Your Skills

By Tatiana Jae, Roseman Law, APC Through Technology

catapulting our brand identity and brand awareness. Seeking knowledge outside of the industry allows one to gain a unique perspective and bring a new, refreshing influence to the HOA industry space.

Podcasts: Staying Informed on the Go

In the fast-paced world of business development, finding time to stay informed and updated on industry trends can be challenging. Podcasts offer an excellent solution, providing easily digestible, bite-sized information you can consume while on the road. A great example of this is “The HOA Pros podcast”. Again, as a novice in the industry, this was an incredibly useful tool to have during those extensive days spent traveling to various offices within the regions I oversee. These podcasts cover a diverse range of topics, from expert interviews and insightful discussions to practical advice that will help you navigate the challenges and opportunities in your field. By incorporating podcasts into your daily routine, you can continually learn and grow as a professional.

encouraged me to keep up with the hot topics and integrate new found knowledge into marketing tactics. Taking online industry courses has allowed me to feel more confident, and overall more well-rounded when interacting with clients and business partners - they aren’t just for the managers! Fortunately, Roseman Law also provides exceptional education both internally and externally. I always attend our monthly live Q&A session, Ask Roseman Law, to deepen my understanding of the current state of the industry and acquire insights into the concerns of board members and community managers.

Beyond acquiring industry-specific expertise, I have engaged in a plethora of digital marketing courses offered by Google, LinkedIn, and various social media marketing agencies. LinkedIn Learning is a convenient and valuable resource that offers a wealth of courses designed to help professionals develop new skills and refine existing ones. With a vast library of content, you can explore topics such as leadership, negotiation, marketing, social media and sales, which are essential for success in our industry. As you complete LinkedIn Learning courses, you can showcase your achievements on your LinkedIn profile, demonstrating your commitment to professional growth. Participation in these courses has empowered me to cultivate creativity within the HOA realm and implement innovative marketing techniques tailored to our niche. In doing so, this resulted in

I frequently indulge in motivational and empowering podcasts as well. Being a business development professional is undeniably demanding, often leaving little personal time, as one is constantly on the move. Podcasts such as “On Purpose with Jay Shetty” and “Manifest Daily” have become staples in my long car rides, providing an opportunity to reconnect with my inner self and fueling my motivation to keep striving to be the best I can be. Creating moments like this for myself serve as a continual reminder of my underlying purpose. Prioritizing self-care and mental well-being is of utmost importance; by showing up for oneself, one can effectively show up for others and excel in one’s career.

TikTok, Instagram, LinkedIn and Pinterest: Embrace the Power of Social Media

The rise of social media platforms has transformed the way we consume and share information. By embracing these platforms, you can stay connected to the pulse of the HOA industry, discover new ideas, and gain inspiration from fellow professionals. I find that Instagram, TikTok, LinkedIn, and Pinterest to be the most useful in my career so far. These social media outlets provide an opportunity to showcase one’s expertise and establish clear influence and brand identity in our industry.

The more informal nature of platforms like TikTok and Instagram can serve as a creative outlet for professionals seeking to explore and share ideas in a more accessible format. Through short, entertaining, and visually appealing videos or posts, you can effectively communicate complex concepts or best practices to a broader audience. The social media landscape has shifted in favor of video content as it is more engaging and entertaining to one’s followers.

(Continues on page 8)

When looking at the history of our industry, homeowner associations (HOAs) have come a long way in terms of their management and maintenance. Technology has transformed the way HOAs operate and has brought about significant changes in how they function.

In the digital age, it has become essential for communities to utilize technology to function effectively. From streamlining communication, to enhancing financial reporting, technology has revolutionized the way we operate.

One of the most significant benefits of technology is improved communication. In the past, associations relied on traditional methods of communication, such as notices and newsletters, which were time-consuming and expensive. However, with the help of various software and apps, HOAs can now communicate with residents easily and efficiently. For instance, HOAs can send out announcements, newsletters, and other updates through email, text messages, or social media platforms. This not only saves time and resources but also ensures that residents receive timely and accurate information.

Security is another critical area where technology has made a significant impact. HOAs can now install advanced security systems, including surveillance cameras and access control systems, to ensure the safety and security of their residents. These systems can be remotely monitored and managed, providing 24/7 surveillance and protection. Additionally, some HOAs are using drones to monitor their communities, providing real-time footage and allowing for quick responses to emergencies.

Moreover, technology has also streamlined the process of managing maintenance and repairs. Associations can use online platforms to receive and track maintenance requests, schedule repairs, and monitor progress, ensuring that all maintenance issues are addressed in a timely and efficient manner. This not only saves time and money but also ensures that the community is well-maintained and attractive to potential buyers.

Technology has also allowed for the creation of virtual communities, which have become increasingly popular in the wake of the COVID-19 pandemic. HOAs can use online platforms to host virtual meetings, town halls, and events, allowing residents to stay connected and engaged with their communities from the comfort of their homes. Virtual communities also provide a forum for residents to voice their opinions and concerns and to collaborate on community projects.

Technology has improved the management of amenities and facilities within the community. HOAs can use software to manage reservations for community amenities, such as pools and clubhouses, and to track usage and maintenance. This helps to ensure that the amenities are well-maintained and accessible to all residents.

Another significant advantage of technology is its ability to improve financial management. HOAs need to keep track of their budgets, expenses, and invoices to maintain financial stability. With accounting software, HOAs can now track and manage their finances, reducing the risk of errors and oversights. This level of financial transparency also helps build trust and credibility with residents, who can access financial reports and records at any time.

For Association’s looking for hybrid services, Action Property Management, a full-service management company, recently launched SnapHOA. The platform showcases accounting and software services for self-managed and Board managed communities, as well as boutique management companies looking for robust financial services and a suite of software offerings to accommodate the everyday needs of their community. Action’s SnapHOA accounting platform offers monthly financial reporting, online invoice processing/ coding and approvals, online payments, e-statements, collections, escrow services, accounts payable/receivable and customizable branding. SnapHOA software offers a myriad of applications that work seamlessly together, allowing all management functions to be performed in house by the HOA.

The all-in-one application can be used from a smartphone, tablet, or desktop. This allows users to easily communicate with vendors and residents and manage violations, work orders, amenity reservations, and architectural applications. There is also a Resident & Board Portal allowing for owner and Board member accessibility.

In conclusion, technology has become an integral part of homeowner associations, enabling them to function more efficiently, effectively, and transparently. By embracing technology, HOAs can enhance communication, improve financial management, bolster security, streamline maintenance and repair processes, create virtual communities, and manage amenities and facilities. As technology continues to evolve, it will undoubtedly bring new opportunities for associations to better serve their residents and communities. However, it is essential to note that while technology is a valuable tool for homeowner associations, it cannot replace the human touch that is essential to building a strong sense of community.

Tatiana Jae is an administrative assistant at Roseman Law, APC where her primary responsibilities consist of marketing, social media management, and administrative and operational tasks. Her goals include highlighting the firm’s accomplishments, services, events, and charity work by producing creative content for all social media platforms. She can be reached at jae@roseman.law

When looking at the history of our industry, homeowner associations (HOAs) have come a long way in terms of their management and maintenance. Technology has transformed the way HOAs operate and has brought about significant changes in how they function. In the digital age, it has become essential for communities to utilize technology to function effectively. From streamlining communication, to enhancing financial reporting, technology has revolutionized the way we operate.

One of the most significant benefits of technology is improved communication. In the past, associations relied on traditional methods of communication, such as notices and newsletters, which were time-consuming and expensive. However, with the help of various software and apps, HOAs can now communicate with residents easily and efficiently. For instance, HOAs can send out announcements, newsletters, and other updates through email, text messages, or social media platforms. This not only saves time and resources but also ensures that residents receive timely and accurate information.

Security is another critical area where technology has made a significant impact. HOAs can now install advanced security systems, including surveillance cameras and access control systems, to ensure the safety and security of their residents. These systems can be remotely monitored and managed, providing 24/7 surveillance and protection. Additionally, some HOAs are using drones to monitor their communities, providing real-time footage and allowing for quick responses to emergencies.

Moreover, technology has also streamlined the process of managing maintenance and repairs. Associations can use online platforms to receive and track maintenance requests, schedule repairs, and monitor progress, ensuring that all maintenance issues are addressed in a timely and efficient manner. This not only saves time and money but also ensures that the community is well-maintained and attractive to potential buyers.