For advertising information contact: Bailey Dayen bdayen@cagrocers.com
Subriana Pierce, 95th Headlite and President of The Illuminators “An unstoppable force” rounds out her role as The Illuminators Headlite.
At C&S, we have an integral role in serving our country’s most important infrastructure. From our offices to our warehouses and in our grocery stores — our teams help feed our families, our neighbors and our communities.
We demonstrate our values through a culture that embraces differences, promotes innovation and is focused on giving back.
It’s our passion to continuously make our communities better that fuels our efforts to:
» Keep our communities fed — that means every person, including those facing food insecurity and hunger;
» Support the health and well-being of our children, and;
» Do business in a way that protects and improves the environment, so that we can all enjoy a healthy future.
www.cswg.com
PRESIDENT’S MESSAGE
Meeting Customers Where They Are
RON FONG PRESIDENT AND CEO
CALIFORNIA GROCERS ASSOCIATION
As the country’s health conversation takes a new turn, grocers should strive for balance
Surveys show nearly every American is interested in finding ways to eat healthier and be well. It’s true for you and me, our friends and family, and it’s also true for your customers. During the presidential election what, in past times, was often left to personal goals or New Years resolutions became a serious policy issue and point of debate throughout the country.
The Make America Healthy Again, or MAHA, movement is the catch-all used for discussing this shift from personal health concerns to sweeping political advocacy. It features a fascinating mix of dieticians, policy wonks, vegans, carnivores (even self-proclaimed “Liver Kings”), and wellmeaning influencers. There are also plenty of charlatans and figures worth maintaining a healthy skepticism towards. However you feel about its varied components, there is no doubt it has disrupted the playing field for the grocery industry.
Fittingly, MAHA is the subject of this California Grocer issue, and inside the issue’s pages you’ll find different angles on how to reckon with the country’s ongoing and fluid health discourse.
At the ground level the policy discussion around healthy eating mandates is nothing new. From soda taxes to healthy checkout debates, CGA has contended with elected officials’ desire to help their constituents make healthier choices. As business operators, elected officials’ determination to direct how and where products are offered— or how they are priced—understandably feels like overreach. Afterall, there’s no one who knows the business like you do.
While well-intentioned, these examples of health-focused laws also open up a pandora’s box of new questions that easily confound. Are soda taxes regressive? How do we determine what’s healthy or not as there are often different definitions and the landscape is a moving target? How much of what’s considered healthy today is merely a trend? I know I certainly don’t have all the answers and struggle to find direction at times.
Despite these challenges, grocers have one serious advantage: You sell what shoppers want. Ask any grocer, and you’ll hear how shocked they are to see cottage cheese flying off store shelves. But if your desire is to hit your protein goal by way of cottage cheese, then they’ll make sure they have you covered. It’s no less true, when after a long day, you might need a sweet treat. No matter the scenario, your favorite grocer’s job is to make sure you don’t go wanting. Certainly, health policy should not override the grocers’ ability to meet customers where they are with what they need.
It will be fascinating to observe how these issues begin to play out at the federal level, but also in California. As I like to remind people, the Golden State has long been at the forefront of the healthy-eating and lifestyle discourse. What we consume and sell is now very much political and a part of the country’s ongoing culture wars. This represents both the risk and reward for grocers. Just as every grocer works to put the customer first, it’s that same approach that I believe will help guide us through the country’s MAHA debate. ■
CHAIR’S MESSAGE
Government Takes Aim at Ultra-Processed Foods
MICHEL LECLERC NORTH STATE GROCERY, INC.
If you haven’t already noticed, “ultra-processed foods” are on the menu in 2025.
This will likely bring some big changes to the food industry. And while we don’t yet know what those changes look like, California grocers should benefit in the long run.
Earlier this year, California Governor Gavin Newsom, issued Executive Order N-1-25 ordering the California Department of Public Health (CDPH) to, among other things, make recommendations on how to “limit the harms associated with ‘ultraprocessed foods.’” In addition, Gov. Newsom also ordered the Department of Social Services to make recommendations on what the state can do to “reduce the purchase of soda, candy, other ultra-processed foods and/or foods with synthetic food dye or other additives.” The agencies are required to respond no later than April 1, 2025. Meanwhile, at the federal level, new Secretary of Health and Human Services, Robert F. Kennedy, Jr. testified during his confirmation hearings that ultra-processed foods and food additives are “poisoning” Americans. While Secretary Kennedy did not express any intention to ban certain foods, we are left waiting to see what steps he intends to take to stop what he referred to as the mass poisoning of American children.
Driving the governor and secretary’s concerns is the ongoing obesity crisis in America where, according to a 2025 USDA report, over 70% of Americans over the age of 20 are obese or overweight, and 38% of American children between the ages of 12 and 19 are prediabetic.
With ultra-processed foods being targeted by both federal and state governments, as well as both sides of the political aisle, changes are certainly afoot.
And while the definition of ultra-processed foods depends somewhat on who you ask, it’s safe to say that many of the beverages and packaged foods we carry in our stores will fall within whatever definition the state and/ or federal governments come up with.
Fortunately, unlike other retailers (fast food, convenience and drug stores come to mind), grocers are well-positioned to navigate whatever federal or state action is taken
against ultra-processed foods. The reason is simple: Despite the many different options people have for purchasing food, the core of our grocery business has remained the same. We are the nation’s primary providers of fresh vegetables, fresh fruits, whole nuts and seeds, fresh meats, and fresh dairy goods. Fresh, whole, healthy food has been our stock in trade for over a century.
Therefore, regardless of what state or federal action is coming, there will certainly be greater consumer awareness of both the harms associated with ultra-processed foods as well as the corresponding health benefits of regularly consuming fresh, whole foods. This growing awareness will likely accelerate the growth trend we are already seeing in our perishable departments towards whole, fresh food.
Ultimately, as retailers, it’s good business to meet the needs of our customers, regardless of the industry. As our state and federal governments look to regulate unhealthy food choices, California grocers are ready, able, and primed to deliver more healthy, fresh food options for our customers. And that’s just good business. ■
e g g s produced locally produced locally s h o p o u r b r a n d s : s h o p o u r b r a n d s :
The Human Element
KEVIN COUPE FOUNDER MORNINGNEWSBEAT.COM
Make America Healthy AGAIN?
Here are my questions: Were we ever?
And, are we really moving in the right direction?
Sure, as a country we eat a lot more processed, ultra-processed, food dye-infused products than we did through much of our history. And there are multiple movements out there—some rooted in healthcare and nutrition, and some political—that are pushing for major changes in how Americans eat.
However, I remember growing up as the oldest of seven children, in a family surviving on my dad’s salary as a public school educator. There was a lot of pasta and potatoes (better to stretch a meal so it could feed nine people), and not a lot of fresh produce. Fish was a rarity. Vegetables came in cans or, occasionally, from bags in the freezer. The only farm we were aware of was Pepperidge. I’m not sure that anyone would define that as healthy.
By that standard, we’ve come a long way.
I would argue that more people in the U.S. have greater access to healthy foods and are making more healthy decisions than ever. (Trust me. I just went through a mostly dry January, which somehow stretched into a
somewhat damp February. I’m not alone, as anyone depending on liquor sales can attest.)
Organic food consumption and awareness certainly are up. According to the U.S. Department of Agriculture (USDA),
“In the past decade, U.S. organic retails sales increased by an average of 8% per year.”
As I visit U.S. supermarkets, it seems to me that organic products are being given more shelf space than ever before.
Fish departments may not do the volume of meat departments, but I would make the case that in some ways, that’s because retailers haven’t embraced the category and taught people how to prepare seafood.
As for awareness, there is an entire industry of influencers offering advice and encouragement about nutrition and exercise trends.
And yet, as we all know, obesity rates remain at alarming levels. We still eat too much crap. So much so, that people are responding to it with the use of GLP-1 drugs, not greater consumption of organic fruits and vegetables.
I’m pretty sure that this is not a positive turn of events for food retailers, since the use of these drugs result in reduced consumption and, therefore, reduced sales.
In other words, it is a mixed bag. Sort of like America.
It remains to be seen whether government bureaucrats telling us to eat healthier and exercise more can turn the tide. (I am skeptical.) The Food and Drug Administration (FDA) has estimated that when the government issues new nutrition guidelines, 0.4% of people change their eating habits. That doesn’t auger well for the future.
And by the way, why should we believe that Robert F. Kennedy Jr. will be more successful than Michelle Obama? At least when it comes to the subject of nutrition—in fact, only when it comes to the subject of nutrition— they are pretty much on the same page.
It also puts bureaucrats and retailers in a difficult position. In a world where information and behavior are such a mixed bag, and in which it is so hard to move the needle, what should they do? What can they do?
Maybe, just maybe, retailers should think less about products and think more about the human element.
I got a lesson in this recently when I engaged in a conversation with Whitney and Brandon Cawood, producers of a new documentary (available on multiple streaming services) entitled “To Dye For.”
Their premise is simple: synthetic food dyes are having a dramatic impact on the intellectual and emotional lives of children. Not all children, to be sure. But many. Their own son ended up being the test case. As a young child, he seemed to be emotionally troubled—quick to fly off the handle, with a short attention span and an inability to succeed in the classroom or in social settings. They were desperate. They were offered some advice—remove gluten, sugar and synthetic food dyes from his diet. In short order, he turned into a different kid. They added back sugar. No change. They added back gluten. No change. They added back synthetic food dyes. Big change. The Cawoods then starting seeking out other parents who had the same experience and found that there is a community out there of people who found that synthetic food dyes were, in essence, rewiring their children’s DNA. These dyes seemed to be having a physiological impact on children’s behavior that was being misinterpreted as psychological.
“To Dye For” is a fascinating bit of storytelling, and it came out at an opportune time—it debuted just as the FDA announced that red dye no. 3 no longer is approved for use, with January 2027 the deadline for its elimination from food products and January 2028 the deadline for its elimination from drug products.
The FDA said that “two studies that showed cancer in laboratory male rats exposed to high levels of FD&C Red No. 3 due to a rat specific hormonal mechanism,” though it went to great pains to point out that it had no reason to believe that it would cause cancer in humans.
By the way, the European Union requires that products containing Red 40, Yellow 6, and Yellow 5 must include a warning that they can affect attention in children.
Since watching ‘To Dye For,” to be honest, I think I’ve checked the label of almost every product I’ve bought in the store to see if contained a synthetic food dye. I don’t have any children at home to worry about, but I’m just curious. As a consumer, though, I believe that there are ways that retailers can make this a lot easier for me and others.
I’d start with some version of the EU labels, but that’s a laborious process that almost certainly will meet with lobbying resistance.
Retailers don’t have to wait, though. They could create a synthetic food dye-free tag that could sit on shelves. They could create special sections catering to parents dealing with these issues. Or they could embrace technologies that allow consumers to sift through product selections and literally sift out the ones that are relevant to them, making the shopping process a lot less arduous. (The appropriately named Sifter is one company operating such a platform. Check it out.)
The thing is, people can make grandiose pronouncements about making America healthy again, but history suggests that delivering on that promise will be incredibly difficult. Or, retailers can take small steps, on their own, that will actually affect the lives of their customers and their families.
Don’t think about “MAHA” movements. Think about the human element—the parent who is coming to your store, desperate for assistance and information, just looking for you to help solve one specific problem. Start there. One solution—and one human being—at a time. ■
JENNIFER HATCHER CHIEF POLICY OFFICER AND SVP, GOVERNMENT AND MEMBER RELATIONS, FOOD MARKETING INSTITUTE
The first quarter of the year is a great time to get a pulse check on the consumers we serve, particularly how their shopping behaviors may shift in the year ahead.
Following an election year in which a new administration and Congress set their priorities amid a focus on trying to improve the lives of the American people—including tackling a recent uptick in inflation—it’s even more important to understand grocery shopper expectations and what they mean for our industry in the coming months.
In early January, FMI surveyed consumers to get a sense of not only their spending habits but also their feelings and concerns about 2025 as it relates to their grocery shopping. While we did see the average weekly household grocery spend increase to $169, this is not out of the ordinary, as historically we tend to witness a bump in weekly spend at the beginning of every year. Consumer concerns about rising prices have mostly stabilized—which is to be expected as the inflationary environment has also hopefully leveled off—with 68% of shoppers being very or extremely concerned about rising grocery prices. Similarly, the percentage of shoppers worried about having enough money to purchase groceries has hovered around 41% since early 2023.
Consumers are also aware of the potential impact of the evolving political, economic, and environmental landscape on grocery prices.
The top issue shoppers are most concerned about is tariffs on food imports, with 49% either very or extremely concerned. Fortyfive percent are very or extremely concerned about decreased crop availability due to weather events, 44% expressed concerns about food transportation costs (i.e., supply chain issues), and 43% are concerned about the impact of bird flu spreading across farms. While these issues may be largely outside
the direct control of the food industry, it is critical that FMI and companies communicate transparently with customers about how these developments may impact the price of food on store shelves.
The good news is, despite these concerns, shoppers continue to demonstrate their resilience in the face of these challenges and express optimism for the year ahead. Forty-five percent believe their diet and nutrition will be better a year from now, up 13 percentage points from a year ago. Similarly, 44% of shoppers anticipate their household finances will be better off in a year, up 11 percentage points. Thirty-seven percent say their ability to purchase the food they need will improve, up nine percentage points from last year. Taken together, this suggests that shoppers are hopeful about their economic future and expect that they will be better equipped to meet their grocery needs going forward.
One potential reason for this continued optimism is that a large majority of consumers continue to express that they
iStock
have the ability manage their grocery budgets. In fact, 78% say they have at least some or a lot of control over their household grocery spending. Shoppers have a number of strategies at their disposal to help in this regard, including loyalty programs, digital coupons, using technology to compare prices across stores and brands, tech-enabled customer personalization opportunities, and leveraging artificial intelligence for recipes and meal planning.
More generally, despite the economic disruptions over the last several years, consumers have held a consistent level of favorable beliefs and feelings concerning their grocery shopping experience since 2020. FMI’s U.S. Grocery Shopper Sentiment Index—which currently stands at 68 and is up slightly from September 2024—shows consumers continue to find value in and enjoy their grocery shopping experience at their primary store. In fact, on a scale of one to ten, shoppers on average give their primary store a score of 8.2 in meeting their needs.
While shoppers are paying attention to the number of potential issues that may impact food prices in the months to come, they continue to feel more upbeat about their own personal futures. This confidence bodes well not only for their general attitudes about grocery shopping, but also provides a solid foundation for driving their shopping behaviors into 2025. ■
WASHINGTON REPORT
Independent Grocers’ Policy Priorities for 2025
GREG FERRARA PRESIDENT AND CEO NATIONAL GROCERS ASSOCIATION
A Fairer, More Competitive Marketplace
As independent grocers navigate an everevolving retail landscape, policy decisions in Washington loom large over the future of our industry. From leveling the playing field with power buyers to protecting consumer choice and addressing rising operating costs, the National Grocers Association (NGA) is committed to advocating for policies that ensure a vibrant, competitive grocery marketplace. With these opportunities in mind, and 2025 already off to an eventful start politically, I’m excited to announce the launch of Fair Markets, Fresh Choices, a new advocacy campaign focusing on leveling the playing field in the food retail industry. This initiative spotlights anticompetitive practices, amplifies the voices of independent grocers, and pushes for policy changes that restore fairness, protect consumer choice, and foster competition. At its core, our new campaign focuses on the following issues:
Restoring Fairness Through RobinsonPatman Enforcement
For decades, independent grocers have fought an uphill battle against the unchecked power of dominant national chains. The Robinson-Patman Act, designed to prevent price discrimination and ensure fair competition, had gone largely unenforced for years—allowing the biggest national players
to squeeze out smaller competitors through coerced supplier deals and volume-based discounts unavailable to independents. That all changed this past December when the Federal Trade Commission levied its first enforcement action in decades and NGA is hoping to keep up the momentum under the committee’s new Republican majority.
Enforcing Robinson-Patman isn’t about government picking winners and losers; it’s about restoring fairness to the marketplace.
When suppliers are coerced into giving sweetheart deals to the largest retailers while independent grocers pay higher prices for the same products, it’s not just grocers who suffer—it’s consumers, communities, and the overall health of the economy. NGA is strongly advocating for federal regulators to hold big box retailers accountable, ensuring that local grocers can compete on a level playing field and continue serving their communities with quality products and personalized service.
Bringing Competition to Credit Card Fees
Independent grocers are also pushing for long-overdue relief from exorbitant credit card swipe fees, which have skyrocketed to become one of the higher operating costs for retailers. The duopoly of Visa and Mastercard dictates the fees that grocers pay, with little to no room for negotiation. The result? Consumers and small businesses alike are left footing the bill.
The Credit Card Competition Act offers a solution. By introducing real competition in the payments market, this legislation would inject much-needed transparency and choice into a system that has long favored the financial giants. The stakes are high: reducing swipe fees means grocers can reinvest in their businesses, keep prices competitive, and provide better value for their customers. NGA is urging Congress to prioritize passage of this bill, which would provide meaningful relief to independent grocers and their shoppers.
Preserving the Strong Public-Private Partnership of SNAP
Grocery stores play a critical role in ensuring food security, and for millions of Americans, SNAP is an essential lifeline. But recent discussions about restricting SNAP purchases to certain food categories threaten
to undermine the program’s effectiveness and create unnecessary burdens for both retailers and consumers.
Limiting eligible products not only adds costly red tape for stores but also puts grocery store associates in the role of acting like the food police. Instead of restricting choices, policymakers should focus on strengthening SNAP’s accessibility and effectiveness. NGA is committed to supporting this vital program and ensuring that independent grocers continue to be a trusted partner in the fight against food insecurity.
A Call to Action
The coming year presents a critical opportunity to advance policies that strengthen independent grocers and the communities they serve. From enforcing antitrust laws to ensuring a fairer payments system and protecting SNAP from unnecessary red tape, these priorities are essential to maintaining a competitive and diverse grocery industry. As NGA continues to champion these issues in Washington, we encourage grocers, suppliers, and industry stakeholders to
make their voices heard. Together, we can shape a marketplace that supports fairness, innovation, and opportunity for all. Stay up to date on these initiatives and more at www.grocerstakeaction.org. ■
iStock
Californians Called for Affordability, How Will Lawmakers Answer?
LOUIE BROWN
IN THE SACRAMENTO OFFICE OF KAHN, SOARES AND CONWAY, LLP
A new spotlight on the economy causes lawmakers to change their approach
From Redding to San Diego, families are struggling with rising prices. And while “cost of living” complaints has often been expressed nationally through middle class politicking, this is not a new phenomenon, especially in California. In one of the most expensive states in the Union for residents and businesses, affordability seems to always be the issue du jour—gas prices, prescription medication, housing, tuition, utilities, and even fees on concert tickets.
But rarely does something hit voters closer to home than their weekly grocery budgets. Whether it’s inflation-driven price hikes, supply chain disruptions, or regulatory burdens on businesses, consumers are looking to state leaders for solutions to make their meals less expensive. And legislators in Sacramento are attempting to respond to calls for relief.
As the Legislature convenes a new two-year session with over 30 new members, they will first need to reconcile with the results of November 2024 election. Democratic lawmakers lost three seats to the minority party. Voters overwhelmingly supported initiatives that some could argue were counter to a typical progressive agenda, like Proposition 36, a measure CGA supported. And though our Governor isn’t shy about punching back at a Trump presidency, the Los Angeles recovery efforts raise the stakes on the need to cooperate with our federal counterparts. We should make no mistake—California is and will continue to be a Democratic
stronghold. But this last election was a sobering response from the electorate about how much their pocketbooks affect their voting decisions. As a famous strategist said, “It’s the economy, stupid,” and the Legislature is finally noticing.
The Speaker of the Assembly, Robert Rivas (D-Salinas) made it clear in his initial address to the body that “Californians are deeply anxious” and that his fellow democratic members need to consider their policy proposals in the context of affordability.
Senate Democrats have taken a similar tact but are looking to take a more laserfocused approach on issues like insurance premiums and wildlife management and are expected to release a package of bills on affordability soon.
But outstanding questions remain. Affordability for whom? Do they manage cost of living expenses for rank-and-file Californians, or to get there, do they need to lower costs to businesses as well? A political economist’s dilemma. And then, how?
Real policy solutions may force state legislators to confront uncomfortable realities and weigh sometimes conflicting interests. Staunch progressives are introducing bills to exempt projects from the California Environmental Quality Act (CEQA) to expedite development, bucking the environmental lobby. A series of informational hearings by both houses are being held to understand reasons for regional cost of living issues—a once Republican
move. Former Democratic legislators are advocating to keep the remaining oil and gas refineries in California open. These are unheard-of phenomena.
And eggs are an interesting study. Proposition 12, passed in 2018, prohibits the sale of eggs in the state unless hens were raised in compliance with specific production standards. While the law increased prices, generally, the advent of the avian flu exacerbated product shortage and has driven Californian’s prices higher than neighboring states. An emergency repeal of Proposition 12 could allow California to compete with other states for existing supply, and possibly lower costs, but will our leaders compromise?
What the grocery industry knows is that California’s regulatory framework is complex and often compounds price pressures. The state’s aggressive environmental policies have contributed to higher fuel and energy costs, which, in turn, impact everything from transportation to food prices. The same can be said for labor and wage standards. Untying those knots will take more than political and regulatory will.
While legislative hearings and proposals signal acknowledgment of the issue, real relief remains elusive. The challenge for lawmakers is whether they can move beyond rhetoric and implement solutions that provide tangible, immediate relief for struggling Californians. In the end, the true measure of success will not be in political posturing, but in whether families can afford to put food on the table. ■
FROM FOOD DYES TO CLEAN LABELS:
How Food Culture Wars Are Redefining the Aisles
Walk into any California grocery store, and you might notice some subtle but significant changes. Brightly colored snacks and candies are disappearing from checkout lanes, customers are lingering in aisles scrutinizing ingredients like never before, and more and more food packaging now proudly declares the absence of artificial dyes, additives, and ultra-processed ingredients. These shifts reflect a growing demand from consumers for more transparency and healthier options—a demand that is reshaping the way grocers operate, particularly in a state like California, known for being at the forefront of food and health policies.
Fueling much of this shift is the “Make America Healthy Again” (MAHA) movement, a coalition of wellness advocates, politicians, nutrition experts, and concerned consumers led by Robert F. Kennedy Jr., pushing for reform in the American food system. The movement gained even more attention when President Donald Trump adopted the MAHA platform during his 2024 campaign, prompting increased discussions among Republicans on Capitol Hill about improving Americans’ health. Robert F. Kennedy Jr.’s confirmation as the Department of Health and Human Services Secretary has further catapulted these food policy issues into the national spotlight.
But for grocers, this new environment is not without challenges. They must adapt to evolving consumer preferences, increasingly complex regulations, and the constant pressure to maintain competitive prices. “There are always going to be trends and a lot of noise out there,” said Greg Ferrara, President and CEO of the National Grocers Association. “We try to be aware of what’s happening in the marketplace and where consumers are, but stay just below that noise level—focusing on facts, focusing on policy, and not making emotional decisions.”
The MAHA Movement
The MAHA movement represents a groundswell of healthfocused consumers demanding safer, more transparent food options. What began as a grassroots push has evolved into a broader cultural conversation. In early 2024, this movement entered the halls of Congress during a House Ways & Means Committee hearing titled “Investing in a Healthier America: Chronic Disease Prevention and Treatment,” focusing on diet-related diseases and the impact of ultra-processed foods. Dr. Casey Means, a prominent health advocate, testified that “American health is getting destroyed due to preventable chronic disease,” tying much of this crisis to the widespread consumption of ultra-processed foods.
While these health concerns resonate with many consumers, the media has amplified the conversation to new heights— for better and for worse. “Consumers are still trying to feel their way through this in terms of information,” said Brian Ronholm, Director of Food Policy at Consumer Reports. “Who do they trust most? It requires constant vigilance to evaluate the independence of the information they’re getting,” Ronholm believes navigating all this places an unfair burden on consumers.
At the same time, skepticism grows when people discover that America’s food guidelines often stem from organizations receiving funding from processed food giants or that doctors aren’t taught nutrition in school. “I didn’t take a single nutrition class in medical school,” Means emphasized
during the 2024 hearing. “I didn’t learn that the professional organizations that we get our guidelines from, like the American Diabetes Association and American Academy of Pediatrics, have taken tens of millions from companies like Coca-Cola, Cadbury Chocolate, processed food companies, and vaccine manufacturers.”
Many consumers are demanding greater honesty and accountability from food brands. Though nuanced, there is no denying that America remains in a health crisis as the rise of obesity, autoimmune disorders, and chronic disease continues to afflict communities. Unlike many other policy issues, the focus on health and nutrition in the U.S. crosses party lines. There is bipartisan agreement on the severity of diet-related health issues and the necessity for comprehensive solutions.
As a senator recently told Ronholm during a state legislative visit, “This isn’t a political issue; this is a human issue.”
The Influence of California
California has long set the tone for environmental and consumer protection policies. Its latest move into food safety, the California Food Safety Act, is making waves throughout the food and grocery industry. The law, which takes effect in 2027, bans several controversial food additives, including Red Dye No. 3, brominated vegetable oil, potassium bromate, and propylparaben—substances linked to potential health risks.
◀ Continued from page 17
While celebrated by public health advocates, the legislation has triggered logistical concerns for grocers and manufacturers. With no equivalent federal regulation, businesses must adapt to a fragmented structure where California’s rules often extend their influence across the nation. “Food travels across state lines,” explains Ferrara. “When one jurisdiction makes changes that will impact the rest of the country, it can have unintended consequences of ultimately raising food costs, impacting supply around the country, and can lead to consumer confusion.”
The intent behind the legislation is clear: to safeguard public health and fill the gaps left by a sluggish federal system. But for grocers, especially independents, it can feel like, once again, being caught in the middle. “I think what consumer groups, public health groups, and industry groups would agree [on is] that there is the need for a stronger federal system,” Ronholm shared. “The problem is that it hasn’t been happening for decades and decades, spanning several administrations.”
Ronholm also pointed to chronic underfunding as a key issue. “There’s this culture at the FDA... part of what contributes to it is the continual lack of funding, which forces them to push aside these issues and let them languish for years.” Without meaningful federal action, consumers, industry, and states are left to fill the gaps themselves.
California is not alone. Legislative momentum is building in other states like New York, Illinois, and Virginia, contributing to a broader trend of state-driven food policy while also increasing national awareness of the FDA’s inaction.
Yet this “patchwork” approach continues to create significant challenges for grocers and suppliers, who must contend with conflicting state and federal standards. Ferrara, however, notes that the grocery industry often takes the lead. “What’s been interesting for me is seeing industry, in a way, get ahead of government—reacting to where consumers want their brands to be,” he says.
The Cost of Compliance
Independent grocers, often the cornerstone of their communities, are well-positioned to respond to changing consumer preferences. Their flexibility allows them to introduce local products and cater to niche demands quickly. “Independent grocers have a unique opportunity. Many are very close to the consumers and communities they serve. They’re nimble and able to carry unique products, particularly small and local items that really fit what consumers want—products larger competitors often can’t
offer,” Ferrara said. “Some amazing independent grocers throughout California are doing great things in this space today.”
However, keeping pace with evolving trends while complying with an increasingly complex regulatory landscape comes at a cost. Reformulating products to exclude banned ingredients, meeting “clean label” standards, or redesigning checkout areas to align with “healthy checkout” policies can strain a retailer’s bottom line.
“When I speak to my members, they tell me they’re concerned about government mandates, whether direct or indirect,” Ferrara said. “These mandates create friction between the relationship they have with their customers, and potentially increase business costs, which, of course, can translate to higher prices for consumers—at a time when shoppers are already very sensitive to prices at food retail.”
Ultimately, grocers are in the business of serving their customers— not lobbying for or against food products or labeling policies. “Again, [grocers] are focused on that end consumer,” said Ferrara. “We don’t spend a lot of time advocating for specific ingredients or products. In a way, we’re agnostic on those food items. But we are the last touchpoint to the consumer, and our retailers want to make sure they can continue serving that customer in a way that has the least amount of friction possible.”
Balancing Customer Expectations
This focus on the customer also means meeting a wide range of needs. While some shoppers can afford to prioritize organic or additive-free products, others are simply trying to stretch their grocery budget. “There are those consumers who still have a healthy disposable income,” Ferrara said. “They’re able to make a lot of decisions. But there are also a lot of consumers in the marketplace today, in communities that are very financially strapped, that may not have as much freedom to buy products that may cost more.” For grocers, this balancing act can often feel like being pulled in multiple directions. Customers want transparency and healthier options but resist paying higher prices.
At the same time, policymakers introduce well-intentioned regulations that can overlook the operational realities for retailers and shoppers alike. “Sometimes regulators and legislators put forward proposals they think make sense, believing they’re supporting consumers and being responsive,” Ferrara said. “But when they don’t do their homework—when they don’t consult industry experts or think multiple steps ahead—there can be unintended consequences.” He stressed that in national and global food systems, those consequences can be serious, possibly disrupting supply chains, raising food prices, or affecting industries producing ingredients and packaging.
Consumers, too, are feeling the strain in ways beyond just price. Product labels can be confusing, and ingredient lists often read more like science experiments. “What we’ve seen play out over the past few years is consumers are frustrated. When they review an ingredients list, they have no idea how to pronounce the names, don’t know what [the ingredients] are for, or how they impact their bodies,” Ronholm said. He noted that consumer panel discussions consistently highlight a growing demand for clarity about what’s in their food and stronger assurances about product safety.
Despite these complexities, independent grocers remain committed to their communities, balancing regulatory compliance, evolving customer preferences, and financial pressures. Each grocery store caters to a distinct customer base, but success requires a delicate trade-off—offering variety, keeping prices affordable, and ensuring shelves reflect what shoppers want and need.
A Grocer’s Best Tool
As grocers adapt to the evolving marketplace, many are discovering that their most powerful asset is something simple—storytelling.
Effective storytelling begins with listening. Grocers use surveys, face-to-face conversations, and digital tools to better understand what customers want, where frustrations lie, and which trends shape shopping habits. From there, they craft narratives that resonate. Retailers are engaging with consumers across platforms—social media, video, email, and in-store signage—not just to promote products but to build trust and foster connection.
“It’s overwhelming, and it’s hard to think clearly. Sometimes it can feel scary, too,” he said. Grocers can establish themselves as a credible source if they communicate clearly and authentically.
“There’s a pretty high trust factor between local, particularly local, independent grocers and their consumers—higher than other entities, including government. That’s a trust they take seriously and want to maintain,” Ferrara said.
That trust isn’t built solely through advertising. It’s found in day-to-day interactions—conversations in aisles, survey responses, and customer feedback. Many grocers encourage customers to voice their preferences, suggest new products, or share concerns. Ferrara highlighted how smaller stores often have the agility to act on this input quickly.
“You might have a relationship with [your grocer] and be aware of a product they’re not carrying or a new local producer. Having the ability to talk to the owner or the manager and maybe have an opportunity to get that product brought into the store, I think, is really special,” Ferrara shared.
Staying Adaptable
As the push for transparency and cleaner ingredients grows louder, grocers must remain flexible, adapting to both consumer preferences and regulatory requirements.
“I think the grocers have been there already and are taking care of consumers because that’s really why we exist, right?” Ferrara said. “If you go back 100-120 years, you had fullservice stores. There were more corner markets, and they probably had one type of flour, one type of lard, and maybe one type of soap. We have variety today, and a lot of that variety is driven by consumer demand. That’s what our retailers will continue to do,”
“You can talk about policy all day long, and it gets really dry and boring,” said David Cutler, Vice President of Public Affairs at NGA. “But when you put faces and names to it, it sends a powerful message—whether to customers or policymakers in DC.”
This approach extends far beyond sales. It’s about humanizing the grocery experience and making sure customers understand how and why their local store makes certain decisions. Whether explaining a product swap due to an ingredient ban or highlighting partnerships with local farmers, storytelling bridges the gap between compliance and customer loyalty.
Ronholm noted that consumers are increasingly bombarded with food safety information but often struggle to identify reliable sources.
But with so much attention on food policy, Ferrara urges grocers to take a measured and informed approach. “Stay up with trends. Stay close to your consumers. But don’t overreact. Don’t over-anticipate. There are always going to be ebbs and flows. We just need to make sure we have people who are making sound decisions based upon sound information they have,” Ferrara advised.
Maintaining strong local relationships will be essential as grocers adapt to the road ahead. As conversations around health, ingredients, and food standards evolve, retailers who stay attuned to both their customers and policymakers will be best positioned for success. If one thing is certain, more change is coming. ■
By Grace Becker
Influencers Move the Needle on Health and Wellness
The ramp up to the 2024 presidential election and appointment of Robert F. Kennedy Jr. as United States Health and Human Services Secretary gave a name and a face to a public health movement that had long been bubbling under the surface: Make America Healthy Again (MAHA). But before Kennedy’s appointment, influencers and content creators from disparate corners of the internet were its driving force online. While the MAHA movement has found its home under the Trump administration, its goal of transforming public health resonates beyond party lines. Across the aisle, there is widespread desire from consumers to be healthier, with over 70% of Americans planning to prioritize their health and wellness over the next year according to The New Consumer’s 2025 Consumer Trends Report.
“This movement has been gaining momentum for several years within niche online communities, and with RKF Jr. as one of the first politicians to make health his main platform, it generated the visibility needed to garner mainstream attention,” said Holistic Wellness Expert Katie Bressack.
From Instagram to the airways, influencers across the political spectrum have been engaging audiences on health claims and skepticism around food dyes, seed oils, processed foods, microplastics and much more.
“There’s a lot going on here. One important thing is that I believe the broad headlines are correct: America has been experiencing a profound health crisis for decades that must be reversed,” said Dan Frommer, founder and editorand-chief of The New Consumer. “A lot of it is caused, or at least exacerbated, by food companies selling products that are criminally unhealthy. And, to some extent, the government giving bad guidance and incentivizing and subsidizing bad food—the old food pyramid, etc.”
“Conspiracy theories travel far and wide over social media and more independent forms of media like podcasts. And when it comes to health and wellness, the COVID pandemic drove a lot of mistrust and conspiracy theorizing. Everyone was figuring things out as they went, and not everything went perfectly, so many people lost even more faith in institutions. The internet magnifies this,” said Frommer.
OVER 70% OF AMERICANS ARE PLANNING TO PRIORITIZE THEIR HEALTH AND WELLNESS OVER THE NEXT
The turn to online influencers for health and wellness guidance is no surprise. On a global scale, there is growing skepticism toward established leaders and institutions. The 2025 Edelman Trust Barometer found that fear of leaders lying is at an all-time high. Percent of respondents who worry that leaders purposely mislead people was 69% for government leaders, 68% for business leaders, and 70% for journalists and reporters—each of which experienced an 11–12-point increase since 2021.
“There’s been a movement for the past decade-plus away from legacy media and toward individuals—whether it’s journalists on Twitter or influencers on TikTok and Instagram,” said Frommer. “The internet gave everyone a voice and democratized publishing. Anyone can build a following and appear to be an authority.”
Growing skepticism around the COVID-19 vaccine produced a breeding ground for alternative theories detached from medical institutions to thrive. The MAHA movement has resonated with those who have felt a gap in American healthcare—from the chronically ill, to crunchy natural-food enthusiasts, to Goopreaders, to vaccine skeptics. A 2023 survey from the American Academy of Physician Associates found that nearly three out of four U.S. adults say the country’s medical system fails them in some way.
YEAR
On the other hand, 69% of consumers trust influencer recommendations, according to a study from agency Matter Communications. Influencers bring audiences into the most intimate parts of their lives and routines and have a relatability and authenticity that traditional authorities lack. Regardless of credentials, they’re also viewed as experts in the niches they occupy.
“Influencers are persuasive, often appear to be successful archetypes, and have no established or enforced ethics policies they must abide by. Social media also doesn’t provide a lot of room for nuance, and it doesn’t require people to cite or link to sources when they make claims. So, you can build noise around a topic, get people to buy in, and then promote your views—even if they’re based on a skewed perception or misinterpretation of reality. I don’t think all influencers are like this, but the format is designed to build idols,” said Frommer.
Though fragmented into countless online communities, influencers’ reach goes much further than traditional media. In a world where journalism and TV news viewership is waning, each influencer has the potential to capture the attention of millions via their own social channels. Podcaster Joe Rogan, who regularly features MAHA influencers and thought leaders on his show, attracts an average of 11 million listeners per episode. Andrew Huberman, Professor of Neurobiology and Ophthalmology at Stanford and host of the Huberman Lab podcast, has 6.7 million subscribers on YouTube and 7.3 million followers on Instagram. Vani Hari, or “The Food Babe,” publishes investigations into questionable ingredients to her audience of 2.2 million Instagram followers.
“As more information and studies have come to light, the network effects of social media have facilitated greater awareness of health and wellness in general, and its often trusted influencers with a dedicated following that help these studies reach the masses versus
Continued on page 22 ▶
◀ Continued from page 21
mainstream media. Plus, they have built-in trust with their communities and people who have made diet and lifestyle changes from their suggestions who feel healthier,” said Bressack.
Among the myriad health content creators online, two notable subtypes occupy the health and wellness space: the “crunchy mom” and the “wellness bro.”
AMONG THE MYRIAD HEALTH CONTENT CREATORS ONLINE,
TWO NOTABLE SUBTYPES OCCUPY
HEALTH AND WELLNESS
Crunchy moms, whose foray into the wellness space usually starts with motherhood, are seeking a more natural approach to life and aim to reduce childhood disease.
“As moms, one of our primary responsibilities is to ensure our family maintains good health with more kids with food allergies, diabetes, and other illnesses. Mothers are demanding change and that the government listens to them to force companies to be transparent so they can feel better about what they are feeding their children,” said Bressack. Their skepticism lies in food ingredients, artificial dyes, and baby formula. They may be proponents of consuming raw milk, avoiding seed-oils, and opting for fluoride-free toothpaste. Homesteading creators and “trad wives”, who embrace a return to tradition, also crossover with this group.
“I think younger people are always more interested in change than older people,” said Frommer. “There’s a certain edge that comes with being young, and seeing a world that’s controlled by people who don’t have your interests in mind. That naturally leads to supporting voices of change, especially when the change appears to be anti-establishment.”
In California—from where progressive health and wellness ideology has historically stemmed—legislative leaders are looking to own the issue. Governor Gavin Newsom issued an executive order in January ordering a crackdown on ultra-processed foods. In March, Democrat Assemblymember Jesse Gabriel partnered with Progressive Democrat Assemblymember Alex Lee and Republican Assembly Leader James Gallagher to introduce bi-partisan legislation that would define and phase out ultra-processed foods from school meals served in California. This would be the first-ever definition of ultra-processed foods written into law.
IN CALIFORNIA—FROM WHERE PROGRESSIVE HEALTH AND WELLNESS IDEOLOGY HAS HISTORICALLY STEMMED—LEGISLATIVE LEADERS ARE LOOKING TO OWN THE ISSUE.
Then, there are “wellness bros” whose interests include longevity, bio-hacking, and carnivore diets. While typically aligned with crunchy moms on food and ingredients, wellness bros may also be tuned into their circadian rhythm, eating ancestral blend meats, and maxxing on supplements to benefit cognitive function. Though some beliefs within MAHA may contradict themselves or vary in extremes, the rally against “big food” remains consistent.
Outside of the MAHA movement, consumers’ overall concern for the nation’s health has reached a fever pitch. Along with Republicans, younger Gen Z and millennial Americans are most optimistic about Kennedy’s role in making Americans healthier, according to The New Consumer.
For years Asm. Gabriel has been banging the drum to reform Californians’ health— predating the MAHA movement. He introduced the 2023 law to ban four chemicals (including brominate vegetable oil and Red No. 3) from any food sold in the state, and the 2024 law to ban synthetic dyes from school meals.
Subsequently, the FDA banned brominated vegetable oil and Red No. 3 in 2024 and 2025. Asm. Gabriel told Politico, “This has been an effort that predates him [Kennedy] and has been successful. We have developed a formula here in California that is working for us, this common sense, science-based, bipartisan approach, and that’s the formula that we’re gonna keep working with.”
With consumer alignment on health and wellness, and added enthusiasm from Washington, this presents a rare bi-partisan opportunity for California lawmakers to again set the pace for the nation to address the U.S. health crisis. ■
View the Consumer Trends Food & Wellness Special 2025, conducted by Dan Frommer, The New Consumer, in collaboration with Coefficient Capital at https://newconsumer.com/trends/ consumer-trends-2025-food-wellness/
The Rising Stars of the grocery community
FROM A COMMUNITY ENGAGEMENT AND WELLNESS DIRECTOR, TO A SENIOR CATEGORY MANAGER, TO A BEVERAGE RETAIL SALES DIRECTOR, THIS YEAR’S RISING STARS LIST HIGHLIGHTS THE BEST AND BRIGHTEST TALENT IN THE GROCERY INDUSTRY.
TAYLOR CHAPPELL
Retail Sales Director of Northern California, Anheuser-Busch
How did you come to work in the grocery industry?
I started my grocery career with Southern Glacier’s Wine & Spirits directly out of college as a grocery Sales Rep. I managed grocery accounts across the Sacramento area that then led me to the supplier side of the beer industry at Kona Brewing (CBA). I held various roles with Kona Brewing for five years before being acquired by AnheuserBusch. I have been with Anheuser-Busch now for four plus years. I absolutely love being a part of the grocery industry because of the relationships I get to build with our retailers by bringing them insights, value, and help to increase sales.
What unique perspective do you think you bring to your work in the industry?
Playing college soccer for four years, I bring a very competitive, and team-centric mindset in my everyday work. I am a strong believer in team culture. You may have the most talented group of individuals, but if they cannot push each other to work hard and hold each other accountable (while having
fun doing it of course!), you will never reach your team’s full potential. I feel like this is very translatable in the grocery industry because there are so many people that play a role in the industry’s success. From our valued retailers to beer buyers to wholesalers to the supplier partners like myself, it takes everyone working together as a team to watch programming and sales come to life.
What’s your favorite thing about being a grocer/supplier?
My favorite thing about my job is getting to work in beer! Beer is fun, exciting, and very innovative. It’s an industry where our company gets to bring new flavors, styles, and even concepts to our retailers every year. Beer also brings family and friends together whether it be a celebration, holidays, or even just a good weekend. Beer is at the center of most large events like concerts, UFC fights, NFL games, and even the Olympics creating lifelong memories!
What inspires you?
My husband, my family, and the great people that I get to work with. I have been married for four years and my husband has been such a great support to me in my career. I also have two incredible parents to thank for raising me with so many lessons and opportunities in my childhood. One of the largest assets and strengths of AB is our people. I get to work every day with a group of extremely talented, creative, and high caliber individuals. Being surrounded by such great people in both my work and personal life inspires me every day to push myself to be my very best!
What’s the best piece of career advice you’ve ever received?
As a manager, every decision that you make affects the lives of those that report to you. Being a manager is more than just managing. You have this incredible opportunity to coach people into leaders and help others
reach their full potential. I was once told if you catch a man a fish, you feed him for a day. If you teach a man to fish, you feed them for life. Taking the time to teach and coach those around you can influence someone’s life forever. At the end of the day, I want to leave a legacy of being an impactful leader, and more importantly, an even better person.
What do you hope to accomplish in the next five years?
I hope to continue to grow and expand my experience as a leader within AnheuserBusch and the grocery industry. I am blessed to work for a large company like AB. There are plenty of opportunities to grow into new segments and areas of the business. I value the supplier and retailer relationships that I have built over the years and some of these people have become life-long friends. I look forward to building on the relationship with my retailers in the coming years.
What is a hot take you have about the industry?
No matter what the size, every retailer matters both small and large. Some of our smallest chains are the ones experiencing the most growth. We are in the business of people, and I have been blessed to make some impactful relationships over the years. I enjoy working with my long-time retail partners, however I find it exciting to work with new retailers!
When you’re not working, what are you doing for fun?
I enjoy the great outdoors with my husband and dog, Brew. In the summertime we enjoy fishing, camping, and golfing. We spend our winter weekends skiing, traveling, and seeking out the best après. I also volunteer with Brew, who is therapy dog, at local hospitals. We spend our time in hospitals visiting patients, getting pets, and bringing smiles!
Continued on page 26 ▶
CHAD VILLANUEVA
Sr. Category Manager,
The Save Mart Companies
How did you come to work in the grocery industry?
I was born and raised in California’s Central Valley, but my youth was marked by tragedy. The murder of my grandmother, who played a significant role in my upbringing, left a deep void in my life. This devastating event led to years of instability, including homelessness and uncertainty about where my next meal would come from.
As I entered adulthood, I longed for one thing: stability. A friend who worked for The Save Mart Companies encouraged me to apply, and I’m grateful I did. The company provided me with a strong foundation when I needed it most, offering not just a job but a path forward.
Ten years into my career, I made the bold decision to return to college and pursue my bachelor’s degree. Balancing a full-time job, raising kids, and managing a full course load was challenging, but I was determined. I ultimately earned my degree in Business Management from Fresno Pacific University.
One of the most unexpected yet rewarding aspects of my educational journey was the support I received from the California Grocers Association Educational Foundation (CGAEF). In 2019, I was honored with the $10,000 CGAEF Legends of the Industry Scholarship. This not only provided the financial support I needed to complete my education but also gave me recognition throughout the industry for my dedication and hard work.
My journey has been anything but easy, but it has shaped me into who I am today. I am grateful for the opportunities and support that helped me turn my struggles into success.
What unique perspective do you think you bring to your work in the industry?
I have worn many hats throughout my career—starting as a bagger and working my way up through roles such as meat clerk, meat cutter, meat manager, assistant store manager, store director, and now senior category manager. This diverse experience has given me a deep understanding of store operations, merchandising, and go-to-market strategies. It has also equipped me with the ability to navigate challenges with confidence and clarity, ensuring that my decisions drive positive outcomes. My expertise in vendor negotiations and relationship management further strengthens my well-rounded approach, allowing me to stand out as a leader in the industry.
What’s your favorite thing about being a grocer/supplier?
Providing a basic necessity—food—to the communities we serve is incredibly fulfilling. Knowing that my work directly impacts families and individuals is what drives me every day. Food is more than just sustenance; it brings people together, creates memories, and fosters a sense of connection. Being part of an industry that plays such a vital role in everyday life gives me a deep sense of purpose and pride.
Beyond simply ensuring shelves are stocked, I take great satisfaction in making strategic decisions that enhance the shopping experience, provide quality products at the best value, and support local economies. Whether it’s helping families put meals on the table, ensuring access to fresh and nutritious options, or navigating market challenges to keep our business competitive, every aspect of my role is meaningful. The grocery industry is fast-paced and ever-evolving, and I embrace the challenges it presents, knowing that my efforts contribute to something greater—a stronger, healthier, and well-fed community.
What inspires you?
I am deeply inspired by the principles of servant leadership, which emphasize putting others first, fostering growth, and creating a lasting impact. Success in the grocery industry isn’t just about selling products— it’s about people. Every day, I am driven by the opportunity to serve our teams, our customers, and the communities we support. We are not just in the grocery business; we are in the people business.
At its core, servant leadership is about lifting others up, whether it’s mentoring a colleague, ensuring customers have access to fresh, quality food, or working alongside vendors to create meaningful partnerships. I believe that when we prioritize people—by listening, supporting, and empowering them—success follows naturally. A thriving business is built on strong relationships, and I take pride in fostering a culture of trust, collaboration, and excellence.
One of the most fulfilling moments of my career was being able to speak about the power of servant leadership at the 2024 CGA Northern California Grocery Store Leader Seminar. It was an incredible opportunity to share my passion for leading with empathy, integrity, and a service-first mindset with others in the industry. Beyond the day-to-day operations, I find inspiration in the ripple
effect of our work. A well-stocked grocery store means a mother can provide a healthy meal for her family, an employee can build a fulfilling career, and a community can come together around the dinner table. Knowing that my efforts contribute to something larger than myself fuels my passion every day. The grocery industry is ever-changing, but one thing remains constant: the impact we have on people’s lives. That is what inspires me and keeps me striving to make a difference.
What’s the best piece of career advice you’ve ever received?
The best piece of career advice I’ve ever received came from a mentor who shared a timeless saying: “If you feed a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” This advice has shaped not only my approach to leadership but also my core philosophy about growth and success. I believe that knowledge is most powerful when it is shared with others. As a leader, I strive to pour everything I’ve learned into the people around me, empowering them to build their own path to success. By teaching others the skills and insights I’ve acquired, I help them thrive—not just for today, but for the long term. This mindset has been integral to my leadership journey and continues to guide how I support and mentor others.
What do you hope to accomplish in the next five years?
In the next five years, I aim to advance into a director role and ultimately achieve a vice president position. My goal is to leverage my extensive experience in merchandising and operations to drive lasting growth and success within the grocery industry. I’m committed to fostering innovation, optimizing strategies, and helping shape the future of the industry while ensuring its continued relevance and sustainability. Through strong leadership and a focus on both the people and processes that make this business thrive, I look forward to contributing to the industry’s future in a meaningful way.
What is a hot take you have about the industry?
One thing I firmly believe is that no matter your role in the grocery industry, work ethic can propel you forward. The grocery business isn’t easy—it demands hard work, adaptability, and resilience. But with dedication, self-discipline, and the ability to work at a pace that drives results, there’s no limit to what you can achieve. Success in this industry isn’t just about talent; it’s about the relentless pursuit of excellence and the willingness to put in the effort to make things happen. When you bring that kind of work ethic, the possibilities are endless.
When you’re not working, what are you doing for fun?
When I’m not working, my favorite thing to do is spend time with my wife and four children. Family is everything to me, and I cherish every moment with them. My kids keep me busy with their sports activities— they’re active in football, basketball, and volleyball. I love volunteering as a coach for their teams, helping them develop their skills and teaching them valuable life lessons along the way.
I’m also a passionate sports fan, and I never miss a chance to cheer on my favorite teams—the 49ers, Golden State Warriors, and San Francisco Giants. Whether it’s watching a game with family or attending in person, sports are a big part of my life, offering a great way to unwind and connect with others who share the same excitement.
Continued on page 28 ▶
TERESA BLANCO
Director of Community Engagement and Wellness, Northgate González Market
How did you come to work in the grocery industry?
I embarked on a career path focused on analytics and marketing within the retail grocery industry. This path evolved to include a strong emphasis on cause-related marketing and community engagement. This journey led to significant opportunities, including a pivotal role at El Super, a major grocery retail competitor, where I spent ten months gaining invaluable experience. Subsequently, I transitioned to a nonprofit organization, collaborating with multiple grocers.
My career trajectory then took me to the Los Angeles County Public Health Department, where I joined their nutrition program. It was during this time that I had the privilege of partnering with Northgate González Market. This collaboration ultimately resulted in an offer to join their team in 2010 as manager of the Viva La Salud program. I am deeply grateful for the chance to contribute to Northgate Market’s mission of promoting community health and well-being.
What unique perspective do you think you bring to your work in the industry?
As director of community engagement and wellness at Northgate Market, I bring a unique perspective integrating health, wellness, and community service into the grocery industry. I view the grocery sector as more than just a place to buy food—it’s a platform for fostering positive change, improving health outcomes, and empowering our communities.
With 28 years of experience in marketing and two decades dedicated to nonprofit collaborations, I approach my role with a community-first mindset. My work extends beyond the sale of products; it focuses on creating programs that enhance overall well-being, provide access to essential health services, and ensure that our stores serve as community hubs for wellness, education, and engagement.
In 2017, my passion for health and wellness led to a partnership with the late Juan “Chito” Suarez to launch “Nueva Esperanza,” a cancer support group for Northgate Market associates. What began with just eight participants at our first in-person meeting has grown to serve over 150 associates and their families currently navigating a cancer journey. Nueva Esperanza provides members with monthly support groups, second opinions, one-on-one therapy, assistance with food insecurity, gas gift cards, and hospital and home visits. Northgate Market and internal fundraisers fund all proceeds from the program. My goal for Nueva Esperanza is to continue innovating fundraising initiatives to support our associates and their families during these difficult times.
The grocery industry has a unique responsibility and opportunity to address food insecurity, promote healthy choices, and support better lifestyles. At Northgate Market, we are not just selling groceries—
we are nurturing well-being, building stronger communities, and creating lasting positive impacts. This mission drives my perspective, and I am committed to ensuring that Northgate Market continues to lead in community wellness and engagement.
What’s your favorite thing about being a grocer/supplier?
My favorite thing about being a grocer is the opportunity to positively impact lives beyond selling food. At Northgate Market, we are more than just a grocery store— we are a hub for health, wellness, and community engagement.
Through our health and wellness initiative, I directly bring meaningful resources to our customers and store associates through free health screenings, nutrition education, or community wellness events. Seeing families benefit from programs like “Mas Fresco” or participate in our annual 5K run reminds me why I love what I do—because food isn’t just about what’s on the shelves; it’s about nourishing lives, fostering well-being, and strengthening communities.
Being part of a family-owned business that deeply cares about its customers allows me to bridge the gap between nutrition, health, and accessibility. I love knowing that our stores are becoming more than just places to shop—they are places where people can find support, wellness, and hope. That’s what makes being a grocer so rewarding for me.
What inspires you?
What inspires me most is working at Northgate Market and its unwavering commitment to community, family, education, and well-being. As a familyowned business, Northgate is more than just a grocery store—it’s a pillar of support for the communities we serve.
I am inspired by how deeply Northgate invests in its customers and associates, not just through quality products but through meaningful programs that make a difference in people’s lives. Whether it’s providing free health screenings that truly help save lives, including free breast exams and mammograms since 2010, eliminating barriers working with cancer survivors and Promotoras to connect with community, combating food insecurity, or empowering youth through educational initiatives like the “Cooking Up Change,” a high school culinary competition, Northgate Market continuously goes beyond the aisles to serve its community.
Northgate Market’s culture of compassion, service, and authenticity makes it so unique. I am honored to be part of a company that celebrates Latino heritage and actively strengthens its community.
I am also inspired by the power of community—the strength, resilience, and dedication of people coming together to uplift and support one another. Seeing how access to wellness, nutrition, and education can impact individuals and families fuels my passion daily. I am motivated by the real stories of people whose lives are improved by our resources.
My inspiration comes from knowing that every initiative, program, and event we create has the potential to make a meaningful difference. I am driven by the ability to connect people with opportunities for better health, wellness, and support every day.
What’s the best piece of career advice you’ve ever received?
About 20 years ago, a direct supervisor of mine named Ricky Levine once explained to me that in all of my written communications, I should respond quickly and be thorough and informative about the subject topic. I use this advice daily. I work with a sense of urgency, responding quickly to internal and external requests, and remain thorough in my plans and reports. Their advice has helped keep me focused and organized.
What do you hope to accomplish in the next five years?
Over the next five years, my goal is to expand Northgate Market’s role as a leader in community engagement and health and wellness by deepening our impact through accessible programs, strategic partnerships, and innovative solutions that support the well-being of our customers and associates. I want to see our stores evolve further into trusted health portals where families can shop for nourishing food and access critical health and wellness services.
One of my top priorities is strategizing our Northgate community engagement efforts in partnership with our Gonzalez Reynoso Familia Foundation. Estela Gonzalez Ortiz, the President of our Foundation, is currently working with us on creating a steering committee to help us with this initiative.
I also plan to strengthen our efforts to combat food insecurity by expanding partnerships like “Mas Fresco” with UC San Diego and other nutrition incentive programs. Ensuring that families have affordable, healthy food options is essential, and I will continue working toward solutions that make fresh, nutritious meals accessible to all.
Additionally, I hope to empower the next generation by enhancing programs like “Cooking Up Change,” and school-based
wellness initiatives as well. By engaging young people in health and wellness early on, we can instill lifelong habits that improve their quality of life.
What is a hot take you have about the industry?
A hot take I have about the grocery industry is that supermarkets should be more than just places to buy food—they should be community wellness hubs. The days of grocery stores being solely transactional spaces are behind us. Today, customers are looking for more than convenience; they want connection, education, and resources that support their well-being.
At Northgate Market, we have embraced this shift through programs like “Viva La Salud,” free health screenings, nutrition education, and food security initiatives. We are proving that grocery stores can be trusted partners in community health. The industry as a whole needs to rethink its role. For example, during COVID, the company partnered with public health nurses and healthcare providers to host over 500 vaccine events at the stores. Our community trusted us, and they came.
If more supermarkets prioritized community engagement, culturally relevant wellness initiatives, and access to critical health resources, we could drive real change in public health. The grocery industry has an incredible opportunity to catalyze healthier communities, and I believe we should lean into that responsibility.
When you’re not working, what are you doing for fun?
When I am not working, I host family parties, cook for my family, volunteer, or travel. I also love to be pampered by my fiancé and binge-watch TV.
Continued on page 30 ▶
JOANNA PEREZ
Retail Account Manager,
C & S Wholesale Grocers
How did you come to work in the grocery industry?
When I was attending UC Davis in Northern California, I needed a part time job and one of my friends let me know that Nugget Market was looking for someone in their coffee bar. I applied and I was hired, and the rest in history.
What unique perspective do you think you bring to your work in the industry?
The grocery industry is a people industry, yes there are groceries involved, but really it’s about connections and helping both retailers and in-store customers. I strive to provide the best customer experience I can, whether that is helping our retailers through delivery issues or out-of-stocks or helping a customer at store level find caper berries. I will always do my best to communicate and get my people taken care of.
What’s your favorite thing about being a grocer/supplier?
The industry is ever evolving. There are new items, new customers, and all these new people, some you learn from and some you
teach. I appreciate being part of something that keeps us all fed and seeing how it evolves as the years move on.
What
inspires you?
Providing world class service inspires me. Integrity and doing the right thing by others, that inspires me. You can’t expect of others what you are not willing to give, and I aim to be honest, respectful, and fair in everything I do.
What’s the best piece of career advice you’ve ever received?
Think of the best co-worker you ever worked with, think about what it was about them you really appreciated, and then try to be that for those around you. When we all do this, we all get better.
What do you hope to accomplish in the next five years?
My main goal is to continue to stay passionate and positive while challenging the status quo and driving results. As they say, you either get better or you get worse, you do not stay the same. I believe that challenging the notion of “that’s the way it’s always been done” helps us push for innovation and potentially opens up new avenues for revenue.
What is a hot take you have about the industry?
Less ingredients means more these days. Customers want to know what they are consuming, and they want to be able to pronounce it.
When you’re not working, what are you doing for fun?
I love wine tasting, trying new restaurants, and hanging out with my honey and my dogs—Cayenne, Piper, and Chase. The older I’ve gotten the more I’ve learned to appreciate the little quiet moments and be present in my today.
PRIYANKA VIJAY
Director, Keurig Dr Pepper
How did you come to work in the grocery industry?
I began my career in the grocery industry through an internship program, initially participating just to stay occupied during the summer. This experience unexpectedly became one of the most rewarding periods of my life. Following the completion of my internship, I was delighted to receive an offer for a full-time position as a sales analyst. As I devoted more time to this role and engaged with my team, I came to appreciate the significant impact that the grocery industry has on our community. Within the first few months, I recognized my desire to pursue a long-term career in the grocery industry.
What unique perspective do you think you bring to your work in the industry?
With a background in sales, I enjoy devising value-adding plans and solutions for my customers. My unique perspective lies in customer centricity, which entails deeply understanding consumers’ needs, motivations, and perspectives. I pay close attention to feedback, both positive and negative, and leverage it to improve my plan, product or partnership with my customers.
I’m always being proactive to solve problems and anticipate potential issues and taking steps to resolve them before they escalate to negatively impact the business. In addition, I am constantly seeking ways to enhance and improve the current state of business based on feedback and data analysis. This perspective enables me to collaborate with skilled professionals and gain substantial knowledge about the grocery industry.
What’s your favorite thing about being a grocer/supplier?
I do not take my role as a supplier for granted even for a moment; it is a responsibility that I hold in high regard. The aspect of this role that I find most gratifying is collaborating with my team and customers to devise a plan that aligns with our key priorities as vendors, delivers the results that our customers and retailers expect, and meets the needs of our end consumers. Planning is inherently a collective effort that requires leveraging past experiences, understanding and utilizing current grocery industry trends, and being prepared to address any unforeseen changes and challenges. This process necessitates integrating insights from the past, present, and future from multiple perspectives.
What inspires you?
I’m a curious person with a strong desire for continuous learning. Staying ahead of market trends and understanding consumer behavior is both exciting and inspiring. In today’s fast-paced world, keeping up with the latest market developments helps my team and me anticipate changes and adjust
strategies accordingly. This not only helps us stay relevant but also encourages innovation as we work to meet shifting customer demands. Having a deep understanding of consumer behavior gives us valuable insights into purchasing patterns, preferences, and motivations, allowing us to tailor our offerings more accurately. The dynamic relationship between understanding market trends and catering to consumer behavior is essential for driving growth and success in the grocery industry.
What’s the best piece of career advice you’ve ever received?
“If you’re the smartest person in the room, you are in the wrong room.” This piece of advice has been pivotal in guiding both my personal and professional life. I constantly seek out the company of individuals from whom I can learn and draw inspiration. They motivate me to grow and enhance myself daily. As a leader, I take pride in collaborating with colleagues who possess greater expertise than I do, and I rely on them to bridge any gaps in my knowledge when necessary.
What do you hope to accomplish in the next five years?
My goal is to establish Keurig Dr Pepper as a market leader in liquid refreshment beverages. In a world of boundless possibilities, our beverages make every moment better. Furthermore, I am committed to continuing my contributions to California’s grocery industry. Having been privileged to receive guidance and
mentorship from esteemed industry leaders, I am determined to pay it forward and support the growth of California’s grocery industry.
What is a hot take you have about the industry?
Digital transformation is changing every aspect of the grocery industry. What was once merely a topic of discussion has now become an ongoing reality, requiring our proactive efforts to learn, integrate, and implement these advancements. The adoption of new technologies will not only facilitate rapid decision-making, enhance shopper engagement, and improve operational efficiency but also connect us with future consumers who seek seamless, personalized, and highly engaging grocery shopping experiences. It’s also important to remember that people will continue to play a critical role in this industry as they will be the driving force behind this transformation.
When you’re not working, what are you doing for fun?
My family means the world to me, and they bring so much joy, happiness, and fun into my life. On weekends, you’ll find me trying to outplay my seven-year-old, Aarav, on Xbox games. My 10-year-old, Yana, is a swimmer, and going with her to training sessions on Saturdays is a highlight of my week. I also love watching documentaries with my husband, Ratnesh. Family time is what fuels me and gives me all the energy I need to succeed at work.
Continued on page 32 ▶
DOMINIC OLVERA
Director of Procurement, Stater Bros. Markets
How did you come to work in the grocery industry?
After graduating high school, I planned to take a summer job with Stater Bros. before pursuing a career as a police officer. However, a year later I married my high school sweetheart, and that summer job quickly became a necessity. My aspirations of becoming a police officer gradually faded after realizing the growth opportunity and stability the grocery industry offered.
I began working in the store and progressed into various roles across the organization, such as general laborer distribution, mailroom, inventory analysis, and fresh meat category management, ultimately reaching my current position. Along the way, each role provided me with valuable knowledge and experience that helped me progress in my career.
What unique perspective do you think you bring to your work in the industry?
My diverse experience across various roles has given me a deep understanding of the replenishment process, distribution,
and their overall impact on the company. However, knowledge alone isn’t enough; it’s how I apply that experience, combined with personal relationships, that drives success. I believe maintaining a “peoplefirst” mindset is crucial for true success. As a leader, I focus on listening, collaborating, and coaching to create an environment where everyone can thrive.
What’s your favorite thing about being a grocer/supplier?
My favorite part of being a grocer is being a small but meaningful part of customers’ daily lives. Although they don’t know me and I don’t know them, it’s rewarding to contribute to their shopping experience and care about making it better. I also love the constantly evolving nature of the grocery industry— new trends, shifting demands, and ongoing challenges keep the work exciting and fresh every day. One aspect I’m particularly passionate about is ensuring in-stock conditions. Keeping shelves stocked with the products customers need is crucial, and it’s satisfying to know that our efforts directly impact their experience and satisfaction.
What inspires you?
What inspires me most is achieving results with my team. In this industry, success takes a group of people committed to a common goal. I find it incredibly rewarding to help my team realize that they can accomplish more than they initially thought, while also ensuring they recognize their own value. Ultimately, we are stronger and more successful when we work together.
What’s the best piece of career advice you’ve ever received?
The best career advice I’ve received was simple: Own it. Own every process and own who you are as a leader. When you take ownership, you care for it, nurture it, and see it through. If we approach everything with this mindset, we can accomplish so much.
What do you hope to accomplish in the next five years?
In the next five years, I aim to establish a new standard for replenishment within my organization, taking efficiency to the next level. I hope to improve replenishment processes, implement strategic sourcing parameters for key categories, and positively impact our distribution operations. Ultimately, I want to leave a lasting impression on my company and inspire the next generation of leaders along the way.
What is a hot take you have about the industry?
The grocery industry must prioritize maintaining consistent in-stock conditions while adapting to the ever-changing demands of customers. Building strong vendor relationships, treating everyone we work with as a customer, and ensuring seamless communication across the supply chain are key to success. As the industry evolves, it’s crucial to leverage technology and improve processes to stay ahead, ensuring products are available when customers need them most.
When you’re not working, what are you doing for fun?
When I’m not working, I enjoy spending time with my family, whether it’s camping in the trailer, going out to a nice dinner, or cheering on the Dodgers at the amazing Dodger Stadium! ■
“AN UNSTOPPABLE FORCE” ROUNDS OUT HER ROLE AS THE ILLUMINATORS HEADLITE
Headlite’s long-standing commitment benefits group’s members, grocery industry
“One of the grocery industry figures who just seems to be everywhere.” That’s how California Grocers Association (CGA) CEO and President Ron Fong has described Subriana Pierce, the ubiquitous 95th Headlite and President of The Illuminators.
Even as Pierce prepares to become a “dimmed Headlite” after leading the nonprofit group of vendors and suppliers this past year, her presence is felt in every part of the association and the grocery industry. So profound is her impact that she was recently named the 2024 West Executive of the Year by The Shelby Report,
By Dorsey Griffith
the leading publication for the food and grocery industry.
Pierce is proud to have steered The Illuminators in growing the organization’s membership, providing leadership opportunities for members, improving the group’s digital presence, and focusing on one of its most important pillars, scholarship and education.
“Our mantra is education, leadership, and partnering,” she said. “The Illuminators have been around since 1928. I wanted to move us forward without forgetting where we came from.”
Year after year, The Illuminators prove essential to CGA, building industry relationships and spawning leaders.
They are the foundation for the annual CGA and Western Association of Food Chains (WAFC) conventions, providing opportunities for fun, networking, and
Left to Right: Tommy Huls, Heritage Harbor Brands, Illuminator Spotlite; Marla McIntosh, Post Consumer Brands, Illuminator Tailite; Michel LeClerc, Northstate Grocers, CGA Board Chair.
fellowship—plus plenty of food and other treats.
Throughout her time as its leader, Pierce said, she has continued the focus on fellowship.
“The Illuminators have long been known to spread the ‘lite’ of good fellowship,” she said. “I wanted to make sure our organization continued to bring the fun to what we do. We host events that showcase our retailers, train on topics around diversity, and host fundraisers that help us contribute to the Illuminators Education Foundation.”
Hard work for Pierce has always been in the mix, too. Her professional life has been driven by both ambition and a commitment to serve. Currently, she is senior vice president of sales for C.A. Fortune, one of the nation’s leading national food and beverage sales agencies. She and her husband, Allen Pierce, sold their successful Navigator Sales and Marketing company to C.A. Fortune in 2023.
“C.A. Fortune has proven to be one of our best decisions,” she said. “Our full sales and merchandising team joined, and we continue to have the voice in the industry that we set out to accomplish.”
Allen Pierce, who Subriana calls the “30,000foot guy, the brainchild, the futurist, and visionary” of Navigator, is now in sales development for Fortune. Subriana, who describes herself as “the nitty gritty,” joined Fortune as a senior vice president to focus on client sales for the Western U.S. She brought her Navigator sales and merchandising teams with her, including industry leaders like Kathy Talamante.
“Joining C.A. Fortune has been an incredible experience. Every day, we get to channel our entrepreneurial spirit while being part of a
company that takes a unique, consumer-first approach to bringing brands to shelves. It’s been the perfect fit for us!”
Pierce did not immediately enter the grocery industry after graduating from Spelman College in Atlanta with a degree in economics. She first worked for a couple of years for National City Bank in Cleveland, Ohio, then pursued an MBA at the University of Chicago. Her MBA led to three pivotal internships—all of which have impacted her work in the grocery industry. She interned as an events coordinator for the Chicago Bulls and the March of Dimes and, finally, at Dominick’s Finer Foods, a grocery chain in Chicago.
“I ended up in the food business, but I love nonprofit work and sports marketing,” she said. “Those three internships changed my life. I have integrated sports into everything I’ve done throughout my career, and I volunteer on so many boards, including for City of Hope, the California Grocers Association, and The Illuminators.”
Continued on page 36 ▶
Allen and Subriana Pierce at WAFC 2024.
C.A. Fortune team.
Family Picture, Taylor, Micah, Allen and Subriana at CGA Strategic Conference 2024.
After her internship at Dominick’s, Pierce joined Jewel-Osco’s corporate training program, which was the most significant catalyst for her growth in the industry.
“My internship had helped me get the job, and Jewel was looking for MBAs,” she said.
After Jewel, Subriana went to Frito Lay (in Atlanta and Dallas), where she learned the manufacturer side of things. She returned to the retail business when she joined Albertsons Companies in Southern California as SVP of Merchandising. There, she developed vast and deep connections with individuals and organizations in the West. She joined organizations such as NextUp, formerly the Network of Executive Women.
Throughout her career, she’s never lost sight of the importance of service. In 2020, amid nationwide civil unrest, she and her
husband created the Navigator Lighthouse Foundation to support women- and minority-owned businesses and emerging brands. The organization coaches and mentors people trying to get their products on grocery store shelves. They run monthly webinars for entrepreneurs to learn from grocery giants like Costco, Gelson’s, Sprouts, and Bristol Farms about what they look for in new products and what it takes to become successful in the industry.
Each year, and in partnership with the CGA, the foundation hosts a “pitch slam,” in which eight emerging brands have an opportunity to present their brand to grocery retailers.
Each entrepreneur comes to the table with their new brand. It may be a grandmother’s recipe or an effort to commercialize a trend, and then they pitch it.
“We do all the behind-the-scenes work,” Pierce said. “We find the brands, put the selection committee and judges together.”
Each brand gets five minutes to make its pitch.
Among the winners over the years: Drunk Fruit (Yoju), an Asian-inspired hard seltzer now found in stores like Walmart, Costco, BevMo, and Whole Foods; Chuza, fruit snacks like dried mango and apricot with Mexican spices; and Myles Comfort Foods Mac & Cheese, made with various flavors and vegetables.
“I follow the paths of all these brands that have come through the pitch,” she said. “There is a sense of pride knowing that in some way, we’ve had something to do with their success. It’s very rewarding.”
Moving forward, Pierce has no plans to slow down. She’ll serve another three years in an advisory role with The Illuminators and remain on the CGA Board of Directors, continuing to rack up accolades from industry leaders along the way.
As Sue Klug, an independent board director and Pierce mentor said of Pierce in The Shelby Report: “Subriana is a tireless warrior that never stops working on behalf of her team and her clients…an authentic leader that connects to others with both her head and her heart. Her servant leadership and can-do attitude make her an unstoppable force.” ■
Front: Hee Sook Alden, Cerrtified Federal Credit Union, former CGA Board Chair; the late Donna Simpson, Certified Federal Credit Union; Lori Brown, NuCal Foods, Board Director Navigator Lighthouse Foundation.
Subriana with CGA Pitch Contest Winner 2024, Myles Powell of Myles Mac and Cheese.
CGA NEWS
INDEPENDENT GROCERS RECHARGE AT SYMPOSIUM
Following the busy holiday season, the independent grocery community kicked off 2025 with CGA at the Independent Operators Symposium. This week-long retreat on Maui allowed operators to step away from the everyday to reset, recharge, and refocus on the future success of their business.
With a blend of thought-provoking speakers, practical discussions, and a serene environment, grocers had the opportunity to recharge their energy and reignite their vision for the future.
Insightful education sessions helped attendees gain fresh perspectives to drive future success. T-shirt company founder Johnny “Cupcakes” Earle spoke about building brand loyalty; author Mike Lee discussed the future of food; President and CEO of the National Grocers Association Greg Ferrara reviewed the national political and regulatory state of play; and business leadership author David Mead shared how to create high performance through humanity. ■
NEW MEMBERS
CGA welcomes the following members:
Beach City Sales LLC
PO Box 810
Hermosa Beach, CA 90254-0810
Contact: Ian Plumbley, President/Owner
E-mail: ian@beachcitysales.com
Phone: (424) 634-8065
Website: beachcitysales.com
SPECCX
5205 Maryland Way Ste 300 Brentwood, TN 37027-1009
Contact: Chad Cummings, Business Development, Western States
E-mail: chad.cummings@speccx.com
Phone: (209) 535-1562
Website: speccx.com
Flashfood
128 S 32nd St #1032
Camp Hill, PA 17011-5114
Contact: Esther Cohn, VP, Communications & Public Affairs
E-mail: esther.cohn@flashfood.com
Phone: (508) 319-9816
Website: flashfood.com
Toshiba Global Commerce Solutions
3901 S Miami Blvd Durham, NC 27703-9135
Contact: Kirk Goldman, VP, Business Strategy
E-mail: kgoldman@toshibagcs.com
Phone: (919) 544-8427
Website: toshibacommerce.com
Rise of MAHA Creates Wellness Opportunities for Grocers
KATIE BRESSACK HOLISTIC NUTRITIONIST
Grocers Can Be Trusted Partners in Supporting Customers’ Health Goals
Food safety, regulation, and transparency were hot topics this past election season with the “Make America Healthy Again” movement at the forefront, culminating in the swearing in of Robert F. Kennedy Jr. as Secretary of Health and Human Services. The increase in coverage around these topics has boosted consumer expectations as a result, with many shoppers looking for brands and grocers to focus on these areas.
Grocery stores have the unique ability to be at the forefront of helping consumers navigate this new landscape of transparency and regulation as it’s increasingly likely more artificial colors and additives will be banned under this new administration.
Here are some ways grocery stores can educate consumers without adding to the confusion that hinders healthier habits.
Transparent Labels
Adding unique labeling to highlight ultraprocessed foods can help consumers make educated choices. Many consumers have been told to limit or avoid packaged foods, but we know that healthy, whole foods like nuts and beans can come in a package and “ultra” versus simply “packaged” causes shopper confusion. Ultra-processed foods are highly altered from their original state and contain additives like added sugars,
preservatives, artificial flavors and colors, emulsifiers, and stabilizers.
Labeling can be in the form of stickers created by the grocery store, or charts in each aisle which help distinguish ultraprocessed from processed. Other signage around the store with quick bullet points for educational purposes may also be helpful as well as training workers to help answer any questions consumers might have.
Ingredient Education
Michael Pollen, author of Food Rules: An Eater’s Manual, recommends eating foods with less than five ingredients. Food companies quickly caught on to this trend and started making products with just five ingredients, which aren’t always necessarily the healthiest five ingredients available.
When I’m educating my clients on how to read labels I recommend to “research it before you purchase it.” Especially when it comes to sugar, since there are over a hundred different names of sugar which creates confusion for customers.
Creating handouts or signage that support customers in interpreting food labels, encouraging healthier choices, and highlighting healthy alternatives to their favorite products can help empower consumers to make informed decisions.
Offering grocery store tours can also help with this. I’ve done grocery store tours with my clients, and it led them to gravitate more towards whole foods and rely less on the convenience of packaged and processed foods.
Incentivizing Healthy Choices
Another way for stores to incentivize healthy choices and boost shopper engagement is with a reward system. Offering discounts and/or providing reward cards to earn points for each healthy purchase is always a motivator, encouraging consumers to continue down the path of developing a healthier lifestyle.
With all of the renewed interest in public health, people are more invested in what they are purchasing, and grocery stores can be a great partner in this transition. It can be challenging to create new healthy habits, especially when you have old habits to break. With more of a spotlight on food transparency and sourcing, grocery stores who lean into this transition will be met with a more educated consumer who will build loyalty with retailers that help them on the journey to meeting their health goals. ■ https://www.fda.gov/food/hfp-constituentupdates/fda-revoke-authorization-use-redno-3-food-and-ingested-drugs
JUNE 3, 2025 • 10 AM – 3 PM
MARIN BOCCE FEDERATION SAN RAFAEL
Join independent grocers for a game of bocce ball.
Whether you’re a pro or a beginner, bocce is easy, fun, and a great way to connect with others.
Contact Beth Wright at bwright@cagrocers.com for registration and sponsorship opportunities. Formerly the Independent Grocers Golf Tournament.
OUTSIDE THE BOX
NEW RETAIL PERSPECTIVES
BY GRACE BECKER
Chamberlain Coffee Cafe
Gen Z Youtuber and “it-girl” Emma Chamberlain has long been vocal about her affinity for coffee. In 2019, Chamberlain launched her own line of direct-to-consumer coffee, matcha, and drink accessories, Chamberlain Coffee, which eventually wound its way onto grocery store shelves. This winter, Chamberlain Coffee opened up its first brick-andmortar cafe at Westfield Century City in Los Angeles. Chamberlain Coffee offers classic espresso drinks and signature drinks including a peanut butter mocha and a salted pistachio mocha.
LAUNDRY SAUCE
HIGHER DOSE
Infrared is all the rage for skincare in 2025, intended to reduce signs of anti-aging and repair skin cells through red light therapy tools and masks. Higher Dose, however, is harnessing infrared to accelerate holistic recovery, reduce stress, increase energy, and ease sore muscles. Its Go Mat combines Infrared and PEMF technologies in a compact, travel-ready design. It claims to mimic the healing vibrations of the Earth to offer on-the-go recovery, pain relief, and deep relaxation anywhere.
Laundry Sauce is waving goodbye to mediocre laundry. The detergent brand aims to capture an elevated and playful approach to laundry. Its detergent pods are scent-forward, offering fragrances in Australian sandalwood, Egyptian rose, French saffron, Italian bergamot, Indonesian patchouli, and Siberian pine scents. Laundry Sauce’s series of scents are made with a mixture of essential oils and responsibly sourced ingredients. The company uses Green Chemistry, or sustainable chemistry, to minimize hazardous substances, reduce environmental impact, improve chemical process efficiency, and promote renewable resources.
Seed Oil Scout
One of the more prominent debates coming out of the “Make America Healthy Again” movement is around seed oils—are they perfectly safe to consume or are they leading to inflammation and chronic disease? For those who believe the latter, there’s an app for that: Seed Oil Scout. Seed Oil Scout is a community-driven map of restaurant ingredients and sourcing. Users can find restaurants using natural fats like beef tallow and avocado oil, and organic produce. The app also offers a marketplace of curated seed-oil free products.
SI ZI NG DO WN
With the growth of GLP-1 use for weight loss, apparel brands are having to adapt their sizing curve. An estimated 6% of the U.S. population actively uses GLP-1 drugs, putting more strain on the supply of smaller clothing sizes. According to Modern Retail, apparel brands like Lululemon have noted that S and M are selling out more quickly, causing them to rethink their size assortment. Typically, apparel brands follow a 1-2-2-1 ordering model which corresponds to: one part S, two parts M, two parts L and one part XL. Now, it’s recommended they follow a 2-2-1-1 model: two parts S, two parts M, one part L and one part XL. Impact Analytics predicts a 10% shift in the next five years to smaller sizes.
CROISSANT
Croissant is engaging retailers in the resell game. While it is not exactly a resell platform, Croissant is a shopping tool that partners with retailers to publish both the retail price and the “guaranteed buyback price” of an item if shoppers were to purchase and later resell the item on the platform. Croissant partners with over 150 major retailers and brands in fashion, from Saks Fifth Avenue to J. Crew and Alo Yoga. It also has a free app and browser extension that provides buyback values for products that are not within the company’s network of retail partners. Croissant guarantees resale prices on ready-to-wear, accessories, footwear, vintage, and more.
MOMMY BLOGGER
Can We Afford to Make America Healthy Again? Can We Afford Not To?
KIMBERLY RAE MILLER WRITER
As a mom and the primary grocery shopper for my family, I see how food prices shape what ends up on our tables.
Every week, I weigh the cost of fresh produce against the convenience of processed foods. I want to serve my family nutritious meals—whether they like it or not—but let’s be honest, eating healthy often feels like a luxury. And if I feel that squeeze, I know other families do, too.
Why is Junk Cheaper Than Fresh?
It’s frustrating that a box of sugary cereal costs less than fresh produce or lean proteins. Processed foods benefit from subsidies, mass production, and a longer shelf life. But what’s the real cost? Rising obesity rates, chronic diseases, and skyrocketing health care expenses make those savings short-
lived, not just for families like mine but for our whole economy.
I get it—when a dozen eggs cost more than a fast-food meal, some families feel like they don’t have a choice. But if I don’t teach my kids the difference between food that nourishes them and food that just fills their bellies, who will? The challenge is making better choices that fit within our budgets, and that’s where you come in.
Small Changes, Big Impact
You’re not just running a business—you’re a key part of how we eat. I know you have a lot to juggle, but small shifts in how you present and price fresh food can make a difference. Here’s how:
• Make healthy choices easy. Feature fresh produce in high-traffic areas, offer discounts and provide simple meal ideas.
• Help families meal plan. Bundle fresh ingredients for budget-friendly meals and offer loyalty rewards for healthier purchases.
• Support local farmers. When possible, source seasonal foods from nearby suppliers to bring in fresher, cost-effective options.
• Teach while we shop. Use signage or social media to share smart shopping strategies and highlight affordable, nutritious choices.
Policy Matters, Too
Grocery stores can’t solve this alone— food policy plays a huge role. Right now, subsidies favor ingredients found in processed foods—corn, wheat, soy—while fresh produce and sustainable farming get less support. You don’t have to run for office, but getting involved in food education programs or partnering with local organizations to help families navigate food assistance benefits can create trust and loyalty within your community.
A Healthier Future Starts Now
Nothing about this moment in history is easy, but communities rally in tough times. When families know they can trust their local grocery store to help them eat well on a budget, that loyalty lasts.
At the end of the day, I just want my kids to grow up in a world where eating well isn’t out of reach. If we take small steps—at the store, in policy, and in our homes—we can make a healthier future possible. Let’s make the food in our carts work for us, not against us. ■
EVEN HEROES NEED HEROES
That’s why Dog Chow is
on a mission to help every veteran in need obtain a life-saving PTSD service dog.
LEARN MORE
50,000+ LBS donated directly to the care & training of more PTSD service dogs for veterans OVER $1 MILLION
of dog food donated to military vets & veteran service dog organizations
Purina trademarks are owned by Société des Produits Nestlé S.A.
Read California Grocer on your mobile device, or share with an associate. cagrocers.com
