Persona 2
Earl Smith 80 years old Lives alone on his farm in Dawson County, NE Owns a cell phone for emergencies only
Goals: “I live alone on my farm and I’m not in town a lot. I just want my phone to be easy to use, I want it to stay charged, and I don’t want to have to figure it out…it should just work. It would be really refreshing to have a more personal and trustworthy company to buy service from. I don’t like dealing with the bureaucracy of my current company.”