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OUTSIDE THE BOX N EW RETAIL PERS PECTIV ES
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Influencing others in a zoom call or other virtual meetings isn’t easy. But there are some rules to follow, according to Karlin Sloan ceo, Sloan Group International, a leadership development firm. Tips for virtual success include: ✓ Don’t fold your arms ✓ Look into the camera and not yourself onscreen ✓ Use hand gestures and facial expressions to convey messages ✓ Avoid fidgeting
DIGITAL CHARISMA
✓ Make sure you are well lit ✓ Smile. People respond positively
MARKETING UNREST
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In the wake of the Capitol Hill riot, Ad Age has started a blog tracking the marketing industry’s response to the recent political unrest. The magazine said it would be updated regularly with information on how marketers and agencies are responding to the situation.
Restaurants To Go Eateries used to celebrate “Restaurant Week” with in house dining specials. Now, it’s about pandemicsafe dining. The celebration is still going on across the country, but it’s all about takeout with special menus and deals. It’s been so successful that New York City recently extended its off-premise event. In Ann Arbor, Michigan, Restaurant Week now includes Zoom cooking demos and prerecorded video tutorials.
38 | CAL I FOR N I A G R OC E R
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Mob Mentality
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Comparing corporate culture with criminal enterprises is not always a bad thing, according to a new book called Relentless: The Forensics of Mobsters’ Business Practices. Certain practices will simply help build a stronger company. This includes: decentralized decision-making; long-term recruiting mechanisms; and an incredibly strong culture.
