah’s largest media company, distributing the most trusted sources for news and information. MediaOne
started as a joint operation between The Salt Lake Tribune and Deseret News more than 60 years ago. Today, MediaOne reaches more than 794,206* weekly readers in Utah through the two newspapers and 99 percent of Salt Lake and Davis counties through combined products. Reaching beyond traditional media solutions, MediaOne’s growing product line reaches more people than ever before. Advertising through MediaOne of Utah’s products will extend the reach of any business through newspapers, magazines, online, shared and direct mail, events and other marketing solutions. Massive audience, targeted products and customized marketing solutions give MediaOne’s advertisers the best reach through the largest and most influential products in the state.
The most powerful voices in news: and stand together as the oldest, largest, most trusted sources of news and information, as well as the best way for advertisers to reach influential readers throughout Utah in either product. When merged as a marketing solution, and reach 794,206* readers weekly — 55 percent of the Salt Lake Primary Market Audience in combined reach. These two newspapers continue to be the highest quality and affordable marketing channel to reach a mass audience. No other media company can match the reach of MediaOne of Utah.
4
Media Solutions 2012
*Scarborough 2011, release 2
Market Area 114 W
113 W
112 W
111 W
110 W
109 W
84
I D A H O
42 N
W Y O M I N G
15
42 N
80
BOX ELDER
RICH
CACHE 15
WEBER
Ogden
MORGAN
41 N
80
D AV I S SUMMIT
Salt Lake City
80
West Valley
80
S A LT L A K E
Sandy City
TOOELE
41 N
DAGGETT
DUCHESNE
WA S AT C H
Orem U TA H
U T A H
40 N
Provo 40 N
15
U I N TA H
JUAB
CARBON
SANPETE
39 N
39 N
GRAND
MILLARD 70
EMERY SEVIER
70 15
PIUTE
B E AV E R
WAY N E
38 N
38 N GARFIELD
IRON
SAN JUAN
Cedar City
WASHINGTON KANE
St. George 37 N
37 N
A R I Z O N A
15
114 W
113 W
0 0
112 W
100 Miles 100 KM Parallel scale at 39˚N 0˚E
Page
111 W
110 W
109 W
Newspaper Designated Market Area: The greater Salt Lake market includes all of Davis, Salt Lake, Summit, Tooele, Utah and Wasatch counties. Primary Market Area: The Salt Lake primary market comprises all of Salt Lake County, Park City, southern Davis County, northern Utah County and Tooele/Grantsville.
www.mediaoneutah.com
5
Newspaper Products
Circulation: 109,703* Audience: 216,099*** Frequency: Printed daily Distribution: Paid, carrier, statewide The Salt Lake Tribune is Utah’s largest-circulation, award-winning, daily newspaper. Readers turn to The Salt Lake Tribune and SLTrib. com for in-depth and breaking news in Utah. Advertisers turn to The Salt Lake Tribune to reach informed, affluent decisionmakers across Utah. The Salt Lake Tribune targets adults 18 and older with an annual household income of more than $50,000. The first edition of The Salt Lake Daily Tribune and Utah Mining Gazette was published in 1871. More than 140 years later, The Salt Lake Tribune editors push their reporters to find “solution” stories — accounts that demonstrate people solving their communities’ problems through cooperation, intelligence and diligence as Utah’s independent voice.
SLTrib.com
Monthly Unique Visitors: 2,341,000** Monthly Page Views: 21,535,577** Read news from local, state, national and the world instantly from Utah’s largest news provider. SLTrib.com serves as Utah’s largest online forum for news and information from the most trusted news source throughout the state. Reaching large digital audiences has never been easier.
Circulation: 69,457* Audience: 126,181*** Frequency: Printed daily Distribution: Paid, carrier, statewide Deseret News is Utah’s oldest continually published, fastest growing, award-winning, daily newspaper. Deseret News continues to see circulation growth, bucking the national trend of dwindling readership. Through distinct content, the Deseret News has a unique, targeted audience throughout the state and a strong national and international following, giving advertisers an exclusive audience reach not available anywhere else. Deseret News was first published in 1850, three years after Brigham Young led Mormon pioneers into the Salt Lake Valley. Dr. Willard Richards, the first editor of the Deseret News, wrote: “We hold ourselves responsible to the highest court of truth for our intentions and the highest court of equity for our execution.” * The Deseret News does not accept ROP advertising for alcohol (including beer), tobacco, tea or coffee; NC-17 or X-rated movies; unlicensed massage therapy; astrology services; gambling; or escort and adult entertainment services.
* The Deseret News reserves the right to reject or deny any advertising, whether previously published or not, at Publisher’s sole discretion.
* The Deseret News prohibits any gun advertising on A1.
TribPreps.com
TribPreps.com is a targeted web site devoted to covering high school athletics in Utah. Coverage includes scores, highlights, games and news. Content is searchable by sport, schools or both. Users of this site generate over 200,000** page views per month.
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Media Solutions 2012
*Sept ABC Audit 2011 **Omniture 2011 ***Scarborough Research 2011, release 2
5%
Men 18-34Four Men 18-49Five Six+ Men 21-49
Number of Children
Men 25-54
One
13%
Women 18-34
Two
14%
Women 18-49
4%
Three Four
Women 21-49
3%
Five+
One
Two Five+ Three
Men 18-34 Men 18-49 Men 21-49 Men 25-54
4%Size
15%
10
6%
Women 18-49
$750,0 $350,000 - $499,999
$500,0 $250,000 - $349,999
3%
20%
Men 18-34
15%
14%
Men 21-49
Women 25-54
Men 25-54
of Household
Women 18-49
Two Three
$1,000,000 +
$750,000 - $999,999
2%
36%
45% 19%
$1,000,000 +
$150,000 +
$50,000 - $74,999
13% 14% 73%
Number of One
Male
4%
Three Four
3%
Five+
2%
13%
2%
14%
27% 24% 27%
6% 15% Number of Children
Two
$35,000 - $49,999
$25,000 - $34,999
Less than $25,000
1%
20%
36% Women
19%
0
Two Female
19%
27% Age & Gender
One
$250,000 - $349,999
$150,000 - $249,999
$500,000 - $749,999
$100,000 - $149,999
$75,000 - $99,999
10
7%
24% 1% 1%
Women 21-49 25-54
$100,000 - $149,999
$150,000 +
$100,000 - $149,999 $50,000 - $74,999
15% 13% 14%
27%
Four
One
3%
55%
Three
17%
4%
$750,000 - $999,999
Five+
27%
$500,000 - $749,999
Four
15% 13% 14%
Women 18-34
14%
Under $100,000
$350,0 $150,000 - $249,999
$250,0 $100,000 - $149,999
$150,0 Under $100,000
Three 13%
27%
9%
Men 18-49
Women 21-49
2% 27%
8%
14%
14%
12%
3%
Two
23%
20 0
0
14%
30 6%
24% Scarborough Research 2011, release 1, Salt Lake Tribune & Deseret Four 20%News combined 27% Five 8%
Six+
50
Age 46% & Gender1024%
13%
Two
2%
30
20%
Inco KTVX 30 ads
11%
Income
40
Women 25-54 Women 18-34
2%
Number of Children
Three One Four
8%
20
14%
3%
Employment Status 20 27%
8%
2%
1%
7%
Number of 4% Children
17%
14%
16%
328,989
$150,000 +
1%
4%
Gender
7%
13%
KUTV 30 30 ads
$100,000 - $149,999
3%
16%
Retired Less than $25,000 Disabled $25,000 - $34,999 Temporarily Unemployed $35,000 - $49,999 Not Employed $50,000 - $74,999
9%
8%
12%
Age & Gender
19%
13%
35%
High School Education 36% Or Less Any College Post Graduate Degree or Work
Student
14%
40 One 30 Two 20 10 Three 4% 0 Four
$350,000 - $499,999
$1,000,000 +
$150,000 +
$35,000 - $49,999 $250,000 - $349,999
$25,000 - $34,999 $150,000 - $249,999
$50,000 - $74,999 $350,000 - $499,999 $75,000 - $99,999 $500,000 - $749,999 $100,000 - $149,999 $750,000 - $999,999
Three
19%
35%
8%
4%
Number ofof Children Market Value Owned Home
Two
13%
KSL 30 ads
Education One Five+ 2%
One
19% 23%
73% 36%
2%
Size of Household
8%
19%
15% 13% 14%
1%
Homemaker
0
Six+
1%
20%
Not Employed
10
46%
Less than $25,000 Employed FT (35 hours or more) $25,000 - $34,999 Employed PT (Less than 35 hours) $35,000 - $49,999 Homemaker $50,000 - $74,999 Student $75,000 - $99,999 Retired $100,000 - $149,999 Disabled $150,000 + Temporarily Unemployed
1030 020
Four
Five 8% Income Status Employment
3050 2040
$100,000 - $149,999 Less than $25,000
Under $100,000
40 35% 30 16% 20 Size of Household Education 11% 10 4% 8% Income 4% 27% High School Education Or Less 12% 1% 2% 0 One 30 Any College Two 13% or Work 20Post Graduate Degree 19% 19% Three 15% 13% 14% 13% 17% Size of Household 10 7% Four 20% 0 One 12% Five 8% Two Six+ 8% Three 17%
The Salt Lake Tribune & Deseret News Daily and Sunday 1 ad
80% 3%
0
$75,000 - $99,999
Market Value of Owned Home
9%
10
15% 13% 14%
$250,000 - $349,999
0
14%
20
$35,000 - $49,999 Less than $25,000 $50,000 - $74,999 $25,000 - $34,999 $75,000 - $99,999 $35,000 - $49,999
10
23%
19% 13%
$150,000 - $249,999
20
30
Less than $25,000
30
40 30 20 10 0
7% Income
Under $100,000
401%
Other
Temporarily Unemployed
2%
Rent
17%
Disabled
1% 46%
50
4%
Own
Employment 2% 3%Status
1%
Employed FT (35 hours or more)
11%
Own or Rent Residence 0
Retired
$250,000 - $349,999 Employed PT (Less than 35 hours)
4%
$150,000 - $249,999 Employed FT (35 hours or more)
8%
3%
19%
15% 13% 14%
10
Student
16%
0
9%
Employed FT (35 hours or more)Temporarily Unemployed
14%
Disabled $500,000 - $749,999Student Temporarily Unemployed $750,000 - $999,999Retired Not Employed $1,000,000 Disabled +
10
Retired
35%
$350,000 - $499,999 Homemaker
20
Student
Homemaker
$100,000 - $149,999 Employed PT (Less than 35 hours)
10 0
Employed FT (35 hours or more) Under $100,000
40 Male 20
er
20
2%
1%
Market 30 Value of Owned23%Home Female 30
%
1%
Homemaker
40
0
45%
9% 46% 3%
Not Employed
50
30
Employed PT (Less than 35 hours)
14%
10
der
Employment Status
1%
2%
Market Value o
Reader Statistics
23%
20
73%
Income
Not Employed
30
13%
$25,000 - $34,999
40
27%
$100,000 - $149,999
46%
$100,0
High School Education Or Less Any College Post Graduate Degree or Work
Employed PT (Less than 35 hours)
50
Un
Education
Employment Status
0
14%
13% 20% 14%
4% 3%
Size of Household www.mediaoneutah.com Five+ 2%
7
12% 36%
Newspaper vs. TV & Radio Audience Reach Comparison Total Unique Visitors Average Issue Reach of Adults M-F Late Night TV News Avg. Half Hour Reach of Adults M-F Morning Drive Time Avg. Quarter Hour Reach of Adults
430,109
DAILY
544,798
SUNDAY
MONTHLY YAHOO.COM
1,236,321 1,087,787
KSL.COM
MONTHLY SLTRIB.COM
1,526,000
Combined Combined Newspapers Newspapers
196,417 66,632
29,897
City Weekly
Salt Lake Magazine
KSL TV CH 5
145,677 KUTV CH 2
54,409 KTVX CH 4
125,929 KSTU CH 13
21,879 KSL
13,788 KXRK
10,310 KNRS
10,248 KSFI
6,031 KUBL
Sources: Scarborough, 2011, Release 2, Salt Lake DMA geography; ComScore, August 2011
Print When combined, The Salt Lake Tribune and Deseret News deliver the largest audience in Utah and Salt Lake City for advertisers. In addition, they deliver targeted print products such as Now Salt Lake, Hometown Values, Utah Business, Ahora and Now IN Salt Lake to target audiences.
Online
SLTrib.com has the largest local media online audience**, plus we have the ability to expand your geographic and demographic reach, as well as local search capabilities through our partnerships.
Mobile
Utah’s largest news and information websites provide numerous solutions for users on the go to get their news and information.
8
Media Solutions 2012
*Scarborough 2011, release 1. **comScore March 2011
Targeted Solutions Sunday, May 22, 2011
Accounting
Accounting
AdministrAtive
OFFICE ASSISTANT
AdministrAtive
The Salt Lake Tribune and The
ApArtment
APARTMENT MANAGER Prop mgmt co seeks outgoing to & ambitious couple/team
Deseret News
W1
Automotive
Auto Parts
Classifieds
Close Up
Circulation: 175,391* Audience: 430,109** Frequency: Daily, The Salt Lake Tribune and Deseret News
Circulation: 104,521* Audience Size: 267,183** Target Audience: Subscribers Distribution: The Salt Lake Tribune Printed on Thursdays
Parts counter person needed
Must be full time for downtown dealer. Immediate opening for manage 108 units in Millcreek with responsiPlus neat and interact well Office Assistant. Main Free 2 bdrm, $600/mo. I, data customers. Prior parts experiAdministrative Assistant bilities would include bonuses 801-446-5643 sysfiling Office ence and ADP computer entry, answering phones, Accountant II, Business Distance Education prois currently basic Idaho Technology tem a plus. Great benefits, and assisting with various 75 #10108 Accounts based an (# 10115) for Attorney looking gressive dealer. Wage office duties. Must type Collecto Receivable/Credit and and on experience. Fax resume WPM, be very detail oriented, accounting qualified in- Provide famil- Under minimal supervision proto Wasatch County Attorney’s tions Specialist. The I 801-537-7313 or email organized, efficient, and for financial/budget support for general Office seeks FT Attorney and dividual will be responsible insteve@davestrongs.com vide secretarial and iar with Microsoft Office receivable various College auxiliaries ($54,000-$57,000 plus of data entry administrative support to the Dipreparing accounts recon- cluding maintaining account- Outlook. 3+ years & competitive benefits package). Wage invoices, cash receipts, for rector of Distance Education experience preferred. balfor several separate Detailer/Lot Tech and Prosecutes criminal offenses ciling customer accountcredit ing ledgers County Instructional Technology, the dependent upon experience. dealerthe State & Wasatch within to funds. Four year baccalaureLarge, well known auto ances and performing & Two other staff members Please e-mail resumes on actime car and will have dual civil analysis and collections years ate degree in accounting. ship is looking for a full as Kandace@ department. full-time 5 criminal responsibility tech. Qualified percounts. Requires at least medi- to four years of direct, Closes cmtlaboratories.com Requires admission to wash/lot in experience. high school assigned. State Bar. Preference sonnel must be able to work work experience preferably post of years 2 Utah research For more information with quickly and must have a valid 3 years of the cal industry, job cost, en- 5/23/2011. education/training. be given to applicants to go apply to secretar- will license. We offer or government contracting and related, paid full-time at least 3 years of government Utah drivers’ Strong computer https://jobs.slcc.edu SLCC is and an vironment. competitive wages law experience. Applicants ial /receptionist experience. E-mail, and employer. skills in Excel, Word, with less than 4 years excellent benefits package. with an AA/EEO Experience include law should and to II, Internet. should personnel Assistant information, a experience more Interested have For Administrative West Seeks self-motivated Mas500 a plus. Must school transcripts. Applications apply in person at: or GED, BalletAccounting Manager: apply, visit https://jobs.slcc.edu Equal Opportunity Office High School diploma and complete job description classes a Wasatch #10113 college accounting are available from the pro(801) 553-5580 SLCC is an AA/EEO Employer. 55 S The Accounting Manager to plus. County Personnel Office or 80 West 11000 South general secretarial City, UT 84032 vides direction & leadership Heber E Provides 500 84070 Utah West. comSandy, support to Airport / Airline Accounting for Ballet We are a biotechnology Park www.co.wasatch.ut.us monthly and administrative Risk Adwith Ask for C.J. OR Richard pany located in Researchcom- Prepares all necessary the Director of EEO and Completed application all to the genoffer financial reports, manages near the U of U. We ministration. Manages Resume must be delivered PM DEALER cash holiby 5:00 UTAH’S #1 GMC/BUICK of the office and coaspects of Company’s petitive salaries, vacation/ and the Personnel Office payroll, eral affairs JORDAN to JERRY SEINER SOUTH flow, prepares monthly Friday, June 3, 2011. ordinates work pertaining day pay, medical benefits financial investigaEOE. tracks and provides is looking for Sales People!!! the conduct of EEO Wasatch County is an a stimulating work environment. GM Action to HR, information for all The GM Guy sells more tions and Affirmative Please send your resume Wakara government/grant applications (AA) activities. Must have excelvehicles than any other Vehicle Service Automotive Idaho Technology, 390 comand reports. or by edealer in Utah organizational and Way, SLC, Utah 84108 and rela- lent To Agent skills. Priority Review Manages bank loans mail, hr@idahotech.com. at Prepares munication more inforus tionships with bankers. visit Date 5/27/2011. For more We have: learn to are Annual Company Budget. and to apply go friendly, energetic ap•401k www.idahotech.com. We process. mation SLCC is Seeking around Manages Annual Audit https://jobs.slcc.edu Busy shop has an immediate •Family & Dental Ins. plicants who like being an EOE employer. auto employer. Ensures regulatory compliance cars, to perform various •Paid Vacations opening for an experienced as staff an AA/EEO including in financial areas. Serves rental support duties •Year End Bonus Finance automotive technician. driving, and support to Ballet West’s cleaning, washing, •Demo Allowance Full benefits. E-mail a team orCommittee. Assists Executive 35% other lot activities in •Commissions up to ACCOUNTING ASSISTANT Opsundseth@bfrc.com Director in labor contract to: and iented work environment.within resumes Responsible for creation from negotiations. Submit or call Traci at 801-294-5560 portunities are filled *$2100 salary your 1st maintenance of the Resume@balletwest.org willing to the for the right person month - while you learn accounting records for business No calls please. EOE rental car learn the organizations’ A/P, A/R, Must be 18 but will AD from the ground up. budget Experience preferred with a va- PLACE YOUR EMPLOYMENT purchasing, inventory, Jeff or years of age or older etc. REFER A FRIEND train. Come in and see Benefits analysis, financial reporting, Park 8am to 5pm lid driver’s license. Glen for details in hours. GET $10 IN DEAL BUCKS! HERE Full time position located available for full-time at the SUCCESS STARTS person Friday in to thru City at Kimball Junction. apply how Gateway learn Please Monday Drop us an email to 10487 South Jordan resume Airport. goals Send cover letter and Salt Lake International achieve your personal financial South Jordan, Utah CAR RENto: jobs@rossignol.com Follow signs marked through business ownership. 801-495-6800 CAR or visit our website at TAL RETURN to NATIONAL Register online @ slcdailydeals.com 204-6279 801) 204-627 801 ilgteam@comcast.net (801) ture your deal calll (801 tur featur RENTAL. www.rossignol.com (USA). To feature Jobs link. Excellent benefits/ competitive salary. EOE.
AR/Credit and Collection Specialist
Classifieds continue to be a leader for consumers to find everything from a new career to a new dining room table. Your Utah Classifieds have been the leader in classified advertising throughout the state for decades and are the go-to source for Utah’s best deals. AVOID A WAIT
801.204.6203
YourUtahClassifieds.com • ApplyUtah.com
Circulation: 169,436* In-State: 74,436* Out-of-State: 95,000* Audience Size: 357,544** Target Audience: Subscribers Distribution: With the Deseret News Printed on Thursdays UTAH Mormon Times is an informative weekly section on the faith and values of members of The Church of Jesus Christ of Latter-day Saints, living in and Homes & Lifestyles out of Utah. Mormon Times is not an official publication of the church and not reviewed by the church prior to publication.
Utah Homes & Lifestyles
spaces Circulation: 182,333* Audience Size: 403,109** utah Target Audience: Subscribers Homes &Newspapers Lifestyles Distribution: Printed on Saturdays
Close Up provides hyper-local view of neighborhood news in five zoned editions throughout the Salt Lake valley each week. Zones: Davis County: 11,000 Midvalley: 17,500
South Valley: 25,000 The City: 35,000 Valley West: 15,000
Circulation: 182,333* Audience Size: 430,109** Target Audience: Subscribers Distribution: Newspapers Printed on Saturdays Utah Rides is a weekly section about Utah’s car culture that appeals to car lovers and car buyers alike. Find expert auto reviews and insight into Utah’s robust car community in this local automotive publication. Utah Rides is also a valuable resource for readers looking to purchase a new car from our advertisers. UtahRides.com UtahRides.com is our automotive portal for anyone who is looking for a new ride or is interested in the automobile industry. On UtahRides.com, visitors can search for new and used vehicles from all of the best dealerships in the area, on this all vehicle super site.
Spaces is a weekly section that features Utah communities and lifestyles with an emphasis on local real estate and home design trends. Each week readers turn to Spaces to get valuable tips for their home. *Sept. ABC Audit 2011 ** Scarborough 2011
www.mediaoneutah.com
9
Targeted Solutions
Circulation: 14,390* Audience Size: 62,500** Target Market: Hispanic, 18+ HHI: $25,000-39,000 Distribution: Salt Lake, Wasatch Front printed Thursdays Ahora Utah is one of Utah’s largest Spanishlanguage, weekly newspaper written for the Hispanic community by Hispanic writers from The Salt Lake Tribune. Utah’s Hispanic community represents the largest growing ethnic demographic in Utah. AhoraUtah.com
Circulation: 296,519* Audience: 800,000+** Target Market: Non-subscribers Distribution: Direct mail, greater Salt Lake area, Davis County, distributed on Mondays Now Salt Lake focuses on allowing our advertising partners an unprecedented level of connection to high quality, loyal visitors. It is Utah’s largest online resource for local entertainment powered by the award winning editorial teams at The Salt Lake Tribune. Now Salt Lake.com is produced in partnership between The Salt Lake Tribune and the Salt Lake Convention and Visitors Bureau, and is the definitive source for Salt Lake area entertainment. A combination of media to maximize your reach: 1) NOW Salt Lake.com, your most comprehensive entertainment website in the state.
65th
Parade of Homes ANNIVERSARY
2011 Salt Lake
FEATURING THE “UP” HOUSE
JULY 29 - AUGUST 14, 2011 Homes open 11:00 a.m. -
SLHBA
FROM
©
9:00 p.m. daily
www.SaltLakeParade.com
MEDIA SPONSORS CLUSTER-SITE SPONSORS GOLD SPONSORS PRESENTED BY
COVER HOME
TICKET SPONSOR
Circulation: 20,000 Audience Size: 70,000 Target Market: Salt Lake Parade of Homes Attendees Distribution: Distributed during the parade at Parade homes
2) Salt Lake Tribune & Deseret News, each week cover the gambit of weekly entertainment. The Salt Lake Tribune’s “The MIX” combined with the Deseret News Weekend section to reach hundreds of thousands of engage readers. 3) NOW Salt Lake, (formerly NOW Utah) a weekly publication direct mailed to non-subscribers to more than 309,000* homes across Salt Lake and Davis Counties. 4) NOW IN Salt Lake, (formerly IN This Week) a weekly publication located in select racks across the Wasatch Front, IN has been the go-to source for nightlife and entertainment for more than 5 years. A S AT C H F R O N T GUIDE FOR THE W YOU R NI G H TLI F E
IBUNE E S A LT L A K E T R AN EDITION OF TH
N O W I N S A LT L A K E
.COM p.05
p.07
p.40
13 OCT 2011 Music • Voltaire brings his Gothic fun show to Area 51. / p. 15
Circulation: 32,464* Audience: 80,000*+ Target Market: 18+ HHI: $50,000+ $ Distribution: Free racks - Salt Lake City/Ogden/Park City; printed on Thursdays The Arts • “My Fair Lady” will become your guilty pleasure. / p.18
Film • A new “Footloose” hits the big screen for the younger generation. / p.24
Fall for Art
Sports + Rec • Ladies get their cycling on for the Kopchovsky Cat. / p.32
Make plans for going out with our guide to this season’s theater, • dance and art shows p.26
Dining • Fiddler’s Elbow is an above� average place for pub grub. / p.36
Nightlife • Three “oinks” for Hog Wallow. / p.42
Win tickets to Castle of Chaos
to miss out on location and you don’t want “Chaos.” at their 120 W. 3300 South lake.com with the subject year for Castle of Chaos Enter to win • It’s the last by emailing mchurch@nowsalt experience Castle of Chaos the scares. Win tickets to
is the premier weekly guide to Salt Lake City’s nightlife, restaurant, bar and entertainment scene. Since its inception in 2006, has been a driving force behind Salt Lake City’s exploding social scene.
10 Media Solutions 2012
NowINSaltLake.com
*ABC Audit CMR, Sept 2010
Solutions SANDY/DRAPER BACK TO SCHOOL EDITION
AUGUST 2011
Circulation: 20,000* Audience Size: 100,000*+ Target Market: Business executives and managers Distribution: Subscription, retail statewide, printed monthly For more than 25 years, Utah Business has been the statewide leader for business news and information. It’s Utah’s best magazine targeted toward business leaders, professionals and executives in all of Utah’s dynamic, growing industries. UtahBusiness.com
Circulation: 100,000 Audience Size: 300,000 Target Market: Visitor, Local Distribution: Free, statewide, rack, mail, Salt Lake Chamber distribution to members and relocation packets Live
Work
Learn
Play
Life in Utah is a must-have guidebook for newcomers, long-time residents, visitors and businesses to use as a resource guide for everything that happens in the Beehive State. This magazine explores every facet of life in Utah from work and business to living and playing. LifeInUtah.com
Circulation: 493,036* Audience Size: 1,200,000*+ Target Market: Women, homeowners Distribution: Direct mail, 14 market editions - Logan to Utah County Hometown Values is Utah’s largest monthly, direct-mail magazine distributed to a half-million homes along the Wasatch Front. The magazine features 14 different markets from Logan to southern Utah County that target specific audiences and readers. Hometown Values also has a restaurant sections and statewide insert. RepairCrete SOLUTIONS CREATIVE CONCRETE
Markets Include Market 1: Statewide Insert Market 2: Cache Valley Market 3: North Weber County and Box Elder County Market 4: South Weber County Market 5: North Davis County Market 6: South Davis County Market 7: Murray; SLC, Sugarhouse, Holladay, Cottonwood, Midvale Market 8: Oquirrh Mountain; West Valley, Taylorsville, Kearns, Magna
Market 9: Jordans; Riverton Market 10: Sandy; Draper Market 11: North Utah County Market 12: Central Utah County Market 13: South Utah County Market 14: Restaurant Guide Market 15: Park City, Jeremy Ranch, Heber, Midway Market 16: Tooele, Stansbury Park, Grantsville
HometownValues.net
DailyDeal is a group purchasing web site that offers deals from local businesses for at least 50 percent off to a large audience for 24 hours. Our subscribers get amazing deals and local businesses get a viral buzz about their products and services while growing their clientele without increasing their marketing budget. How it Works: • No up front costs. • Attract new and repeat business without increasing your marketing budget. • The deal will receive front page advertisement that reaches over 109,703*
readers of The Salt Lake Tribune. • The deal is advertised on every page of SLTrib.com. • We’ll send you a check for half of the money generated from your deal.
SLCDailyDeal.com *ABC Audit CMR, Sept 2011
www.mediaoneutah.com 11
84302
15
Brigham City Perry Willard 89 15
Direct Marketing
89
84404
Eden
North Ogden 89
84404 Harrisville
1
North Ogden 84404 Ogden Ogden
Marriott-Slaterville
MediaOne offers businesses the chance to reach hundreds of
84310
84414 84414
Farr84404 West
West Haven Plain City
thousands of new potential customers through mail marketing. Our state-of-the-art printing presses, veteran support team and digital experts offer clients the best solution for mail marketing.
Liberty
Pleasant PleasantView View 15
West Weber
West Ogden Haven 84401 84401
Huntsville
84401
15
Ogden
With MediaOne’s shared mail you can84403target specific potential clients through zoning. You Roycan Riverdale place your ad in specific zip Hooper 84403 84067 84315 codes and by using sub-zip codes, divided geographically or 84050 demographically. Morgan Clinton 84056 84405 84
89
Consistent delivery
84
West Point
MediaOne’s proprietary database ensures that advertisers can reach high-value readers throughout Salt Lake and Davis counties. No matter your business or product, MediaOne can direct your business right to your ideal customer’s doorstep. No other mail marketing service can deliver targeted new customers like MediaOne does.
84015
15
South Weber
Hill AFB
Clearfield
89
84075
Layton
Syracuse Layton 84041
Fruit Heights Kaysville
Exclusive customers
15
Farmington 84025
Centerville 84014 15
84087
Woods Cross
Bountiful 84010
North Salt Lake
Flexibility
84054
MediaOne facilitates businesses to reach more customers, more often — better than any of our competitors. No other mail service can offer delivery more than once a week. MediaOne can deliver your message seven days a week. Combine mail marketing with MediaOne’s other advertising services and we can be as broad or targeted as your business needs, as often as your business requires.
84116 84103 84101 84104
84120
84128
West Valley City
215
3900 S
15
Taylorsville 84123
West Jordan
84117
Holladay
84107
Murray
84095
Herriman
215
Midvale
84088
South Jordan
Cottonwood Heights 84121
84093
9000 S
84070
84094
West Jordan
84084
215
84124
84047
Make mail work for you
84092
Sandy
15
Riverton
84020
Draper
84065
Bluffdale
Direct mail
+
84118
Kearns
MediaOne can create, customize, deliver and direct any message for your business from beginning to end. Our accomodating staff and knowledgeable experts will guide your business through every step of mail marketing to maximize your ROI.
South 84106 84109 Salt Lake Sugarhouse
84119
5400 S
High value weekly subscriber
84105 80
84044
Through advertising opportunities in weekly publications that MediaOne mails to thousands of potential customers in Salt Lake and Davis counties to targeted direct mail services to your individual customer, we can provide turn-key marketing solutions to any business — big or small. Reaching new customers is now even easier with MediaOne.
84113 84108
84112
84102
84115
2100 S
One stop
12 Media Solutions 2012
89
84037
MediaOne provides an opportunity for your business to find new customers every week of the year. Other companies can’t deliver that type of consistency. For example, during the Thanksgiving blitz — the most important retail week each year — MediaOne can deliver mail marketing to your customers at least twice a week to maximize your holiday bottom line.
55% Market
84040
Maximum ROI
= 70% Market
80
Market or target GEO DEMO
80
Grantsville 84029
Stansbury Park 36
84074
Smithfield 89
84335
Hyde Park 84318
N. Logan
Deadlines Daily ROP deadlines Monday through Saturday Space Reservation & One-Proof Service
Camera Ready
Final Proof Corrections
Sunday
3 p.m. Wednesday
3 p.m. Thursday
Noon Friday
Monday
3 p.m. Thursday
Noon Friday
Noon Friday
Tuesday
3 p.m. Friday
Noon Monday
Noon Monday
Day of Insertion DAILY SECTIONS
Wednesday
3 p.m. Friday
3 p.m. Monday
NoonTuesday
Thursday
3 p.m. Monday
3 p.m. Tuesday
Noon Wednesday
Friday
3 p.m. Tuesday
3 p.m. Wednesday
Noon Thursday
Saturday
3 p.m. Wednesday
3 p.m. Thursday
Noon Friday
Comics (Sunday)
3 p.m. Friday (23 days prior)
Noon Tuesday (19 days prior)
Noon Tuesday (19 days prior)
TV Week (Sunday)
3 p.m. Friday (9 days prior)
3 p.m. Monday
Noon Tuesday
Travel (Sunday - Deseret News)
3 p.m. Monday
3 p.m. Tuesday
Noon Wednesday
WEEKLY ROP SECTIONS
Fit & Healthy (Sunday - Tribune)
3 p.m. Monday
3 p.m. Tuesday
Noon Wednesday
Insert Jacket (Monday)
3 p.m. Wednesday (12 days prior)
3 p.m. Thursday (11 days prior)
Noon Friday (10 days prior)
In State Mormon Times (Thursday)
3 p.m. Monday
3 p.m. Tuesday
10 a.m. Wednesday
Community News (Thursday)
3 p.m. Monday
3 p.m. Tuesday
10 a.m. Wednesday
Spaces (Saturday)
3 p.m. Tuesday
3 p.m. Wednesday
10 a.m. Thursday
Utah Rides (Saturday)
3 p.m. Tuesday
3 p.m. Thursday
10 a.m. Friday
Deseret News Sunday Edition (Saturday)
3 p.m. Friday (8 days prior)
3 p.m. Tuesday
10 a.m. Wednesday
Now Salt Lake (Monday)
3 p.m. Wednesday (12 days prior)
3 p.m. Thursday (11 days prior)
Noon Friday (10 days prior)
Now IN Salt Lake (Thursday)
3 p.m. Friday
3 p.m. Monday
Noon Tuesday
Ahora (Thursday)
3 p.m. Friday 3 p.m. Wednesday - 8 days prior for ads going to translator
3 p.m. Monday
Noon Tuesday
SPECIALITY
• Cancellations accepted after deadline are subject to a 50 percent cancellation fee.
• All computer disk ads are due 24 hours in advance of camera-ready deadline.
• Process multiple color separation deadline is 48 hours in advance of one-proof service.
• Advanced deadlines may apply on select holidays.
• Double-truck deadline is an additional 24 hours in advance of appropriate color deadline.
www.mediaoneutah.com 13
Daily Newspaper Sections
Sunday
Monday
Deseret News
The Salt Lake Tribune
Weather Page
Weather Page
Local
Utah
Sports
Sports
N/A
Money
Arts
The Mix
Travel
Fit & Healthy
TV Week
TV Week
Weather Page
Weather Page
Local
Utah
Sports
Sports
Family Tuesday
Weather Page
Weather Page
Local
Utah
Sports
Sports
Business
Money Travel
Wednesday
Thursday
Friday
Saturday
Weather Page
Weather Page
Local
Utah
Sports
Sports
Business
Money
Life
The Mix
Weather Page
Weather Page
Local
Utah
Sports
Sports
Business
Money
Mormon Times
Close Up
N/A
Ahora
Weather Page
Weather Page
Local
Utah
Sports
Sports
Business
Money
Weekend
The Mix
Weather Page
Weather Page
Local
Utah
Sports
Sports
Business
Money
Faith
Faith
Deseret News Sunday Edition
N/A
Utah Rides
Utah Rides
Spaces
Spaces
Ad Specifications MediaOne Broadsheet sizes
Mechanical measurements
Mechanical requirements
Standard page ROP - 6 column (SAU) Type page or form size: 10.972" wide x 20" deep
Standard advertising units (SAU) The number of columns in width by the depth in inches is the ad designation. 1xFull"
(19.75 (20"))
1x18"
2xFull"
(20")) (19.75
2x18"
3xFull"
(20")) (19.75
3x18"
4xFull"
(19.75 (20"))
4x18"
5xFull"
(19.75 (20"))
5x18"
6xFull"
(19.75 (20"))
6x18"
Columns
Inches
Picas
1
1.736"
10.5p
2
3.583"
21.6p
3
5.431"
32.7p
4
7.278"
43.8p
5
9.125"
54.9p
6
10.972"
65.1p
Double truck
1x15.75"
1x14"
2x15.75"
2x14"
3x15.75"
3x14"
4x15.75"
4x14"
5x15.75"
5x14"
6x15.75"
6x14"
9
15.61"
93.8p
11
19.31"
115.1p
13
23"
138p
21
23"
138p
Tabloid sizes Mechanical requirements
Standard advertising units (SAU) The number of columns in width by the depth in inches is the ad designation. 1x10.5"
2x10.5"
3x10.5"
4x10.5"
1x7"
2x7"
3x7"
4x7"
1x5.25"
2x5.25"
3x5.25"
4x5.25"
1x3.5" 1x3"
2x3.5" 2x3"
1x2"
2x2"
5x10.5"
6x10.5"
6x7"
6x3"
2xFull"
3xFull"
4xFull"
1x7"
2x7"
3x7"
4x7"
1x5"
2x5"
3x5"
4x5"
1x3.5"
2x3.5"
1x3"
2x3"
1x2"
2x2"
(10.75")
(10.75")
(10.75")
(10.75")
5xFull" (10.75")
1x1"
1x1"
1.736"
1xFull"
3.583"
5.431"
7.278"
9.125" 10.972"
Strip ads: 6 columns by 3" are available on selected pages and must be approved in advance.
1.736"
3.583"
5.431"
7.278"
9.125"
Strip ads: 5 columns by 3� are available only in selected pages and must be approved in advance. Advertisements more than 18 inches deep will be charged for 20 inches.
www.mediaoneutah.com 15
Ad Specifications Cont. Mechanical measurements Standard page ROP 5 column (SAU) Tabloid and TV Week 5 column Image area: 9.125” wide x 10.75” deep (11” deep without folio)
Recommended quality standards Print media such as newspapers and magazines differ in their production requirements. Adherence to these standards will ensure the best possible reproduction of your ad.
Columns
Inches
Picas
1
1.736"
10.5p
2
3.583"
21.6p
3
5.431"
32.7p
Black-and-white
4
7.278"
43.8p
Screen ruling: 110 lines per inch
5
9.125"
54.9p
20"
120.6p
Double truck 11
Advertisements in standard size format more than 18 inches deep are charged a full column depth of 19.75 inches.
3.583 5.431 7.278 9.125 10.972
1 2 3 4 5 6 7 8 9 10
1.03 2.12 3.25 4.35 5.44 6.54 7.64 8.74 9.86 10.96
Double-truck width requirements • Standard broadsheet size — 23 inches wide includes gutter. • Tabloid size — 20 inches wide includes gutter. Miscellaneous mechanical notes • Classified display ads are measured at 12.7 lines per column inch. • Classified in-column ads are not billed at 12.7 lines per inch. • Embed all fonts.
16 Media Solutions 2012
(Camera-Ready Positive Prints)
• Reverse white type with screened background; 60 percent or greater screen recommended.
Process color
ROP/Classified columns in inches
1.736
Black-and-white halftone reproduction • Black type with screened background; no greater than 30 percent screen recommended.
ROP depth requirements
1 2 3 4 5 6
The ad document must be built to the correct size according to this book.
• Minimum type size: 6 point. • Minimum reverse type size: 10 point (avoid serif type). • Minimum process color reverse type size: 12 point or greater (avoid serif type). • Minimum line width: positive print — 1 point rule; reverse positive print — 2 point rule.
C
M
Y
K
Cyan
Magenta
Yellow
Black
ICC color profile and color settings file (CSF) available for download on multimedia upload site: www.mediaoneutah.com/multimedia Make total print density 240%
Digital ad specifications MediaOne of Utah recommends PDF as the preferred file format. We prefer not to receive native format files. If necessary, consult a sales representative. All native formats should include packaged links, fonts and interchange files.
PDF export settings • High quality print (preset) • Compatibility Acrobat 4.0 (PDF 1.3) • 240 dpi resolution • Bitmap images 600 dpi
Ad Specifications Cont. Magazine sizes
Acceptable images
Hometown Vales
Utah Business
Full page 9.125” x 10.875” with tab (9.375” x 11.125” w/ .125 bleed)
Two page spread 16.75” W x 10.875” H - trim size 17.0” W x 11.125” H - including bleed 0.375 - live margins
8.375” x 10.875” without tab (8.625” x 11.125” w/ .125 bleed) Half page 7.625” W x 5.00” H One third horizontal 7.625” W x 3.325” H Quarter page 3.735” W x 5.00” H One sixth page 3.735” W x 3.325” H
Full page 8.375” W x 10.875” H - trim size 8.625” W x 11.125” H - including bleed 0.375” - live margins 7.875” W x 10.375” H - without bleeds Half page 7.25” W x 4.85” H One third vertical 2.317” W x 9.875”
Acceptable formats Adobe InDesign, Adobe Photoshop, Adobe Illustrator and print-ready PDF files Your sales representative is available to give you ideas and help on planning your advertising needs. For graphics questions, please feel free to call our graphics department at 801-204-6300.
1. All images must be in CMYK mode 300 dpi (high res.). 2. Web images are not usable for magazines. The only acceptable method of getting images from a web site is if the web site has a separate area for downloading high-resolution images. A signed release of copyright must accompany use for such photos. 3. Advertiser is responsible for all copyright usage and releases MediaOne of Utah of any responsibility for copyright for items/photos provided to MediaOne of Utah. 4. Due to copyright issues, we will not scan preprinted advertising photos or other material for use in any ad. 5. All placed images must be embedded and must not be compressed, ie, LZW or JPG. 6. All color in document must be in CMYK mode (no spot or RGB colors). 7. All fonts (both screen and printer fonts) must be included or converted to paths (outlined). 8. Publisher reserves the right to refuse any ad for objectional content.
Online ad submission Advertisers can submit ads online at www.mediaoneutah.com/multimedia to submit ads online. Ads must meet digital specifications. Contact your sales representative for guidelines and help uploading your ad. Once logged in, click on “Creative Upload” in the top menu bar and follow the instructions on the screen.
www.mediaoneutah.com 17
Digital Advertising SLTrib.com UtahsRight.com
3.5 million unique users per month* — over one million more than our nearest competitor. SLTrib.com and Yahoo.com combine for nearly 220 million high-quality page views per month. Based on the more accurate measure of unique visitors, SLTrib.com is the most trusted and popular news sites in Utah. Our audiences, online and print, are more educated, affluent and growing. Yahoo.com provides the best geography and behavioral targeting opportunity for the state of Utah.
UtahRides.com
Our sites offer up-to-the-minute breaking news from around Salt Lake City and the world, extensive original content including local entertainment guides, multimedia features, coupons and the most extensive classified databases in careers, real estate and auto listings.
UtahMore.com
Mobile
ApplyUtah.com UtahLegals.com
Our mobile channels allow you to make instant connections with a powerful audience. Our iPad tablet and iPhone editions of The Salt Lake Tribune will give your business the ability to target the right mobile audience through our high impact banner positions. Our SMS text campaigns drive traffic to your store or service via special offers and coupons; mobile apps provide rich media capabilities to reach our smartphone users; and our mobile web site offers high-impact banner positions to meet your advertising needs.
Deals
HometownValues.net AhoraUtah.com UtahBusiness.com NowSaltLake.com
The DailyDeal is a “group purchasing” web site that offers select deals from local businesses for a limited time to encourage a viral buzz about your special offer. Showcase your business by offering a great deal to potential customers with no up front costs and no risk. You will attract new and repeat customers without increasing your marketing budget.
E-mail marketing/online direct marketing Communicate your promotional offers, announcements and discounts to people who have opted in to receive communications from The Salt Lake Tribune and our partners. Your message will influence buyers via a stylish e-mail, delivered to potential consumers who have elected to receive your offer and be more likely to take advantage of it. Our e-mail marketing products are customized, opt-in e-mails sent on behalf of MediaOne of Utah containing special promotions and deals from our partners.
Auto
SLCDailyDeal.com
UtahRides.com is rapidly becoming Utah’s largest, most trusted source for all automotive information in the state. With UtahRides.com people can buy, sell, lease or finance their next vehicle purchase. UtahRides.com has the largest new and used car inventory, making this web site the biggest and most complete automotive site in the state of Utah.
Real estate UtahMORE.com is a multimedia and brokerage solution for anyone looking to buy or sell a home in the state of Utah. With full access to the MLS, as well as for sale by owner listings, UtahMORE.com is the largest and most refined real estate site in Utah.
Recruitment ApplyUtah.com combined with Monster.com is the No. 1 local destination for Utah residents looking for a new career. Whether you are actively looking for a job, researching information or browsing candidates in our résumé database; ApplyUtah.com is the most used local source for finding the right job and candidate.
18 Media Solutions 2012
*Source: Omniture Research /Google Analytics/ComScore 2011
Online Readership Profile Visitor Age Profile
Internet Purchasing Power and Use SLTrib.com visitors spend $952.95 annually on average in online purhcases
37
35-54
40%
Visitors in the Salt Lake primary area spend $823.29 annually on average in online purhcases SLTrib.com visitors spend an average of
55 +
13.6%
23% 25-54
63%
Our Average Visitor
$
87,300
more than other shoppers living in the Salt Lake primary area in online purchases
Internet Interests Podcasts
SLTrib.com visitors spend an average of
Average Household Income
42
Average Age
$
294,000 Avg. Market Value of Owned home
3.5
more time online, than other Internet users living in the Salt Lake primary area National News
percent own home
76
percent have a college education
38%
Sport Scores/Updates
37% Local News
On average, a person living in Salt Lake primary area spends 8.19 hours online The average SLTrib.com visitor spends 11.54 hours online
Visitors’ Buying Power
38%
own
29%
43%
Consumer Electronics
34%
Home Furnishings
41% Flowers
34%
Home Accessories
37%
Sporting Event Ticket
34%
Health & Beauty Items
www.mediaoneutah.com 19
Custom Services As a leader in the media industry, MediaOne of Utah can help target new customers for every kind of business. We know that good businesses look for new opportunities to capitalize on each marketing dollar spent. MediaOne of Utah’s creative team can help. With a focus on brand development, essential marketing strategies and top creative talent, MediaOne of Utah can help deliver new customers through any business’s doors. MediaOne Our services include:
Our clients have included:
PR/copy writing; branding; graphic design; interactive development; direct mail fulfillment; custom publishing; specialty printing; web development; media planning and search engine optimization.
Printing services
MediaOne of Utah leads the region in newsprint publishing. With the expansion to our West Valley City facility, MediaOne installed three state-of-the-art presses designed by TKS Japan. These presses represent the first of their kind and each measures 64-feet high by 410-feet long. Each press is capable of printing 70,000 copies per hour with the help of sophisticated robotics that lift 2,300-pound paper rolls. MediaOne also provides clients any kind of commercial printing services. Whether it’s a magazine, catalog, booklet, flier, brochure, envelope or magnet, we can provide you with the services to handle all of your business printing needs. Call your MediaOne account executive for more information 801-204-6300.
Graphic design
MediaOne of Utah’s designers and staff can help you with graphic design, content planning, magazine publishing, packaging, web development and other projects to help your business expand. For a personal consultation call your account executive at 801204-6300.
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Several publications and circulars are printed by MediaOne of Utah including: The Salt Lake Tribune • Deseret News • Ahora Utah • Now IN Salt Lake • Now Salt Lake • Park Record • Provo Daily Herald • USA Today • The New York Times • The Wall Street Journal • Church News • U of U - Daily Utah Chronicle • BYU - Daily Universe • SLCC Globe • BYU Idaho - Scroll • SUU - Journal • USU - Statesman • Weber State - Signpost • Jewish Community • Wyoming Newspapers Inc.
Statement stuffers
Each month we send out more than 60,000 statements to our readers who subscribe to the newspaper and elect to have a hardcopy billing statement sent to them. Our readers are loyal and trust our newspapers and our advertisers. Each insert is mailed with a statement inside the envelope.
What A Woman Wants Memorial Day
US Speedskating, Farr’s Fresh Ice Cream, Moreton & Company, Global Background Checks, Intermountain Hearing, Salt Lake Chamber, Utah Hispanic Chamber of Commerce, Sandy Chamber of Commerce, ACG, Silicone Slopes (Omniture), GL Enterprises, IM Furniture, Symphony Homes, Hamlet Homes and many others.
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8
Legacy Eve nts Center 151 South 1100 West, Farmington www.w hatawom
an auto dealer1 FREE ADM d receive Bring this ad to a participating ISSION for your chance to win
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UtahRides.com *See ad inside today’s paper or visit and official rules and restrictions. for a list of participating auto dealers
Sticker notes
Custom sticker notes can be positioned on the front pages of The Salt Lake Tribune, Deseret News, Travel section, Classifieds, Ahora Utah, Now IN Salt Lake, Thursday Close-Up sections (The Salt Lake Tribune only) and Now Salt Lake.
20 Media Solutions 2012
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Events MediaOne of Utah can help businesses directly sell to consumers at our events. Businesses can also utilize MediaOne’s experience in planning, hosting and capitalizing on specialty events by drawing on MediaOne’s event-planning team. Contact Marie Bowcut to learn more about MediaOne’s events and direct marketing solutions.
Event Type: Convention/ meeting Attendees: 1,200+ Audience: Executives and professionals Location: The Grand America Hotel Date: Spring Opportunity: Sponsorship, attendance SOUTH JORDAN
The Governor’s Utah Economic Summit gives executives and professionals perspective on the state’s economy and continues Utah’s fiscal momentum rolling. MediaOne of Utah, in partnership with the Governor’s Office of Economic Development, produces the summit annually.
Event Type: Expo Attendees: 5,000+ Audience: Women, families Location: Varies Date: November/December Opportunity: Sponsorship, exhibitor
Woman Wants Show Event Type: Expo Attendees: 15,000+ Audience: All ages Location: South Towne Expo Center & other areas Dates: Spring & Fall Opportunity: Sponsorship, exhibitor
The ultimate experience in fashion, jewelry, skin care, health and fitness geared specifically toward women. This show is the premier event on the Wasatch Front for women in Utah. The What a Woman Wants Show is the ultimate shopping experience. WhatAWomanWantsShow.com
UtahSummit.com
Christmas Boutique
The Christmas Boutique
What a
The Christmas Boutique is the perfect event for the holiday season, providing entertainment, unique gifts for friends and families and tasty food.
Meet the real decision makers Women influence the buying decisions for over 85% of all goods and services and is brand loyal
Clothing, toys, books, jewelry and other gifts are abundant at the festival and Santa is always on hand for photo opportunities.
Women purchase 80% of all household spending, including 51% of consumer electronics
RMChristmas.com
Women make 69% of all household health decisions.
Don’t miss out on these MediaOne sponsored events!
UTAH AUTO SHOW INTERNATIONAL
Women Influence the decision about buying a new home 75% of the time
Women purchase 80% of all groceries, healthcare products and services, personal care products and travel. More than 62% of women are in the active in the workforce.
15,000 women attend the What a Woman Wants Show, twice a year.
Internal MediaOne Research Study 2009/2010
www.mediaoneutah.com 21
Real Estate
MediaOne Real Estate gives clients a better way to sell their home. Providing expert care in the listing, presentation, marketing and selling of your home is most important to our Realtors速 and the MediaOne Real Estate team. Selling your home is about you and getting the best price for your home. Our commitment
In a complex real estate environment, it has become increasingly more difficult to stand out above the rest. Listing a home with MediaOne Real Estate brings the full power of the MediaOne network in marketing. Plus, our team brings more than 150 years of combined real estate marketing experience to sell homes fast. We are professionals who are accountable. Our team will follow-up with traffic reports, marketing efforts and solutions to improve buyer perceptions to sell homes faster. The results are immediate through our vast network of solutions. We are committed to selling homes at the best price and terms
Marketing and promotion
Our parent company is MediaOne of Utah and with that comes their full marketing arsenal with the capability of reaching more than 1 million people weekly. MediaOne Real Estate provides MORE for less. Save money, reach more people and work closely with real estate experts. MediaOne Real Estate has been developed to change the way homes are sold. We provide real marketing solutions to reach hundreds of thousands of potential home buyers in the Utah marketplace each week through our assortment of publications and interactive portals. Whether you are selling a home, acreage or residential building lot, MediaOne Real Estate will reach more potential buyers for less money.
MediaOne of Utah West Valley City, Utah
22 Media Solutions 2012
Policies ADVERTISING MATERIAL AND LIMITATION OF PUBLISHER’S LIABILITY 1. Advertising material submitted by Advertiser or Agency shall conform to the regulations of Publisher as set forth in this Agreement and in the applicable Publisher’s Rate Card, as in effect or amended (incorporated herein by reference), receipt of which is acknowledged by Advertiser or, if applicable, Agency can be accessed online by advertiser or Agency at: www. mediaoneutah.com. 2. Publisher reserves the right to classify all advertisements; to delete objectionable words or phrases; to refuse or revise any advertisement; to change regulations and rates applicable to such advertisements subject to terms of this Agreement; and to insert the word “Advertisement” above or below any advertisement set to resemble a news story in minimum 10pt. type face. 3. Cancellations (“kills”) of individual advertisements shall be governed by the terms of the Publisher’s Rate Card. The advertising contracted for will be located in the publication(s) at the discretion of the Publisher. Position is not guaranteed. However, a reasonable attempt will be made to fill position requests so far as conditions permit. No refunds will be made because of the position in which an advertisement appears. No orders will be accepted on a “positionor-omit” basis. A limited number of positions may be requested with, advanced notice and a premium surcharge on the over-all cost of the ad (will be refunded if position is not provided). 4. Publisher assumes no responsibility for subject matter contained in advertising placed by Advertiser or Agency. Publisher is not responsible for false and misleading advertising. Ads deemed by Publisher to inconvenience or mislead readers are unacceptable and may be withheld. 5. Advertiser and Agency agree that all advertising and materials submitted shall comply with all applicable federal, state, and local laws, ordinances, regulations, guidelines and administrative standards as now or hereafter in effect. Advertiser and Agency, jointly and severally, agree to indemnify and hold Publisher harmless against all loss, damage, expense, claim, liability or injury, including attorneys’ fees and costs, sustained by reason of Publisher’s printing advertising for Advertiser giving rise, directly or indirectly, to any claim for slander, libel, infringement of trade name, copyright or patent, damages in tort, violations of statutes regulating solicitations by fax, telephone, mail or e-mail; illegal or unfair competition or trade practice, or any other demand of any sort whatsoever. In addition, Advertiser represents to the Indemnified Party that the use in any ad of any person’s name, photograph, likeness or any other identifying characteristic has been approved expressly by such person in writing, and Advertiser agrees to indemnify and hold the Indemnified Parties harmless from any and all claim, loss, lawsuit, and expenses (including attorneys’ fees) with respect to the use of such name, photograph, likeness or other identifying characteristic.., This provision shall survive termination of this Agreement. 6. Publisher’s liability to Advertiser and/or Agency in the event it fails to publish advertising purchased hereunder or in the event that errors are made in the publishing of advertising purchased hereunder shall not exceed the cost of the advertising space actually occupied by the ad, or, in the case of errors, by the error and/or omission. Advertiser and Agency expressly waive and release Publisher from any and all liability for actual and/or consequential damages (including claims for lost profits or business) claimed to result from the publication of and/or failure to publish advertising for Advertiser and/or Agency. The foregoing notwithstanding, in no event does Publisher assume liability or responsibility for errors in advertising purchased hereunder unless a proof of such advertising is requested by Advertiser or Agency and submitted to Publisher with the error or correction plainly noted in writing thereon prior to the scheduled publication date of the advertising in question. Claims for adjustment or re-runs must be made within 10 days of original publication. Credit is allowed for the first insertion only. No adjustments will be made for errors the Advertiser fails to mark for correction on its proof. 7. Advertiser and Agency agree that original creative artwork, logos or designs created by Publisher for the Advertiser and/or Agency remains the property of Publisher and may not be provided to other media without prior written consent of Publisher. Subject to this reservation of rights, Publisher provides to Advertiser and/or Agency unlimited use of Publisher-created original creative artwork, logos or designs in advertisements and materials published by Publisher. One-time rights to use Publisher-created original creative artwork, logos or designs for advertising to be placed with media other than in products published or distributed by Publisher may be purchased from Publisher by Advertiser or Agency under a separate Creative Rights Agreement. GENERAL TERMS 1. A waiver by Publisher of any breach of this Agreement or default in payment shall not be construed as a waiver of any subsequent breach or default. 2. This Agreement shall not be assigned by Advertiser or Agency without the express written consent of Publisher. 3. It is agreed that this Agreement and Addendums as written, including Publisher’s Rate Card, as now in effect or as subsequently amended, constitutes the sole and entire agreement between the parties. No representative of Publisher is authorized to make any oral modification to this Agreement or Publisher’s Rate Card. In case of conflict between this Agreement and Publisher’s Rate Card, this Agreement (together with Addendum Agreements, if any) shall control. This Agreement may be amended only by specific terms expressed in writing by an Addendum Agreement signed by Advertiser and/or Agency and at least a Vice President of Publisher. This Agreement and Addendum Agreements, if any, may not be supplemented, expanded, modified, revised or added to by an Advertiser’s or Agency’s insertion order form or other document requesting advertising. It is expressly agreed this Agreement (together with any Addendum Agreements signed by all parties, if any) shall govern the terms, rates, conditions and liabilities of and for all advertising hereunder. 4. This Agreement shall not be binding until signed by Publisher’s Vice President of Advertising. It is not binding if signed only by an account executive of Publisher without at least a Vice President level title signed approval. 5. This authorization shall be continuing without expiration and a photocopy or fax copy shall
be given the same effect as the original. 6. In the event of flood, fire, strike, or other emergencies beyond the control of either party, this contract shall be suspended and neither Publisher nor the Advertiser held liable for damages. RATES AND TERMS OF PAYMENT 1. The Agreement is made and accepted pursuant to the rates, terms and conditions set forth in Publisher’s Rate Card as now in effect or as amended from time to time. Publisher reserves the right to revise and amend its Rate Card at its option. The Publisher reserves the right, because of possible publication manufacturing costs beyond its control, to revise advertising rates upon thirty (30) days notice. 2. Publisher may revise the rates for advertising purchased hereunder upon thirty (30) calendar days’ advance written notice to Advertiser or, if applicable, Agency. Notice to Agency shall constitute notice to Advertiser. Notice shall be complete upon deposit in the U.S. mail or overnight delivery service, properly addressed to Advertiser’s or, if applicable, Agency’s address set forth herein, or to such change of address that may be amended in a written notice to the other party. Advertiser or Agency may terminate this Agreement within ten (30) calendar days of receipt of any such notice by giving written notice of termination to Publisher. In the event of such termination, the rates for advertising purchased before and including the date of termination shall be at the rate as set forth in Publisher’s Rate Card in effect on the date(s) of publication, for the minimum amount of spending on advertising specified under this Agreement, and the rate for all advertising purchased after the date of termination shall be the Open Rate, as set forth in Publisher’s Rate Card in effect on the date(s) of publication. 3. If Advertiser spends less than the minimum quantity of advertising required by this Agreement, Publisher may, at its option, charge (“short rate”) for the expenditure actually made at the applicable rate set forth in Publisher’s Rate Card in effect on the date(s) of publication, and/or terminate this Agreement as provided hereinafter. If Advertiser spends more than it is obligated to spend hereunder, Advertiser ‘s rate shall be adjusted to the applicable rate on the Publisher’s Rate Card for that amount of spending effective on the date(s) of publication, (see respective addendums for specific policy on re-rate terms). 4. This Agreement does not constitute an extension of credit to Advertiser or Agency by Publisher. Publisher, at its option, may at any time require Advertiser and/or Agency to pay in advance for all advertising purchased hereunder in cash, check, or certified funds. Publisher may, at its option, extend Advertiser and/or Agency credit upon the completion of an application for credit, agent of record form (if applicable), and/or a personal guaranty (ies) by Advertiser, Agency or their representatives. In the event Publisher extends credit, Publisher shall submit statements for advertising purchased hereunder to Advertiser, or, if applicable, Agency, and payment shall be made to Publisher in the full amount thereof. Statements are due and payable in full on the (30th) of the month following the month of publication at Publisher’s principal place of business, 4770 South 5600 West, West Valley City, Utah 84170. If payment of any statement or statements has not been made to Publisher as provided above, Publisher at its option may, without waiving any other rights hereunder, do any or all of the following: (a) require Advertiser and/or Agency to arrange for special credit terms, including a promissory note and a guaranty, corporate or personal; (b) refuse to accept any further advertising from Advertiser and/or Agency until all past-due payments are made; (c) terminate this Agreement. 5. Any statement submitted to Advertiser or, if applicable, Agency, by Publisher shall be conclusive as to the correctness of the items therein set forth and shall constitute an account stated unless objection is made to such statement in writing and delivered to Publisher on or before the due date of said statement. Any and all disputes as to the correctness of said statement must be made within 12 months of receipt of said statement. Failure to notify in writing Publisher within said time frame constitutes the acceptance of statement as being correct and releases Publisher from any future challenge or audit. Publisher does not participate in 3rd Party Audits. 6. In the event Publisher in its sole discretion deems it necessary or advisable to bring suit to collect amounts due and owing hereunder, Publisher shall be entitled to recover its reasonable costs of collection, including reasonable attorneys’ fees, investigators’ costs, including any such expenses in a bankruptcy of Advertiser or any guarantor (whether internal or external) and other court costs, plus interest on all unpaid sums calculated at the rate of two percent (2%) per month (twenty-four percent (24%) per annum APR). 7. Taxes: In the event any tax (federal, state, or municipal) is levied on advertising, Advertiser agrees to have this tax added to the regular rates (including those earned under contract) shown on the agreement. TERMINATION 1. Publisher may terminate this Agreement immediately at any time and for any reason, with or without cause, upon 30 days written notice. If termination is given to Advertiser that is in good standing of this agreement there will be no rate penalty given. If termination is given due to breach of contract by Advertiser, the advertising actually purchased shall be charged (“short rated”) at the applicable discount rate earned as set forth in Publisher’s Rate Card as in effect on the date(s) of publication, unless Advertiser or Agency has met its contractual obligations provided in this Agreement. Payment for such advertising shall be due and payable immediately upon termination. 2. Advertiser or Agency may terminate this Agreement prior to the end of the term stated herein by delivering thirty (30) days’ written notice to Publisher and by making the termination payment “short rate” due Publisher, if any, as outlined in “Rates and Terms” paragraph 3 this agreement. If such termination occurs for any reason other than Publisher’s revision in rates as provided herein, the rate for all advertising purchased from the effective date of this Agreement to the date of termination shall be at the applicable discount rate earned as set forth in Publisher’s Rate Card in effect on the date(s) of publication. All termination payments shall be due and payable immediately.
www.mediaoneutah.com 23
Š2012 MediaOne of Utah P.O. Box 704005 | 4770 South 5600 West West Valley City, Utah 84170-4005 Phone: 801-204-6500 | Fax: 801-204-6395 3/7/12 KD