Introduction I’m the younger of two children, born from an interracial couple of creative activists living in Washington, D.C. I was surrounded by art and politics from birth. As a child I was uncomfortably timid. Always thinking. Thinking about the world around me. Constantly intrigued by everything I saw. I mostly stayed to myself, with a piece of paper and pencil and drew all day. I was always trying to mimic the illustrations from the cartoons and comics I loved. In school I was surrounded with kids form all over the world. This exposure made me appreciate people’s differences. It also made me aware of the prejudices people face on a daily basis. As a teenager, I became outraged with these inequalities, but wasn’t outspoken enough to voice my opinion. As and adult I feel it is my purpose to make people aware of social injustices through creative conversation and design. Art is powerful and I believe it will change the world.
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Chapter
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Ice Dream Target Audience 3-18 years old Course Page Layout Instructor Sean Bacon
Identity Education and ice cream. Education is on the decline in our nation, especially among the underprivileged youth. Ice Dream aims to bridge the gap by offering ice cream with and educational twist. Solution Heavily inspired by murals found in your local hood, Ice Dream uses images of prominent educators and inspired thinkers in history. The use of vibrant colors over desaturated collages, scream out to grab the attention of todays children.
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Brand Colors
Logo
Typefaces
Dead History ABCD EFG HIJK LMNOP QRS TUV WXYZ
Ice Dream
Instructor / Sean Bacon
Class / Page Layout
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Cone Wrap, Menu
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Ice Dream
Packaging
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Instructor / Sean Bacon
Class / Page Layout
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Chapter
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Critical Mass Target Audience 18-45, Homeless Course Page Layout Instructor Sean Bacon
Identity With the homeless population steadily increasing in San Diego, it has become harder for many homeless people to maintain a regular daily life routine. A major part of that routine is mobility. Critical Mass is the first bicycle ride share company for the homeless. With technology being more prevalent than ever and San Diego being a big bike town, Critical Mass offers a solution to a healthier homeless lifestyle. Solution Critical Mass is offering an easy to use downloadable app for a variety of smart phones. Since bicycles and mobility is what the Critical Mass is about, the company keeps safety in mind. The color scheme is geared towards safety and simplicity. The bikes are painted bright yellow and accented with black branding. Reminiscent of the paved streets we all ride on.
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Brand Colors
Logo
Typefaces
Brandon Grotesque
ddc hardware
ABCD EFG HIJK LMNOP QRS TUV WXYZ
ABCD EFG HIJK LMNOP QRS TUV WXYZ
Critical Mass
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Instructor / Sean Bacon
Class / Page Layout
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Mobile app
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Critical Mass
Poster
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Instructor / Sean Bacon
Class / Page Layout
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Branded Bike 19
Chapter
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Akata Target Audience 14-95 years old Course Logo & Packaging Instructor Candice Lopez
Identity Akata is a Nigerian word with multiple meanings. Africans living in America typically use the word to refer to African Americans as “wild cat” or “black panther” Akata is also defined in some dialects as “strong woman” In the case of this African inspired hair care line it means the later. Targeted towards women of color, Akata promotes beautiful natural hair. Solution Simple shapes and lines reminiscent of African art are the main branding style of Akata. A simple color pallet of green for land, orange for sun, and black for power. The pattern is made of up the individual letters in the word Akata. Each letter is illustrated to represent a person or thing promoting the individuality and beauty in everyone.
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Brand Colors
Logo
HA IR
CA RE
Typefaces
Metric Light
Metric Medium
ABCD EFG HIJK LMNOP QRS TUV WXYZ
ABCD EFG HIJK LMNOP QRS TUV WXYZ
Akata
Instructor / Candice Lopez
Class / Logo & Packaging
Packaging
Product Line
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Chapter
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Jekyl & Hive Target Audience 18-45 years old Course Logo & Packaging Instructor Candice Lopez
Identity Bees and honey go together, but with the bee population declining globally, honey companies are resorting to blending their honey with syrup and other additives. jekyl & Hive returns honey back into its natural state and in the process brings awareness to the dwindling bee population, while providing the added health benefits of honey. Solution Jekyl & Hive plays on the duality of its name. There are two distinctly different colored labels and the illustrations juxtapose the wispiness of flowers with medicinal tools. This branding strategy gives honey an edginess it hasn’t had before and may desperately need to gain the attention bees deserve.
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Jekyl & Hive
Instructor / Candice Lopez
Class / Logo & Packaging
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Branded Jar
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Jekyl & Hive
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Instructor / Candice Lopez
Class / Logo & Packaging
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Branded Jar
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Chapter
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Pixel Love Target Audience 18-40, Video Game Enthusiasts Course Page Layout Instructor Sean Bacon
Identity Retro gamers rejoice! Finally there is a classic, cartridge and disc based retro gaming rental service. The gaming industry is the top entertainment in the world. Original gamers are now in their thirties and forties and yearn for gaming nostalgia. Following the model of Netflix and Gamefly, Pixel love offers retro games for rent via mail. Solution Video games are no longer just for kids. A new generation of old school gamers that thrive on nostalgia, are becoming more prevalent than ever. The brand plays off of the nostalgia with a fresh take on 8-bit art. Both the logo and packaging pull from the beginning years of 8-bit gaming. Muted color pallets take from the green tinted era of hand-helds.
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Brand Colors
Logo
Typefaces
LO-Res ABCD EFG HIJK LMNOP QRS TUV WXYZ
Chapter
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MIA Target Audience Everyone Course Portfolio Building Instructor Lisa Starace
Identity Humans are more than just their bodies. We feel and think. Our minds are powerful and our thoughts dictate all of our actions. Mental illness s real. Now more than ever, we as a people need to recognize this. MIA or Mental illness Awareness seeks to bring attention to this pressing issue in todays society. Solution An image can be powerful, and marketing can make people notice what a company wants to promote. MIA makes use of a hand drawn logo that relates to the insecurity of the human mind. The pattern pulls from parts of the logo resembling how our brains break down information.
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MIA
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Instructor / Lisa Starace
Class / Portfolio Building
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Posters
45
Chapter
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Movida Target Audience 21 and up Course Logo & Packaging Instructor Candice Lopez
Identity Cheers! To equality. We are all created equal regardless of race, creed, color, religion, and sexual orientation. What better way to celebrate equality than with a shot of vodka. Movida celebrates equality with every shot poured from this LGBTQ inspired bottle. Solution Movida grabs its visual style from pride. The rainbow is subtle yet gives the brand a pop of vibrant color.
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Movida
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Instructor / Candice Lopez
Class / Logo & Packaging
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Branded Bottle
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Retro Gaming Magazine Skate Apparel Travel Bar
Networkiing Restaurant Probiotic Soda Temecula County Winery
Hardware Mobile App Artisan Honey Brand Private Charter School
Men’s Street Apparel Children’s Travel Gear Electric Company
Short & Sweet Mom, you are a huge inspiration and an extremely amazing, caring, and powerful person. Don’t know what I would do without you. Eacel, you are the most creative person I know. I wish I had your talent. Alan, I appreciate your knowledge, advice and support. Dad, thank you. Sean, Bradford, Andrea, Wayne, Amy, Candice, My Classmates, and Ashley. Thank You.
Colophon Illustration, Design and Photography by Calen Pogue. MIA stock photos courtesy of Daz Smith